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ISBN 10: 0762312092 ISBN 13: 9780762312092
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Lingua: Inglese
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Lingua: Inglese
Editore: Emerald Publishing Limited, US, 2005
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Aggiungi al carrelloHardback. Condizione: New. This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
Lingua: Inglese
Editore: Emerald Publishing Limited, 2005
ISBN 10: 0762312092 ISBN 13: 9780762312092
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Lingua: Inglese
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Editore: Emerald Publishing Limited, US, 2005
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Aggiungi al carrelloHardback. Condizione: New. This first volume of "Research in Competence-Based Management (RCBM)" signals the launch of a long-awaited outlet for peer-reviewed research papers contributing to advancement of competence-based management theory. Each volume in "RCBM" will be focused on a key aspect of competence theory. The focus in this volume on "The Marketing Process in Organizational Competence" reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. Papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the great relevance of marketing theory for competence-based management theory and practice, as well as the relevance of competence theory for marketing theory and practice. Papers by authors from both the marketing and competence fields elaborate the nature of the marketing process and clarify the ways in which the marketing process is integral to building and leveraging organizational competences.
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Lingua: Inglese
Editore: Emerald Group Publishing Limited, 2005
ISBN 10: 0762312092 ISBN 13: 9780762312092
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Lingua: Inglese
Editore: Emerald Publishing Limited, 2005
ISBN 10: 0762312092 ISBN 13: 9780762312092
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextFocusing on The Marketing Process in Organizational Competence , this volume reflects the fundamental market orientation in competence theory s foundational concepts and theoretical development. It includes papers which explo.
Da: Books Puddle, New York, NY, U.S.A.
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Da: Majestic Books, Hounslow, Regno Unito
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Aggiungi al carrelloBuch. Condizione: Neu. Focused Issue on The Marketing Process in Organizational Competence | Ron Sanchez (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2005 | Jai Press Inc. | EAN 9780762312092 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
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Aggiungi al carrelloCondizione: New. PRINT ON DEMAND pp. 282.
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EUR 231,75
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Aggiungi al carrelloBuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Focusing on 'The Marketing Process in Organizational Competence', this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.