Abc business communications ltd (65 risultati)

Paperback. Condizione: Fair. This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you'll learn.Understand the product and its benefitsPinpoint how the product helps people.Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader Uncover your reader's inner fears and desires. Use empathy to get inside the reader's feelings. Decide how your copy will change how they think, feel or act. Capture your aims in the brief. Engage the reader in your messageTalk to the reader and make your copy more like a conversation. Use the same words that the reader uses. Bring the product to life with rich, sensory language. Make your copy active, positive and specific. Craft compelling copyLearn eight proven formulas for enticing headlines. Choose a rock-solid structure. Create powerful calls to action. Use 20 proven strategies for creative copyShow the product in a new light. Use humour, wordplay, metaphors and contrasts. Turn weakness into strength. Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say.'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'Kate Toon, Co-host of the Hot Copy Podcast'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'Ryan Wallman, author of Delusions of Brandeur 'Tom's put a lifetime of learning into this book.'Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking 'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket ' Katherine Wildman, Host, The Writing Desk 'Tom has written the best all-round introduction to copywriting available today.' Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer 'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'Doug Kessler, Creative Director & Co-founder of Velocity.…

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Condizione: Fair. Changed my life - Essential reading - Easy and enjoyable read - Highly recommended (even if you're not an introvert )Are you an introvert?If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes.Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that's easy or fun for one person can be way too much for an introvert.That's fine as long as they have a choice. But that can change when they go to work.Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining.Freelancing offers introverts a way out - a chance to work alone, control their workload and create their own workspace. It can be ideal.However, it also takes work.Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support.Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence.The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing.Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want.What you'll learnGetting started How to tell if you're an introvert Why work is tough on introverts, and how freelancing can help Why introversion is a strength, not a weaknessChoosing your future Deciding what you want Identifying all your skills and qualities Building your freelance work Identifying your clients Setting an earnings targetGetting set up Getting the right workspace and equipment Taking care of your physical and mental health Building a network of collaborators and suppliers Setting boundaries - physical, temporal and psychologicalManaging your time The three time horizons you need to watch How to steer clear of 'time suckers' How to balance exploration and exploitationWorking with clients What makes a good client? Why saying 'no' is so important - and how to do it How to spot rogue clients What to do when clients move onMarketing yourself The best ways to find new clients Building a marketing mix that works for you Creating your website, testimonials and personal pitch How to survive a networking eventSetting and agreeing prices How to shoot for the top of the 'deal zone' How to set and frame your prices How to stop self-sabotaging when quoting for workBuilding your confidence How to build confidence When to go beyond your comfort zone Understanding your explanatory style How to overcome impostor syndrome Choosing self-supporting beliefs Letting go of self-limiting beliefsYou can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. And The Freelance Introvert will show you how.…

paperback. Condizione: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Condizione: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Condizione: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Condizione: Fair. This book is gold - Excellent introduction - I love this book - So easy to read - Absolute must-have - Buy it nowCopywriting is writing with purpose. It's about using words to reach people and change what they think, feel and do.This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It's packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you'll learn.Understand the product and its benefitsPinpoint how the product helps people.Turn features into benefits and seek out USPs. Identify tangible and intangible benefits. Get to know your reader Uncover your reader's inner fears and desires. Use empathy to get inside the reader's feelings. Decide how your copy will change how they think, feel or act. Capture your aims in the brief. Engage the reader in your messageTalk to the reader and make your copy more like a conversation. Use the same words that the reader uses. Bring the product to life with rich, sensory language. Make your copy active, positive and specific. Craft compelling copyLearn eight proven formulas for enticing headlines. Choose a rock-solid structure. Create powerful calls to action. Use 20 proven strategies for creative copyShow the product in a new light. Use humour, wordplay, metaphors and contrasts. Turn weakness into strength. Make persuasion and psychology work for youLearn the six proven principles of persuasion. Overcome the reader's objections. Exploit cognitive biases to nudge the reader into action. What industry experts say.'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).'Kate Toon, Co-host of the Hot Copy Podcast'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.'Ryan Wallman, author of Delusions of Brandeur 'Tom's put a lifetime of learning into this book.'Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking 'From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket ' Katherine Wildman, Host, The Writing Desk 'Tom has written the best all-round introduction to copywriting available today.' Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer 'I didn't think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.'Doug Kessler, Creative Director & Co-founder of Velocity.…

Paperback. Condizione: Fair. Changed my life - Essential reading - Easy and enjoyable read - Highly recommended (even if you're not an introvert )Are you an introvert?If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes.Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that's easy or fun for one person can be way too much for an introvert.That's fine as long as they have a choice. But that can change when they go to work.Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining.Freelancing offers introverts a way out - a chance to work alone, control their workload and create their own workspace. It can be ideal.However, it also takes work.Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support.Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence.The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing.Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want.What you'll learnGetting started How to tell if you're an introvert Why work is tough on introverts, and how freelancing can help Why introversion is a strength, not a weaknessChoosing your future Deciding what you want Identifying all your skills and qualities Building your freelance work Identifying your clients Setting an earnings targetGetting set up Getting the right workspace and equipment Taking care of your physical and mental health Building a network of collaborators and suppliers Setting boundaries - physical, temporal and psychologicalManaging your time The three time horizons you need to watch How to steer clear of 'time suckers' How to balance exploration and exploitationWorking with clients What makes a good client? Why saying 'no' is so important - and how to do it How to spot rogue clients What to do when clients move onMarketing yourself The best ways to find new clients Building a marketing mix that works for you Creating your website, testimonials and personal pitch How to survive a networking eventSetting and agreeing prices How to shoot for the top of the 'deal zone' How to set and frame your prices How to stop self-sabotaging when quoting for workBuilding your confidence How to build confidence When to go beyond your comfort zone Understanding your explanatory style How to overcome impostor syndrome Choosing self-supporting beliefs Letting go of self-limiting beliefsYou can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. And The Freelance Introvert will show you how.…

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections.…

Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condizione: Very good. Softcover, minor wear, binding tight and pages bright, a very nice copy.

paperback. Condizione: Very Good. The pages of this book are clean and unmarked. The binding is in good shape. The spine remains free of creasing. There is very little shelf wear.

Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

paperback. Condizione: Very Good. Clean Pages. Proceeds benefit the Pima County Public Library system, which serves Tucson and southern Arizona.

Condizione: New.

Condizione: New.

Condizione: New.

Paperback or Softback. Condizione: New. The Freelance Introvert: Work the way you want without changing who you are. Book.

Paperback or Softback. Condizione: New. Copywriting Made Simple: How to write powerful and persuasive copy that sells. Book.

Paperback or Softback. Condizione: New. One for Joy: An introvert's guide to the secret world of solitude. Book.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Condizione: As New. Unread book in perfect condition.

Condizione: New.

Condizione: good. Hardcover Book.

Paperback. Condizione: New.