Kotler amp (2 risultati)
Marketing Revolution 5.0: Human-Centered Technology(Chinese Edition)
[ MEI ] FEI LI PU· KE TE LE ( Philip Kotler ) . CHEN JIU XUE DENG
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 70,51
EUR 16,05 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Paperback.Pub Date:2022-12 Pages:206 Publisher:Machinery Industry Press Marketing 3.0 reveals the transformation of marketing from product-driven marketing (1.0) to customer-oriented marketing (2.0) and then to humanistic marketing (3.0). Marketing 3.0 marks the apex of traditional marketing activities. Marketing 4.0 focuses on digital marketing with efficiency improvement as the core to strengthen customers' new experience at every consumption touchpoint. Marketing 5.0 combines the humanisti.…
Lingua: Inglese
- Brossura
Da: liu xing, Nanjing, JS, Cinaliu xing
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 130,32
EUR 16,05 spedizioneSpedito da Cina a U.S.A.Quantità: 3 disponibili
paperback. Condizione: New. Language:Chinese.Paperback. Pub Date: 2022-08 Pages: 604 Publisher: Tsinghua University Press This book is another masterpiece by the famous marketing management scholar Philip Kotler. He collaborated with two other authors with rich experience in the field of tourism reception. Starting from the broad perspective and ideas of world tourism research. he paid attention to exploring new viewpoints in tourism marketing research in the digital age. and brilliantly discussed the theories. methods .…
