Lingua: Inglese
Editore: World Scientific Publishing Company, 2015
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2015
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2015
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: Better World Books, Mishawaka, IN, U.S.A.
Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Lingua: Inglese
Editore: World Scientific Publishing Company, 2016
ISBN 10: 9814678414 ISBN 13: 9789814678414
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Lingua: Inglese
Editore: World Scientific Publishing Comp, 2016
ISBN 10: 9814678414 ISBN 13: 9789814678414
Da: suffolkbooks, Center moriches, NY, U.S.A.
hardcover. Condizione: Very Good. Fast Shipping - Safe and Secure 7 days a week!
Condizione: New.
paperback. Condizione: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Condizione: As New. Unread book in perfect condition.
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Da: Majestic Books, Hounslow, Regno Unito
EUR 27,64
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 150.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Prima edizione
EUR 35,38
Quantità: 13 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, Singapore, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: Grand Eagle Retail, Bensenville, IL, U.S.A.
Paperback. Condizione: new. Paperback. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Condizione: New. pp. 150 1st edition NO-PA16APR2015-KAP.
Lingua: Inglese
Editore: World Scientific Publishing Company 1/30/2016, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Paperback or Softback. Condizione: New. Architecting Experience: A Marketing Science and Digital Analytics Handbook. Book.
Lingua: Inglese
Editore: World Scientific Publishing Company, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 28,28
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 150.
Lingua: Inglese
Editore: World Scientific Publishing Company, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
EUR 34,75
Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2016
ISBN 10: 981472565X ISBN 13: 9789814725651
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
Prima edizione
EUR 41,88
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. 1st. In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Condizione: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2020
ISBN 10: 9811220107 ISBN 13: 9789811220104
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 43,78
Quantità: 13 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Second Edition. This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 41,45
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: World Scientific Publishing Company, Incorporated, 2020
ISBN 10: 9811220107 ISBN 13: 9789811220104
Da: Majestic Books, Hounslow, Regno Unito
EUR 36,85
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 280.
Lingua: Inglese
Editore: World Scientific Publishing Company, Incorporated, 2020
ISBN 10: 9811220107 ISBN 13: 9789811220104
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 280 Second edition NO-PA16APR2015-KAP.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 43,41
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, 2020
ISBN 10: 9811220107 ISBN 13: 9789811220104
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 32,35
Quantità: 19 disponibili
Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: World Scientific Publishing Company, Incorporated, 2020
ISBN 10: 9811220107 ISBN 13: 9789811220104
Da: Biblios, Frankfurt am main, HESSE, Germania
EUR 37,75
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. pp. 280.