Lingua: Inglese
Editore: SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: As New. Fourth. It's a preowned item in almost perfect condition. It has no visible cosmetic imperfections. May come without any shrink wrap; pages are clean and not marred by notes or folds of any kind.
paperback. Condizione: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Lingua: Inglese
Editore: SAGE Publications Ltd (edition 3), 2017
ISBN 10: 1473919509 ISBN 13: 9781473919501
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Good. 3. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: As New. Unread book in perfect condition.
EUR 32,21
Quantità: 2 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032443308 ISBN 13: 9781032443300
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 40,58
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline.
EUR 35,10
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New. pages cm.
Condizione: New. pages cm First edition Includes bibliographical references and index.
Condizione: New.
EUR 29,74
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
EUR 41,66
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Brand Management: Principles and Applications for Effective Branding. Book.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 32,99
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. In.
EUR 36,72
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 128 pages. 8.50x5.43x8.50 inches. In Stock.
Da: Chiron Media, Wallingford, Regno Unito
EUR 30,74
Quantità: 2 disponibili
Aggiungi al carrellopaperback. Condizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: California Books, Miami, FL, U.S.A.
EUR 49,29
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Prima edizione
EUR 38,98
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. 2024. 1st Edition. paperback. . . . . .
EUR 33,87
Quantità: 1 disponibili
Aggiungi al carrelloOther book format. Condizione: New. New copy - Usually dispatched within 4 working days.
EUR 34,22
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 42,68
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: new.
EUR 52,10
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Lingua: Inglese
Editore: SAGE Publications Ltd (edition Fourth), 2021
ISBN 10: 152973083X ISBN 13: 9781529730838
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Very Good. Fourth. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Condizione: New. 2024. 1st Edition. paperback. . . . . . Books ship from the US and Ireland.
EUR 46,05
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 128 pages. 8.50x5.43x8.50 inches. In Stock.
Condizione: New.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: As New. Unread book in perfect condition.