Elsevier science technology san francisco (173 risultati)

Paperback. Condizione: Very Good. SQL for Smarties was hailed as the first book devoted explicitly to the advanced techniques you need to transform yourself into an expert SQL programmer. Now, in this fully updated second edition, SQL mastermind Joe Celko keeps you moving forward, using his entertaining, conversational style to teach you the best solutions to old and new challenges and to convey the way you need to think if you really want to get the most out of your SQL programming efforts. Inside, logic- and set-based analyses replace the traditional, procedural approach to problem-solving, helping you make the conceptual leap that separates an SQL guru from the rest of the pack. As you catch on to Celko's approach, you'll devour what he has to say about some of SQL's toughest topics: how aggregate functions really work, the best way to work with NULLs, how and why to fake array structures, and much more. This book gives special emphasis to SQL-92 and product-independent techniques that let you optimize performance or achieve highly specialized behavior, regardless of the RDBMS with which you work. If you're serious about SQL, you won't let SQL for Smarties out of your sight. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. The free, open-source Processing programming language environment was created at MIT for people who want to develop images, animation, and sound. Based on the ubiquitous Java, it provides an alternative to daunting languages and expensive proprietary software. This book gives graphic designers, artists and illustrators of all stripes a jump start to working with processing by providing detailed information on the basic principles of programming with the language, followed by careful, step-by-step explanations of select advanced techniques.The author teaches computer graphics at NYU's Tisch School of the Arts, and his book has been developed with a supportive learning experience at its core. From algorithms and data mining to rendering and debugging, it teaches object-oriented programming from the ground up within the fascinating context of interactive visual media.Previously announced as "Pixels, Patterns, and Processing". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman GroupThere are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many "befores" and "afters."* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Search is not just a box and ten blue links. Search is a journey: an exploration where what we encounter along the way changes what we seek. But in order to guide people along this journey, designers must understand both the art and science of search.In Designing the Search Experience, authors Tony Russell-Rose and Tyler Tate weave together the theories of information seeking with the practice of user interface design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Information Modeling and Relational Databases, Second Edition, provides an introduction to ORM (Object-Role Modeling)and much more. In fact, it is the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design. This book is intended for anyone with a stake in the accuracy and efficacy of databases: systems analysts, information modelers, database designers and administrators, and programmers. Terry Halpin, a pioneer in the development of ORM, blends conceptual information with practical instruction that will let you begin using ORM effectively as soon as possible. Supported by examples, exercises, and useful background information, his step-by-step approach teaches you to develop a natural-language-based ORM model, and then, where needed, abstract ER and UML models from it. This book will quickly make you proficient in the modeling technique that is proving vital to the development of accurate and efficient databases that best meet real business objectives. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. This classic text demonstrates the relationships between the software and hardware and focuses on the fundamental concepts that are the basis for current computer design. Using a distinctive, 'learning by evolution' approach, the authors present the idea from its first principles, incrementally adding complexity through a series of worked examples until readers have acquired an understanding of the entire MIPS instruction set and fundamentals of assembly language. Computer arithmetic, pipelining, and memory hierarchies are treated to the same evolutionary approach. The design, performance and significance of I/O systems are also discussed in depth, and an entire chapter is devoted to the emerging architectures of multiprocessor systems. The text provides relevant and tangible examples of how concepts are implemented in commercially successful products and shares learned experiences of the authors and other designers in the industry. Key terms summarise the essential ideas introduced in the chapter. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Get the most from your database applications through clever SQL programming Joe Celko shares his most useful tips and tricks for advanced SQL programming to help the working programmer gain performance and work around system deficiencies. Addressing real problems that people building real applications face, Joe provides new and creative solutions. A noted consultant, lecturer, and columnist for DBMS and Database Programming & Design magazines, Joe uses entertaining anecdotes and "war stories" to provide real-world insight into SQL programming and warn about potential problems. Become an expert programmer This is the first advanced SQL book available that provides a comprehensive presentation of the techniques necessary to help you progress from a casual user of SQL to an expert programmer. Joe uses an informal, conversational writing style to explain why a particular trick works, so the working programmer can apply it directly to his or her own programming needs. Relying primarily on the SQL-89 features that are now supported by commercial RDBMSs, he also includes an extensive discussion of SQL-92, with information on how it's being implemented in current and future database products. The tips and techniques presented here are not product specific, so they allow programmers to maximize any system's performance. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether youre slogging through theory or buzzwords, theres no denying content strategy is coming of age. But whats in it for you? And if youre not a content strategist, why should you care? Because even if content strategy isnt your job, contents probably your problemand probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content so wheres the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: new. Paperback. Sketching User Experience: The Workbook Suitable for individual learning, for classrooms, and for a team that wants to develop a culture of design practice, this book provides instructions and exercises, various sketching methods that may let you express your design ideas about user experiences across time. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: Very Good. Information Management: Gaining a Competitive Advantage with Data is about making smart decisions to make the most of company information. Expert author William McKnight develops the value proposition for information in the enterprise and succinctly outlines the numerous forms of data storage. Information Management will enlighten you, challenge your preconceived notions, and help activate information in the enterprise. Get the big picture on managing data so that your team can make smart decisions by understanding how everything from workload allocation to data stores fits together. The practical, hands-on guidance in this book includes: Part 1: The importance of information management and analytics to business, and how data warehouses are used Part 2: The technologies and data that advance an organization, and extend data warehouses and related functionality Part 3: Big Data and NoSQL, and how technologies like Hadoop enable management of new forms of data Part 4: Pulls it all together, while addressing topics of agile development, modern business intelligence, and organizational change management Read the book cover-to-cover, or keep it within reach for a quick and useful resource. Either way, this book will enable you to master all of the possibilities for data or the broadest view across the enterprise. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. UML, the Universal Modeling Language, was the first programming language designed to fulfill the requirement for "universality." However, it is a software-specific language, and does not support the needs of engineers designing from the broader systems-based perspective. Therefore, SysML was created. It has been steadily gaining popularity, and many companies, especially in the heavily-regulated Defense, Automotive, Aerospace, Medical Device and Telecomms industries, are already using SysML, or are plannning to switch over to it in the near future. However, little information is currently available on the market regarding SysML. Its use is just on the crest of becoming a widespread phenomenon, and so thousands of software engineers are now beginning to look for training and resources. This book will serve as the one-stop, definitive guide that provide an introduction to SysML, and instruction on how to implement it, for all these new users. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: new. Paperback. It's Our Research NDA: Getting Stakeholder Buy-in for User Experience Research Projects Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: Very Good. API Design for C++ provides a comprehensive discussion of Application Programming Interface (API) development, from initial design through implementation, testing, documentation, release, versioning, maintenance, and deprecation. It is the only book that teaches the strategies of C++ API development, including interface design, versioning, scripting, and plug-in extensibility. Drawing from the author's experience on large scale, collaborative software projects, the text offers practical techniques of API design that produce robust code for the long term. It presents patterns and practices that provide real value to individual developers as well as organizations. API Design for C++ explores often overlooked issues, both technical and non-technical, contributing to successful design decisions that product high quality, robust, and long-lived APIs. It focuses on various API styles and patterns that will allow you to produce elegant and durable libraries. A discussion on testing strategies concentrates on automated API testing techniques rather than attempting to include end-user application testing techniques such as GUI testing, system testing, or manual testing. Each concept is illustrated with extensive C++ code examples, and fully functional examples and working source code for experimentation are available online. This book will be helpful to new programmers who understand the fundamentals of C++ and who want to advance their design skills, as well as to senior engineers and software architects seeking to gain new expertise to complement their existing talents. Three specific groups of readers are targeted: practicing software engineers and architects, technical managers, and students and educators. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Paperback. Condizione: Very Good. Principles of Transaction Processing is a clear, concise guide for anyoneinvolved in developing applications, evaluating products, designing systems,or engineering products. This book provides an understanding of the internals oftransaction processing systems, describing how they work and how best to use them.It includes the architecture of transaction processing monitors, transactionalcommunications paradigms, and mechanisms for recovering from transaction andsystem failures. Use of transaction processing systems in business, industry, andgovernment is increasing rapidly; the emergence of electronic commerce onthe Internet is creating new demands. As a result, many developers areencountering transaction processing applications for the first time and needa practical explanation of techniques. Software engineers who build andmarket operating systems, communications systems, programming tools, andother products used in transaction processing applications will also benefitfrom this thorough presentation of principles. Rich with examples, itdescribes commercial transaction processing systems, transactional aspectsof database servers, messaging systems, Internet servers, andobject-oriented systems, as well as each of their subsystems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Paperback. Condizione: new. Paperback. Systems Thinking Third Edition Synthesizes systems theory and interactive design, providing an operational methodology for defining problems and designing solutions in an environment increasingly characterized by chaos and complexity. This title include chapters on self-organizing systems, holistic thinking, operational thinking, and design thinking. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. A large number of problems require the optimization of multiple criteria. These crite ria are often non-commensurate and sometimes conflicting in nature making the task of optimization more difficult. In such problems, the task of creating a combined opti mization function is often not easy. Moreover, the decision procedure can be affected by the sensitivity of the solution space, and the trade-off is often non-linear. In real life we traditionally handle such problems by suggesting not one, but several non-dominated solutions. Finding a set of non-dominated solutions is also useful in multistaged opti mization problems, where the solution of one stage of optimization is passed on to the next stage. One classic example is that of circuit design, where high-level synthesis, logic synthesis and layout synthesis comprise important stages of optimization of the circuit. Passing a set of non-dominated partial solutions from one stage to the next typically ensures better global optimization. This book presents a new approach to multi-criteria optimization based on heuristic search techniques. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. On the other hand, the multiobjective search approach maps each optimization criterion onto a distinct dimension of a vector valued cost structure. A large number of problems require the optimization of multiple criteria. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. Platform Ecosystems: Aligning Architecture, Governance, and Strategy Offers a roadmap for designing and orchestrating vibrant software platform ecosystems. This book offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. It helps you learn how architectural choices create organically-evolvable, vibrant ecosystems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condizione: new. Paperback. Analyzing Social Media Networks with NodeXL: Insights from a Connected World Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Multi-Domain Master Data Management delivers practical guidance and specific instruction to help guide planners and practitioners through the challenges of a multi-domain master data management (MDM) implementation. Authors Mark Allen and Dalton Cervo bring their expertise to you in the only reference you need to help your organization take master data management to the next level by incorporating it across multiple domains. Written in a business friendly style with sufficient program planning guidance, this book covers a comprehensive set of topics and advanced strategies centered on the key MDM disciplines of Data Governance, Data Stewardship, Data Quality Management, Metadata Management, and Data Integration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Forms that Work Explains how to design forms for the web. This work helps readers learn how to define requirements, how to write questions that users will understand and want to answer, and how to deal with instructions, progress indicators and errors. It includes examples - from nitty-gritty details (mandatory fields) to visual designs (creating good grids). Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. IT Manager's Handbook,Third Edition Making the move from an IT technician or team member to management is one of the most difficult career steps you may face. This book presents the fundamental principles and core concepts critical to your success as a new IT Manager. It shows how to develop an overall IT strategy as well as demonstrate the value of IT to the company. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. Usability Testing Essentials: Ready, Set.Test! Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Learning Processing 2e Teaches you the basic building blocks of programming needed to create advanced graphics applications including interactive art, live video processing, and data visualization. This title offers graphic and web designers working with the Processing programming environment instructions on the basic principles of the language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. Quantifying the User Experience: Practical Statistics for User Research Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Semantic Web for the Working Ontologist 2e A comprehensive resource on semantic modeling, for practitioners in health care, artificial intelligence, finance, engineering, military intelligence, enterprise architecture, and more. Focused on developing useful and reusable models, it explains how to build semantic content (ontologies) and how to build applications that access that content. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condizione: new. Paperback. Business Intelligence Guidebook: From Data Integration to Analytics Shipping may be from multiple locations in the US or from the UK, depending on stock availability.