Digital press united states (2 risultati)

Paperback. Condizione: Good. 2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. …

Hardcover. Condizione: GOOD. Dust Jacket Included. 2nd Edition. Hardcover Edition. 1992, 2nd Ed. Digital Press. Good. Blue cloth boards, clean, bright, clear spine lettering; slight outward bowing visible at side view that does not affect structural integrity and shows no moisture damage. Text contains a few scattered markings, underlining, and formula notations, with most pages clean (908pp). Includes dust jacket, clean and bright with a couple of small closed tears and chips. Illustrated with extensive diagrams and photographs. A classic and extensively revised reference examining the design and evaluation of reliable computer systems through theory, case studies, and real-world engineering practice. From the personal collection of a former Computer, Engineering & Electrical Department professor. Ships quickly and with care. _____________________________________________________________________________________________________________________________ SYNOPSIS & HISTORY: Reliability is a critical function of computer systems in today's computer-dependent world, affecting both system designers and users who must understand the capabilities and limits of modern reliability techniques. This extensively revised and expanded second edition updates the authors' influential 1982 work to reflect the rapid evolution of hardware and software reliability design. The book provides a comprehensive guide to the design, evaluation, and practical use of reliable computer systems, combining theoretical foundations with real-world implementation. It includes detailed case studies of commercial systems developed by manufacturers such as Tandem, Stratus, IBM, and Digital, as well as coverage of specialized systems including the Galileo Orbiter fault protection system and AT&T telephone switching processors. Coverage includes fault-avoidance, fault-detection, and redundancy techniques; in-depth analytical comparisons of reliability approaches; current software reliability methods; and detailed descriptions of hardware features. Numerous examples illustrate testing methods and evaluation criteria, supported by an expanded review of published studies in key topic areas and more than 480 technical diagrams and photographs.…