Voleti (29 risultati)
Instant Insights: Decision support systems in agriculture (Burleigh Dodds Science: Instant Insights, 40)
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
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Da: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
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EUR 46,10
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Condizione: New.
Instant Insights: Advances in detecting and forecasting crop pests and diseases (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Brossura
Da: California Books, Miami, FL, U.S.A.California Books
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EUR 53,22
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Condizione: New.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2021
- Brossura
Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,08
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural…DSS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2023
- Brossura
Da: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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EUR 56,84
Spedizione gratuitaSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advanc…es in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2021
- Brossura
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 61,08
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 6 disponibili
Paperback. Condizione: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural…DSS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2023
- Brossura
Da: Rarewaves.com USA, London, LONDO, Regno UnitoRarewaves.com USA
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 61,35
Spedizione gratuitaSpedito da Regno Unito a U.S.A.Quantità: 9 disponibili
Paperback. Condizione: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advanc…es in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.
- Brossura
Da: Librodifaccia, Alessandria, AL, ItaliaLibrodifaccia
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EUR 8,80
EUR 27,90 spedizioneSpedito da Italia a U.S.A.Quantità: 2 disponibili
Condizione: Buone. italiano Condizioni dell'esterno: Buone Condizioni dell'interno: Buone.
Instant Insights: Decision support systems in agriculture (Burleigh Dodds Science: Instant Insights, 40)
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,22
EUR 13,90 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Instant Insights: Advances in detecting and forecasting crop pests and diseases (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Brossura
Da: Ria Christie Collections, Uxbridge, Regno UnitoRia Christie Collections
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 57,96
EUR 13,90 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. In.
Editore: P.M. Printers, 2005
- Rilegato
Da: Cape Cod Booksellers, Yarmouth, MA, U.S.A.Cape Cod Booksellers
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 45,05
EUR 3,46 spedizioneSpedito in U.S.A.Quantità: 1 disponibili
Hard Cover. Condizione: Very Good. No Jacket. P.M. Printers, 2005, Folio, numerous color photos. Decorative hard cover, inscription on front endpage by previous owner, else book very good. Size: Folio - over 12" - 15" tall.
Path to Nobel
Rao, Srinivasa; Kulkarni PhD, Rashmi; Viswanathan DDS PhD, Kavitha; Voleti PhD, Sreedhar; Arya PhD, Rakesh; Ronanki PhD, Haritha
Lingua: Inglese
Editore: Independently Published, 2025
Serie: PATH TO NOBEL, Libro 2 di 2. Libro 2 di 2 - PATH TO NOBEL
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- Print on Demand
Da: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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EUR 18,93
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Path to Nobel
Rao, Srinivasa; Kulkarni PhD, Rashmi; Viswanathan DDS PhD, Kavitha; Voleti PhD, Sreedhar; Arya PhD, Rakesh; Ronanki PhD, Haritha
Lingua: Inglese
Editore: Independently Published, 2025
Serie: PATH TO NOBEL, Libro 2 di 2. Libro 2 di 2 - PATH TO NOBEL
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- Print on Demand
Da: PBShop.store UK, Fairford, GLOS, Regno UnitoPBShop.store UK
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2021
- Brossura
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 58,31
EUR 43,78 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural…DSS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2023
- Brossura
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 59,09
EUR 43,78 spedizioneSpedito in U.S.A.Quantità: Più di 20 disponibili
Paperback. Condizione: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advanc…es in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2021
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 56,99
EUR 75,44 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 9 disponibili
Paperback. Condizione: New. This collection features five peer-reviewed literature reviews on decision support systems (DSS) in agriculture.The first chapter provides a review of DSS in agriculture, whilst addressing the key questions surrounding their use for farm soil and crop management. The different aspects of agricultural…DSS design, implementation and operation are also discussed.The second chapter assesses the role of DSS for pest monitoring and management through information technology such as, remote sensing, GIS, spectral indices, image-based diagnostics, and phenology-based degree day models.The third chapter discusses the potential of implementing DSS within the growing mechanisation in greenhouses. It examines differences in development and application of deterministic explanatory and data-based models for real-time control and DSS.The fourth chapter explores the key issues associated with deploying DSS in precision agriculture, whilst also considering their human and social aspects. The chapter also considers how future research on DSS can be moulded to improve productivity in a precision agriculture setting.The final chapter outlines the importance of a participatory approach in DSS development, whilst also offering examples of climate-based DSS for crop and land management, pest and disease management, and livestock (dairy) management.
Lingua: Inglese
Editore: Burleigh Dodds Science Publishing Limited, GB, 2023
- Brossura
Da: Rarewaves.com UK, London, Regno UnitoRarewaves.com UK
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 57,25
EUR 75,44 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 12 disponibili
Paperback. Condizione: New. This collection features six peer-reviewed reviews on advances and in detecting and forecasting crop pests and diseases.The first chapter introduces the concept of machine learning to identify and diagnose crop diseases, focussing on the deep learning concept.The second chapter discusses recent advanc…es in crop disease forecasting models, focussing on the application of precision agriculture technologies and Earth observation satellites to identify areas at risk of possible disease outbreaks.The third chapter explores the contribution of remote sensing in improving the ways in which plant health is monitored in response to exposure to biotic stresses, such as disease.The fourth chapter reviews how sensor technologies in combination with informatics and modern application technologies can contribute to more effective pest control.The fifth chapter assesses the role of decision support systems for pest monitoring and management through information technology, such as spectral indices and image-based diagnostics.The final chapter addresses key issues and challenges in pest monitoring and forecasting models, such as the limitation of some traps in attracting insects through the use of sex pheromones.
- Brossura
Da: preigu, Osnabrück, Germaniapreigu
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EUR 60,95
EUR 70,00 spedizioneSpedito da Germania a U.S.A.Quantità: 5 disponibili
Taschenbuch. Condizione: Neu. Measuring Brand Equity from Aggregate Sales data | Sudhir Voleti | Taschenbuch | 160 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659719714 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preig…u.
Altre immaginiEditore: P.M. Printers, 2005
- Rilegato
Da: La Petite Bouquinerie, Vialas, FranciaLa Petite Bouquinerie
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EUR 70,00
EUR 25,00 spedizioneSpedito da Francia a U.S.A.Quantità: 1 disponibili
Couverture rigide. Condizione: Bon. Avec 2 photos. Envoi rapide et protégé.
- Rilegato
Da: Versandantiquariat Manuel Weiner, Friedenweiler, GermaniaVersandantiquariat Manuel Weiner
Contatta il venditoreVenditore con 5 stelleCondizione: Usato
EUR 62,00
EUR 44,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Sai Veda Venkatrama Charitable Trust 2006, Second Edition, ca. 100 Seiten, im Wesentlichen nur Abbildungen in Farbe, zahlreiche ganzseitige Portraits von Sai Baba, Grossformat: ca. 38 x 24 cm, gebunden, illustriertes Hardcover ; guter bis sehr guter Zustand.
Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
Contatta il venditoreVenditore con 4 stelleCondizione: Nuovo
EUR 83,10
EUR 7,54 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 4 disponibili
Condizione: New. Print on Demand.
Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Brossura
- Print on Demand
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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EUR 87,95
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Condizione: New. Print on Demand.
Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Brossura
- Print on Demand
Da: Majestic Books, Hounslow, Regno UnitoMajestic Books
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EUR 84,97
EUR 7,54 spedizioneSpedito da Regno Unito a U.S.A.Quantità: Più di 20 disponibili
Condizione: New. Print on Demand pp. 150.
Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Brossura
- Print on Demand
Da: Books Puddle, New York, NY, U.S.A.Books Puddle
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EUR 89,59
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Condizione: New. Print on Demand pp. 150.
Instant Insights: Advances in Detecting and Forecasting Crop Pests and Diseases: 26 (Burleigh Dodds Science: Instant Insights, 26)
Long, Dr Megan; Newlands, Dr Nathaniel; Schirmann, Dr Michael; Oerke, Dr E. C.; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Vänninen, Dr Irene
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 82,91
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Condizione: New. PRINT ON DEMAND.
Instant Insights
Aitkenhead, Dr Matt; Sailaja, Dr B.; Padmavathi, Dr Ch.; Krishnaveni, Dr D.; Katti, Dr G.; Subrahmanyam, Dr D.; Prasad, Dr M. S.; Gayatri, Dr S.; Voleti, Dr S. R.; Körner, Dr Oliver; Tremblay, Dr Nicolas; Fraisse, Dr Clyde W.; Breuer, Dr Norman E.; Cabrera, Dr Victor
- Brossura
- Print on Demand
Da: Biblios, frankfurt am main, HESSE, GermaniaBiblios
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EUR 85,32
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Condizione: New. PRINT ON DEMAND pp. 150.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 71,90
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums… arise as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively. 160 pp. Englisch.
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Da: moluna, Greven, Germaniamoluna
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Voleti SudhirProfessor Voleti is an Assistant professor with the Marketing Area at the ISB. He has worked in the industry as a management consultant and a software analyst. His research focuses on econ…ometric and statistical methods .
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 71,90
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums ari…se as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 160 pp. Englisch.
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 72,76
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand Equity is an important and expansive measure of brand performance. Estimating Brand Equity can be challenging. This book presents an approach to do so using secondary sales data alone. The approach assumes that brand premiums aris…e as a deviation from the sales performance of an unbranded generic product. The deviation itself can be estimated by borrowing and adapting stochastic frontier models popular in production economics. The extent of such deviation form a neat proxy for brand equity which, when fed into a discounted cash flow model, yields measures of brand value. These brand value measures can be externally validated via a simple comparison against brand valuation figures routinely published by syndicated data and analysis providers who use proprietary methodologies in their computations. The book depicts an example from the beer industry. Chapters 2 and 3 of the book extend the brand equity computation principle to store brands and spatio-geographical effects of brand equity, respectively.
