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Paperback. Condizione: New. Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.…

Paperback. Condizione: New. Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.…

Paperback. Condizione: New. Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers.Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book. …

Paperback. Condizione: New. Innovation doesn't happen without risk. Ethical leadership doesn't happen without pressure. Transformation doesn't happen without fear. The difference? Courage. Courage in Organizations makes the case that courage is not a personality trait reserved for heroes-it is a measurable, teachable capacity that drives performance, innovation, and long-term organizational success. In an era of constant disruption, political polarization, and rapid change, organizations must decide: play it safe or act with conviction. This book shows how courageous leadership fuels psychological safety, strengthens culture, boosts employee engagement, and unlocks bold innovation. Through research-backed insights and compelling examples-from startups taking high-stakes risks to companies taking public social stands-the book reveals how organizations can: Encourage principled decision-making Support ethical action-even when it's unpopular Increase resilience during crisis and transition Retain top talent through trust and authenticity Turn fear into forward momentum Courage is not the absence of fear. It is the disciplined choice to act in alignment with purpose and values. For leaders navigating change, HR professionals building culture, and executives committed to ethical performance, this book provides a framework for building organizations that don't just survive disruption-but lead through it. Because in today's business environment, the greatest competitive advantage isn't speed or scale. It's courage.…

Paperback. Condizione: New. The motor vehicle industry is one of the worlds largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles including passenger cars, trucks, and commercial vehicles such as buses and taxis are the principal means by which people and goods are transported within and between most communities in the world. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the world's most-familiar corporate brands. The motor vehicle industry also encompasses less well-known businesses including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies. The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of twentieth-century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations, such as product branding and consumer financing. In the twenty-first century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets. This book will cover the history, operations and manufacturing processes, organization, supply chain, key competitors, market and ultra-market forces, regulation, recent innovations and challenges, and the future of the industry.…

Paperback. Condizione: New. Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang.This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins-some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called "English.".…

Paperback. Condizione: New. In this book we show how seemingly ideal boards, those with "best practice" size, composition, and structure, can still fail to provide good governance simply because they fall victim to problems inherent in all groups. While having groups of board members provide corporate oversight is probably necessary, and even advantageous in some respects, groups have a dark side too. Tendencies that occur in group behavior can destroy or obscure the talents even of highly intelligent, energetic, and well-intended individuals, causing collective blind spots, biases, and inefficiencies that can render boards ineffective. Groups often perceive risks differently from the way individual group members do and collectively fail to see problems where they really exist.…

Paperback. Condizione: New. This book describes the role of the controller in a nonpublic company (small business), and provides a detailed "how to" guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers. This book may be utilized in both undergraduate and graduate levels where courses in Controllership are offered. This book addresses many topics that are not contained in current books designed for the Controller, especially the many functions that the controller has to assume because of the lack of support (both financial and human resources) available in many larger businesses.…

Paperback. Condizione: New. The tourism industry continues to evolve as people's interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage.Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought- after cultural and heritage tourist.…

Paperback. Condizione: New. Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader's and the organization's goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader.The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.…

Paperback. Condizione: New. Risk management is an often-used phrase that is rarely fully embedded within the business process and procedures of firms. This book looks at the challenges faced in implementing a risk management framework as well as the key elements of such a framework.It is designed for the business professional that is not an expert in risk management and addresses all of the major risks that are likely to be faced in practice, considering the risk mitigation and measurement techniques that are most likely to be relevant. This is an intermediate book and accordingly does not focus on the mathematical elements but rather provides a readable entry text for anyone seeking information on this important subject.…

Paperback. Condizione: New. Second Edition. This outstanding book provides you with a detailed look at family businesses, the most prevalent form of business in the world. Whether you are a business student, or a member of a family who owns a business, you will definitely benefit from this book, which leads with an introduction to the unique nature of family businesses.Inside, the author explores the many differences between a family-owned business and a nonfamily-owned business. He discusses the major family business theories and shows how family firms make business decisions. This book also defines the significant issues prevalent in family firms and explores the most problematic issue: the succession or the transfer of ownership to the next generation.If you are a professional advisor to family firms-such as accountants, attorneys, bankers, insurance providers, and financial services-you'll undoubtedly develop a better understanding for your clients. …

Paperback. Condizione: New. This book explores project management (PM) from a musical perspective. Music is a significant example of a nontraditional arena where PM is vital, yet it is only beginning to be seen as a vital tool. Therefore, this book will give an in depth and preeminent look at the PM processes and knowledge areas that are of utmost importance in many fields that PM is not used for currently. Seeking to understand projects in musical ways, synergies between music and the wider project management profession are many and varied.Written and developed by international experts in the project management and music professions, this book represents a unique and insightful approach to the study of the subject. The authors take a fresh look at practical models of musical thinking capable of application at every scale of project management, and in every possible project management environment. If you want to make your projects more musical, or simply have an interest exploring project management in music, this is the book for you.…

Paperback. Condizione: New. Executive leaders need a framework with which to evaluate current and to create new corporate ethical management systems in their organizations. This book offers such a framework, called the Moldable Model©, a system of consistent components that give leaders a framework and a guide to build an organization-specific corporate ethical management system (CEMS). This book teaches how to design ethical workplaces utilizing the role modeling, context, and accountability components. In a step-by-step process, the author guides the reader through the research-based components with definitions, theory, explanations, and the practical application of those components through suggested organizational activities. Readers can expect to develop ethical tools and a complete corporate ethical management system for implementation into their specific organizations. In just a few hours, a busy executive can have the knowledge and tools to design an ethical workplace that creates satisfied and committed employees who increase organizational productivity and competitive advantage.…

Paperback. Condizione: New. Second Edition.

Paperback. Condizione: New. This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these "Born Global" firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years.Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy.This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.…

Paperback. Condizione: New. Second Edition. This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the "encyclopedic" approach, the text focuses on the two main issues of interest to managers who deal with overseas operations.The first main issue is how uncertain foreign exchange (FX) rate changes affect a firm's ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used.The text is divided into two parts based on the two main issues. Each part includes a case that unifies the ideas. In Part I, the case company has overseas operations and is faced with ongoing FX exposure in corporate revenues. The decision-maker estimates the FX exposure and considers financial hedging using foreign currency debt and currency swaps. The accounting implications are also considered. In Part II, the case company evaluates a proposal to expand production for a foreign market, with location alternatives being the home country, the foreign market country, or a "cheap-labour" emerging market country.…

Paperback. Condizione: New. Enterprise risk management has never been as topical. The 2008 financial crisis, ever-present cyber-security threats, market volatility, increasing regulation, climate change, stakeholder activism and changing workforce demographics are just a few of the factors creating a focus on enterprise risk management. This book lays out the basics of enterprise risk management in a common sense and highly applicable manner.This book, intended for general managers of all levels, board of directors, students of risk management and others who need to be concerned about risk management and strategy, provides a solid base for understanding best practice in risk management. It gives readers the concepts and tools to excel in the current dynamic risk management environment and make risk management a value- adding activity within their organization.…

Paperback. Condizione: New. This book, Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers. While most books on Entrepreneurship focus on the characteristics of Entrepreneurs, what it takes to be a successful entrepreneur, and how to get startup capital, Entrepreneurial Selling sheds light on how Entrepreneurs can excel at selling to build their team and obtain resources. The future of a novel idea hinges on reaching, engaging and convincing target audience about its merits. Basically, Entrepreneurial leadership without selling ability is unrealistic. Based on multiyear field studies and several consulting projects with Entrepreneurs of all kinds in Africa, Asia, Europe, Latin America, Middle East, and North America, this book shows how Entrepreneurs can effectively reach out, enroll collaborators, prospect for businesses, handle typical objections, ask for buy-ins, reach agreement, and treat requests for discounts (in the case of commercial exchanges). The insight contained in this book should give Entrepreneurs early head start, prevent costly mistakes, and increase the odds of realizing new venture dreams. The goal is to preempt fantasies by facilitating early reality checks that will inform productive usage of Entrepreneurs limited resources. …

Paperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.…

Paperback. Condizione: New. The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, business people, regulators, legislators, and scholars who are relatively unfamiliar with the primary competing economic theories of our day. Readers will benefit by coming away from the book with a better understanding of the context within which economic arguments are made. They will be better able to think critically about the assumptions underlying various economic proposals, and the history behind those assumptions.…

Paperback. Condizione: New. Hedge Funds. These lightly regulated funds continually innovate new investing and trading strategies to take advantage of temporary mispricing of assets (when their market price deviates from their intrinsic value). These techniques are shrouded in mystery, which permits hedge fund managers to charge exceptionally high fees. While the details of each fund's approach are carefully guarded trade secrets, this book draws the curtain back on the core building blocks of many hedge fund strategies. As an instructional text, it will assist two types of students: Economics and finance students interested in understanding what "quants" do; and software specialists interested in applying their skills to programming trading systems. Hedge Fund Secrets provides a needed complement to journalistic accounts of the hedge fund industry, to deepen the understanding of nonspecialist readers such as policy makers, journalists, and individual investors. The book is organized in modules to allow different readers to focus on the elements of this topic that most interest them. Its authors include a fund practitioner and a computer scientist (Balch), in collaboration with a public policy economist and finance academic (Romero).…

Paperback. Condizione: New. Second Edition. Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability.Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.…

Paperback. Condizione: New. Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.…

Paperback. Condizione: New. This book is intended to provide new members of an Agile Scrum team a concise, highly organized and cogent description of what Agile Scrum is and how it works. Then, it expands its scope to address key topics in Agile, that virtually all Agile participants will eventually want to deal with: how to drive to success more often, common issues in Agile utilization and recommended solutions, increasing the business value of key Agile meetings (called Ceremonies), and a path to Agile adoption will also be shared. A fundamental of business is constant change. The Agile methodology embraces change, this is why dozens of Fortune 500s are adopting Agile. Agile also has a process by which the most important work gets done first; possibly providing value to the business well before the project is completed. And, another key facet of Agile is work is shared with the paying client (called a Project Owner) regularly; meaning that the team will never be too far out of line with expectations. However, Agile teams are very tight (close-knit), this means that one needs every advantage to be accepted by the team quickly, this is why the foundations of Agile are addressed in this book, along with a personal onboarding strategy.…

Paperback. Condizione: New. The success of a project depends on how well it is implemented; and the success of its implementation depends on how well the project is planned. Few would dispute these truisms because they are the basic tenets of successful project management. Managing a project is an operation and these are the basic operational aspects of project management. They represent the traditional wisdom about projects and the methods used in managing them.Project Strategy and Strategic Portfolio Analysis: A Primer has been written to go beyond the operational aspects of projects and address the strategy that frames it. It describes the philosophy of taking a strategic approach to project management and explains why adopting a strategic perspective is important. By learning how to think strategically and critically, by focusing on the larger picture before tackling the nuts and bolts of planning and implementing a project, those charged with or involved in the managing of a project within an organization will be better equipped to ensure a project's success. Because the success of any project is ultimately determined by the benefits its success has gained for the organization, the strategic perspective and approach that this book offers is essential.Project Strategy and Strategic Portfolio Analysis: A Primer is organized to help project managers and students of project management apply the concepts of strategic thinking to the specific management of the projects they are assigned or anticipate being assigned in both their work and daily life. The book has been designed to be concise, and clearly focused on the process of strategically understanding and managing projects. In keeping with the notion of a strategy, the authors envision readers as having both the intuition and insight to fully understand the reasons behind why they are managing projects as well as the ability, through effective management, to bring them to fruition. Students, project team members, prospective project managers, project managers and executives can all benefit from the insights this book provides.…

Paperback. Condizione: New. Second Edition. Project management is seen as a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials, Second Edition, will be the go-to book for tried-and-true project management skills combined with the most current ideas from Agile in a concise, up-to-date, user-friendly format.It follows the project life cycle and provides several ready-to-use templates. A person can use this book to plan and manage a project from start to finish or as a reference for help with one particular component of project management. Alongside each template is a brief description of what each template is, why it is useful, and an example to illustrate it.…

Paperback. Condizione: New. Accountants were present at the creation of civilization, maintained their importance throughout history, and proved essential at various stages of cultural development-from the earliest record-keeping and the invention of writing, to double-entry bookkeeping, cost accounting of complex manufacturing, the development of professional management and accounting (which went hand-in-hand), through the amazing technologies of the information age. In other words, our civilization does not exist without sophisticated accountants and their dynamic inventions. Telling this amazing story is the purpose of this book.The story of accounting and how information is collected, analyzed and disclosed is as old as-and absolutely essential to-civilization. A fair number of key ingredients needed for modern business (and other institutions) were invented in the ancient world-money, record-keeping, numbers, writing, property rights, trade, banking, the corporation. Many of the factors that are part of today's rocket science on Wall Street date back to earlier centuries, including the use of credit, derivatives, and stock markets-not to mention manipulation and fraud. Financial, managerial and other accounting information was needed for successful entrepreneurs. The information revolution started with Gutenberg's press (which conveniently spread Pacioli's Summa across Europe), the Industrial Revolution with the steam engine, mass transit with the railroad, and instantaneous communications with Samuel Morse's telegraph. The internet represents important extensions of earlier innovations, the latest phase of the information revolution. Accountants were directly (or indirectly) involved in all of these and accounting information permeates virtually every aspect of the complex culture that is modern civilization.This book is a brief history of accounting, focusing on the long-term importance of accounting on issues from information accumulation and analysis around money and finance, business and government, and continuing success as technology and innovation expands. The focus is relatively traditional, except it intertwines with commerce, finance, and related business interests that make up what became modern civilization. For example, most corporations and other entities innovated and succeeded long-term because of increasingly complex (and useful) accounting techniques providing necessary information and control. This was true of Josiah Wedgwood, Andrew Carnegie, and General Motors. Accounting applications became early uses of computers, beginning with payroll records at General Electric in the 1950s. From electronic spreadsheets to tax preparation, the computer/accounting partnership continues.…

Paperback. Condizione: New. According to the health data released by the Organization for Economic Cooperation and Development (OECD), the United States spends more per capita on healthcare than any other OECD country. Currently, U.S. healthcare spending constitutes $2.5 trillion, or 17.3 percent of GDP, with healthcare costs increasing 9 percent annually. To reverse this alarming trend, the Obama administration recently led the effort to dramatically reform healthcare policy, laws, and regulations. This book provides you (whether a healthcare policy maker, hospital administrator, pharmaceutical company manager, or other healthcare professional) with practical guidance for leveraging supply chain principles to better manage healthcare resources and control healthcare costs. It introduces basic supply chain management concepts, terminologies, and tenets. Other included topics are strategic alliances among healthcare partners, value analysis of healthcare services and products, the impact of healthcare reforms on healthcare supply chains, and the development of performance metrics for the healthcare supply chain and benchmarking.…

Paperback. Condizione: New. This book is for everyone who wants to make better forecasts. It is not about mathematics and statistics. It is about following a well-established forecasting process to create and implement good forecasts. This is true whether you are forecasting global markets, sales of SKUs, competitive strategy, or market disruptions. Today, most forecasts are generated using software. However, no amount of technology and statistics can compensate for a poor forecasting process. Forecasting is not just about generating a number. Forecasters need to understand the problems they are trying to solve. They also need to follow a process that is justifiable to other parties and be implemented in practice. This is what the book is about. Accurate forecasts are essential for predicting demand, identifying new market opportunities, forecasting risks, disruptions, innovation, competition, market growth and trends. Companies can navigate this daunting landscape and improve their forecasts by following some well-established principles. This book is written to provide the fundamentals business leaders need in order to make good forecasts. These fundamentals hold true regardless of what is being forecast and what technology is being used. It provides the basic foundational principles all companies need to achieve competitive forecast accuracy.…