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Da: California Books, Miami, FL, U.S.A.
EUR 13,27
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Da: Scissortail, Oklahoma City, OK, U.S.A.
Condizione: good. This is a pre-loved book that shows moderate signs of wear from previous reading. You may notice creases, edge wear, or a cracked spine, but it remains in solid, readable condition.Please note:-May include library or rental stickers, stamps, or markings.-Supplemental materials e.g., CDs, access codes, inserts are not guaranteed.-Box sets may not come with the original outer box. If it does, the box will not be in perfect condition. -Sourced from donation centers; authenticity not verified with publisher. Your satisfaction is our top priority! If you have any questions or concerns about your order, please don't hesitate to reach out. Thank you for shopping with us and supporting small businessâ"happy reading!
Condizione: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 14,26
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Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Condizione: New. Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profi Ts (Paperback or Softback).
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 15,93
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.
EUR 15,43
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Da: suffolkbooks, Center moriches, NY, U.S.A.
paperback. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
Da: California Books, Miami, FL, U.S.A.
EUR 19,46
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Condizione: New.
EUR 20,87
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EUR 12,97
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Aggiungi al carrelloPaperback. Condizione: Brand New. 69 pages. 11.00x8.50x0.18 inches. In Stock.
EUR 22,13
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EUR 22,13
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Condizione: As New. Unread book in perfect condition.
EUR 23,80
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EUR 26,54
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EUR 26,54
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EUR 14,93
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Aggiungi al carrelloPaperback. Condizione: Brand New. 66 pages. 9.00x6.00x0.15 inches. In Stock.
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 30,78
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: New. In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book.First, they to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.
ISBN 13: 9798720034580
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: ALLBOOKS1, Direk, SA, Australia
EUR 36,45
Quantità: 1 disponibili
Aggiungi al carrelloBrand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 22,61
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 22,38
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 26,49
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EUR 27,38
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EUR 27,38
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EUR 26,62
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Aggiungi al carrelloCondizione: New.