jan white alex (14 risultati)

Hardcover. Condizione: Near Fine. First Edition, 3rd Printing. BRAND NEW Copy w/PO name to fEP. Typography. Practical guide to the art of setting print --- the goal being correct choice of font, print size and color to enhance and enrich printed communication. Text in 2 parts: I, Preparing the Copy for Type; and, II, Type Samples, followed by glossary and type speccing marks of the trade. Excellent reference/resource.

paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread copy in mint condition.

Condizione: New.

Condizione: New.

Paperback. Condizione: New. 4th Edition. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

Paperback. Condizione: New. 4th Edition. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

Condizione: New.

Condizione: New.

Paperback. Condizione: Brand New. 4th edition. 224 pages. 10.00x8.00x0.75 inches. In Stock.

Paperback. Condizione: New. 4th Edition. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.

Condizione: New. &Uumlber den AutorrnrnJan V. White was former art director of magazines at Time Inc. An award-winning graphic designer, he was a communication design consultant to dozens of publication companies and hundreds of publications in his 55-ye.

Paperback. Condizione: New. 4th Edition. An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design personTeamwork and collaboration for story clarityOriginality and inducement for the readerColumns and grids for organization and consistencyCovers and content listings as tools for deeper reader involvementHow to use type hierarchy to catch and lure readersRepresentational and non-representational imageryUsing color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.