khanh pham (148 risultati)

Condizione: New.

Paperback or Softback. Condizione: New. Marketing strategy of 'Starbucks Coffe'. Book.

Condizione: New.

Paperback or Softback. Condizione: New. Consolidated financial statements in IAS/IFRS and German GAAP - Major differences explained. Book.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: New.

Hardcover. Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In.

Condizione: New. In.

Paperback. Condizione: Brand New. 68 pages. 8.66x5.91x0.16 inches. In Stock.

Condizione: New.

Condizione: New.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are analyzed. The distribution strategy of Starbucks, e.g. through coffee stores, grocery markets, and new retail channels, is investigated. Additionally, problems of the rapid expansion of Starbucks in national and international markets and their solutions are discussed.Starbucks sells not only its coffee; it sells the 'Starbucks' experience'. The company is successful to convey its vision to the customers. It can convince customers paying more for high-quality products and a new life style. Starbucks reached its goal to establish and leverage its powerhouse premium brand through rapid expansion of retail operations, introduction of new products and store concepts, as well as development of new distribution channels.Starbucks has revolutionized the coffee business. The main marketing strategy is to represent Starbucks' store as a 'third place' between work and home. The company could increase the market share in existing markets and open stores in new markets rapidly. Additionally, Starbucks always tries to expand its products portfolio. The company cooperates and takes alliances with other companies to develop and distribute new products. As the result, Starbucks has developed from a local coffee bean roaster and retailer in the US to a multinational coffee and coffeehouse chain with more than 14,000 stores in 42 countries.The rapid expansion of Starbucks leads unfortunately to some serious problems. The company has to fight with the commoditization of Starbucks' brand because of a series of decisions which are necessary for the rapid business growth. Getting back to the score, being smarter in efforts of time, money, and resources, pushing innovation, and doing things necessary to once again differentiate Starbucks from all others are the keys for business success in the future.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: Due to a regulation of the European Union (EU) concerning financial accounting issued on June 6th, 2002, all listed companies in EU are obligated to provide their Consolidated Financial Statements (CFS) in accordance with financial accounting principles of International Accounting Standards (IAS) or International Financial Reporting Standards (IFRS) from January 1st, 2005. This regulation enables a necessary harmonization of accounting principles within the EU and supports a clear comparability of CFS worldwide.The object of this study is to analyze major differences of CFS in German GAAP and IAS/IFRS. Thereby, variations of both accounting standards are compared and a major difference is explained thoroughly with a concrete example.The major differences of CFS in IAS/IFRS and German GAAP result from different aims of both accounting standards. The German GAAP is strongly based on prudence principle for protection of creditors and authoritative principle (tax accounting based on commercial accounting). In comparison, the IAS/IFRS deliver potential investors realistic and decision useful information about assets, finance, and profit situations of a company (true and fair view / fair presentation principle). These basic principles could be reflected in several key points of the both accounting standards whose differences are clarified in this study.Furthermore, an essential key point of CFS namely the basis of consolidation (contains enterprises included in the consolidation and capital consolidation methods) is illuminated with a concrete example. Hereby, the relation between the control influence of the parent enterprise on its 'sub-entities' and the correspondent capital consolidation methods are studied.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2008 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1.3, University of applied sciences, Munich, language: English, abstract: Employees take a centre stage in companies and play the essential role for business success. Hence, companies have the highest interest to recruit and keep high qualified manpower. In this study, an overview about recruitment methodologies is provided. Additionally, benefits and drawbacks of recruiting methods are analyzed and compared.Recruitment is the discovering and obtaining of potential applicants for actual or anticipated organizational vacancies. Except the recruiting methods applied, many factors could influence the recruiting efforts: image of the organization, attractiveness and nature of the job, internal policies, government requirements, and recruiting budget.There are a high number of recruiting methods which can be classified in different ways: active and passive, internal and external, print and digital methods. The principle sources of recruiting employees include internal search, advertisements (in print or digital media), employee referrals, employment agencies, educational institutions and unsolicited applicants. Recruitment alternatives such as temporary staffing services, employee leasing, and independent contractors can be used meaningfully to acquire the temporary manpower.Because of benefits and drawbacks of different recruiting methods, the task of HR management is to select and apply the right method for an efficient and effective recruiting. The recruiting process provides a basis for the selection of the right candidate and should be well accomplished.

Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of applied sciences, Munich, language: English, abstract: Kodak is an American giant and a global player in the photography equipment industry. The company had a leading position in the world market for traditional films, papers and photofinishing business. However, in the beginning of the 21st century Kodak stood before a big challenge. While the sales for traditional photography equipments were declined continuously, the market for new digital photography grew rapidly. Kodak has decided to transfer from a traditional film to a digital-oriented growth company and had to focus all its forces to gain market shares and profits in this new market.The object of this study is to analyze the strategy and performance of Kodak in the photography equipment business. Thereby industry's dominant economic features and competitive environment, e.g. market data, competition and competitive forces, driving forces for market change and key success factors, are studied. Moreover, the SWOT analysis is applied to identify the resource strengths and weaknesses of Kodak as well as new market opportunities and threats for the company. On this basis, recommendations to Kodak to get success and win the leading position in the digital photography industry are provided.It could be shown in this study that in spite of many efforts Kodak did not achieve high performances in the new digital photography market. This market was characterized by high competition, rapid growth, but low profit margins. In order to become the leader in the digital photography industry Kodak should intensify strategic alliances and partnerships, drive acquisition of rival firms, expand rapidly into new demographical markets, push the product innovation as well as broad the product portfolio, and build a strong brand in the new digital photography segment.

Taschenbuch. Condizione: Neu. Neuware -Research Paper (undergraduate) from the year 2008 in the subject Leadership and Human Resource Management - Miscellaneous, grade: 1.3, University of applied sciences, Munich, language: English, abstract: Employees take a centre stage in companies and play the essential role for business success. Hence, companies have the highest interest to recruit and keep high qualified manpower. In this study, an overview about recruitment methodologies is provided. Additionally, benefits and drawbacks of recruiting methods are analyzed and compared.Recruitment is the discovering and obtaining of potential applicants for actual or anticipated organizational vacancies. Except the recruiting methods applied, many factors could influence the recruiting efforts: image of the organization, attractiveness and nature of the job, internal policies, government requirements, and recruiting budget.There are a high number of recruiting methods which can be classified in different ways: active and passive, internal and external, print and digital methods. The principle sources of recruiting employees include internal search, advertisements (in print or digital media), employee referrals, employment agencies, educational institutions and unsolicited applicants. Recruitment alternatives such as temporary staffing services, employee leasing, and independent contractors can be used meaningfully to acquire the temporary manpower.Because of benefits and drawbacks of different recruiting methods, the task of HR management is to select and apply the right method for an efficient and effective recruiting. The recruiting process provides a basis for the selection of the right candidate and should be well accomplished.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 32 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Starbucks is the world leader in the premium coffee market and has an amazing success story. In this study the key factors for the successes of Starbucks are analyzed. The distribution strategy of Starbucks, e.g. through coffee stores, grocery markets, and new retail channels, is investigated. Additionally, problems of the rapid expansion of Starbucks in national and international markets and their solutions are discussed.Starbucks sells not only its coffee; it sells the ¿Starbucks¿ experience¿. The company is successful to convey its vision to the customers. It can convince customers paying more for high-quality products and a new life style. Starbucks reached its goal to establish and leverage its powerhouse premium brand through rapid expansion of retail operations, introduction of new products and store concepts, as well as development of new distribution channels.Starbucks has revolutionized the coffee business. The main marketing strategy is to represent Starbucks¿ store as a ¿third place¿ between work and home. The company could increase the market share in existing markets and open stores in new markets rapidly. Additionally, Starbucks always tries to expand its products portfolio. The company cooperates and takes alliances with other companies to develop and distribute new products. As the result, Starbucks has developed from a local coffee bean roaster and retailer in the US to a multinational coffee and coffeehouse chain with more than 14,000 stores in 42 countries.The rapid expansion of Starbucks leads unfortunately to some serious problems. The company has to fight with the commoditization of Starbucks¿ brand because of a series of decisions which are necessary for the rapid business growth. Getting back to the score, being smarter in efforts of time, money, and resources, pushing innovation, and doing things necessary to once again differentiate Starbucks from all others are the keys for business success in the future.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 28 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1.0, University of applied sciences, Munich, language: English, abstract: Kodak is an American giant and a global player in the photography equipment industry. The company had a leading position in the world market for traditional films, papers and photofinishing business. However, in the beginning of the 21st century Kodak stood before a big challenge. While the sales for traditional photography equipments were declined continuously, the market for new digital photography grew rapidly. Kodak has decided to transfer from a traditional film to a digital-oriented growth company and had to focus all its forces to gain market shares and profits in this new market.The object of this study is to analyze the strategy and performance of Kodak in the photography equipment business. Thereby industry¿s dominant economic features and competitive environment, e.g. market data, competition and competitive forces, driving forces for market change and key success factors, are studied. Moreover, the SWOT analysis is applied to identify the resource strengths and weaknesses of Kodak as well as new market opportunities and threats for the company. On this basis, recommendations to Kodak to get success and win the leading position in the digital photography industry are provided.It could be shown in this study that in spite of many efforts Kodak did not achieve high performances in the new digital photography market. This market was characterized by high competition, rapid growth, but low profit margins. In order to become the leader in the digital photography industry Kodak should intensify strategic alliances and partnerships, drive acquisition of rival firms, expand rapidly into new demographical markets, push the product innovation as well as broad the product portfolio, and build a strong brand in the new digital photography segment.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 40 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: Due to a regulation of the European Union (EU) concerning financial accounting issued on June 6th, 2002, all listed companies in EU are obligated to provide their Consolidated Financial Statements (CFS) in accordance with financial accounting principles of International Accounting Standards (IAS) or International Financial Reporting Standards (IFRS) from January 1st, 2005. This regulation enables a necessary harmonization of accounting principles within the EU and supports a clear comparability of CFS worldwide.The object of this study is to analyze major differences of CFS in German GAAP and IAS/IFRS. Thereby, variations of both accounting standards are compared and a major difference is explained thoroughly with a concrete example.The major differences of CFS in IAS/IFRS and German GAAP result from different aims of both accounting standards. The German GAAP is strongly based on prudence principle for protection of creditors and authoritative principle (tax accounting based on commercial accounting). In comparison, the IAS/IFRS deliver potential investors realistic and decision useful information about assets, finance, and profit situations of a company (true and fair view / fair presentation principle). These basic principles could be reflected in several key points of the both accounting standards whose differences are clarified in this study.Furthermore, an essential key point of CFS namely the basis of consolidation (contains enterprises included in the consolidation and capital consolidation methods) is illuminated with a concrete example. Hereby, the relation between the control influence of the parent enterprise on its ¿sub-entities¿ and the correspondent capital consolidation methods are studied.BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt 32 pp. Englisch.