Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2015
ISBN 10: 1508753784 ISBN 13: 9781508753780
Da: Goodwill Southern California, Los Angeles, CA, U.S.A.
Condizione: good. Paperback Book.
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2015
ISBN 10: 1508753784 ISBN 13: 9781508753780
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: CreateSpace Independent Publishing Platform, 2015
ISBN 10: 1508753784 ISBN 13: 9781508753780
Da: Barnes & Nooyen Books, Spring, TX, U.S.A.
paperback. Condizione: New. New Condition, Paperback book,
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2015
ISBN 10: 1508753784 ISBN 13: 9781508753780
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 79,13
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Lingua: Inglese
Editore: Createspace Independent Publishing Platform, 2015
ISBN 10: 1508753784 ISBN 13: 9781508753780
Da: CitiRetail, Stevenage, Regno Unito
EUR 79,14
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: new. Paperback. In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaign? Ad-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs. Even better, armed with summary checklists found within each chapter, you can quickly and effectively identify the key issues that must be addressed for a successful campaign. Topics covered in the book include legal review of advertising claims for FTC/FDA compliance, agency service agreements, celebrity talent agreements, digital/social/mobile issues, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, among many others. Whether you're a copywriter working on a compelling marketing campaign or an executive negotiating an agency agreement, this advertising law handbook is a valuable resource to have on hand before you walk into a meeting or make that call! This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.