apress nov 2012 (23 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This 88-page primer unveils the key features of Microsoft's eagerly anticipated Windows 8 operating system. Windows 8 contains Microsoft's revolutionary new application framework for building dynamic and responsive touch-enabled applications that target both desktops and mobile devices.Experienced author Adam Freeman invites you to take a crash course in Windows 8 development. Using the open standards of HTML5 and JavaScript, he ensures you understand the changes that are being made to Windows development practices and puts you on the right course to creating innovative and elegant applications for this latest evolution of the world's most successful operating system. 152 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.' -Tom Skwarek, Managing Director|Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director|Corporate Strategic Solutions, Swiss Re. 'There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors.' -George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco. 'Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss.' -John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc. 'While directors know reputation is important, it often is treated as a vague 'good' until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference.' -Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits A company that takes a hit to its reputation-BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal-enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value. If your job, bonus, options, salary, or investments depend on the stock price of a public company-or on the sales, profitability, or value of a private company-you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You: Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation Describes how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost Explains why both corporate and individual stakeholder behavior affect reputational value Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics The majority of directors at U.S. public companies now count 308 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -How to Get Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider's view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business. Many companies venture into the government market with a certain naiveté and pay a hefty price to find out that there is much more to winning a contract than writing last-minute proposals in response to publicly posted solicitations. To stop the bleeding of precious resources, they need to step back to learn how professionals win business in the federal arena. This book shows you how to find, for example, the best potential customers and opportunities for your company. It also explains the secret to winning consistently by conducting pre-proposal preparation (also called 'capture') and practicing a disciplined, process-based approach to proposal development. This book provides a recipe for winning government contracts over and over again, the way seasoned government contractors do it. After reading this book, you will know exactly what to do to position your company to win a government proposal before a solicitation becomes public, including building customer relationships, gathering intelligence, developing a 'win strategy,' performing competitive analysis, selecting the best teammates, and developing a solution. As a result, you will apply professional techniques to organizing your proposal effort, outlining a proposal document, and writing RFPs that persuade evaluators to award the contract to you. 288 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Any employee can sue any employer at any time, and for just about any reason. There is no such thing as a bulletproof personnel decision. It's no wonder businesses fear lawsuits from employees-they are costly in terms of time, money, and distraction. But fear not. The Employer Bill of Rights: A Manager's Guide to Workplace Law is a practical handbook designed to help managers and business owners navigate the ever-changing maze of labor and employment laws, rules, and regulations. Following its practical guidelines will help you deter most lawsuits and place you in the best possible position to defend those that ultimately are filed. Your expert guide, employment attorney Jonathan T. Hyman, shows you how to assert your rights to protect your investment in people, operations, facilities, and other assets-all with any eye to maintaining a more productive, harmonious, and profitable workplace. In addition, The Employer Bill of Rights: Explains in practical and plain language the key legal issues that managers face on a daily basis in managing their employees. Describes how to make personnel decisions that will help you avoid costly litigation. Explains the who, what, why, when, where, and how of each of the major federal employment discrimination acts. Tackles cutting-edge human resources issues such as wage-and-hour disputes and managing social media in the workplace. Shows how to hire and fire employee without the fear of an expensive discrimination lawsuit. Describes how to control your operations by implementing legal policies and procedures related to plant shut downs, employee scheduling, work rules, and the maintenance of confidential, critical information. Proposes recordkeeping practices designed to support your decisions. Shows why you should follow the Golden Rule in all personnel matters with your employees. No personnel decision or policy is litigation-proof, but The Employer Bill of Rights: A Manager's Guide to Workplace Law will help you make informed decisions to hedge against and avoid the biggest blunders and errors that too often result in expensive and time-consuming lawsuits. 304 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Tech Job Hunt Handbook is a career management book-just for technology professionals-that reflects today's new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social applications, and big data in a highly competitive global economy is critical. The world is churning out hungry programmers and developers in record numbers, making the global labor market highly competitive. It is now essential to plan a campaign to get a better job as well as your overall career. Retooling your skills and re-branding yourself is mandatory whether you're seeking a new job or intent on retaining current employment. Readers of the Tech Job Hunt Handbook will find tools, practical guidance, and recommendations on how to find the best new tech jobs, how to get noticed, how to ace interviews and get hired, and how to keep those new jobs-until it's time for a better one. As you will learn, learning how to assess and then invest in career management skills leads to long-term competitive advantage and a happier working life. Tech Job Hunt Handbook-for recent graduates, risk-taking innovators, and tech veterans alike-shows how to build a comprehensive online professional profile, identify the companies you're interested in and who you know at those companies, approach interviews with confidence, uncover opportunities in your current company, and understand the new emerging technology markets that could lead to a career rebirth. This book will help you: Find a new or better tech job. Stay relevant and employable despite constant new developments. Manage your tech career for long-term success. 284 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Follow trends and make money, or don't follow trends and don't make money. Robert Robbins wants investors to follow trends. His effort is to be saluted.' -Michael W. Covel, bestselling author of Trend Following, The Complete Turtle Trader, and Trend Commandments 'A must-read for both the experienced and newcomers. The student has bypassed his mentor.' -Ralph Bloch, consultant at Bulls, Bears, & Bloch 'Rob presents both the new and experienced trader with insights needed for successful trading. As a long-time trend follower, I share many of Rob's thoughts in Tactical Trend Trading. If you are truly interested in learning an investment strategy without the hype from a real trader, then this is the one definitive source.' -Andrew Abraham, author of Learn How to Trend Follow Conventional wisdom has long insisted that the best-if not the only-stock market strategy worth employing is the traditional buy-and-hold model. But buy-and-hold investing is no match for today's turbulent markets, where real change happens every day and companies and entire industries are stamped out in the blink of an eye. Fortunately, there is a better way, one that enables market participants to preserve their capital while increasing their net gains in even the most volatile of markets. That way is trend trading, and with Tactical Trend Trading as your guide, you will be better prepared than ever before to tackle-and profit from-every curveball that today's topsy-turvy markets throw your way. Written by hedge fund manager and trend trader Robert Robbins, Tactical Trend Trading starts out from the basic premise that if market participants learn to embrace change, they will be better able to harness its ability to unlock profits in every corner of the markets. To that end, Robbins equips you not only with the technical trading tools you need to analyze the market backdrop and identify and trade with market-prevailing trends, but also psychological guidelines that will enable you to blast through the emotional obstacles that stand in the way of profit generation and risk control. Rich in detail yet easy to digest and implement, Tactical Trend Trading covers: The basics of trend trading, including what it is, its primary benefits and drawbacks, what type of commitment it entails, and how you can use it every day to profit from market volatility; How to leverage technical analysis and sentiment indicators to pinpoint profit-generating stocks, sectors, and trends, predict market corrections, and execute perfectly timed trades; Mental strategies for surmounting the ingrained psychological and emotional habits that prevent traders from realizing true financial success; Techniques for developing a systematic approach to the markets that will enable you to survive and thrive in up, down, and sideways markets; And much more. Along the path to becoming a successful trend trader, your technical acumen and mental fortitude will be tested every step of the way. Prepare yourself for the brave new world of today's ever-changing financial markets with Tactical Trend Trading, which provides you with all the moneymaking insights you need to capture trends, trade with the flow, and pull in profits, regardless of whether market conditions are good or bad. 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -YOU HAVE TO OWN THIS BOOK! Software Exorcism: A Handbook for Debugging and Optimizing Legacy Code takes an unflinching, no bulls$&# look at behavioral problems in the software engineering industry, shedding much-needed light on the social forces that make it difficult for programmers to do their job. Do you have a co-worker who perpetually writes bad code that you are forced to clean up This is your book. While there are plenty of books on the market that cover debugging and short-term workarounds for bad code, Reverend Bill Blunden takes a revolutionary step beyond them by bringing our attention to the underlying illnesses that plague the software industry as a whole. Further, Software Exorcism discusses tools and techniques for effective and aggressive debugging, gives optimization strategies that appeal to all levels of programmers, and presents in-depth treatments of technical issues with honest assessments that are not biased toward proprietary solutions. 380 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the novel The CPO: Transforming Procurement in the Real World, we meet Thomas Sutter, a German-American living in Dusseldorf and working as a procurement manager for a major global automobile manufacturer, Autowerke. On a chance encounter while flying to Chicago, he meets the CEO of Heartland, a major food company in the U.S. Sutter impresses the CEO with his knowledge and, after a whirlwind courtship, he joins Heartland as its new Chief Procurement Officer, based in Fort Wayne, Indiana. Hired to transform procurement at Heartland, Sutter has an enormous challenge: to bring its procurement practices into the 21st century and save the company $5 billion. Despite the knowledge and experience he gained at Autowerke, Sutter fights over the next 18 months to find his place at Heartland, institute world-class procurement models and methods, win over the procurement teams and senior executives, and meet his goal. At first, his reputation--and his marriage--suffer, alongwith the company's overall sales and revenue. Can he pull a rabbit out of the hat The CPO: Transforming Procurement depicts the real-life challenges of transforming procurement, while demonstrating the benefits of innovative procurement and leadership methods. Written by global thought leaders in A.T. Kearney's procurement and supply management practice--consultants who have helped numerous companies chop billions of dollars in costs out of their procurement budgets--The CPO will prove invaluable for those in purchasing and procurement. It will also present essential information to those in the C suite looking for ways to boost profits and productivity. The CPO: Portrays best-in-class, real-life, actionable methods to turn procurement into a function that can save billions and improve the bottom line. Provides a fun way to learn essential lessons in procurement and change management. Shows how rejecting victimhood in all its aspects leads to personal and business success. Presents lessons in novel format--like The Goal, Who Moved My Cheese, The Five Dysfunctions of a Team, and others--to engage you and show techniques in action. 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Iterating Infusion: Clearer Views of Objects, Classes, and Systems is a one-of-a-kind book, not dependent on any single technology. Rather, it provides a way to integrate the most efficient techniques from a variety of programming methods, in a manner that makes designing and programming software look easy. Iterating Infusion presents comprehensive tools for you to best manage and work with object orientation. These include simplified fundamental concepts, popular language comparisons, advanced designing strategies, a broad usage progression, thorough design notations (interaction algebra), and data-oriented (fundamentally-OO) languages. The title, Iterating Infusion, alludes to the fact that any system has multiple, coexisting functional levels and that new levels-both lower and higher-are continually added to the same functional area. The practical effect is to bring processes into focus, always clarifying the vague. The extreme form of this is when separate but compatible technologies are brought together to create advancements; these can be baby-steps or great leaps, with varying amounts of effort. In more general terms, the same thing in a different context can take on much more power. And actually, this phenomenon is at the heart of object-oriented software. Readers have been confirming that, compared to books on just low-level details, Iterating Infusion presents cohesive insights that allow you to solve more problems with the same effort in more key places. 220 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Want a great software development team Look no further. How to Recruit and Hire Great Software Engineers: Building a Crack Development Team is a field guide and instruction manual for finding and hiring excellent engineers that fit your team, drive your success, and provide you with a competitive advantage. Focusing on proven methods, the book guides you through creating and tailoring a hiring process specific to your needs. You'll learn to establish, implement, evaluate, and fine-tune a successful hiring process from beginning to end. Some studies show that really good programmers can be as much as 5 or even 10 times more productive than the rest. How do you find these rock star developers Patrick McCuller, an experienced engineering and hiring manager, has made answering that question part of his life's work, and the result is this book. It covers sourcing talent, preparing for interviews, developing questions and exercises that reveal talent (or the lack thereof), handling common and uncommon situations, and onboarding your new hires. How to Recruit and Hire Great Software Engineers will make your hiring much more effective, providing a long-term edge for your projects. It will: Teach you everything you need to know to find and evaluate great software developers. Explain why and how you should consider candidates as customers, which makes offers easy to negotiate and close. Give you the methods to create and engineer an optimized process for your business from job description to onboarding and the hundreds of details in between. Provide analytical tools and metrics to help you improve the quality of your hires. This book will prove invaluable to new managers. But McCuller's deep thinking on the subject will also help veteran managers who understand the essential importance of finding just the right person to move projects forward. Put into practice, the hiring process this book prescribes will not just improve the success rate of your projects-it'll make your work life easier and lot more fun. 260 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Software Project Secrets: Why Software Projects Fail offers a new path to success in the software industry. This book reaches out to managers, developers, and customers who use industry-standard methodologies, but whose projects still struggle to succeed. Author George Stepanek analyzes the project management methodology itself, a critical factor that has thus far been overlooked. He explains why it creates problems for software development projects and begins by describing 12 ways in which software projects are different from other kinds of projects. He also analyzes the project management body of knowledge to discover 10 hidden assumptions that are invalid in the context of software projects. 188 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Tech Job Hunt Handbook is a career management book¿just for technology professionals¿that reflects today¿s new economic realities. The world of work is constantly changing, and staying professionally relevant while competing for more specialized tech jobs in areas like cloud computing, mobile and social applications, and big data in a highly competitive global economy is critical. The world is churning out hungry programmers and developers in record numbers, making the global labor market highly competitive. It is now essential to plan a campaign to get a better job as well as your overall career. Retooling your skills and re-branding yourself is mandatory whether yoüre seeking a new job or intent on retaining current employment.Readers of the Tech Job Hunt Handbook will find tools, practical guidance, and recommendations on how to find the best new tech jobs, how to get noticed, how to ace interviews and get hired, and how to keep those new jobs¿until it¿s time for a better one. As you will learn, learning how to assess and then invest in career management skills leads to long-term competitive advantage and a happier working life.Tech Job Hunt Handbook¿for recent graduates, risk-taking innovators, and tech veterans alike¿shows how to build a comprehensive online professional profile, identify the companies yoüre interested in and who you know at those companies, approach interviews with confidence, uncover opportunities in your current company, and understand the new emerging technology markets that could lead to a career rebirth. This book will help you: Find a new or better tech job.Stay relevant and employable despite constant new developments.Manage your tech career for long-term success.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 284 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Beginning HTML5 and CSS3 is your introduction to the new features and elements of HTML5-as a web developer you'll learn about all the leaner, cleaner, and more efficient code available now with HTML5, along with some new tools that will allow you to create more meaningful and richer content. For everyone involved in web design, this book also introduces the new structural integrity and styling flexibility of CSS 3-which means better-looking pages and smarter content in your website projects. For all forward-looking web professionals who want to start enjoying and deploying the new HTML5 and CSS3 features right away, this book provides you with an in-depth look at the new capabilities-including audio and video-that are new to web standards. You'll learn about the new HTML5 structural sections, plus HTML5 and CSS3 layouts. You'll also discover why some people think HTML5 is going to be a Flash killer, when you see how to create transitions and animations with these new technologies. So get ahead in your web development through the practical, step-by-step approaches offered to you in Beginning HTML5 and CSS3. 624 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -'Follow trends and make money, or don't follow trends and don't make money. Robert Robbins wants investors to follow trends. His effort is to be saluted.' -Michael W. Covel, bestselling author of Trend Following, The Complete Turtle Trader, and Trend Commandments'A must-read for both the experienced and newcomers. The student has bypassed his mentor.' -Ralph Bloch, consultant at Bulls, Bears, & Bloch'Rob presents both the new and experienced trader with insights needed for successful trading. As a long-time trend follower, I share many of Rob's thoughts in Tactical Trend Trading. If you are truly interested in learning an investment strategy without the hype from a real trader, then this is the one definitive source.' -Andrew Abraham, author of Learn How to Trend FollowConventional wisdom has long insisted that the best-if not the only-stock market strategy worth employing is the traditional buy-and-hold model. But buy-and-hold investing is no match for today's turbulent markets, where real change happens every day and companies and entire industries are stamped out in the blink of an eye. Fortunately, there is a better way, one that enables market participants to preserve their capital while increasing their net gains in even the most volatile of markets. That way is trend trading, and with Tactical Trend Trading as your guide, you will be better prepared than ever before to tackle-and profit from-every curveball that today's topsy-turvy markets throw your way.Written by hedge fund manager and trend trader Robert Robbins, Tactical Trend Trading starts out from the basic premise that if market participants learn to embrace change, they will be better able to harness its ability to unlock profits in every corner of the markets. To that end, Robbins equips you not only with the technical trading tools you need to analyzethe market backdrop and identify and trade with market-prevailing trends, but also psychological guidelines that will enable you to blast through the emotional obstacles that stand in the way of profit generation and risk control. Rich in detail yet easy to digest and implement, Tactical Trend Trading covers:The basics of trend trading, including what it is, its primary benefits and drawbacks, what type of commitment it entails, and how you can use it every day to profit from market volatility;How to leverage technical analysis and sentiment indicators to pinpoint profit-generating stocks, sectors, and trends, predict market corrections, and execute perfectly timed trades;Mental strategies for surmounting the ingrained psychological and emotional habits that prevent traders from realizing true financial success;Techniques for developing a systematic approach to the markets that will enable you to survive and thrive in up, down, and sideways markets;And much more.Along the path to becoming a successful trend trader, your technical acumen and mental fortitude will be tested every step of the way. Prepare yourself for the brave new world of today's ever-changing financial markets with Tactical Trend Trading, which provides you with all the moneymaking insights you need to capture trends, trade with the flow, and pull in profits, regardless of whether market conditions are good or bad.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Any employee can sue any employer at any time, and for just about any reason. There is no such thing as a bulletproof personnel decision. It¿s no wonder businesses fear lawsuits from employees¿they are costly in terms of time, money, and distraction.But fear not. The Employer Bill of Rights: A Manager¿s Guide to Workplace Law is a practicalhandbook designedto help managers and business owners navigate the ever-changing maze of labor and employment laws, rules, and regulations. Following its practical guidelines will help you deter most lawsuits and place you in the best possible position to defend those that ultimately are filed.Your expert guide, employment attorney Jonathan T. Hyman, shows you how to assert your rights to protect your investment in people, operations, facilities, and other assets¿all with any eye to maintaining a more productive, harmonious, and profitable workplace. In addition, The Employer Bill of Rights:Explains in practical and plain language the key legal issues that managers face on a daily basis in managing their employees.Describes how to make personnel decisions that will help you avoid costly litigation.Explains the who, what, why, when, where, and how of each of the major federal employment discrimination acts.Tackles cutting-edge human resources issues such as wage-and-hour disputes and managing social media in the workplace.Shows how to hire and fire employee without the fear of an expensive discrimination lawsuit.Describes how to control your operations by implementing legal policies and procedures related to plant shut downs, employee scheduling, work rules, and the maintenance of confidential, critical information.Proposes recordkeeping practices designed to support your decisions.Shows why you should follow the Golden Rule in all personnel matters with youremployees.No personnel decision or policy is litigation-proof, but The Employer Bill of Rights: A Manager¿s Guide to Workplace Law will help you make informed decisions to hedge against and avoid the biggest blunders and errors that too often result in expensive and time-consuming lawsuits.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 304 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -¿All of our working lives we have heard the mantra, ¿a reputation lost is never regained.¿ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky¿s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely.¿¿Tom Skwarek, Managing Director|Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director|Corporate Strategic Solutions, Swiss Re.¿There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company¿s reputation can stain the personal reputation of its directors.¿¿George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco.¿Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss.¿¿John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc.¿While directors know reputation is important, it often is treated as a vague ¿good¿ until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quiSpringer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -YOU HAVE TO OWN THIS BOOK! Software Exorcism: A Handbook for Debugging and Optimizing Legacy Code takes an unflinching, no bulls$&# look at behavioral problems in the software engineering industry, shedding much-needed light on the social forces that make it difficult for programmers to do their job. Do you have a co-worker who perpetually writes bad code that you are forced to clean up This is your book. While there are plenty of books on the market that cover debugging and short-term workarounds for bad code, Reverend Bill Blunden takes a revolutionary step beyond them by bringing our attention to the underlying illnesses that plague the software industry as a whole.Further, Software Exorcism discusses tools and techniques for effective and aggressive debugging, gives optimization strategies that appeal to all levels of programmers, and presents in-depth treatments of technical issues with honest assessments that are not biased toward proprietary solutions.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 380 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the novel The CPO: Transforming Procurement in the Real World, we meet Thomas Sutter,a German-American living in Dusseldorf and workingas aprocurement manager for a major global automobile manufacturer, Autowerke. On a chance encounter while flying to Chicago, he meets the CEO of Heartland, a major food company in the U.S.Sutter impresses the CEO with his knowledge and, after a whirlwind courtship,he joins Heartland as its new Chief Procurement Officer, based in Fort Wayne, Indiana.Hired to transform procurement at Heartland, Sutter has an enormous challenge: to bring its procurement practices into the 21st century and save the company $5 billion. Despite the knowledge and experience he gained at Autowerke, Sutter fights over the next 18 months to find his place at Heartland, institute world-class procurement models and methods,win over the procurement teams and senior executives, and meet his goal. At first, his reputation--and his marriage--suffer, alongwith the company's overall sales and revenue. Can he pull a rabbit out of the hat The CPO: Transforming Procurementdepicts the real-life challenges of transforming procurement, while demonstrating the benefits of innovative procurement and leadership methods.Written byglobal thought leaders in A.T. Kearney's procurement and supply management practice--consultants who have helped numerous companies chop billions of dollars in costs out of their procurement budgets--The CPO will prove invaluable for those in purchasing and procurement. It will alsopresent essential information tothose in the C suite looking for ways to boost profits and productivity. The CPO:Portraysbest-in-class, real-life, actionable methods to turn procurement into a function that can save billions and improve the bottom line.Provides a fun way to learn essential lessons in procurement and change management.Shows how rejecting victimhood in all its aspects leads to personal and business success.Presents lessons in novel format--like The Goal, Who Moved My Cheese, The Five Dysfunctions of a Team, andothers--to engage you andshow techniques in action.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 240 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Iterating Infusion: Clearer Views of Objects, Classes, and Systems is a one-of-a-kind book, not dependent on any single technology. Rather, it provides a way to integrate the most efficient techniques from a variety of programming methods, in a manner that makes designing and programming software look easy.Iterating Infusion presents comprehensive tools for you to best manage and work with object orientation. These include simplified fundamental concepts, popular language comparisons, advanced designing strategies, a broad usage progression, thorough design notations (interaction algebra), and data-oriented (fundamentally-OO) languages.The title, Iterating Infusion, alludes to the fact that any system has multiple, coexisting functional levels and that new levels¿both lower and higher¿are continually added to the same functional area. The practical effect is to bring processes into focus, always clarifying the vague. The extreme form of this is when separate but compatible technologies are brought together to create advancements; these can be baby-steps or great leaps, with varying amounts of effort. In more general terms, the same thing in a different context can take on much more power. And actually, this phenomenon is at the heart of object-oriented software.Readers have been confirming that, compared to books on just low-level details, Iterating Infusion presents cohesive insights that allow you to solve more problems with the same effort in more key places.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 220 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Software Project Secrets: Why Software Projects Fail offers a new path to success in the software industry. This book reaches out to managers, developers, and customers who use industry-standard methodologies, but whose projects still struggle to succeed. Author George Stepanek analyzes the project management methodology itself, a critical factor that has thus far been overlooked. He explains why it creates problems for software development projects and begins by describing 12 ways in which software projects are different from other kinds of projects. He also analyzes the project management body of knowledge to discover 10 hidden assumptions that are invalid in the context of software projects.APress in Springer Science + Business Media, Heidelberger Platz 3, 14197 Berlin 188 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Want a great software development team Look no further. How to Recruit and Hire Great Software Engineers: Building a Crack Development Team is a field guide and instruction manual for finding and hiring excellent engineers that fit your team, drive your success, and provide you with a competitive advantage. Focusing on proven methods, the book guides you through creating and tailoring a hiring process specific to your needs. Yoüll learn to establish, implement, evaluate, and fine-tune a successful hiring process from beginning to end.Some studies show that really good programmers can be as much as 5 or even 10 times more productive than the rest. How do you find these rock star developers Patrick McCuller, an experienced engineering and hiring manager, has made answering that question part of his life's work, and the result is this book. It covers sourcing talent, preparing for interviews, developing questions and exercises that reveal talent (or the lack thereof), handling common and uncommon situations, and onboarding your new hires.How to Recruit and Hire Great Software Engineers will make your hiring much more effective, providing a long-term edge for your projects. It will:Teach you everything you need to know to find and evaluate great software developers.Explain why and how you should consider candidates as customers, which makes offers easy to negotiate and close.Give you the methods to create and engineer an optimized process for your business from job description to onboarding and the hundreds of details in between.Provide analytical tools and metrics to help you improve the quality of your hires.This book will prove invaluable to new managers. But McCuller¿s deep thinking on the subject will also help veteran managers who understand the essential importance of finding just the right person to move projects forward. Put into practice, the hiringprocess this book prescribes will not just improve the success rate of your projects¿it¿ll make your work life easier and lot more fun.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -How toGet Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider¿s view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business.Many companies venture into the government market with a certain naiveté and pay a hefty price to find out that there is much more to winning a contract than writing last-minute proposals in response to publicly posted solicitations. To stop the bleeding of precious resources, they need to step back to learn how professionals win business in the federal arena. This book shows you how to find, for example,the best potential customers and opportunities for your company. It alsoexplains the secret to winning consistently byconducting pre-proposal preparation (also called'capture') and practicing a disciplined, process-based approach to proposal development.This book provides a recipe for winning government contracts over and over again, the way seasoned government contractors do it. After reading this book, you will know exactly what to do to position your company to win a government proposal before a solicitation becomes public, including building customer relationships, gathering intelligence, developing a 'win strategy,' performing competitive analysis, selecting the best teammates, and developing a solution. As a result, you will apply professional techniques to organizing your proposal effort, outlining a proposal document, and writing RFPs that persuade evaluators to award the contract to you.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 288 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Foundation Game Design with HTML5 and JavaScript teaches you everything you need to know about how to make video games. If you've never done any programming before and don't know where to start, this book will show you how to make games from start to finish. You'll learn all the latest programming technologies (HTML5, CSS, and JavaScript) to create your games. All written in a fun and friendly style with open-ended projects that encourage you to build your own original games.Foundation Game Design with HTML5 and JavaScript starts by showing you how you can use basic programing to create logic games, adventure games, and create interactive game graphics. Design a game character, learn to control it with the keyboard, mouse, or touch screen interface, and then learn how to use collision detection to build an interactive game world. You'll learn to make maze games, platform jumping games, and fast paced action games that cover all the popular genres of 2D gaming. Create intelligent enemies, use realistic physics, sound effects and music, and learn how to animate game characters. Whether you're creating games for the web or mobile devices, everything you need to get started on a career as a game designer is right here. Focused and friendly introduction to making games with HTML5. Essential programming and graphic design techniques for building games, with each chapter gently building on the skills of preceding chapters. Detailed case studies demonstrating techniques that can be used for making games in a wide variety of genres. 732 pp. Englisch.