Rajkumar (Oltre 5600 risultati)

Hardback. Condizione: Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good.

Hardback. Condizione: Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

Hardback. Condizione: Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Condizione: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Condizione: Good. Meets or exceeds the good condition guidelines. Nice copy. Has a small amount of writing/highlighting. Five star seller - Buy with confidence.

Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

Paperback. Condizione: Very Good. 6. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condizione: Very Good. 5. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Good.

paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardback. Condizione: Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

Paperback. Condizione: Good. A useful study guide for American Board of Internal Medicine certification or recertification, this book contains more than 500 multiple-choice questions that follow the exam format. Candidates will learn exactly what to expect on the exam, including format, types of questions, and hints on what and how to study.…

Condizione: Good. 5th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Condizione: New.

Paperback or Softback. Condizione: New. Psychology of Prosperity. Book.

Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Paperback. Condizione: Fair. Deadly Arsenals provides the most up-to-date and comprehensive assessment available on global proliferation dangers, with a critical assessment of international enforcement efforts. An invaluable resource for academics, policymakers, students, and the media, this atlas includes strategic and historical analysis; maps, charts, and graphs of the spread of nuclear, chemical, and biological weapons and missile delivery systems; descriptions of the weapons and regimes--and policies to control them; and data on countries that have, want, or have given up weapons of mass destruction. A Choice outstanding academic title from one of the premier nonproliferation research teams. The new edition addresses the recent, dramatic developments in Iran, Iraq, Libya, North Korea, and the nuclear black market, analyzing strategic and policy implications. Contents: Part 1: Assessments and Weapons Part 2: Declared Nuclear-Weapon States Part 3: Non-NPT Nuclear-Weapon States Part 4: The Two Hard Cases: North Korea and Iran Part 5: Proliferation Success.…

Condizione: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: Good. A useful study guide for American Board of Internal Medicine certification or recertification, this book contains more than 500 multiple-choice questions that follow the exam format. Candidates will learn exactly what to expect on the exam, including format, types of questions, and hints on what and how to study.…

Hardback. Condizione: Very Good. Due to major advances in understanding the biology and pathogenesis of the disease, the management of multiple myeloma is changing rapidly. New diagnostic and prognostic criteria have been introduced, and treatment options are multiplying with high-dose chemotherapy regimens, stem cell transplants, and the development of novel agents and immune-based strategies that target tumor cells directly. This book is aimed at the practitioner who is looking to put these advances into clinical context. It will serve as an up-to-date resource for treatment of myeloma and related disorders. Chapters are written by international authorities and contain color photos, diagrams, and algorithms outlining preferred treatment strategies. Relevant scientific information is integrated throughout, but the focus here is on providing practical therapeutic guidance for oncologists and hematologists caring for myeloma patients. The book covers all myeloma subtypes and related disorders, including amyloidosis, Waldenstrom macroglobulinemia, plasmacytoma, MGUS, and POEMS syndrome.…

Condizione: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.