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Paperback. Condizione: New. Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.…

Paperback. Condizione: New. Strategy creates competitive advantage. People and a culture of innovation sustain it. Technology and communications are the means by which it is delivered. If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed.Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use The Seven Principles of Digital Business Strategy to define the direction of travel for your business in today's digital economy.…

Paperback. Condizione: New. Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers.Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book. …

Paperback. Condizione: New. Innovation doesn't happen without risk. Ethical leadership doesn't happen without pressure. Transformation doesn't happen without fear. The difference? Courage. Courage in Organizations makes the case that courage is not a personality trait reserved for heroes-it is a measurable, teachable capacity that drives performance, innovation, and long-term organizational success. In an era of constant disruption, political polarization, and rapid change, organizations must decide: play it safe or act with conviction. This book shows how courageous leadership fuels psychological safety, strengthens culture, boosts employee engagement, and unlocks bold innovation. Through research-backed insights and compelling examples-from startups taking high-stakes risks to companies taking public social stands-the book reveals how organizations can: Encourage principled decision-making Support ethical action-even when it's unpopular Increase resilience during crisis and transition Retain top talent through trust and authenticity Turn fear into forward momentum Courage is not the absence of fear. It is the disciplined choice to act in alignment with purpose and values. For leaders navigating change, HR professionals building culture, and executives committed to ethical performance, this book provides a framework for building organizations that don't just survive disruption-but lead through it. Because in today's business environment, the greatest competitive advantage isn't speed or scale. It's courage.…

Paperback. Condizione: New. The motor vehicle industry is one of the worlds largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles including passenger cars, trucks, and commercial vehicles such as buses and taxis are the principal means by which people and goods are transported within and between most communities in the world. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the world's most-familiar corporate brands. The motor vehicle industry also encompasses less well-known businesses including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies. The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of twentieth-century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations, such as product branding and consumer financing. In the twenty-first century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets. This book will cover the history, operations and manufacturing processes, organization, supply chain, key competitors, market and ultra-market forces, regulation, recent innovations and challenges, and the future of the industry.…

Paperback. Condizione: New. Jargon and slang have wormed their way into almost every business document, speech, and conversation that we have today. With online business communications being much more conversational and informal than the written business communications of the past, they positively encourage the use of figurative speech: ergo, more jargon, more slang.This book is by no means all encompassing, but the author has researched and shared several hundred of the most commonly used terms. Not only do we now know what they all mean but, where appropriate, we also learn their origins-some of which are fascinating and very surprising. A very valuable handbook for any student or practitioner in business to help demystify this crazy language called "English.".…

Paperback. Condizione: New. Nonparametric statistics provide a scientific methodology for cases where customary statistics are not applicable. Nonparametric statistics are used when the requirements for parametric analysis fail, such as when data are not normally distributed or the sample size is too small. The method provides an alternative for such cases and is often nearly as powerful as parametric statistics. Another advantage of nonparametric statistics is that it offers analytical methods that are not available otherwise. Nonparametric methods are intuitive and simple to comprehend, which helps researchers in the social sciences understand the methods in spite of lacking mathematical rigor needed in analytical methods customarily used in science. This book is a methodology book and bypasses theoretical proofs while providing comprehensive explanations of the logic behind the methods and ample examples, which are all solved using direct computations as well as by using Stata. It is arranged into two integrated volumes. Although each volume, and for that matter each chapter, can be used separately, it is advisable to read as much of both volumes as possible; because familiarity with what is applicable for different problems will enhance capabilities.…

Paperback. Condizione: New. Trade credit finance is characterized by strong attractiveness deriving from risk mitigation, but the plurality of sources of credit risk (default and dilution risk) requires the implementation of a credit risk management system that exploits the broad knowledge developed by financing supply relationships. Consequently, financiers could be hindered from developing a full understanding of the underwritten risks and are thus unable or only partially able to evaluate their full potential to expand financial relationships over the credit capability of a single counterparty with respect to the supplier-debtor pair.The richness of the information available in trade credit financing is not an obstacle for the development of a modern risk management framework, but it must be calibrated to avoid distortions in the implementation. In addition, risk analysis in the supply chain is not limited to the crises of individual members but must assess the effects of such crisis on the entire supply chain and assess the specific risks of contagion and the favorable conditions for the propagation. This book offers managers a complete analysis of the various issues of credit risk management for trade credit financing instruments supported by applications to various types of markets and presents an analysis on risks associated with trade credit in supply chains.…

Paperback. Condizione: New. In this book we show how seemingly ideal boards, those with "best practice" size, composition, and structure, can still fail to provide good governance simply because they fall victim to problems inherent in all groups. While having groups of board members provide corporate oversight is probably necessary, and even advantageous in some respects, groups have a dark side too. Tendencies that occur in group behavior can destroy or obscure the talents even of highly intelligent, energetic, and well-intended individuals, causing collective blind spots, biases, and inefficiencies that can render boards ineffective. Groups often perceive risks differently from the way individual group members do and collectively fail to see problems where they really exist.…

Paperback. Condizione: New. This book describes the role of the controller in a nonpublic company (small business), and provides a detailed "how to" guidance of the various duties and responsibilities the controller of a nonpublic company may be required to assume. It describes the functions many small business controllers usually perform. The audience for this portfolio is new controllers for small business and/or those aspiring to become controllers. This book may be utilized in both undergraduate and graduate levels where courses in Controllership are offered. This book addresses many topics that are not contained in current books designed for the Controller, especially the many functions that the controller has to assume because of the lack of support (both financial and human resources) available in many larger businesses.…

Paperback. Condizione: New. The tourism industry continues to evolve as people's interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage.Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought- after cultural and heritage tourist.…

Paperback. Condizione: New. Business leaders rely on accounting data such as profit and calculated costs as a guide to whether they are making money. Should they?Accounting was designed to report financial performance not model cash flow. Accruals can disconnect cash flow from the timing and extent to which it occurs. Statements of cash flow do not provide insight into what was bought and how efficiently it was used. Costs and profits are not absolute, they change based on the model you use to calculate them. To manage cash, you must manage what you buy and how effectively you use it. The largest expenditure for most companies is capacity; space, labor, materials, equipment, and technology. Unless you model and manage capacity effectively, you will not achieve the cash flow results you seek.This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both. After reading it, you be able to see, understand, and manage cash flow as never before.…

Paperback. Condizione: New. Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader's and the organization's goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader.The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.…

Paperback. Condizione: New. Risk management is an often-used phrase that is rarely fully embedded within the business process and procedures of firms. This book looks at the challenges faced in implementing a risk management framework as well as the key elements of such a framework.It is designed for the business professional that is not an expert in risk management and addresses all of the major risks that are likely to be faced in practice, considering the risk mitigation and measurement techniques that are most likely to be relevant. This is an intermediate book and accordingly does not focus on the mathematical elements but rather provides a readable entry text for anyone seeking information on this important subject.…

Paperback. Condizione: New. Second Edition. This outstanding book provides you with a detailed look at family businesses, the most prevalent form of business in the world. Whether you are a business student, or a member of a family who owns a business, you will definitely benefit from this book, which leads with an introduction to the unique nature of family businesses.Inside, the author explores the many differences between a family-owned business and a nonfamily-owned business. He discusses the major family business theories and shows how family firms make business decisions. This book also defines the significant issues prevalent in family firms and explores the most problematic issue: the succession or the transfer of ownership to the next generation.If you are a professional advisor to family firms-such as accountants, attorneys, bankers, insurance providers, and financial services-you'll undoubtedly develop a better understanding for your clients. …

Paperback. Condizione: New. This book explores project management (PM) from a musical perspective. Music is a significant example of a nontraditional arena where PM is vital, yet it is only beginning to be seen as a vital tool. Therefore, this book will give an in depth and preeminent look at the PM processes and knowledge areas that are of utmost importance in many fields that PM is not used for currently. Seeking to understand projects in musical ways, synergies between music and the wider project management profession are many and varied.Written and developed by international experts in the project management and music professions, this book represents a unique and insightful approach to the study of the subject. The authors take a fresh look at practical models of musical thinking capable of application at every scale of project management, and in every possible project management environment. If you want to make your projects more musical, or simply have an interest exploring project management in music, this is the book for you.…

Paperback. Condizione: New. Executive leaders need a framework with which to evaluate current and to create new corporate ethical management systems in their organizations. This book offers such a framework, called the Moldable Model©, a system of consistent components that give leaders a framework and a guide to build an organization-specific corporate ethical management system (CEMS). This book teaches how to design ethical workplaces utilizing the role modeling, context, and accountability components. In a step-by-step process, the author guides the reader through the research-based components with definitions, theory, explanations, and the practical application of those components through suggested organizational activities. Readers can expect to develop ethical tools and a complete corporate ethical management system for implementation into their specific organizations. In just a few hours, a busy executive can have the knowledge and tools to design an ethical workplace that creates satisfied and committed employees who increase organizational productivity and competitive advantage.…

Paperback. Condizione: New. Second Edition.

Paperback. Condizione: New. This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these "Born Global" firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years.Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy.This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.…

Paperback. Condizione: New. Enterprise risk management has never been as topical. The 2008 financial crisis, ever-present cyber-security threats, market volatility, increasing regulation, climate change, stakeholder activism and changing workforce demographics are just a few of the factors creating a focus on enterprise risk management. This book lays out the basics of enterprise risk management in a common sense and highly applicable manner.This book, intended for general managers of all levels, board of directors, students of risk management and others who need to be concerned about risk management and strategy, provides a solid base for understanding best practice in risk management. It gives readers the concepts and tools to excel in the current dynamic risk management environment and make risk management a value- adding activity within their organization.…

Paperback. Condizione: New. This book, Entrepreneurial Selling addresses the unique challenges faced by entrepreneurs of all kinds in startup, small, medium, or large organizations in their quest to get buy-ins for novel ideas, products or services. In addition to describing typical sales hurdles, the book offers strategies and tactics for effectively overcoming them and growing their list of customers, collaborators, financiers, suppliers, board members, and other sympathizers. While most books on Entrepreneurship focus on the characteristics of Entrepreneurs, what it takes to be a successful entrepreneur, and how to get startup capital, Entrepreneurial Selling sheds light on how Entrepreneurs can excel at selling to build their team and obtain resources. The future of a novel idea hinges on reaching, engaging and convincing target audience about its merits. Basically, Entrepreneurial leadership without selling ability is unrealistic. Based on multiyear field studies and several consulting projects with Entrepreneurs of all kinds in Africa, Asia, Europe, Latin America, Middle East, and North America, this book shows how Entrepreneurs can effectively reach out, enroll collaborators, prospect for businesses, handle typical objections, ask for buy-ins, reach agreement, and treat requests for discounts (in the case of commercial exchanges). The insight contained in this book should give Entrepreneurs early head start, prevent costly mistakes, and increase the odds of realizing new venture dreams. The goal is to preempt fantasies by facilitating early reality checks that will inform productive usage of Entrepreneurs limited resources. …

Paperback. Condizione: New. The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers.We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have trans- formed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market's steppingstone toward an IoT-infused environment, a gateway for artificial intelligence-driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.…

Paperback. Condizione: New. Competing in the financial markets will give both the novice and inter­mediate traders alike a comprehensive understanding of how to trade in the financial markets without losing their shirts. This book is primarily aimed at the undergraduate whose ambition is to either become a trader in a financial organization or trade online through a financial brokers trading platform. It provides seasoned online traders with new insights into financial assets other than currencies. In simple-to-understand, con­cise language, enhanced by relevant graphics, all the key trading tools available for traders are explained in enough detail that novice traders should be able to understand and learn how to trade effectively in the financial markets. Chapter by chapter, this book builds a comprehensive understanding of the basic building blocks of trading assets, covering key charting and technical tools including fundamental analysis and the key economic events. The author exposes the myth that trading is an unfath­omable mystery.…

Paperback. Condizione: New. The subject of this book is the history of economic thought, including the less-commonly discussed schools of binary and socio-economics. The intended audience is students, business people, regulators, legislators, and scholars who are relatively unfamiliar with the primary competing economic theories of our day. Readers will benefit by coming away from the book with a better understanding of the context within which economic arguments are made. They will be better able to think critically about the assumptions underlying various economic proposals, and the history behind those assumptions.…

Paperback. Condizione: New. Conducting good research is critical to any student today. Writing good research papers is equally important - yet many students have not been given the proper tools to convey cogently the results of their research. This book is for you or anyone who needs a step-by-step approach to the writing of a research paper in the field of economics.Most books concerned with research writing are broadly applied. They approach the subject generally, which is to say that they don't lay out a particular path to conducting research. Yet a specific path offering a specific focus to writing research is exactly what is needed for most students. This book provides that focus.For example, this book doesn't cover a dozen different search engines to perform a literature review; it specifies only EconLit. Nor are you left to decide what scholarly publications are important ones to review; the book emphasizes only the use of journal impact factors found through RePEc to rank journal articles and their importance to the literature at large. Whereas other books provide an overview of how to present research, with only cursory suggestions and tips, inside this book, the authors provide precise details on all aspects of research writing, including how many PowerPoint slides one should prepare for presentations and how much content should be on each slide. In short, unlike other books, this book provides a specific approach to conducting research, writing a paper, and presenting its material.…

Paperback. Condizione: New. Perhaps no industry today faces greater challenges than healthcare, and industry professionals are seeking novel solutions to the problems they encounter every day. Unfortunately, much of the conventional wisdom in business is based on theories developed in manufacturing organizations; however, running a healthcare organization like a factory can lead to dissatisfaction of some of the firm's most important stakeholders, including patients, managers, and employees, and it may even lead to inefficiency! Stakeholder theory offers an alternative approach that directly addresses these and other problems in healthcare organizations. It is based on developing trusting and productive relationships with stakeholders that lead to high levels of value creation, as indicated by stakeholder satisfaction, innovation, efficiency, and growth. This practical book includes state-of-the art thinking on stakeholder theory and strategic management to encourage a broader and more enlightened view of management. It outlines a process that is applicable to all levels of a healthcare organization, including evaluation of trends in the external environment that need to be addressed, analysis of internal resources, generation and selection of innovative solutions to the problems a firm is facing, and development of an action plan and control system to ensure that solutions are implemented and successfully address the most pressing issues.…

Paperback. Condizione: New. Hedge Funds. These lightly regulated funds continually innovate new investing and trading strategies to take advantage of temporary mispricing of assets (when their market price deviates from their intrinsic value). These techniques are shrouded in mystery, which permits hedge fund managers to charge exceptionally high fees. While the details of each fund's approach are carefully guarded trade secrets, this book draws the curtain back on the core building blocks of many hedge fund strategies. As an instructional text, it will assist two types of students: Economics and finance students interested in understanding what "quants" do; and software specialists interested in applying their skills to programming trading systems. Hedge Fund Secrets provides a needed complement to journalistic accounts of the hedge fund industry, to deepen the understanding of nonspecialist readers such as policy makers, journalists, and individual investors. The book is organized in modules to allow different readers to focus on the elements of this topic that most interest them. Its authors include a fund practitioner and a computer scientist (Balch), in collaboration with a public policy economist and finance academic (Romero).…

Paperback. Condizione: New. Second Edition. Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability.Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first published in 1979 by Harvard economist Michael Porter) which identifies the characteristics that can help insulate a firm from competitive forces.This book brings microeconomic theory into the world of the business manager rather than the other way around. The author expounds on microeconomic theory, enabling economists to take the knowledge back to the office and apply it.…

Paperback. Condizione: New. Executives and managers hear or read headlines about recent economic data nearly every business day. Most important economic statistics are the products of programs designed to collect and analyze data to report summary results at regular intervals. Properly interpreted, these economic indicators provide useful barometers for different aspects of the economy and identify trends that aid better planning decisions. Economic indicators are available at the national level, state level, and even the regional and municipal level. This text focuses on economic indicators for the overall U.S. economy, identifying major categories of economic indicators and describing the key indicators in each of the categories. The text will also provide guidance for interpreting indicators expressed in terms of an index (which reports values as percentage of a base period value) or in real dollar values (which remove the impact of inflation.) Most key economic indicators are reported promptly on the World Wide Web and provided as formatted time series that can be readily downloaded and analyzed. The text will include links to the sources for key economic indicators as well as websites that maintain calendars of upcoming announcements and consensus forecasts of the indicators shortly prior to a formal announcement. This book is a companion to two other Business Expert Press by the authors that address managerial economics and time series data/forecasting. Together these books will equip the manager and the student with a solid understanding of economic indicators and how to analyze them. …

Paperback. Condizione: New. Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.…