Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: California Books, Miami, FL, U.S.A.
EUR 49,29
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EUR 52,10
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Aggiungi al carrelloPaperback. Condizione: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 49,01
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. 2024. Paperback. . . . . .
Da: Majestic Books, Hounslow, Regno Unito
EUR 54,71
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 48,67
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 45,25
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Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 46,04
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Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. 1st edition NO-PA16APR2015-KAP.
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2024. Paperback. . . . . . Books ship from the US and Ireland.
Da: Revaluation Books, Exeter, Regno Unito
EUR 67,07
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 336 pages. 9.45x6.70x0.36 inches. In Stock.
Da: Books From California, Simi Valley, CA, U.S.A.
hardcover. Condizione: Very Good. An unread copy that shows light shelf wear, but is in otherwise good condition.
EUR 53,42
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: New. Über den AutorJaywant Singh is Professor of Marketing and Head of Research at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton, UK. His research is in the areas of brandin.
EUR 48,52
Quantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 144,25
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 149,09
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Aggiungi al carrelloCondizione: New.
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 154,75
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. In.
Da: Chiron Media, Wallingford, Regno Unito
EUR 152,72
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: New.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 155,68
Quantità: 2 disponibili
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Da: California Books, Miami, FL, U.S.A.
EUR 173,41
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Da: Majestic Books, Hounslow, Regno Unito
EUR 175,82
Quantità: 3 disponibili
Aggiungi al carrelloCondizione: New.
Condizione: New.
EUR 167,25
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: New. Über den AutorJaywant Singh is Professor of Marketing and Head of Research at the Department of Digital and Data Driven Marketing at Southampton Business School, University of Southampton, UK. His research is in the areas of .
EUR 222,21
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Da: Revaluation Books, Exeter, Regno Unito
EUR 209,92
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 336 pages. 9.45x6.69x0.57 inches. In Stock.
EUR 211,68
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: New. How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm and Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides.This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Da: Revaluation Books, Exeter, Regno Unito
EUR 48,68
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 336 pages. 9.45x6.70x0.36 inches. In Stock. This item is printed on demand.