Prahalad prentice hall (1 risultati)
Lingua: Inglese
Editore: Wharton School Publishing, Upper Saddle River, NJ, 2005
- Rilegato
Da: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.Ground Zero Books, Ltd.
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 31,19
EUR 4,33 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Hardcover. Reprint. Second printing. xix, 401, [5] p. Illustrations. Map. Figures. Tables. CD. Biographies. Index. The last couple of decades have seen great increases in sales, now multinational corporations are seeing markets with sluggish or no growth. One market that's been overlooked is also the fastest growing market in th…e world, and it's where you least expect it: at the bottom of the pyramid. Collectively, the world's 5 billion poor have vast untapped buying power. They represent enormous potential for companies who learn how to serve this market by providing the poor with what they need. This creates a win-win situation: not only do corporations tap into a vibrant market, but by treating the poor as consumers they are no longer treated with indignity; they become empowered customers. Corporations who service this market form an economic infrastructure, which creates real jobs for the poor, and finally an end to the vicious cycle of poverty. This book is a 3-part manifesto: passionate argument; detailed case studies from India, Peru, Mexico, Brazil, and Venezuela, and range from salt to soap, banking to cellphones, health to housing; and lastly, a CD with digital videos shot on location, designed to bring these innovations alive. CK Prahalad shows why we can't afford to ignore "Bottom of the Pyramid"(BOP) markets. Very good in good dust jacket. DJ has inprinted on it "Complimentary copy for W. Austin Ligon, President, CEO and Director, CarMax, Inc. " DJ has smapp tear at top front corner.
