elsevier science technology san francisco (231 risultati)

Paperback. Condizione: Very Good. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to effectively measure the usability of any product by choosing the right metric, applying it, and effectively using the information it reveals. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based, self-reported, web navigation, derived, and behavioral/physiological. They explore each metric, considering best methods for collecting, analyzing, and presenting the data. They provide step-by-step guidance for measuring the usability of any type of product using any type of technology. This book is recommended for usability professionals, developers, programmers, information architects, interaction designers, market researchers, and students in an HCI or HFE program. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Cloud Computing: Theory and Practice provides students and IT professionals with an in-depth analysis of the cloud from the ground up. Beginning with a discussion of parallel computing and architectures and distributed systems, the book turns to contemporary cloud infrastructures, how they are being deployed at leading companies such as Amazon, Google and Apple, and how they can be applied in fields such as healthcare, banking and science. The volume also examines how to successfully deploy a cloud application across the enterprise using virtualization, resource management and the right amount of networking support, including content delivery networks and storage area networks. Developers will find a complete introduction to application development provided on a variety of platforms. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. From the author's preface: This book is a catalog of the mistakes that I've made while building more than 100 Web sites in the last five years. I wrote it in the hopes that others won't have to repeat those mistakes. For the manager in charge of a Web publication or service, this book gives you the big picture. It is designed to help you to affirmatively make the high-level decisions that determine whether a site will be manageable or unmanageable, profitable or unprofitable, popular or unpopular, reliable or unreliable. I don't expect you to be down in the trenches typing Oracle SQL queries. But you'll learn enough from this book to decide whether in fact you need a database, whom to hire as the high database priest, and whom to allow anywhere near the database. For the literate computer scientist, I hope to expose the beautiful possibilities in Web service design. I want to inspire you to believe that this is the most interesting and exciting area in which we can work. For the working Web designer or programmer, I want to arm you with a new vocabulary and mental framework for building sites. There can be more to life than making a client's bad ideas flesh with PhotoShop and Perl/CGI. For the users of the world, I document a comprehensive open-source approach to building online communities and show a collaborative Web-based way that we can dig ourselves out of our desktop application morass. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Do you spend a lot of time during the design process wondering what users really need? Do you hate those endless meetings where you argue how the interface should work? Have you ever developed something that later had to be completely redesigned? Paper Prototyping can help. Written by a usability engineer with a long and successful paper prototyping history, this book is a practical, how-to guide that will prepare you to create and test paper prototypes of all kinds of user interfaces. You'll see how to simulate various kinds of interface elements and interactions. You'll learn about the practical aspects of paper prototyping, such as deciding when the technique is appropriate, scheduling the activities, and handling the skepticism of others in your organization. Numerous case studies and images throughout the book show you real world examples of paper prototyping at work. Learn how to use this powerful technique to develop products that are more useful, intuitive, efficient, and pleasing: * Save time and money - solve key problems before implementation begins * Get user feedback early - use it to focus the development process * Communicate better - involve development team members from a variety of disciplines * Be more creative - experiment with many ideas before committing to one. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. "TCP/IP sockets in C# is an excellent book for anyone interested in writing network applications using Microsoft .Net frameworks. It is a unique combination of well written concise text and rich carefully selected set of working examples. For the beginner of network programming, it's a good starting book; on the other hand professionals could also take advantage of excellent handy sample code snippets and material on topics like message parsing and asynchronous programming." Adarsh Khare, SDT, .Net Frameworks Team, Microsoft Corporation The popularity of the C# language and the .NET framework is ever rising due to its ease of use, the extensive class libraries available in the .NET Framework, and the ubiquity of the Microsoft Windows operating system, to name a few advantages. TCP/IP Sockets in C# focuses on the Sockets API, the de facto standard for writing network applications in any programming language. Starting with simple client and server programs that use TCP/IP (the Internet protocol suite), students and practitioners quickly learn the basics and move on to firsthand experience with advanced topics including non-blocking sockets, multiplexing, threads, asynchronous programming, and multicasting. Key network programming concepts such as framing, performance and deadlocks are illustrated through hands-on examples. Using a detailed yet clear, concise approach, this book includes numerous code examples and focused discussions to provide a solid understanding of programming TCP/IP sockets in C#. Features *Tutorial-based instruction in key sockets programming techniques complemented by numerous code examples throughout *Discussion moves quickly into the C# Sockets API definition and code examples, desirable for those who want to get up-to-speed quickly *Important coverage of "under the hood" details that developers will find useful when creating and using a socket or a higher level TCP class that utilizes sockets *Includes end-of-chapter exercises to facilitate learning, as well as sample code available for download at the books companion web site. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: new. Paperback. Sketching User Experience: The Workbook Suitable for individual learning, for classrooms, and for a team that wants to develop a culture of design practice, this book provides instructions and exercises, various sketching methods that may let you express your design ideas about user experiences across time. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: Very Good. Data Modeling Essentials, Third Edition, covers the basics of data modeling while focusing on developing a facility in techniques, rather than a simple familiarization with "the rules". In order to enable students to apply the basics of data modeling to real models, the book addresses the realities of developing systems in real-world situations by assessing the merits of a variety of possible solutions as well as using language and diagramming methods that represent industry practice. This revised edition has been given significantly expanded coverage and reorganized for greater reader comprehension even as it retains its distinctive hallmarks of readability and usefulness. Beginning with the basics, the book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. It includes an entirely new section discussing the development of logical and physical modeling, along with new material describing a powerful technique for model verification. It also provides an excellent resource for additional lectures and exercises. This text is the ideal reference for data modelers, data architects, database designers, DBAs, and systems analysts, as well as undergraduate and graduate-level students looking for a real-world perspective. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: new. Paperback. Pervasive Information Architecture: Heuristics for Design in the 21st century Provides examples showing why and how one would: model and shape information to adapt itself to users' needs, goals, and seeking strategies; reduce disorientation and increase legibility and way-finding in digital and physical spaces; and, learn about trade-offs that can be made and techniques for even the most unique design challenges. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. It's Our Research NDA: Getting Stakeholder Buy-in for User Experience Research Projects Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Systems Thinking Third Edition Synthesizes systems theory and interactive design, providing an operational methodology for defining problems and designing solutions in an environment increasingly characterized by chaos and complexity. This title include chapters on self-organizing systems, holistic thinking, operational thinking, and design thinking. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. User Experience Management Outlines the robust framework for how to be an effective UX manager, from creating a team, to orchestrating product development, to ensuring UX is not compromised, to achieving company buy-in on results. This title contains best practices, real-world stories, and insights from UX leaders at IBM, Microsoft, SAP, and many more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Letting Go of the Words, 2e Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Platform Ecosystems: Aligning Architecture, Governance, and Strategy Offers a roadmap for designing and orchestrating vibrant software platform ecosystems. This book offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. It helps you learn how architectural choices create organically-evolvable, vibrant ecosystems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. A large number of problems require the optimization of multiple criteria. These crite ria are often non-commensurate and sometimes conflicting in nature making the task of optimization more difficult. In such problems, the task of creating a combined opti mization function is often not easy. Moreover, the decision procedure can be affected by the sensitivity of the solution space, and the trade-off is often non-linear. In real life we traditionally handle such problems by suggesting not one, but several non-dominated solutions. Finding a set of non-dominated solutions is also useful in multistaged opti mization problems, where the solution of one stage of optimization is passed on to the next stage. One classic example is that of circuit design, where high-level synthesis, logic synthesis and layout synthesis comprise important stages of optimization of the circuit. Passing a set of non-dominated partial solutions from one stage to the next typically ensures better global optimization. This book presents a new approach to multi-criteria optimization based on heuristic search techniques. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. On the other hand, the multiobjective search approach maps each optimization criterion onto a distinct dimension of a vector valued cost structure. A large number of problems require the optimization of multiple criteria. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. Its the perfect introduction to user interface design. User interface design is a challenging, multi-disciplinary activity that requires an understanding of a wide range of concepts and techniques that are often subjective and even conflicting. This title explains how to design intuitive user interfaces by focusing on effective human communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Analyzing Social Media Networks with NodeXL: Insights from a Connected World Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Multi-Domain Master Data Management delivers practical guidance and specific instruction to help guide planners and practitioners through the challenges of a multi-domain master data management (MDM) implementation. Authors Mark Allen and Dalton Cervo bring their expertise to you in the only reference you need to help your organization take master data management to the next level by incorporating it across multiple domains. Written in a business friendly style with sufficient program planning guidance, this book covers a comprehensive set of topics and advanced strategies centered on the key MDM disciplines of Data Governance, Data Stewardship, Data Quality Management, Metadata Management, and Data Integration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Analyzing the Social Web Provides a framework for analysis of public data and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. This book introduces you to these techniques, shows you their application to different types of social media, and discusses how social media can be used as a tool for interacting with online public. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Many aspects of usability testing have been thoroughly studied and documented. This isn't true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles from which new moderators can learn how to interact. Moderating Usability Tests is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical --for moderating successful usability tests. To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher's companion web site. . Presents the ten "golden rules" that maximize every session's value .Offers targeted advice on how to maintain objectivity .Discusses the ethical considerations that apply in all usability testing . Explains how to reduce the stress that participants often feel . Considers the special requirements of remote usability testing . Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher's companion web site Drawing on the authors' combined 40 years of usability testing experience, this title presents some of the most effective principles and practices. It offers targeted advice on how to maintain objectivity. It discusses the ethical considerations that apply in different usability testing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Modeling Enterprise Architecture with TOGAF: A Practical Guide Using UML and BPMN Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Human-Computer Interaction: An Empirical Research Perspective A guide to empirical research in human-computer interaction(HCI). It begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. The Moderator's Survival Guide Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, from technical difficulties to emotional outbursts to awkward interactions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Learning Processing 2e Teaches you the basic building blocks of programming needed to create advanced graphics applications including interactive art, live video processing, and data visualization. This title offers graphic and web designers working with the Processing programming environment instructions on the basic principles of the language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: new. Paperback. Agile Data Warehousing for the Enterprise Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condizione: Very Good. The Data Quality Assessment Framework shows you how to measure and monitor data quality, ensuring quality over time. Youll start with general concepts of measurement and work your way through a detailed framework of more than three dozen measurement types related to five objective dimensions of quality: completeness, timeliness, consistency, validity, and integrity. Ongoing measurement, rather than one time activities will help your organization reach a new level of data quality. This plain-language approach to measuring data can be understood by both business and IT and provides practical guidance on how to apply the DQAF within any organization enabling you to prioritize measurements and effectively report on results. Strategies for using data measurement to govern and improve the quality of data and guidelines for applying the framework within a data asset are included. Youll come away able to prioritize which measurement types to implement, knowing where to place them in a data flow and how frequently to measure. Common conceptual models for defining and storing of data quality results for purposes of trend analysis are also included as well as generic business requirements for ongoing measuring and monitoring including calculations and comparisons that make the measurements meaningful and help understand trends and detect anomalies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: new. Paperback. Writing Effective Business Rules 1e Designed to meet the needs of business analysts, this book provides an analysis of rule types and a set of syntactic templates from which unambiguous natural language rule statements of each type can be generated. It explains how to develop an appropriate business vocabulary and generate quality rule statements using the appropriate templates. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.