Weltman (Oltre 1100 risultati)

Hardback. Condizione: Good. The author says it best: This book is for people like you and me. People who go to work and--using words, pictures, music, and stories--are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something. Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper's credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling--one of which is behind everything from a national television campaign to an email blast. There's the ad that makes people curious--want to know more? That creates a sense of urgency--limited time offer That increases market share--why we're unique, or just better. And the ad that protects margins--thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman. --from the Foreword by Jon Hamm. …

Paperback. Condizione: Good. Outside intervention in these conflicts will be costly.

Paperback. Condizione: Very Good.

Paperback. Condizione: Very Good. Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.…

Paperback. Condizione: Good. Mad Men co-producer and advertising creative director Josh Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, and insider anecdotes, all tailored to making deals in the fast-changing life in the information economy.…

Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Paperback. Condizione: Very Good. Save money?legally?on your 2024-25 taxes with easy, expert advice from America's most trusted personal and small business tax advisor In the newly revised edition of J.K. Lasser's 1001 Deductions and Tax Breaks 2025: Your Complete Guide to Everything Deductible, renowned small business tax attorney Barbara Weltman walks you through every relevant tax credit and deduction you're entitled to claim on your 2024 return, including brand new tax breaks introduced just this year. You'll find hundreds of money-saving opportunities that help ensure you don't overpay on your taxes, giving Uncle Sam exactly what you're legally required to give him?and not a penny more! You'll also find: A complimentary e-supplement that covers the latest developments from the IRS and CongressStep-by-step instructions on how to claim every deduction that applies to you and your family, complete with record-keeping requirements, dollar limits, and filing instructionsThe latest tax rulings, laws, and cases that impact your 2024-25 tax return Perfect for every individual US taxpayer who has ever wondered, ?Can I claim X?? or ?Can I deduct this expense??, J.K. Lasser's 1001 Deductions and Tax Breaks is a straightforward and authoritative roadmap to saving money on your taxes and simplifying tax season. …

Paperback. Condizione: Good. Save money?legally?on your 2024-25 taxes with easy, expert advice from America's most trusted personal and small business tax advisor In the newly revised edition of J.K. Lasser's 1001 Deductions and Tax Breaks 2025: Your Complete Guide to Everything Deductible, renowned small business tax attorney Barbara Weltman walks you through every relevant tax credit and deduction you're entitled to claim on your 2024 return, including brand new tax breaks introduced just this year. You'll find hundreds of money-saving opportunities that help ensure you don't overpay on your taxes, giving Uncle Sam exactly what you're legally required to give him?and not a penny more! You'll also find: A complimentary e-supplement that covers the latest developments from the IRS and CongressStep-by-step instructions on how to claim every deduction that applies to you and your family, complete with record-keeping requirements, dollar limits, and filing instructionsThe latest tax rulings, laws, and cases that impact your 2024-25 tax return Perfect for every individual US taxpayer who has ever wondered, ?Can I claim X?? or ?Can I deduct this expense??, J.K. Lasser's 1001 Deductions and Tax Breaks is a straightforward and authoritative roadmap to saving money on your taxes and simplifying tax season.…

Paperback. Condizione: Very Good.

Paperback. Condizione: Good.

Paperback. Condizione: Fair.

Paperback. Condizione: Good.

Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condizione: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

Paperback. Condizione: Good.

paperback. Condizione: Very Good.

Paperback. Condizione: Very Good. Save money?legally?on your 2023-24 taxes with simple, expert advice from a trusted source In the newest edition of J.K. Lasser's 1001 Deductions and Tax Breaks 2024: Your Complete Guide to Everything Deductible, expert small business tax lawyer Barbara Weltman walks you through every relevant tax deduction and credit you're entitled to claim on your 2023 tax return as well as new breaks for 2024. You'll find countless money-saving opportunities and ensure you don't overpay on your taxes, giving Uncle Sam exactly what you're legally required to give him?and not a penny more! You'll also find: A complimentary new e-supplement containing the latest developments from the Internal Revenue Service (IRS) and CongressStep-by-step instructions on how to claim every deduction that applies to you, complete with record-keeping requirements and dollar limitsThe latest tax rulings, laws, and cases that impact your 2023-24 tax return Perfect for every individual taxpayer who has ever wondered, ?Can I claim X??, J.K. Lasser's 1001 Deductions and Tax Breaks is a straightforward and accurate roadmap to saving money on your taxes and simplifying the completion of your tax return.…

Paperback. Condizione: Good. Save money?legally?on your 2023-24 taxes with simple, expert advice from a trusted source In the newest edition of J.K. Lasser's 1001 Deductions and Tax Breaks 2024: Your Complete Guide to Everything Deductible, expert small business tax lawyer Barbara Weltman walks you through every relevant tax deduction and credit you're entitled to claim on your 2023 tax return as well as new breaks for 2024. You'll find countless money-saving opportunities and ensure you don't overpay on your taxes, giving Uncle Sam exactly what you're legally required to give him?and not a penny more! You'll also find: A complimentary new e-supplement containing the latest developments from the Internal Revenue Service (IRS) and CongressStep-by-step instructions on how to claim every deduction that applies to you, complete with record-keeping requirements and dollar limitsThe latest tax rulings, laws, and cases that impact your 2023-24 tax return Perfect for every individual taxpayer who has ever wondered, ?Can I claim X??, J.K. Lasser's 1001 Deductions and Tax Breaks is a straightforward and accurate roadmap to saving money on your taxes and simplifying the completion of your tax return.…

Condizione: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Condizione: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.

Condizione: Good. Good condition ex-library book with usual library markings and stickers.

Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Paperback. Condizione: Very Good. Expert small business tax guidance from America?s favorite expert In the newly revised J.K. Lasser?s Small Business Taxes 2024: Your Complete Guide to a Better Bottom Line, renowned small business attorney and tax expert Barbara Weltman delivers the latest and most up-to-date edition of America?s most trusted small business tax guide. In the book, you?ll explore exactly how to minimize your 2023 business tax bill and position your business for 2024 tax savings with straightforward and comprehensive guidance that walks you through which deductions and credits to look out for and how to claim them. You?ll discover what kinds of tax relief and green energy tax breaks are legally available to your small business and how to access them, complete with specific instructions on how to properly fill out IRS tax forms, what records to keep in case the IRS has questions, and applicable dollar limits. You?ll also find: Tax facts, strategies, checklists, and the latest information you need to ensure you pay what you legally owe ? and not a penny moreSample IRS forms that demonstrate how to properly claim the deductions and credits that apply to your small businessNew tax laws and the latest court decisions and IRS rulings that impact your bottom-lineA complimentary new e-supplement containing the latest developments from the Internal Revenue Service (IRS) and CongressA must-read roadmap to properly completing this year?s business taxes, J.K. Lasser?s Small Business Taxes 2024 is your comprehensive and up-to-date guide to legally minimizing your tax bill while making sure Uncle Sam gets what he?s owed.…

Paperback. Condizione: Good. Expert small business tax guidance from America?s favorite expert In the newly revised J.K. Lasser?s Small Business Taxes 2024: Your Complete Guide to a Better Bottom Line, renowned small business attorney and tax expert Barbara Weltman delivers the latest and most up-to-date edition of America?s most trusted small business tax guide. In the book, you?ll explore exactly how to minimize your 2023 business tax bill and position your business for 2024 tax savings with straightforward and comprehensive guidance that walks you through which deductions and credits to look out for and how to claim them. You?ll discover what kinds of tax relief and green energy tax breaks are legally available to your small business and how to access them, complete with specific instructions on how to properly fill out IRS tax forms, what records to keep in case the IRS has questions, and applicable dollar limits. You?ll also find: Tax facts, strategies, checklists, and the latest information you need to ensure you pay what you legally owe ? and not a penny moreSample IRS forms that demonstrate how to properly claim the deductions and credits that apply to your small businessNew tax laws and the latest court decisions and IRS rulings that impact your bottom-lineA complimentary new e-supplement containing the latest developments from the Internal Revenue Service (IRS) and CongressA must-read roadmap to properly completing this year?s business taxes, J.K. Lasser?s Small Business Taxes 2024 is your comprehensive and up-to-date guide to legally minimizing your tax bill while making sure Uncle Sam gets what he?s owed.…

paperback. Condizione: Very Good.

Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Condizione: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.