Uzir hossain (21 risultati)
BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 33,70
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 32,62
EUR 13,94 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
- Brossura
Da: Chiron Media, Wallingford, Regno UnitoChiron Media
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 28,47
EUR 18,03 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 10 disponibili
PF. Condizione: New.
Brand Loyalty in Bangladesh : Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Md. Uzir Hossain Uzir, Profession Abu Bakar Abdul Hamid, Ts. Ahmad Shaharud Latiff
- Brossura
Da: Buchpark, Trebbin, GermaniaBuchpark
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 20,25
EUR 105,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Condizione: Hervorragend. Zustand: Hervorragend | Seiten: 520 | Sprache: Englisch | Produktart: Bücher | A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sec…tor. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 147,22
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Rilegato
Da: California Books, Miami, FL, U.S.A.California Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 176,49
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
- Brossura
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 190,89
EUR 6,83 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 199,45
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Rilegato
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 228,97
EUR 6,83 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Rilegato
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 239,21
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 229,75
EUR 75,65 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New.
- Rilegato
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 272,85
EUR 75,65 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Hardback. Condizione: New.
Brand Loyalty in Bangladesh
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
- Print on Demand
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,11
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Brand Loyalty in Bangladesh
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
- Print on Demand
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 32,74
EUR 5,84 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 43,53
EUR 7,56 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand.
- Brossura
- Print on Demand
Da: THE SAINT BOOKSTORE, Southport, Regno UnitoTHE SAINT BOOKSTORE
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 36,83
EUR 13,99 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
- Print on Demand
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 50,41
EUR 3,44 spedizioneSpedito in U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand.
BRAND LOYALTY IN BANGLADESH: Customer Satisfaction, Brand Trust, Social Media Usage in Electronic Home Appliances
Uzir, Uzir Hossain; Hamid, Abu Bakar Abdul; Latiff, Ahmad Shaharudin Abdul; Jerin, Israq
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 44,64
EUR 9,95 spedizioneSpedito da Germania a U.S.A.Quantità: 4 disponibili
Condizione: New. PRINT ON DEMAND.
Brand Loyalty in Bangladesh
Uzir, Md. Uzir Hossain|Hamid, Profession Abu Bakar Abdul|Latiff, Ts. Ahmad Shaharud
- Brossura
- Print on Demand
Da: moluna, Greven, Germaniamoluna
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 39,51
EUR 48,99 spedizioneSpedito da Germania a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnA brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companie…s in the electronics sector. .
- Brossura
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 190,26
EUR 30,50 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to…brand reputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
- Rilegato
- Print on Demand
Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 229,72
EUR 37,67 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand r…eputation. Biased and impersonal AI-generated messages can erode consumer trust and lead to public backlash. At the same time, brands that skillfully integrate AI can enhance personalization and engagement. Understanding the potential impacts both positive and negative of AI-generated content is crucial for organizations seeking to maintain authenticity and protect their reputations in an increasingly automated digital landscape. Impacts of AI-Generated Content on Brand Reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
