luis lara dimas gimeno (28 risultati)

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Paperback. Condizione: New. New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Paperback. Condizione: New. New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Condizione: New.

Paperback. Condizione: Brand New. 224 pages. 8.50x5.50x1.10 inches. In Stock.

Condizione: New. In.

Paperback. Condizione: New.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Condizione: new. Livraison rapide, bien emballé, service client soigné.Pour tout renseignement complémentaire, n'hésitez pas à nous contacter.

Condizione: new. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

TAPA BLANDA CON SOLAPA. 230 PÁGINAS. ESTADO CORRECTO. Size: 22 X 15.

Condizione: New. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.

Encuadernación de tapa blanda. Condizione: Bien. L812899. Lid - 230pp (L) Ro.

Rústica. Condizione: Muy Bien. Condizione sovraccoperta: Muy Bien. 1. Las nuevas tendencias de consumo, la sobreoferta de marcas, productos y servicios, la aceleración digital, la fragmentación de los mercados, los nuevos negocios disruptivos o el crecimiento de las grandes plataformas de e-commerce han provocado un cambio de paradigma en la distribución comercial que exige una completa transformación del sector. Es el momento del retail reset. Qué cambios estructurales se están produciendo en el sector y cómo afectan a cada uno de los principales formatos comerciales: tienda multimarca, cadenas de tiendas, centro comercial, gran almacén, etc.? Se avecina un apocalipsis del retail? Qué plan podemos poner en marcha para impulsar el renacimiento del sector y qué pasos hay que dar para ejecutarlo? Este imparable proceso supone el fin del sector comercial tal como lo hemos conocido hasta ahora y la necesidad de hacer un reset para asegurar la transformación y el futuro de empresas y formatos comerciales. Un reset que busca potenciar las conexiones emocionales de forma que las tiendas vuelvan a sorprender, mediante contenidos y experiencias memorables, avanzar en la integración phygital y evolucionar hasta el comercio conectado. En Retail Reset, Dimas Gimeno y Luis Lara proporcionan una visión práctica y esperanzadora de cómo el cambio de paradigma afectará a la vida del consumidor, cómo se deben trabajar las 8C del comercio conectado -cliente, comunidad, contenido, customización, conveniencia, curación, cultura y circularidad- para que los clientes nos elijan y revitalizar el consumo, y explican el por qué las tiendas físicas son la clave del futuro. El libro, además, incluye una hoja de ruta del proceso de transformación, casos reales de empresas del sector, un Manifiesto del Retail Reset con 120 consejos y un glosario completo con 100 términos que servirán de checklist para el proceso de cambio que los retailers tienen por delante. LIBRO.

ESTADO: BUENO. Libro en buen estado con marcas de uso.

Rústica. Condizione: New. Condizione sovraccoperta: Nuevo. 20. Las nuevas tendencias de consumo, la sobreoferta de marcas, productosy servicios, la aceleración digital, la fragmentación de los mercados, los nuevos negocios disruptivos o el crecimiento de las grandesplataformas de e-commerce han provocado un cambio de paradigma en ladistribución comercial que exige una completa transformación delsector. Es el momento del retail reset. Qué cambios estructurales seestán produciendo en el sector y cómo afectan a cada uno de losprincipales formatos comerciales: tienda multimarca, cadenas detiendas, centro comercial, gran almacén, etc.? Se avecina unapocalipsis del retail? Qué plan podemos poner en marcha paraimpulsar el renacimiento del sector y qué pasos hay que dar paraejecutarlo? Este imparable proceso supone el fin del sector comercialtal como lo hemos conocido hasta ahora y la necesidad de hacer unreset para asegurar la transformación y el futuro de empresas yformatos comerciales. Un reset que busca potenciar las conexionesemocionales de forma que las tiendas vuelvan a sorprender, mediantecontenidos y experiencias memorables, avanzar en la integrac. LIBRO.

RUSTICA. Condizione: Nuevo. Condizione sovraccoperta: Nuevo. DBKARN.

Condizione: Nuevo. Las nuevas tendencias de consumo, la sobreoferta de marcas, productos y servicios, la aceleración digital, la fragmentación de los mercados, los nuevos negocios disruptivos o el crecimiento de las grandes plataformas de e-commerce han provocado un cambio de paradigma en la distribución comercial que exige una completa transformación del sector. Es el momento del retail reset. ¿Qué cambios estructurales se están produciendo en el sector y cómo afectan a cada uno de los principales formatos comerciales: tienda multimarca, cadenas de tiendas, ¿centro comercial, gran almacén, etc.? ¿Se avecina un apocalipsis del retail? ¿Qué plan podemos poner en marcha para impulsar el renacimiento del sector y qué pasos hay que dar para ejecutarlo? Este imparable proceso supone el fin del sector comercial tal como lo hemos conocido hasta ahora y la necesidad de hacer un reset para asegurar la transformación y el futuro de empresas y formatos comerciales. Un reset que busca potenciar las conexiones emocionales de forma que las tiendas vuelvan a sorprender, mediante contenidos y experiencias memorables, avanzar en la integrac.

Paperback. Condizione: New. New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Kartoniert / Broschiert. Condizione: New. The future of retail and strategies to promote the rebirth of the sector.New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-comm.

Paperback. Condizione: New. New consumer trends, the over-supply of brands, products and services, digital acceleration, market fragmentation, new disruptive businesses/models, and the growth of large e-commerce platforms - these have all combined to cause a paradigm shift in commercial distribution. Distribution channels like multi-brand stores, chain stores, shopping centres and department stores will remain relevant with consumers but if they are to survive, they will have to undergo a complete reset. In this book, two leading figures from retail explain how the structural changes taking place today will affect each retail channel. They explore strategies to promote the rebirth of the retail sector and the companies that operate within it. This reset is based on enhancing the emotional connections with consumers (through memorable content and experiences) so that stores will surprise again. Moreover, it rests on integrating the physical and digital so that shopping, whether online or offline, becomes a connected and singular experience. Ultimately, physical stores remain important for the future of retail and distribution because they offer a live experience and the kind of person-to-person experience that cannot be matched online. However, consumer expectations and behaviour have changed, and the stores of the future will have to transform to keep attracting their attention.

Condizione: Muy Bien. Gracias, su compra ayuda a financiar programas para combatir el analfabetismo.

Condizione: New.

RUSTICA. Condizione: NUEVO. 224 pages/páginas.

Condizione: new. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.