auerbach publications jul 2022 (3 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group.The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in:Ticket pricingSeason ticket member retentionFan engagementSponsorship valuationCustomer relationship managementDigital marketingMarket researchData visualization.This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations.Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics. 260 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Maintaining the advanced technical focus found in Developing Essbase Applications, this second volume is another collaborative effort by some of the best and most experienced Essbase practitioners from around the world.Developing Essbase Applications: Hybrid Techniques and Practices reviews technology areas that are much-discussed but still very new, including Exalytics and Hybrid Essbase. Covering recent improvements to the Essbase engine, the book illustrates the impact of new reporting and analysis tools and also introduces advanced Essbase best practices across a variety of features, functions, and theories.Some of this book's chapters are in the same vein as the previous volume: hardware, engines, and languages. Others cover new ground with Oracle Business Intelligence Enterprise Edition, design philosophy, benchmarking concepts, and multiple client tools. As before, these subjects are covered from both the technical and best practice perspectives.This updated volume continues in the tradition of its bestselling predecessor by defining, investigating, and explaining Essbase concepts like no other resource. It also includes use cases that transform abstract theory into practical examples you can easily relate to your own Essbase environment.Illustrating the recent expansion of Essbase functionality, this book provides the up-to-date understanding you need to explore the full depth of the Essbase technology stack. Although the book presents detailed tutorial chapters that can be read on their own, reading the entire book will provide you with a similar understanding as some of the most experienced Essbase practitioners from around the world. 512 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Every CEO in the world, if questioned, will always complain that there are a lot of ideas to implement, but, unfortunately, insufficient resources to accomplish them. This book provides a solution to this dilemma by supplying techniques to assess the value of projects, prioritize projects, and decide which projects to implement and which to postpone. In addition, it describes various methods of balancing project portfolios and different strategic alignment models. The book provides thirty real-life project portfolio management case studies from pharmaceutical, product development, financial, energy, telecommunications, not-for-profit and professional services industries. 316 pp. Englisch.