Avedition may 2023 (2 risultati)

Hardcover. Condizione: New. - International retail design in times of change - Sponsorship by the patron: Environmental, Social Governance (ESG) - Interactive book with the ayscan image recognition app Through the connectivity of different cultures, technologies and living environments, the retail sector is increasingly varied and experimental. At the same time, the uncertainties of the last two years have shown that free international trade between nations and continents is a fragile asset. Retail chains have been severed and the availability of energy and raw materials is limited. Creative stopgaps, as well as analog and digital elements that appeal to all our senses, give new impulses for urban retailing. On the way to a retail metaverse, high-touch meets high-tech. Text in English and German.…

Hardcover. Condizione: New. - The standard work in the trade fair design community - About 55 outstanding projects - analog, hybrid, virtual - Interactive book with the ayscan image recognition app It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it has to adjust with agility to new circumstances. Designers will need to analyze the qualities of space again more closely - be it the physical space or the digital space: Space should be staged and designed so as to support communication, facilitate encounter and experience, create an immersive effect and, of course, provide content that adds value. But this also means that communication strategies need to be fixed beforehand, particularly if the focus is on positions and visions rather than products as in the past. It will be about connecting people with brands on many different levels in order to shape the future together. Text in English and German.…