Schmitt bernd simonson alex (51 risultati)

Condizione: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

hardcover. Condizione: Good. No Dust Jacket*.

Hardcover. Condizione: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Condizione: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Fine. English Language. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.

Condizione: Good. English Language. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. Marketing Aesthetics: The Strategic Management of Branding, Identity and Image This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

Condizione: Very Good. Condizione sovraccoperta: 9753533. 1790254098. 9/24/2026 12:48:18 PM.

PAPERBACK. Condizione: Fair. Good copy. May have some marking.

Hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Hardcover. Condizione: Very Good. A nice hardcover with a crisp dust jacket, a tight binding and an unmarked text. From a private smoke free collection. Shipping within 24 hours, tracking number and delivery Confirmation.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Very Good. English Language. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condizione: Good. English Language. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Condizione: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. Hardcover 1997 edition. Dust jacket and boards in fine condition. Binding firm. Pages unmarked and clean. (368 pages) Size: 8vo - over 7¾ - 9¾" tall. Book.

First edition, first printing (per publisher's number line upon copyright page). xvi, 345 pages. Hardcover; H 24.25cm x L 16.25cm. Dust jacket rubbed with light soiling, past owner's personal blindstamp impressed at bottom of rear panel. Black cloth spine with gilt lettering, reddish-brown boards. Personal blindstamp on title page. Interior pages are otherwise quite clean and binding remains fairly crisp. A near fine copy in a very good+ dust jacket. ISBN 0684826550. …

Hardcover. Condizione: New. Condizione sovraccoperta: New. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED. Book.

Condizione: As New. : En 'Marketing Aesthetics', Bernd Schmitt y Alex Simonson, expertos en gestión de identidad, ofrecen una guía para aprovechar la estética de una empresa y obtener una ventaja competitiva. Este libro combina branding, identidad e imagen, mostrando cómo gestionar la estética a través de logos, folletos, empaques y anuncios, así como sonidos, aromas e iluminación, para vender una experiencia memorable. Los autores exploran qué hace irresistible a una identidad corporativa o de marca, qué estilos y temas son cruciales en diferentes contextos y qué significados transmiten ciertos símbolos visuales. Con ejemplos de empresas como Absolut Vodka, Nike y Starbucks, este libro explica cómo desarrollar y mantener identidades corporativas que las diferencien de sus competidores. EAN: 9780684826554 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Aesthetics Autor: Bernd H. Schmitt| Alex Simonson Editorial: Free Press Idioma: en Páginas: 368 Formato: tapa dura.…

Condizione: New.

Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in fine dust jacket. Later printing.

Hardcover. Condizione: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDFine in Fine dust jacket. First edition.

Condizione: As New. Unread book in perfect condition.

Hardcover. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

Paperback. Condizione: New. There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics."Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.…

Condizione: Good. : Este libro explora la gestión estratégica de la marca, la identidad y la imagen, mostrando cómo plasmar la estética en logotipos, folletos, envases y anuncios mediante formas y colores, luces y sonidos, aromas y texturas, para vender una experiencia memorable. Los autores analizan las características que hacen atractiva la identidad de una marca, qué estilos y temas son pertinentes en diversos contextos y qué significado transmiten ciertos símbolos visuales. Dirigido a cualquier persona de cualquier empresa de cualquier sector que desee emplear las herramientas de la estética comercial para asegurar la satisfacción y fidelidad de los clientes, mantener una impresión duradera de la marca, imponer un precio superior, protegerse legalmente de la competencia, reducir costes y aumentar la productividad, y hacer que el producto sea irresistible. EAN: 9788423416011 Tipo: Libros Categoría: Negocios y Economía Título: Marketing y estética Autor: Bernd Schmitt| Alex Simonson| Bernhard Bueb Editorial: Deusto Idioma: es-ES Páginas: 368 Formato: tapa blanda.…