Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
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Condizione: As New. Unread book in perfect condition.
Condizione: New.
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 45,15
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Condizione: NEW.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032974400 ISBN 13: 9781032974408
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 47,55
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Aggiungi al carrelloPaperback. Condizione: New. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.
EUR 41,04
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Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032974400 ISBN 13: 9781032974408
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.
EUR 35,90
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Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 47,20
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EUR 48,65
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Editore: Wharton School Pub., Upper Saddle River, NJ, 2007
Da: Nightingale Books, Stoughton, MA, U.S.A.
Copia autografata
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. 1st Printing (1st Ed.). Illustrated with charts & tables. SIGNED BY RAJ SISODIA & DAVID B. WOLFE on front endpaper. Business, Signed. Signed by Author(s).
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: New. 2025. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
EUR 60,11
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Aggiungi al carrelloPaperback. Condizione: Brand New. 322 pages. 9.18x6.12x9.21 inches. In Stock.
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Lingua: Inglese
Editore: Taylor & Francis Ltd, London, 2025
ISBN 10: 1032974400 ISBN 13: 9781032974408
Da: CitiRetail, Stevenage, Regno Unito
EUR 44,36
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether youre a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032974400 ISBN 13: 9781032974408
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condizione: New. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.
EUR 37,30
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Navigating Brand Activism | Jag Sheth (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Routledge | EAN 9781032974408 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2025
ISBN 10: 1032974400 ISBN 13: 9781032974408
Da: Rarewaves.com UK, London, Regno Unito
EUR 43,94
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: New. In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:Why some purpose-driven brands are winning hearts, minds, and market shareHow to differentiate your brand in a crowded marketplace through activismHow to spot authentic activism from mere marketing ploysThe future of brand activism and its potential to create a better worldThe potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilutionMost importantly, when and when not to engage in brand activism.Whether you're a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.
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EUR 144,95
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Aggiungi al carrelloCondizione: New.