Kopetzky markus (59 risultati)

Condizione: good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight, and pages are clean and readable.

Condizione: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.…

paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condizione: Very Good. Very Good Condition. Five star seller - Buy with confidence.

Condizione: acceptable.

Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condizione: New.

Paperback or Softback. Condizione: New. Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know. Book.

Paperback. Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Condizione: New.

Paperback. Condizione: New.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: new. Paperback. Markus Husemann-Kopetzky zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch mittelbar ihr Verhalten beeinflussen koennen. Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und entwickelt ein Strukturierungsschema das 4-P-Modell der Preispsychologie zur Sortierung der einzelnen preispsychologischen Erkenntnisse sowie zur Auswahl einer psychologisch optimierten Preisgestaltung. Der Autor vermittelt dem Leser einen breiten und fundierten Eindruck zur Preispsychologie und zeigt dabei Moeglichkeiten zur weiteren Vertiefung auf. Diese zweite ueberarbeitete Auflage wurde um neue Studien aus dem noch sehr dynamischen Forschungsgebiet der Preispsychologie aktualisiert. Der Autor:Dr. Markus Husemann-Kopetzky ist externer Habilitand bei Prof. Dr. Andreas Eggert am Lehrstuhl fuer Betriebswirtschaftslehre, insbesondere Marketing, an der Universitaet Paderborn und als Senior Manager Pricing and Business Analytics bei einem grossen Internet-Versandhandel taetig. Dabei stellt er dar, wie die Preispsychologie zur Preisgestaltung systematisch genutzt werden kann, und entwickelt ein Strukturierungsschema das 4-P-Modell der Preispsychologie zur Sortierung der einzelnen preispsychologischen Erkenntnisse sowie zur Auswahl einer psychologisch optimierten Preisgestaltung. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: New. In English.

Condizione: New.

Condizione: New. pp. 192.

Condizione: New.

Condizione: New. pp. 192.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Condizione: New. In German.

Condizione: New. pp. 68.

Taschenbuch. Condizione: Neu. Neuware.

Paperback. Condizione: New.

Paperback. Condizione: Brand New. 2nd revised edition. 66 pages. German language. 8.27x5.83x0.39 inches. In Stock.

Condizione: New.

paperback. Condizione: Sehr gut. 195 Seiten; 9783947897001.2 Gewicht in Gramm: 500.

Paperback. Condizione: New.