Wang hong jun hao ran (2 risultati)

paperback. Condizione: New. Paperback. Pub Date :2013-12-01 Pages: 335 Language: Chinese Publisher: China Economic Publishing House comprehensive brand management: description. measurement. planning. management and maintenance First of imported brands. brand equity and balanced scorecard strategy The basic concept of the map. introduced the concept of the impact of these changes on brand management. and overall brand management processes. The book follows the description of the main structure. planning. management. main.…

paperback. Condizione: New. Paperback. Pub Date :2013-12-01 Pages: 340 Language: Chinese Publisher: China Economic Publishing House book series overall brand management: China Brand Science Development Report (1998-2012) mainly from the perspective of qualitative analysis and specification comparison The proposed system is constructed and solved the problem of Chinese brands Discipline System. This report mainly from the perspective of quantitative and empirical research starting since 1998 by the CSSCI Source Journal p.…