Venkatesan venkatesan (Oltre 2600 risultati)

Hardback. Condizione: Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Paperback. Condizione: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardback. Condizione: Fair. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

Hardback. Condizione: Like New. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.

hardcover. Condizione: Good.

Hardback. Condizione: Good. The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardback. Condizione: Fair. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

Hardback. Condizione: Like New. Written by the former India head of two US multinational corporations, Cummins and Microsoft, this title offers a practical, inside, and on the ground look at how CEOs of multinational companies tackle the challenges of the Indian market. It gives an insider view on how to tackle the very unique challenges of the Indian market.…

Hardcover. Condizione: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

Paperback. Condizione: Good. Tom Raines and his friends are eager to return to the Pentagonal Spire to continue their training for the elite Intrasolar Forces. They're in Upper Company now, vying for spots in CamCo, but soon discover troubling changes: strict new regulations, suspicious agents in positions of power, and the revelation that the Spire is under new military control. The trainees are now cadets.What begins as an irritating adjustment soon reveals a dangerous shift in reality. Those now in control are aligned with the corporate sponsors who have ruthless agendas. And when the military academy begins welcoming new cadets with questionable neural processors, the first step in a plan with horrifying worldwide ramifications, Tom is desperate to stop it, even if that means keeping secrets from his allies.Then a mysterious figure, the other ghost in the machine, begins a fight against the corporations, but with methods even Tom finds shocking. And when the enemy comes for Tom, how much can Tom endure in the battle to save himself? He must decide if he can still fight when the odds of success seem to be sliding from his grip.In this exhilarating, explosive, and heart-rending conclusion to the Insignia trilogy, Catalyst brings Tom and his intelligent, passionate, and brave young friends stunning tests and dangerous confrontations, and through to an impossible future they could never have predicted.…

Hardcover. Condizione: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardback. Condizione: Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…

Condizione: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condizione: Acceptable. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized.…

Hardcover. Condizione: Very Good. HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.

Hardback. Condizione: Fair. This is today's most complete and practical guide to modern marketing analytics methods and tools. Through real case studies, you'll learn how to connect marketing inputs to customer behavior, use predictive models to develop forward-looking, what-if scenarios, and effectively apply analytics to strategic decision making in marketing.   Covering the three core areas of marketing analytics ? statistical analysis, experiments, and managerial intuition ? the book is organized to help you apply the right analytics processes to each strategic marketing question. For each challenge, the authors fully describe the needed methodology, illuminating it with case studies that show the appropriate quantitative and data analysis tools at work.   Each chapter mirrors a module within a typical masters-level Marketing Analytics course. For each marketing problem, the authors help you:  Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic marketing decisions As you proceed, you'll gain an in-depth understanding of:  The importance of marketing analytics for forward-looking and systematic allocation of marketing resources How to integrate quantitative analysis with managerial sensibility How to conduct strategic marketing data analysis via linear regression, logistic regression, cluster analysis, and Anova models The role of careful experimental design in marketing analytics and resource allocation Each chapter contains technical notes that provide the statistical knowledge you'll need to conduct the analysis, paired with case studies of real companies addressing marketing issues, and real data you can use to apply the concepts and perform the analysis yourself.…