Orr thomas j (33 risultati)

- Rilegato
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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EUR 14,78
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

The Moody Handbook of Preaching
Koessler, John [Editor]; Easley, Michael J. [Contributor]; Singley III, H. E. [Contributor]; Neely, Winfred [Contributor]; Stowell III, Joseph M. [Contributor]; Sweeting, George [Contributor]; MacRae, Pamela [Contributor]; Green, Daniel [Contributor]; Rydelnik, Michael A. [Contributor]; Finkbeiner, David [Contributor]; Schmutzer, Andrew J. [Contributor]; McCord, Walter [Contributor]; Peterman, Gerald W. [Contributor]; de Rossett, Rosalie A. [Contributor]; Cornman, Thomas H L. [Contributor]; Torgesen, William [Contributor]; Orr, Michael [Contributor]; Worrall, Kelli [Contributor]; Butler, Paul [Contributor]; O'Neal, Bryan [Contributor]; Milco, Michael [Contributor]; Fetzer, David [Contributor]; Strandt, Terry [Contributor]; Jennings, Jori [C
- Rilegato
Da: Estate Book Trader, Aiken, SC, U.S.A.Estate Book Trader
Contatta il venditoreVenditore con 4 stelleCondizione: Usato - Molto buono
EUR 18,34
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. New.
TRANSACTIONS OF THE ALABAMA HISTORICAL SOCIETY 1897-1898. VOL. II. [Volume Two-2 only.]
Alabama Historical Society. Thomas McAdory Owen, 1866-1920 (editor). W.F. Perry; W.S. Wyman; J.J. Garrett; P.J. Hamilton; W.G. Orr; L.V. Rosser; T.B. Wetmore; Mrs. V. Clay-Clopton; R.H. Cobbs; W.C. Whitaker; J.H. Bankhead; H.S. Halbert; Thomas M. Owen; E.W. Pettus; Howell Tatum (contributors).
Editore: Tuscaloosa, AL: Alabama Historical Society, 1898., 1898
- Rilegato
Da: David Hallinan, Bookseller, Columbus, MS, U.S.A.David Hallinan, Bookseller
Contatta il venditoreVenditore con 4 stelleCondizione: Usato
EUR 13,34
EUR 6,69 spedizioneSpedito in U.S.A.Quantità: 1 disponibile
Aggiungi al carrelloPoor condition - needs to be re-cased. 3-14, 19-204 pages. Hardcover: H 25cm x L 15.5cm. Original blue cloth obtrusively stained; spine lettering flaked/dulled. Front hinge broken with rear hinge quite tenuous; missing initial leaves with title leaf (as pages 3-4) immediately opposite front pastedown which has past owner's ink stamp at center. Title leaf torn/creased at bottom margin; some interior leaves were roughly separated causing chips and tears mostly at fore-edge margins but occasionally top margins as well. Missing pages 15-18 affecting second article; remainder of book collates as complete. Interior foxing with some stains and soiling. Text block has stress points at quires. Sold as is - needs to be re-cased. Eighteen chapters: {#1} "Proceedings of the Annual Meeting, June 21, 1898;" {#2} "The Genesis of Public Education in Alabama" by Gen. W.F. Perry (as aforementioned missing two leaves - article comprised of pages 14-27 but missing 15-19); {#3} "Early Times in the Vicinity of the Present City of Montgomery" by Dr. W.S. Wyman; {#4} "Forty-Fourth Alabama Regiment" by J.J. Garrett; {#5} "Early Roads of Alabama" by P.J. Hamilton; {#6} "Surrender of Weatherford" by W.G. Orr; {#7} "Colombian Institute" by L.V. Rosser; {#8} "Joseph G. Baldwin" by T.B. Wetmore; {#9} "Clement Claiborne Clay" by Mrs. V. Clay-Clopton; {#10} "Statistics of the Protestant Episcopal Church in the Diocese of Alabama" by Rev. R.H. Cobbs and Rev. W.C. Whitaker; {#11} "The Alabama-Mississippi Boundary" by J.H. Bankhead; {#12} "Creek War Incidents" by H.S. Halbert; {#13} "Sessions of the General Assembly of Alabama" by Thomas M. Owen; {#14} "Sketch of Pettus' Brigade" by Gen. E.W. Pettus; {#15} "Alabama River Boats Burned or Sunk from 1865 to 1894;" {#16} "Statistics of the Counties of Alabama" by Thomas M. Owen; {#17} "Topographical Notes and Observations on the Alabama River, August, 1814" by Maj. Howell Tatum; {#18} "The Work of William Henry Fowler as Superintendent of Army Records, 1863-1865" by Thomas M. Owen.…

- Brossura
Da: Antiquariat Kai Groß, Gleichen OT Bischhausen, GermaniaAntiquariat Kai Groß
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 10,00
EUR 20,50 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibile
XIII/219 S., kt. 2. (UBS Monograph Series, 10).

Aspects of Late Medieval Government and Society: Essays Presented to J.R. Lander
Edited by J.G. Rowe; Authors contributing articles: J.D. Alsop, George Bowman, C.M.D. Crowder, Ralph Griffiths, Roy Martin Haines, G.L. Harriss, Pamela Hutchins-Orr, T.B. Pugh, J.G. Rowe, Antonio Santosuosso, Thomas Sea, and Brian Tierney
Lingua: Inglese
Editore: University of Toronto Press, Toronto, Ontario / Buffalo, New York / London, England, 1986
- Rilegato
Da: Andover Books and Antiquities, Andover, MA, U.S.A.Andover Books and Antiquities
Contatta il venditoreVenditore con 2 stelleCondizione: Usato - Molto buono
EUR 32,18
EUR 11,60 spedizioneSpedito in U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: Very good condition. xi, 276 pp. Published in assocation with the University of Western Ontario.

- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 54,13
EUR 2,36 spedizioneSpedito in U.S.A.Quantità: 5 disponibili
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…
Altre immaginiThe Fundamentals: A Testimony to the Truth (4 Volume Set)
editors and/or contributors: Amzi Clarence Dixon (A. C. Dixon); Reuben Archer Torrey (R. A. Torrey); Louis Meyer; Benjamin Warfield; James Orr; G. Campbell Morgan; Arthur T. Pierson (A. T. Pierson); C. I. Scofield; Sir Robert Anderson; Handley C. G. Moule (H. C. G. Moule); W. H. Griffith Thomas; James M. Gray; Thomas Spurgeon (son of Charles Spurgeon); C. T. Studd; Howard Crosby; Jesse Penn-Lewis (female Welsch evangelist); Dyson Hague; Howard A. Kelly; George Frederick Wright; M. G. Kyle; Franklin Johnson; Philip Mauro; William G. Moorehead; Robert E. Speer; William Caven; David Heagle; Daniel Hoffman Martin; E.J. Stobo; et. al.
Lingua: Inglese
Editore: Baker Books (a division of Baker Book House Company), United States, 2000
- Rilegato
Da: Gordon Kauffman, Bookseller, LLC, Chippewa Falls, WI, U.S.A.Gordon Kauffman, Bookseller, LLC
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 54,03
EUR 4,91 spedizioneSpedito in U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: Very Good. - 4 Volumes - Inspected, Cleaned, Sealed in Shrink Wrap - Sturdy Binding/Sharp Corners - Clean & Unmarked - Returns Accepted / Refunds Given Inspected, Cleaned & Sealed by me, the proprietor. 2000. Hardcover books. Each book has a sturdy binding with sharp corners. The text part of the books are clean and unmarked. 7.85" x 5.5". Sealed in Shrink Wrap for protection in storage and shipping. Expertly packed. *PROFESSIONAL BOOKSELLER* I try hard to get the descriptions right, sometimes I make a mistake, therefore, Returns accepted. Refunds given. -Gordon. …

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers
Thomas, Andrew R. (EDT); Lewison, Dale M. (EDT); Hauser, William J. (EDT); Foley, Linda M. (EDT)
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 61,92
EUR 2,36 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.

- Rilegato
- Prima edizione
Da: Olimpianbooks, Avon Lake, OH, U.S.A.Olimpianbooks
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 64,36
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: New. Condizione sovraccoperta: New. 1st Edition. New copy.

- Rilegato
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 75,34
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers
Thomas, Andrew R. (EDT); Lewison, Dale M. (EDT); Hauser, William J. (EDT); Foley, Linda M. (EDT)
- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 73,69
EUR 2,36 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.

- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 78,42
EUR 2,36 spedizioneSpedito in U.S.A.Quantità: 5 disponibili
Condizione: As New. Unread book in perfect condition.

- Brossura
Da: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 78,44
EUR 2,36 spedizioneSpedito in U.S.A.Quantità: 5 disponibili
Condizione: New.

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers
Thomas, Andrew R. (EDT); Lewison, Dale M. (EDT); Hauser, William J. (EDT); Foley, Linda M. (EDT)
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,62
EUR 17,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New.

- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 75,70
EUR 13,48 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In English.

- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 73,73
EUR 17,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Condizione: New.

Direct Marketing in Action : Cutting-Edge Strategies for Finding and Keeping the Best Customers
Thomas, Andrew R. (EDT); Lewison, Dale M. (EDT); Hauser, William J. (EDT); Foley, Linda M. (EDT)
- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 75,64
EUR 17,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: As New. Unread book in perfect condition.

- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Buono
EUR 80,09
EUR 17,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Condizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

- Brossura
Da: GreatBookPricesUK, Woodford Green, Regno UnitoGreatBookPricesUK
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Come nuovo
EUR 81,41
EUR 17,91 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 5 disponibili
Condizione: As New. Unread book in perfect condition.

- Brossura
Da: Antiquariaat Schot, Hendrik-Ido-Ambacht, Paesi BassiAntiquariaat Schot
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 92,00
EUR 25,00 spedizioneSpedito da Paesi Bassi a U.S.A.Quantità: 1 disponibile
Paperback, nette staat, (XIII) 219 pagina's.

- Rilegato
Da: Revaluation Books, Exeter, Regno UnitoRevaluation Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 111,31
EUR 14,93 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 2 disponibili
Hardcover. Condizione: Brand New. 218 pages. 9.25x6.25x1.25 inches. In Stock.

- Brossura
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 121,19
EUR 7,76 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibile
Condizione: New. pp. xiv + 218 Illus.

- Brossura
Da: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 129,45
EUR 9,37 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . Books ship from the US and Ireland. …

- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 73,41
EUR 77,61 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro market-and reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.…

- Rilegato
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 144,44
EUR 9,50 spedizioneSpedito da Irlanda a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. Editor(s): Thomas, Andrew R.; Lewison, Dale M.; Hauser, William J.; Orr, Linda M.; Foley, Linda M. Num Pages: 232 pages, 16 illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 24. Weight in Grams: 513. . 2006. Hardback. . . . . …

- Brossura
- Print on Demand
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 73,51
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

- Brossura
- Print on Demand
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 69,64
EUR 5,99 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

- Rilegato
- Print on Demand
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 90,74
Spedizione gratuitaSpedito in U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: new. Hardcover. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro marketand reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

- Rilegato
- Print on Demand
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 79,99
EUR 19,32 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

- Rilegato
- Print on Demand
Da: CitiRetail, Stevenage, Regno UnitoCitiRetail
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 75,01
EUR 44,18 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 1 disponibile
Hardcover. Condizione: new. Hardcover. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In Direct Marketing in Action, a team of experts in the field dispels common myths and misconceptions about direct marketing and showcases the most current practices, principles, and techniques. The authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, and featuring numerous examples, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers.From the dentist who sends check-up reminders to his patients to the hotel chain that customizes room amenities based on their guests' profiles, direct marketing is infused with the idea that the best allocation of our marketing dollar is one that focuses on and communicates with our particular micro marketand reinforces the distinctive benefits that we provide to those customers. In Direct Marketing in Action the authors cover the full range of issues that must be considered in developing an effective direct marketing strategy, including competitive analysis, information and data management, media and channel selection, building brand loyalty, and measuring the results of campaigns. Bridging the gap between research and practice, clearly defining terms and concepts, featuring numerous examples, and presented in a format that can be read cover-to-cover or in modular fashion, Direct Marketing in Action will serve as an essential handbook for marketers and a comprehensive overview for students, teachers, and researchers. In many ways, mass marketing - broadcasting one's message to a large population of potential customers - no longer works. This book covers issues that must be considered in developing an effective marketing strategy, including competitive analysis, information and data management, building brand loyalty, and measuring the results of campaigns. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…