Lingua: Inglese
Editore: Bloomsbury Publishing Plc, US, 2018
ISBN 10: 149854004X ISBN 13: 9781498540049
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 61,23
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Condizione: Poor. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: SOME ] [ Torn pages: YES ] [ Edition: first ] Publisher: Kendall Hunt Publishing Pub Date: 10/30/2013 Binding: Paperback Pages: 342 first edition.
Condizione: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
EUR 103,42
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Aggiungi al carrelloCondizione: New.
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
EUR 108,94
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 98,34
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 98,33
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Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 110,86
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 111,40
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Lingua: Inglese
Editore: Bloomsbury Publishing Plc, US, 2018
ISBN 10: 149854004X ISBN 13: 9781498540049
Da: Rarewaves.com UK, London, Regno Unito
EUR 57,06
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., 2017
ISBN 10: 152494968X ISBN 13: 9781524949686
Da: PBShop.store US, Wood Dale, IL, U.S.A.
EUR 105,77
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Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Kendall/Hunt Publishing Co ,U.S., 2017
ISBN 10: 152494968X ISBN 13: 9781524949686
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 99,73
Quantità: Più di 20 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.