Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 620319865X ISBN 13: 9786203198652
Da: preigu, Osnabrück, Germania
EUR 47,85
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. The Expectation of Audience on Local Cable Television | With Special Reference to Namakkal District | Nelsonmandela S. (u. a.) | Taschenbuch | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786203198652 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: preigu, Osnabrück, Germania
EUR 69,45
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Parental Mediation On Caste Related Violence Content In Television | An Experimental Study In The Southern Districts Of Tamilnadu | Nelsonmandela S. (u. a.) | Taschenbuch | 272 S. | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786202667005 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
EUR 45,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: preigu, Osnabrück, Germania
EUR 47,85
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. L'ATTENTE DE L'AUDIENCE SUR LA TÉLÉVISION CÂBLÉE LOCALE | AVEC UNE RÉFÉRENCE PARTICULIÈRE AU DISTRICT DE NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | Französisch | 2021 | Editions Notre Savoir | EAN 9786203964516 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Da: preigu, Osnabrück, Germania
EUR 23,15
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. OZhIDANIE AUDITORII NA MESTNOM KABEL'NOM TELEVIDENII | S OSOBYM UPOROM NA RAJON NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | Russisch | 2021 | Sciencia Scripts | EAN 9786203964547 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
EUR 45,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Portoghese
Editore: Edições Nosso Conhecimento, 2021
ISBN 10: 6203964530 ISBN 13: 9786203964530
Da: moluna, Greven, Germania
EUR 45,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Da: preigu, Osnabrück, Germania
EUR 47,85
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. L'ASPETTATIVA DI PUBBLICO SULLA TELEVISIONE LOCALE VIA CAVO | CON PARTICOLARE RIFERIMENTO AL DISTRETTO DI NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | Italienisch | 2021 | Edizioni Sapienza | EAN 9786203964523 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Lingua: Portoghese
Editore: Edições Nosso Conhecimento, 2021
ISBN 10: 6203964530 ISBN 13: 9786203964530
Da: preigu, Osnabrück, Germania
EUR 47,85
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. A EXPECTATIVA DE AUDIÊNCIA NA TELEVISÃO LOCAL A CABO | COM ESPECIAL REFERÊNCIA AO DISTRITO DE NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | Portugiesisch | 2021 | Edições Nosso Conhecimento | EAN 9786203964530 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.
Da: preigu, Osnabrück, Germania
EUR 54,90
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. DIE ERWARTUNG DER ZUSCHAUER IM LOKALEN KABELFERNSEHEN | MIT BESONDEREM BEZUG AUF DEN BEZIRK NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | 88 S. | Deutsch | 2021 | Verlag Unser Wissen | EAN 9786203964493 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
Editore: Sciencia Scripts Jul 2021, 2021
ISBN 10: 6203964549 ISBN 13: 9786203964547
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 24,80
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -S prihodom globalizacii äto okazalo wliqnie na razlichnye otrasli i uchrezhdeniq. Sredstwam massowoj informacii tozhe prishlos' stolknut'sq s siloj globalizacii. Global'nye SMI wse bol'she wtqgiwaütsq w powsednewnuü zhizn'. No mestnye kabel'nye kanaly dobilis' uspeha w ätom dele; oni qwlqütsq nastoqschimi konkurentami global'nyh kanalow. Mestnye kabel'nye kanaly imeüt mestnuü suschnost' w swoih programmah, w to wremq kak global'nyj kanal ne imeet mestnoj suschnosti. Mestnye kabel'nye kanaly regulqrno sowershenstwuütsq i uwelichiwaüt auditoriü mestnyh kabel'nyh kanalow. Kontent mestnyh kabel'nyh kanalow otlichaetsq ot sputnikowyh kanalow. Issledowanie ozhidanij auditorii pomozhet wladel'cam mestnyh kabel'nyh kanalow sformulirowat', chto oni ozhidaüt ot swoej auditorii. Auditoriq - äto ochen' wazhnaq koncepciq wo wseh issledowaniqh SMI. 92 pp. Russisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Dez 2020, 2020
ISBN 10: 620319865X ISBN 13: 9786203198652
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 54,90
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the advent of globalization, this has made an impact in various industries and institutions. The mass media too had to face the force of globalization. The global media is getting more intricately involved in daily life. But the local cable channels got achievements in the thing; they are the true competitors for the global channels. Local cable channels have local essence in their programs, while the global channel doesn't have local essence. There is a regular improvement in local cable channels and an increase of audience for local cable channels. The content in local cable channels is different from satellite channels. The study on the audience expectation will enhance the local cable channel owners formulate to consider their audience what they expect from them. The audience is a very vital concept throughout media studies. 116 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 620319865X ISBN 13: 9786203198652
Da: moluna, Greven, Germania
EUR 45,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: S. NelsonmandelaNelsonmandela S. is an Assistant Professor, Department of Visual Communication, College of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur 603 203In the advent of globalization, thi.
Lingua: Spagnolo
Editore: Ediciones Nuestro Conocimiento Jul 2021, 2021
ISBN 10: 6203964506 ISBN 13: 9786203964509
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 54,90
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Con la llegada de la globalización, esto ha tenido un impacto en varias industrias e instituciones. Los medios de comunicación también han tenido que enfrentarse a la fuerza de la globalización. Los medios de comunicación globales están cada vez más involucrados en la vida diaria. Pero los canales de cable locales han conseguido logros en la cosa; son los verdaderos competidores de los canales globales. Los canales de cable locales tienen esencia local en sus programas, mientras que el canal global no tiene esencia local. Los canales de cable locales mejoran regularmente y aumentan la audiencia de los canales de cable locales. El contenido de los canales de cable locales difiere del de los canales por satélite. El estudio sobre las expectativas de la audiencia mejorará la formulación de los propietarios de los canales de cable locales para tener en cuenta lo que la audiencia espera de ellos. La audiencia es un concepto muy importante en el estudio de los medios de comunicación. 88 pp. Spanisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jun 2020, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 82,90
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Violence on television leads to aggressive behavior by children and teenagers who watch the programs. It bases this conclusion on laboratory experiments and field studies. Not all children become aggressive; However, the correlations between violence and aggression are positive. The objectives of the study categorically met out by assessing the viewing patterns of the family with identifying their family communication pattern sand the parental mediation which they approach. It gave the parents and children attitude towards caste related violence and communal harmony analysed and interventions towards positive parental mediation towards attaining social orientation. This research paved way in assessing the intervention towards positive television mediation and the effectiveness of parents in mediating their children towards the better understanding of the portrayal of caste violence in media followed by the positive mediation by the parents towards social orientation to inculcate harmony in the young minds towards a harmonious society. 272 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Dez 2020, 2020
ISBN 10: 620319865X ISBN 13: 9786203198652
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 54,90
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the advent of globalization, this has made an impact in various industries and institutions. The mass media too had to face the force of globalization. The global media is getting more intricately involved in daily life. But the local cable channels got achievements in the thing; they are the true competitors for the global channels. Local cable channels have local essence in their programs, while the global channel doesn't have local essence. There is a regular improvement in local cable channels and an increase of audience for local cable channels. The content in local cable channels is different from satellite channels. The study on the audience expectation will enhance the local cable channel owners formulate to consider their audience what they expect from them. The audience is a very vital concept throughout media studies.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: moluna, Greven, Germania
EUR 66,32
Quantità: Più di 20 disponibili
Aggiungi al carrelloKartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: S. NelsonmandelaAssistant Professor, Department of Visual Communication, Faculty of Science and Humanities, SRM Institute of Science and Technology. At present working on the research topics Family Communication, Computer-mediated in.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 620319865X ISBN 13: 9786203198652
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 55,56
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the advent of globalization, this has made an impact in various industries and institutions. The mass media too had to face the force of globalization. The global media is getting more intricately involved in daily life. But the local cable channels got achievements in the thing; they are the true competitors for the global channels. Local cable channels have local essence in their programs, while the global channel doesn't have local essence. There is a regular improvement in local cable channels and an increase of audience for local cable channels. The content in local cable channels is different from satellite channels. The study on the audience expectation will enhance the local cable channel owners formulate to consider their audience what they expect from them. The audience is a very vital concept throughout media studies.
Lingua: Spagnolo
Editore: Ediciones Nuestro Conocimiento, 2021
ISBN 10: 6203964506 ISBN 13: 9786203964509
Da: moluna, Greven, Germania
EUR 45,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorProfessore assistente, Dipartimento di comunicazione visiva, College of Science and Humanities, SRM Institute of Science and Technology, Kattankulathur 603 203KlappentextrnrnCon la llegada de la glo.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: Majestic Books, Hounslow, Regno Unito
EUR 131,98
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. Print on Demand.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 132,57
Quantità: 4 disponibili
Aggiungi al carrelloCondizione: New. PRINT ON DEMAND.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jun 2020, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 82,90
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Violence on television leads to aggressive behavior by children and teenagers who watch the programs. It bases this conclusion on laboratory experiments and field studies. Not all children become aggressive; However, the correlations between violence and aggression are positive. The objectives of the study categorically met out by assessing the viewing patterns of the family with identifying their family communication pattern sand the parental mediation which they approach. It gave the parents and children attitude towards caste related violence and communal harmony analysed and interventions towards positive parental mediation towards attaining social orientation. This research paved way in assessing the intervention towards positive television mediation and the effectiveness of parents in mediating their children towards the better understanding of the portrayal of caste violence in media followed by the positive mediation by the parents towards social orientation to inculcate harmony in the young minds towards a harmonious society.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 272 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing, 2020
ISBN 10: 6202667001 ISBN 13: 9786202667005
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 83,89
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Violence on television leads to aggressive behavior by children and teenagers who watch the programs. It bases this conclusion on laboratory experiments and field studies. Not all children become aggressive; However, the correlations between violence and aggression are positive. The objectives of the study categorically met out by assessing the viewing patterns of the family with identifying their family communication pattern sand the parental mediation which they approach. It gave the parents and children attitude towards caste related violence and communal harmony analysed and interventions towards positive parental mediation towards attaining social orientation. This research paved way in assessing the intervention towards positive television mediation and the effectiveness of parents in mediating their children towards the better understanding of the portrayal of caste violence in media followed by the positive mediation by the parents towards social orientation to inculcate harmony in the young minds towards a harmonious society.
Lingua: Francese
Editore: Editions Notre Savoir Jul 2021, 2021
ISBN 10: 6203964514 ISBN 13: 9786203964516
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 54,90
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -L'avènement de la mondialisation a eu un impact sur diverses industries et institutions. Les médias de masse ont également dû faire face à la force de la mondialisation. Les médias mondiaux s'immiscent de plus en plus dans la vie quotidienne. Mais les chaînes câblées locales ont obtenu des résultats dans ce domaine ; elles sont les véritables concurrents des chaînes mondiales. Les chaînes câblées locales ont une essence locale dans leurs programmes, alors que les chaînes mondiales n'ont pas d'essence locale. Il y a une amélioration régulière des chaînes câblées locales et une augmentation de l'audience des chaînes câblées locales. Le contenu des chaînes câblées locales est différent de celui des chaînes par satellite. L'étude sur les attentes du public permettra aux propriétaires de chaînes câblées locales de mieux formuler leurs attentes à l'égard de leur public. L'audience est un concept très important dans les études sur les médias. 88 pp. Französisch.
Lingua: Spagnolo
Editore: Ediciones Nuestro Conocimiento Jul 2021, 2021
ISBN 10: 6203964506 ISBN 13: 9786203964509
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 54,90
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Con la llegada de la globalización, esto ha tenido un impacto en varias industrias e instituciones. Los medios de comunicación también han tenido que enfrentarse a la fuerza de la globalización. Los medios de comunicación globales están cada vez más involucrados en la vida diaria. Pero los canales de cable locales han conseguido logros en la cosa; son los verdaderos competidores de los canales globales. Los canales de cable locales tienen esencia local en sus programas, mientras que el canal global no tiene esencia local. Los canales de cable locales mejoran regularmente y aumentan la audiencia de los canales de cable locales. El contenido de los canales de cable locales difiere del de los canales por satélite. El estudio sobre las expectativas de la audiencia mejorará la formulación de los propietarios de los canales de cable locales para tener en cuenta lo que la audiencia espera de ellos. La audiencia es un concepto muy importante en el estudio de los medios de comunicación.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Spanisch.
Lingua: Spagnolo
Editore: Ediciones Nuestro Conocimiento, 2021
ISBN 10: 6203964506 ISBN 13: 9786203964509
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 55,56
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Con la llegada de la globalización, esto ha tenido un impacto en varias industrias e instituciones. Los medios de comunicación también han tenido que enfrentarse a la fuerza de la globalización. Los medios de comunicación globales están cada vez más involucrados en la vida diaria. Pero los canales de cable locales han conseguido logros en la cosa; son los verdaderos competidores de los canales globales. Los canales de cable locales tienen esencia local en sus programas, mientras que el canal global no tiene esencia local. Los canales de cable locales mejoran regularmente y aumentan la audiencia de los canales de cable locales. El contenido de los canales de cable locales difiere del de los canales por satélite. El estudio sobre las expectativas de la audiencia mejorará la formulación de los propietarios de los canales de cable locales para tener en cuenta lo que la audiencia espera de ellos. La audiencia es un concepto muy importante en el estudio de los medios de comunicación.
Lingua: Spagnolo
Editore: Ediciones Nuestro Conocimiento, 2021
ISBN 10: 6203964506 ISBN 13: 9786203964509
Da: preigu, Osnabrück, Germania
EUR 47,20
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. LA EXPECTATIVA DE AUDIENCIA EN LA TELEVISIÓN LOCAL POR CABLE | CON ESPECIAL REFERENCIA AL DISTRITO DE NAMAKKAL | Nelsonmandela S (u. a.) | Taschenbuch | Spanisch | 2021 | Ediciones Nuestro Conocimiento | EAN 9786203964509 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.
Editore: Sciencia Scripts Jul 2021, 2021
ISBN 10: 6203964549 ISBN 13: 9786203964547
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 24,80
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -S prihodom globalizacii äto okazalo wliqnie na razlichnye otrasli i uchrezhdeniq. Sredstwam massowoj informacii tozhe prishlos' stolknut'sq s siloj globalizacii. Global'nye SMI wse bol'she wtqgiwaütsq w powsednewnuü zhizn'. No mestnye kabel'nye kanaly dobilis' uspeha w ätom dele; oni qwlqütsq nastoqschimi konkurentami global'nyh kanalow. Mestnye kabel'nye kanaly imeüt mestnuü suschnost' w swoih programmah, w to wremq kak global'nyj kanal ne imeet mestnoj suschnosti. Mestnye kabel'nye kanaly regulqrno sowershenstwuütsq i uwelichiwaüt auditoriü mestnyh kabel'nyh kanalow. Kontent mestnyh kabel'nyh kanalow otlichaetsq ot sputnikowyh kanalow. Issledowanie ozhidanij auditorii pomozhet wladel'cam mestnyh kabel'nyh kanalow sformulirowat', chto oni ozhidaüt ot swoej auditorii. Auditoriq - äto ochen' wazhnaq koncepciq wo wseh issledowaniqh SMI.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Russisch.
Lingua: Francese
Editore: Editions Notre Savoir Jul 2021, 2021
ISBN 10: 6203964514 ISBN 13: 9786203964516
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 54,90
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -L'avènement de la mondialisation a eu un impact sur diverses industries et institutions. Les médias de masse ont également dû faire face à la force de la mondialisation. Les médias mondiaux s'immiscent de plus en plus dans la vie quotidienne. Mais les chaînes câblées locales ont obtenu des résultats dans ce domaine ; elles sont les véritables concurrents des chaînes mondiales. Les chaînes câblées locales ont une essence locale dans leurs programmes, alors que les chaînes mondiales n'ont pas d'essence locale. Il y a une amélioration régulière des chaînes câblées locales et une augmentation de l'audience des chaînes câblées locales. Le contenu des chaînes câblées locales est différent de celui des chaînes par satellite. L'étude sur les attentes du public permettra aux propriétaires de chaînes câblées locales de mieux formuler leurs attentes à l'égard de leur public. L'audience est un concept très important dans les études sur les médias.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Französisch.