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scott neslin (75 risultati)
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Sales Promotion
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 1,41
Spedizione EUR 9,01
Spedito da Regno Unito a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Sales Promotion: Concepts, Methods and Strategies
Da: savehere619, San Diego, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: acceptable.
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Sales Promotion: Concepts, Methods and Strategies
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion: Concepts, Methods and Strategies
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion: Concepts, Methods and Strategies
Da: Goodwill Northern Illinois, Rockford, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: very_good. The book has been used but is in very good condition. There is no obvious damage to the cover and the dust jacket is included for hard covers. There are no missing or damaged pages and no underlining highlighting of text or writing in the margins. The imagery is a stock photo of the item.
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Sales Promotion: Concepts, Methods, and Strategies
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Sales Promotion
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
AffareEUR 3,14
Spedizione EUR 16,50
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Sales Promotion: Concepts, Methods, and Strategies
Da: POQUETTE'S BOOKS, DEWITT, MI, U.S.A.
Valutazione del venditore 4 su 5 stelle
paperback. Condizione: Good.
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 20,83
Spedizione EUR 3,80
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Analyzing Consumer Response to Innovation The Concept of Preference Inertia Classic Reprint
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 26,66
Spedizione EUR 4,81
Spedito da Regno Unito a U.S.A.Quantità: 15 disponibili
Aggiungi al carrelloHRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
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Sales Promotion - Scott A. Neslin
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
EUR 7,60
Spedizione EUR 27,50
Spedito da Spagna a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloTapa dura. Condizione: Bien. Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople. Texto en inglés. Tapa blanda de editorial ilustrada. Sin subrayados ni anotaciones. Buen estado de conservación. Libro.
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History of Marketing Science
Libro 2 di 17: World Scientific-now Publishers Series In BusinessDa: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 47,90
Spedizione EUR 2,24
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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History Of Marketing Science, The
Libro 2 di 17: World Scientific-now Publishers Series In BusinessLingua: Inglese
Editore: World Scientific Publishing Co Pte Ltd, SG, 2014
ISBN 10: 9814619477 ISBN 13: 9789814619479
Da: Rarewaves.com USA, London, LONDO, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 52,94
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Aggiungi al carrelloPaperback. Condizione: New. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
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History of Marketing Science
Libro 2 di 17: World Scientific-now Publishers Series In BusinessDa: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
EUR 51,36
Spedizione EUR 2,24
Spedito in U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)
Lingua: Inglese
Editore: Marketing Science Institute, 2002
ISBN 10: 0965711412 ISBN 13: 9780965711418
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
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History of Marketing Science
Libro 2 di 17: World Scientific-now Publishers Series In BusinessDa: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 46,00
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
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EUR 25,04
Spedizione EUR 37,72
Spedito da Germania a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. 969 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Leichte Gebrauchsspuren. Sprache: Englisch Gewicht in Gramm: 969 Gebundene Ausgabe, Maße: 19.05 cm x 3.18 cm x 24.77 cm.
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Analyzing Consumer Response to Innovation: The Concept of Preference Inertia
Da: Forgotten Books, London, Regno Unito
Valutazione del venditore 4 su 5 stelle
EUR 15,42
Spedizione gratuita
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Print on Demand. This book delves into the fascinating world of consumer behavior, exploring the complexities of how people respond to new products and services. The author focuses on a particular phenomenon, "preference inertia," which describes a consumer's tendency to stick with their existing preferences, even when presented with options that are objectively better. This concept is particularly relevant to the field of marketing, where understanding consumer behavior is crucial for successful product launches and campaign strategies. The author grounds their analysis in a real-world example: the development of Health Maintenance Organizations (HMOs) in the 1970s. Through the lens of this case study, the author explores how preference inertia can influence consumer choices and ultimately impact the success of new products and services. The book provides a rich analysis of the factors that contribute to preference inertia, including demographics, attitudes, and behavioral patterns. The author also introduces a new model for analyzing consumer response, which incorporates the concept of preference inertia. This model allows for a more nuanced and accurate understanding of how consumers make choices. This book offers valuable insights into the dynamics of consumer decision-making, providing a framework for understanding why people sometimes resist change, even when it is in their best interests. Its analysis of preference inertia is a valuable tool for marketers, researchers, and anyone interested in the complexities of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Libro 5 di 8: International Series in Quantitative MarketingAffareEUR 50,48
Spedizione EUR 16,50
Spedito da Francia a U.S.A.Quantità: 1 disponibili
Aggiungi al carrelloSoftcover. Condizione: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations.
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HISTORY OF MARKETING SCIENCE, THE
Libro 2 di 17: World Scientific-now Publishers Series In BusinessDa: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 50,87
Spedizione EUR 17,89
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloPF. Condizione: New.
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History of Marketing Science
Libro 2 di 17: World Scientific-now Publishers Series In BusinessDa: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 52,70
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
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Advanced Database Marketing : Innovative Methodologies and Applications for Managing Customer Relationships
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
EUR 53,85
Spedizione EUR 17,33
Spedito da Regno Unito a U.S.A.Quantità: 10 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
