Elsevier science technology san francisco (243 risultati)
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Margot Bloomstein (Principal, Appropriate, Inc., Boston, MA, USA)
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 2012
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether youre slogging through theory or buzzwords, theres no denying content strategy is coming of age. But whats in it for you? And if youre not a content strategist,… why should you care? Because even if content strategy isnt your job, contents probably your problemand probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content so wheres the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 2009
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. TCP/IP Sockets in C: Practical Guide for Programmers, Second Edition is a quick and affordable way to gain the knowledge and skills needed to develop sophisticated and powerful web-based applications. The book's focused, tutorial-based approach enables the reader to master the tasks and techniqu…es essential to virtually all client-server projects using sockets in C. This edition has been expanded to include new advancements such as support for IPv6 as well as detailed defensive programming strategies. If you program using Java, be sure to check out this books companion, TCP/IP Sockets in Java: Practical Guide for Programmers, 2nd Edition. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 2003
Serie: The Morgan Kaufmann Series in Data Management Systems, Libro 29 di 52. Libro 29 di 52 - The Morgan Kaufmann Series in Data Management Systems
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. Web developers and page authors who use JavaServer Pages (JSP) know that it is much easier and efficient to implement web pages without reinventing the wheel each time. In order to shave valuable time from their development schedules, those who work with JSP have created, debugged, and used cust…om tagsa set of programmable actions that provide dynamic behavior to static pagespaving the way towards a more common, standard approach to using Java technology for web development. The biggest boost to this effort however has only recently arrived in the form of a standard set of tag libraries, known as the JSTL, which now provides a wide range of functionality and gives web page authors a much more simplified approach to implementing dynamic, Java-based web sites. JSTL: Practical Guide for JSP Programmers is a timely resource for anyone interested in doing large-scale J2EE application development. It sticks to the main features of the JSTL so that developers don't have to sift through unnecessary details to begin using the tags and working with the expression language. Sue Spielman's straight-forward, practical approach is enhanced with numerous code samples and insightful descriptions to make learning the JSTL a quickly and easily accomplished task. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 1998
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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Paperback. Condizione: Very Good. VHDL is a language for describing digital electronic systems. A vital, efficient step in the system design process, VHDL allows for the design and simulation of a hardware system prior to it actually being manufactured. This new book provides a tutorialintroduction to the fundamental modeling fe…atures of VHDL and shows how the features are used for the design of digital systems. Offering the same clear, accessible style as The Designer's Guide to VHDL, The Student's Guide is designed as a main text for introductory VHDL courses, and as a supplementary text for courses that require VHDL-based project work, such as computer architecture, digital design, and digital logic courses. This new condensed text also serves as a quick, self-teaching guide for practicing engineers who need to learn only the basics of VHDL. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 1999
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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EUR 6,74
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Paperback. Condizione: Good. SQL for Smarties was hailed as the first book devoted explicitly to the advanced techniques you need to transform yourself into an expert SQL programmer. Now, in this fully updated second edition, SQL mastermind Joe Celko keeps you moving forward, using his entertaining, conversational style to teach… you the best solutions to old and new challenges and to convey the way you need to think if you really want to get the most out of your SQL programming efforts. Inside, logic- and set-based analyses replace the traditional, procedural approach to problem-solving, helping you make the conceptual leap that separates an SQL guru from the rest of the pack. As you catch on to Celko's approach, you'll devour what he has to say about some of SQL's toughest topics: how aggregate functions really work, the best way to work with NULLs, how and why to fake array structures, and much more. This book gives special emphasis to SQL-92 and product-independent techniques that let you optimize performance or achieve highly specialized behavior, regardless of the RDBMS with which you work. If you're serious about SQL, you won't let SQL for Smarties out of your sight. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies)
Bill Buxton (Principal Researcher, Microsoft Research, Redmond, Washington and Toronto, Canada)
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 2007
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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EUR 7,25
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Paperback. Condizione: Very Good. Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understoodby both designers and the people with whom they need to work in order to achieve success with new products and systems. So while the focus is on design, the approach is holist…ic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxtons engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Data Modeling Essentials, Third Edition
Graeme Simsion (Senior Fellow, University of Melbourne, Australia)
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 2004
Serie: The Morgan Kaufmann Series in Data Management Systems, Libro 36 di 52. Libro 36 di 52 - The Morgan Kaufmann Series in Data Management Systems
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
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EUR 14,52
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Paperback. Condizione: Very Good. Data Modeling Essentials, Third Edition, covers the basics of data modeling while focusing on developing a facility in techniques, rather than a simple familiarization with "the rules". In order to enable students to apply the basics of data modeling to real models, the book addresses the realit…ies of developing systems in real-world situations by assessing the merits of a variety of possible solutions as well as using language and diagramming methods that represent industry practice. This revised edition has been given significantly expanded coverage and reorganized for greater reader comprehension even as it retains its distinctive hallmarks of readability and usefulness. Beginning with the basics, the book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. It includes an entirely new section discussing the development of logical and physical modeling, along with new material describing a powerful technique for model verification. It also provides an excellent resource for additional lectures and exercises. This text is the ideal reference for data modelers, data architects, database designers, DBAs, and systems analysts, as well as undergraduate and graduate-level students looking for a real-world perspective. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2011
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Paperback. Condizione: new. Paperback. Sketching User Experience: The Workbook Suitable for individual learning, for classrooms, and for a team that wants to develop a culture of design practice, this book provides instructions and exercises, various sketching methods that may let you express your design ideas about user experie…nces across time. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2011
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Paperback. Condizione: new. Paperback. Pervasive Information Architecture: Heuristics for Design in the 21st century Provides examples showing why and how one would: model and shape information to adapt itself to users' needs, goals, and seeking strategies; reduce disorientation and increase legibility and way-finding in digital… and physical spaces; and, learn about trade-offs that can be made and techniques for even the most unique design challenges. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2012
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Paperback. Condizione: new. Paperback. It's Our Research NDA: Getting Stakeholder Buy-in for User Experience Research Projects Provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of… planning, execution, analysis, and reporting UX research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2011
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EUR 49,42
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Paperback. Condizione: new. Paperback. Systems Thinking Third Edition Synthesizes systems theory and interactive design, providing an operational methodology for defining problems and designing solutions in an environment increasingly characterized by chaos and complexity. This title include chapters on self-organizing systems,…holistic thinking, operational thinking, and design thinking. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2011
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Paperback. Condizione: new. Paperback. User Experience Management Outlines the robust framework for how to be an effective UX manager, from creating a team, to orchestrating product development, to ensuring UX is not compromised, to achieving company buy-in on results. This title contains best practices, real-world stories, and…insights from UX leaders at IBM, Microsoft, SAP, and many more. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2013
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Paperback. Condizione: new. Paperback. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. A…s more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2019
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Paperback. Condizione: new. Paperback. Analyzing Social Media Networks with NodeXL: Insights from a Connected World Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2014
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Paperback. Condizione: new. Paperback. Platform Ecosystems: Aligning Architecture, Governance, and Strategy Offers a roadmap for designing and orchestrating vibrant software platform ecosystems. This book offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and…cases. It helps you learn how architectural choices create organically-evolvable, vibrant ecosystems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 1999
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- Prima edizione
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Paperback. Condizione: new. Paperback. A large number of problems require the optimization of multiple criteria. These crite ria are often non-commensurate and sometimes conflicting in nature making the task of optimization more difficult. In such problems, the task of creating a combined opti mization function is often not easy…. Moreover, the decision procedure can be affected by the sensitivity of the solution space, and the trade-off is often non-linear. In real life we traditionally handle such problems by suggesting not one, but several non-dominated solutions. Finding a set of non-dominated solutions is also useful in multistaged opti mization problems, where the solution of one stage of optimization is passed on to the next stage. One classic example is that of circuit design, where high-level synthesis, logic synthesis and layout synthesis comprise important stages of optimization of the circuit. Passing a set of non-dominated partial solutions from one stage to the next typically ensures better global optimization. This book presents a new approach to multi-criteria optimization based on heuristic search techniques. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. On the other hand, the multiobjective search approach maps each optimization criterion onto a distinct dimension of a vector valued cost structure. A large number of problems require the optimization of multiple criteria. Classical multicriteria optimization techniques rely on single criteria optimization algorithms, and hence we are either required to optimize one criterion at a time (under constraints on the others), or we are asked for a single scalar combined optimization function. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2013
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Paperback. Condizione: new. Paperback. User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these comp…lex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. Its the perfect introduction to user interface design. User interface design is a challenging, multi-disciplinary activity that requires an understanding of a wide range of concepts and techniques that are often subjective and even conflicting. This title explains how to design intuitive user interfaces by focusing on effective human communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2015
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Paperback. Condizione: new. Paperback. Multi-Domain Master Data Management delivers practical guidance and specific instruction to help guide planners and practitioners through the challenges of a multi-domain master data management (MDM) implementation. Authors Mark Allen and Dalton Cervo bring their expertise to you in the onl…y reference you need to help your organization take master data management to the next level by incorporating it across multiple domains. Written in a business friendly style with sufficient program planning guidance, this book covers a comprehensive set of topics and advanced strategies centered on the key MDM disciplines of Data Governance, Data Stewardship, Data Quality Management, Metadata Management, and Data Integration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2013
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Paperback. Condizione: new. Paperback. Analyzing the Social Web Provides a framework for analysis of public data and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. This book introduces you to these techniques, shows you their application to different types of social media, and discus…ses how social media can be used as a tool for interacting with online public. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2008
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Paperback. Condizione: new. Paperback. Many aspects of usability testing have been thoroughly studied and documented. This isn't true, however, of the details of interacting with the test participants who provide the critical usability data. This omission has meant that there have been no training materials and no principles fro…m which new moderators can learn how to interact. Moderating Usability Tests is the place for new and experienced moderators to learn about the rules and practices for interacting that have never been described in one place before. Authors Dumas and Loring draw on their combined 40 years of usability testing experience to develop and present the most effective principles and practices - both practical and ethical --for moderating successful usability tests. To help usability professionals, students, and novices understand these principles, the authors provide videos from their lab that demonstrate good and poor interaction as well as commentary from a panel of testing experts on why certain techniques succeed or fail. The videos are accessible from the publisher's companion web site. . Presents the ten "golden rules" that maximize every session's value .Offers targeted advice on how to maintain objectivity .Discusses the ethical considerations that apply in all usability testing . Explains how to reduce the stress that participants often feel . Considers the special requirements of remote usability testing . Demonstrates good and bad moderating techniques with laboratory videos accessible from the publisher's companion web site Drawing on the authors' combined 40 years of usability testing experience, this title presents some of the most effective principles and practices. It offers targeted advice on how to maintain objectivity. It discusses the ethical considerations that apply in different usability testing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2014
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Paperback. Condizione: new. Paperback. Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book… provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2014
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Paperback. Condizione: new. Paperback. Modeling Enterprise Architecture with TOGAF: A Practical Guide Using UML and BPMN Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2012
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Paperback. Condizione: new. Paperback. Letting Go of the Words, 2e Web site design and development continues to become more sophisticated. This book provides information on content strategy for web sites, search engine optimization (SEO), and social media. It offers emphasis on hardware like tablets, iPads, and iPhones. Shipping… may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2013
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Paperback. Condizione: new. Paperback. Human-Computer Interaction: An Empirical Research Perspective A guide to empirical research in human-computer interaction(HCI). It begins with foundational topics including historical context, the human factor, interaction elements, and the fundamentals of science and research. Shipping may… be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2013
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Paperback. Condizione: new. Paperback. The Moderator's Survival Guide Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, fro…m technical difficulties to emotional outbursts to awkward interactions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2015
Serie: The Morgan Kaufmann Series in Computer Graphics, Libro 39 di 40. Libro 39 di 40 - The Morgan Kaufmann Series in Computer Graphics
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Paperback. Condizione: new. Paperback. Learning Processing 2e Teaches you the basic building blocks of programming needed to create advanced graphics applications including interactive art, live video processing, and data visualization. This title offers graphic and web designers working with the Processing programming environme…nt instructions on the basic principles of the language. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2022
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Paperback. Condizione: new. Paperback. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2020
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Paperback. Condizione: new. Paperback. Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, San Francisco, 2015
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Paperback. Condizione: new. Paperback. Agile Data Warehousing for the Enterprise Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Lingua: Inglese
Editore: Elsevier Science & Technology, United States, San Francisco, 1998
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Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks
Contatta il venditoreVenditore con 5 stelleCondizione: Usato - Molto buono
EUR 55,10
EUR 6,57 spedizioneSpedito da Regno Unito a U.S.A.Quantità: 3 disponibili
Paperback. Condizione: Very Good. This landmark revision of the first book to focus on computer architecture as a modern science covers a new generation of architectures and design techniques with a view to the future. It includes increased coverage of pipelining and storage, a comprehensive presentation of caches, and a new cha…pter on shared memory multiprocessing and network technology. Anyone involved in building computers will profit from the unmatched experience and quantitative approach that Hennessy and Patterson apply to their presentation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
