Anchor academic publishing jul 2016 (16 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Politeness is one of the very important issues in the field of sociolinguistics and pragmatics, as it can be seen in almost every type of our interactions. Since the evolving of politeness theory (Brown and Levinson 1978), cross-cultural pragmatics has gained the attention of many researchers in this field. However, the Arab society has been far less investigated. Therefore, this book widens the scope of cross-cultural pragmatics by investigating politeness in (Moroccan) Arabic and contrasting the behavior of Arab and German speakers with regard to one type of politeness, namely the speech act of greeting. Furthermore, the implications of this study for foreign language teaching and cross-cultural training indicate that politeness and face concerns in different cultures should be part of any learning process. Hopefully, besides being informative, especially to scholars from other fields of intercultural communication research, this study should contribute to raise the awareness of sociolinguists in particular with respect to the role of religion in shaping politeness in Arabic and to serious confusion and misunderstandings that may come into being, when communicators from different cultural backgrounds cannot identify the pragmatic (implicit or indirect) meaning of their interlocutor's utterance. 88 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -MATLAB is a numeric computation software for engineering and scientific calculations. MATLAB is increasingly being used by students, researchers, practicing engineers and technicians. The causes of MATLAB popularity are legion. Among them are its iterative mode of operation, built-in functions, simple programming, rich set of graphing facilities, possibilities for writing additional functions, and its extensive toolboxes.This book explains everything you need to know to begin using MATLAB to do all these things and more. Intermediate and advanced users will find useful information here, especially if they are making the switch to MATLAB 7 from an earlier version. The book is divided into five parts: Introduction to MATLAB, Calculation and graphs, Programming in MATLAB, Simulation with MATLAB, and Circuit analysis applications using MATLAB. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Gears are essential parts of many precision power transmitting machines such as automobiles. The major functions of a gearbox are to transform speed and torque in a given ratio and to change the axis of rotation. Planetary gears yield several advantages over conventional parallel shaft gear systems: They produce high speed reductions in compact spaces, a greater load sharing, a higher torque to weight ratio, diminished bearing loads, and reduced noise and vibration. They are used in automobiles, helicopters, aircraft engines, heavy machinery, and a variety of other applications. Despite their advantages, the noise induced by the vibration of planetary gear systems remains a key concern. Planetary gears have received considerably less research attention than single mesh gear pairs. There is a particular scarcity of analysis of two planetary gear systems and their dynamic response. Hence, this book focuses on the study of two PGTs with different phasing (angular positions) while every individual set remains unchanged. 116 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'I don't translate, I create!' - This is the slogan of a translation agency called 'Sternkopf Communications' located in Flöha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their daily bread. But what does this actually mean - I don't translate, I create Undoubtedly, the translation of a text from one language into another is not an easy and straightforward process. On the contrary, the translator needs to invest much time and one or the other headache before a target text (TT) finally sounds natural, fluent, coherent and logical for the target audience. Different possible translation solutions will have to be considered, language as well as culture-related equivalents often are not easily at hand etc. Would it not be pleasant if machine translation (MT) was there to help with this process Nevertheless, as promising as this may sound, no machine or software developed so far is able to independently produce TTs meeting the standards of marketable translations, despite copious efforts to do so. This just goes to show how important the human capacity of creativity in language and text production is for the translation process. Without human creative thinking, TTs would, in fact, truly only read like translations, i.e. mechanical reproductions of the source text (ST) in a different code, rather than natural texts in their own right. Good translations, however, distinguish themselves by not revealing their readership that they are 'merely' renderings of the original text. Hence, a slogan such as 'I don't translate, I create', emphasizes the effort that is put into the translation process quite well, making the customers of Sternkopf Communications instantly aware of the fact that their texts are in good hands and will eventually not read like mechanical translations but as if they were well-composed originals.Yet, despite the enormous importance of creativity in translating, computer-aided translation (CAT) tools are being used frequently by professional translators, not to replace but to support the translator in their daily business. From the 1990s onwards, using CAT tools has been becoming increasingly popular for the following reason: They are said to help translators to achieve faster turnaround times by storing completed translations in a translation memory (TM). In so doing, CAT tools enable their users to translate in a more consistent way, since they search source texts for words, phrases or sentences that have already been translated before and stored in the TM so that the translator does not need to translate this text unit again 'from scratch'.Accordingly, this paper pursues two related purposes. The first is to compare the different CAT tools in their degree of usability to gain an impression of which of these translation memory solutions is perceived to meet translators' technological requirements best. The second purpose is to identify translators' perspectives on uniformity and creativity in translations with the goal to shedding light on the question whether CAT tools generally tend to positively or negatively influence the translation process on a rather linguistic than technological basis. 136 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The role of women in India has changed significantly over the past few years. Globalization, urbanization, industrialization and privatization all played an important role in this development.After India became independent, several provisions for women were added to the Constitution of India, which is now one of the most rights-based constitutions in the world. Drafted around the same time as the Universal Declaration of Human Rights- UNO (1948), the Indian Constitution captures the essence of human rights in its Preamble, and elaborates these rights further in the sections on Fundamental Rights and on the Directive Principles of State Policy. The protection of women's rights and the enhancement of their social and economic possibilities have become important political issues.Due to these socio- political changes, women have already gotten the opportunity to take important offices in India, including that of president, prime minister, speaker of the Lok Sabha and leader of the opposition. With the 73rd Constitutional Amendment Act from 1992 and the 74th Constitutional Amendment Act from 1993, women are furthermore empowered in local level government bodies. Apart from the political changes, women in India now also participate in all social activities and take part in sports, media, art and culture, science and technology.This book takes a look at every aspect of a woman's life, such as education, marriage, family and health, in order to give a thorough and accurate account of the role of women in today's India. 152 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Constitution of India is a social document which contains various aspects of ideas of the Founding Fathers. The preambular promise of socio-economic justice has been incorporated by the Founding Fathers in various provisions of Part 3 and Part 4 of the Constitution which represents the Fundamental Rights and Directive Principles of State Policy respectively.This book contains the meaning, concept and development of Fundamental Rights and Directive Principles of State Policy. An attempt has been made in this book to present in a systematic manner the Fundamental Rights and Directive Principles of State Policy as embodied in the Constitution of India. The historical aspects of the subject have also been dealt with in a lucid and interesting manner. The changing dimensions of Fundamental Rights and Directive Principles of State Policy have also been dealt with in this book. Every point is explained with the help of new case law and articles of the Constitution. 344 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book comprises seven chapters. In chapter 1 an overview of chemistry, biological functions and literature studies of hydroxamic acids (HA) and its isosteres is presented. The principles of quantum mechanics underlying the computational methods employed to study HAs are given in brief. Chapter 2 describes intra- and intermolecular H-bonding interactions between formohydoxamic acid (FHA) and single water molecule and the dimerization among the isomeric forms. Chapter 3 involves the comparative study of H-bonding abilities of thioformohydoxamic acid (TFHA) and FHA. The deprotonation enthalpies of different sites of FHA and TFHA, probable pathways for interconversion among anions and their H-bonding with water are explored in chapter 4. The Effect of aqueous medium on deprotonation by using solvation methods is also discussed. Further insight into H-bonded aggregates and dimers of HAs is gained through the analysis of calculated stabilization energies and their comparison to similar H-bonded functionalities. The reasons behind the H-bond cooperativity in the aggregates and dimers are explored in chapter 5. Chapter 6 deals with the study of properties of formylphosphinous acid (FPA) isostere of FHA and a comparative study is carried out. In chapter 7, the aggregation of the most stable keto and enol conformer of FHA and TFHA with five amino acid side chain groups occurring at active sites of enzymes is studied. 400 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook.Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Politeness is one of the very important issues in the field of sociolinguistics and pragmatics, as it can be seen in almost every type of our interactions. Since the evolving of the politeness theory (Brown and Levinson 1978), cross-cultural pragmatics has gained the attention of many researchers in this field. However, the Arab society has been far less investigated. Therefore, this book widens the scope of cross-cultural pragmatics by investigating politeness in (Moroccan) Arabic and contrasting the behavior of Arab and German speakers with regard to one type of politeness, namely the speech act of greeting. Furthermore, the implications of this study for foreign language teaching and cross-cultural training indicate that politeness and face concerns in different cultures should be part of any learning process. Hopefully, besides being informative, especially to scholars from other fields of intercultural communication research, this study should contribute to raise the awareness of sociolinguists in particular with respect to the role of religion in shaping politeness in Arabic and to serious confusion and misunderstandings that may come into being, when communicators from different cultural backgrounds cannot identify the pragmatic (implicit or indirect) meaning of their interlocutor¿s utterance.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 88 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -MATLAB is a numeric computation software for engineering and scientific calculations. MATLAB is increasingly being used by students, researchers, practicing engineers and technicians. The causes of MATLAB popularity are legion. Among them are its iterative mode of operation, built-in functions, simple programming, rich set of graphing facilities, possibilities for writing additional functions, and its extensive toolboxes.This book explains everything you need to know to begin using MATLAB to do all these things and more. Intermediate and advanced users will find useful information here, especially if they are making the switch to MATLAB 7 from an earlier version. The book is divided into five parts: Introduction to MATLAB, Calculation and graphs, Programming in MATLAB, Simulation with MATLAB, and Circuit analysis applications using MATLAB.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Gears are essential parts of many precision power transmitting machines such as automobiles. The major functions of a gearbox are to transform speed and torque in a given ratio and to change the axis of rotation. Planetary gears yield several advantages over conventional parallel shaft gear systems: They produce high speed reductions in compact spaces, a greater load sharing, a higher torque to weight ratio, diminished bearing loads, and reduced noise and vibration. They are used in automobiles, helicopters, aircraft engines, heavy machinery, and a variety of other applications. Despite their advantages, the noise induced by the vibration of planetary gear systems remains a key concern. Planetary gears have received considerably less research attention than single mesh gear pairs. There is a particular scarcity of analysis of two planetary gear systems and their dynamic response. Hence, this book focuses on the study of two PGTs with different phasing (angular positions) while every individual set remains unchanged.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 116 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿I don¿t translate, I create!¿ ¿ This is the slogan of a translation agency called ¿Sternkopf Communications¿ located in Flöha, Germany. The translators at this translation agency are specialized in the field of marketing and perceive creativeness their daily bread. But what does this actually mean ¿ I don¿t translate, I create Undoubtedly, the translation of a text from one language into another is not an easy and straightforward process. On the contrary, the translator needs to invest much time and one or the other headache before a target text (TT) finally sounds natural, fluent, coherent and logical for the target audience. Different possible translation solutions will have to be considered, language as well as culture-related equivalents often are not easily at hand etc. Would it not be pleasant if machine translation (MT) was there to help with this process Yet, despite the enormous importance of creativity in translating, computer-aided translation (CAT) tools are being used frequently by professional translators, not to replace but to support the translator in their daily business. CAT tools enable their users to translate in a more consistent way, since they search source texts for words, phrases or sentences that have already been translated before and stored in the TM so that the translator does not need to translate this text unit again ¿from scratch¿.Considering that this process brings about what could be called ¿semi-mechanical¿ TTs, the use of CAT tools seems to stand in stark contrast to the importance of creativity mentioned above. Thus, the question arises whether CAT tools influence the creative energy of translators and, if this is the case, whether translators regard this influence as rather positive or negative. In this context, it is also important to consider which fields of expertise generally demand a high degree of uniformity/consistency in translations and which subject fields generally allow for a high degree of creative freedom.Accordingly, this paper pursues two related purposes. The first is to compare five CAT tools in their degree of usability. The second purpose is to identify translators¿ perspectives on uniformity and creativity in translations with the goal to shedding light on the question whether CAT tools generally tend to positively or negatively influence the translation process on a rather linguistic than technological basis.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 136 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The role of women in India has changed significantly over the past few years. Globalization, urbanization, industrialization and privatization all played an important role in this development.After India became independent, several provisions for women were added to the Constitution of India, which is now one of the most rights-based constitutions in the world. Drafted around the same time as the Universal Declaration of Human Rights- UNO (1948), the Indian Constitution captures the essence of human rights in its Preamble, and elaborates these rights further in the sections on Fundamental Rights and on the Directive Principles of State Policy. The protection of women¿s rights and the enhancement of their social and economic possibilities have become important political issues.Due to these socio- political changes, women have already gotten the opportunity to take important offices in India, including that of president, prime minister, speaker of the Lok Sabha and leader of the opposition. With the 73rd Constitutional Amendment Act from 1992 and the 74th Constitutional Amendment Act from 1993, women are furthermore empowered in local level government bodies. Apart from the political changes, women in India now also participate in all social activities and take part in sports, media, art and culture, science and technology.This book takes a look at every aspect of a woman¿s life, such as education, marriage, family and health, in order to give a thorough and accurate account of the role of women in today¿s India.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 152 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Constitution of India is a social document which contains various aspects of ideas of the Founding Fathers. The preambular promise of socio-economic justice has been incorporated by the Founding Fathers in various provisions of Part 3 and Part 4 of the Constitution which represents the Fundamental Rights and Directive Principles of State Policy respectively.This book contains the meaning, concept and development of Fundamental Rights and Directive Principles of State Policy. An attempt has been made in this book to present in a systematic manner the Fundamental Rights and Directive Principles of State Policy as embodied in the Constitution of India. The historical aspects of the subject have also been dealt with in a lucid and interesting manner. The changing dimensions of Fundamental Rights and Directive Principles of State Policy have also been dealt with in this book. Every point is explained with the help of new case law and articles of the Constitution.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 344 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study comprises seven chapters. In chapter 1 an overview of chemistry, biological functions and literature studies of hydroxamic acids (HA) and its isosteres is presented. The principles of quantum mechanics underlying the computational methods employed to study HAs are given in brief. Chapter 2 describes intra- and intermolecular H-bonding interactions between formohydoxamic acid (FHA) and single water molecule and the dimerization among the isomeric forms. Chapter 3 involves the comparative study of H-bonding abilities of thioformohydoxamic acid (TFHA) and FHA. The deprotonation enthalpies of different sites of FHA and TFHA, probable pathways for interconversion among anions and their H-bonding with water are explored in chapter 4. The Effect of aqueous medium on deprotonation by using solvation methods is also discussed. Further insight into H-bonded aggregates and dimers of HAs is gained through the analysis of calculated stabilization energies and their comparison to similar H-bonded functionalities. The reasons behind the H-bond cooperativity in the aggregates and dimers are explored in chapter 5. Chapter 6 deals with the study of properties of formylphosphinous acid (FPA) isostere of FHA and a comparative study is carried out. In chapter 7, the aggregation of the most stable keto and enol conformer of FHA and TFHA with five amino acid side chain groups occurring at active sites of enzymes is studied.Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 400 pp. Englisch.…