karam sethi (6 risultati)

Paperback. Condizione: New.

Paperback. Condizione: New.

Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnDid you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?nnnMore memorable than other types of media, user-generated content (UGC) influences how we vote, how we choos.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, 'Do we know who's creating the content we love on social media ' In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. In this book you will learn: How to become a more discerning social media user How to break into the field of marketing What types of storytellers exist in business, politics, and popular culture How to tell authentic stories for personal life and business The current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.

Taschenbuch. Condizione: Neu. Digital Storytelling | The Rise of User-Generated Content | Karam Singh Sethi | Taschenbuch | Englisch | 2021 | Karam Sethi | EAN 9781636769066 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.