Sommerrock (68 risultati)

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: New.

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Condizione: As New. Unread book in perfect condition.

Paperback. Condizione: New. The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what's likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.The luxury market remains significant - the ideas and insights in this book is essential reading for the sector.…

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what's likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.The luxury market remains significant - the ideas and insights in this book is essential reading for the sector.…

Paperback. Condizione: new. Paperback. Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand. and then command their loyalty? It's time to rethink how to market luxury products and services. AUTHORS: Martin C. Wittig Dr Martin C. Wittig is a Senior Partner and Chairman of Roland Berger Switzerland. Dr Wittig was global Managing Partner and Chief Executive Officer of Roland Berger Strategy Consultants from 2010 to 2013. He is a visiting lecturer at the University of St. Gallen and was elected to the university's International and Alumni Advisory Board. Dr Wittig and his wife Susanne are also involved in multiple social and cultural organisations, such as Ashoka Switzerland, Right to Play, the Swiss Institute for Art Research and the Museum of Photography in Winterthur. Fabian Sommerrock Dr Fabian Sommerrock is a Principal and member of the management team of Roland Berger Switzerland. From 2011 until 2013 he was Executive Assistant CEO and before a Project Manager at Roland Berger Strategy Consultants. Dr Sommerrock is an expert in strategy development, transformation, post merger integration and reorganisation as well as efficiency and change management. He is a visiting lecturer at the University of St. Gallen with a focus on marketing, and a Director of the AlpEuregio.BusinessClub, a non-profit organisation. Philip Beil Joined Roland Berger Germany in 2003, and is a Partner in the Consumer Goods and Retail Competence Center and heads the Fashion and Luxury Practice Group. He is the author of various studies and articles about the luxury goods and fashion markets. Previously, he was Director of Business Development for an international start-up company that he co-founded. Philip is a graduate of Ludwig-Maximilian University and lives with his wife in Munich. Markus Albers Markus is a journalist, entrepreneur and writer of non-fiction books. He lives in Berlin, Germany. Markus is a Managing Partner at content marketing agency Rethink as well as Contributing Editor for Monocle and Brand Eins. His work has also been published in GQ, Architectural Digest, Vanity Fair, Der Spiegel, Stern, SZ-Magazin, Welt am Sonntag and Die Zeit. His books, Meconomy, and the business book bestseller Smart Work, received enthusiastic reviews and have been translated into many languages. He also speaks and gives keynotes based on the books' topics. SELLING POINTS: . New paperback edition of the essential handbook for future success in the luxury market In-depth knowledge of both the luxury market and the tools for getting the message to the right consumers . Written by expert authors who have advised the world's leading luxury brands . Exciting and engaging presentation appropriate for the audience colour illustrations/photos throughout . The luxury market remains significant the ideas and insights in this book are essential readings for the sector Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Condizione: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Condizione: New. pp. 264.

Condizione: New. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602. . 2017. 2nd Revised edition. Paperback. . . . .

Paperback. Condizione: Brand New. reprint edition. 246 pages. 9.25x6.13x1.00 inches. In Stock.

Condizione: new.

Paperback. Condizione: New.

Condizione: New. In.

Paperback. Condizione: New.

Condizione: New. Num Pages: 264 pages, Colour illustrations and photographs. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 238 x 157 x 23. Weight in Grams: 602. . 2017. 2nd Revised edition. Paperback. . . . . Books ship from the US and Ireland.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.

Condizione: New. pp. 264.

Condizione: New. pp. 264.

Condizione: New.

Condizione: New.

Condizione: As New. Unread book in perfect condition.

Taschenbuch. Condizione: Neu. Neuware - Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers What is the best way to do business in China How can a business ensure customers talk about a sustainable line of products Should brands invite more bloggers than journalists to their next runway show Do they really need more retail locations, or should they shift focus to e-commerce How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand . and then command their loyalty It's time to rethink how to market luxury products and services.…

Paperback. Condizione: New. The luxury market has long been the exception. Protected for decades - and even centuries - from swings in economic fate and taste by consumers with money and demands for something extraordinary. But the world is changing, and those changes have already initiated some of the first-ever structural changes to the once-untouchable luxury market.This essential book paints a roadmap for the future of marketing to the rich and super-wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what's likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.The luxury market remains significant - the ideas and insights in this book is essential reading for the sector.…

Condizione: New. &Uumlber den AutorrnrnDr Martin C. Wittig is a CEO coach and professional board member. He lives in Silvaplana, Switzerland. From 2010 to 2013 Dr. Wittig was Global Managing Partner and Chief Executive Officer at Roland Berger Strategy Consulta.

Paperback. Condizione: new. Paperback. Asia, ethics and everything digital are the future of the luxury industry. But what does that mean in practice for managers and marketers? What is the best way to do business in China? How can a business ensure customers talk about a sustainable line of products? Should brands invite more bloggers than journalists to their next runway show? Do they really need more retail locations, or should they shift focus to e-commerce? How do luxury businesses engage the next generation of critical, informed and digital-savvy customers with a brand. and then command their loyalty? It's time to rethink how to market luxury products and services. AUTHORS: Martin C. Wittig Dr Martin C. Wittig is a Senior Partner and Chairman of Roland Berger Switzerland. Dr Wittig was global Managing Partner and Chief Executive Officer of Roland Berger Strategy Consultants from 2010 to 2013. He is a visiting lecturer at the University of St. Gallen and was elected to the university's International and Alumni Advisory Board. Dr Wittig and his wife Susanne are also involved in multiple social and cultural organisations, such as Ashoka Switzerland, Right to Play, the Swiss Institute for Art Research and the Museum of Photography in Winterthur. Fabian Sommerrock Dr Fabian Sommerrock is a Principal and member of the management team of Roland Berger Switzerland. From 2011 until 2013 he was Executive Assistant CEO and before a Project Manager at Roland Berger Strategy Consultants. Dr Sommerrock is an expert in strategy development, transformation, post merger integration and reorganisation as well as efficiency and change management. He is a visiting lecturer at the University of St. Gallen with a focus on marketing, and a Director of the AlpEuregio.BusinessClub, a non-profit organisation. Philip Beil Joined Roland Berger Germany in 2003, and is a Partner in the Consumer Goods and Retail Competence Center and heads the Fashion and Luxury Practice Group. He is the author of various studies and articles about the luxury goods and fashion markets. Previously, he was Director of Business Development for an international start-up company that he co-founded. Philip is a graduate of Ludwig-Maximilian University and lives with his wife in Munich. Markus Albers Markus is a journalist, entrepreneur and writer of non-fiction books. He lives in Berlin, Germany. Markus is a Managing Partner at content marketing agency Rethink as well as Contributing Editor for Monocle and Brand Eins. His work has also been published in GQ, Architectural Digest, Vanity Fair, Der Spiegel, Stern, SZ-Magazin, Welt am Sonntag and Die Zeit. His books, Meconomy, and the business book bestseller Smart Work, received enthusiastic reviews and have been translated into many languages. He also speaks and gives keynotes based on the books' topics. SELLING POINTS: . New paperback edition of the essential handbook for future success in the luxury market In-depth knowledge of both the luxury market and the tools for getting the message to the right consumers . Written by expert authors who have advised the world's leading luxury brands . Exciting and engaging presentation appropriate for the audience colour illustrations/photos throughout . The luxury market remains significant the ideas and insights in this book are essential readings for the sector Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Condizione: New. In.