lap lambert academic publishing jan 2012 (Oltre 3.200 risultati)

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers¿ beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.

Taschenbuch. Condizione: Neu. Neuware -The term money laundering brings to our mind those nefarious activities of criminals who provide an envelope to slush funds in order to exhibit those as genuine money. As per an estimate of the IMF, the aggregate size of money laundering in the world could be somewhere between two and five percent of the world s GDP. Money-laundering has acquired a global character that not only threatens security, but also compromises the stability, transparency, and efficiency of financial systems. Money-laundering techniques are becoming more sophisticated and complex with each passing day. Across the world, financial institutions such as banks, insurers, and securities are usually considered in the front line in the war against illicit money movements. Therefore, they are required to introduce and implement systems to prevent such anti-social elements from using banking channels for money laundering. As part of this process Ethiopia has promulgated a law against money laundering and this book has made an in-depth analysis of the laws in this perspective vis-a-vis international tenets. 132 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers¿ beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware - The main purpose of this exploratory study was to investigate teachers beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.

Taschenbuch. Condizione: Neu. Neuware - Diesel fuel plays a crucial role in the prosperity and economy of the country. The application of diesel fuel additives is necessary, in order to improve the diesel fuel quality and to achieve the better performance from the diesel engines. The cetane number improvers which are available at commercial level include 2-ethylhexylnitrate (EHN) and di-tert-butylperoxide (DTBP) and lubricity improvers mainly consists long chain hydrocarbons and fatty acid esters. In present book the synthesis of dual functional diesel fuel additives from vegetable oils and animal fat has been demonstrated mainly using prepared heterogeneous catalysts. The prepared diesel fuel additives have been tested for their cetane number and lubricity improver properties.

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers¿ beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this exploratory study was to investigate teachers beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Determining the most appropriate exchange rate regime continues to be intriguing and challenging to many countries both developed and developing. It is thus not surprising to see diversity in the exchange rate regimes in the world today. Different prescriptions have been offered to the developing countries at various points in history from both the experts and rookies alike. However, there remains no panacea regime that can address the various developmental challenges that are faced by countries such as Zambia. The author reviews how Zambia and the rest of the developing community has performed under the different regimes prescribed to it not only in times of peril and great economic deprivation, but also in times of success. He further identifies the flaws inherent in each regime choice and finally proposes an exchange rate regime that identifies and appreciates the nature of the economic problems and intrinsic economic fundamentals surrounding the appropriate exchange rate regime choice for a country like Zambia. 64 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the majority of African cities today more than 75% of the basic needs of the population are provided by the informal sector. These include shelter, subsistence incomes, services such as water, energy, neighbourhood security, wastewater removal and transportation. Indeed, the pervasiveness of informalism has reduced the scope of formal management to a very small sphere of urban life. These informal dynamics are not only largely outside the reach of formal management systems of urban governments, but the present relationship of the urban poor to authorities is also one of negative engagement . Whether fighting eviction, stealing electricity or water, or resisting regulation or taxes, it is this negative engagement that stands out as a prominent issue for municipalities and other authorities. The main point that emerges from the many accounts of negative engagement and disengagement is that the modern state is rapidly ceasing to be an embodiment of civil society and protector of the poor, week and oppressed. s already indicated, it appears as if the modern state cannot secure living conditions for the majority that are socially, economically and politically just. 92 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes that the word spinster or anes in Arabic, are to be substituted with the word bachelorette or azba . The bachelorette is a female who remains single by choice; she is simply an unmarried woman. The word spinster is heavily laden with negative and derogatory images, and carries a lot of stigma, that doesn t fit or apply to the bachelorette of today. This book also attempts to answer questions like why change the term 'spinster' to 'bachelorette' What sorts of women choose to be 'bachelorettes' What are the social correlations of their decisions Do 'bachelorettes' regard their situation as temporary or permanent Is the spinster stereotype valid Does being a bachelorette destine these females to be less human developed than their married counterparts Is the bachelorette less fulfilled in her femaleness , in other words, does she feel less of a female without a husband and children 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The monographs is a research study that was conducted to analyze the financing options for Engro Corporation Limited and scrutinize the possible problems that the company could face if it continued the use of debt. The objectives were to assess the impact of debt on company s profitability, risk capacity and the managerial repercussions it could have. Research findings of the research are helpful in deciding the course of action for Engro Corporation in terms of their financing decisions by discussing whether leveraging capital structure any further is viable. 72 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The demand for high data rate reliable communications poses great challenges to the next generation wireless systems in highly dynamic mobile environments. In this Book, we focus on the blind receiver design for SISO transmission over block fading and time-variant channels. We investigate the joint Maximum-Likelihood (ML) channel estimation and data detection for SISO wireless systems with general constellations and propose a low complexity blind algorithm for finding the exact joint ML solution. The method uses some a priori information about the communication problem to improve the channel estimation accuracy and bit error rate. The Book considers two SISO systems; circular (OFDM) and linear convolution systems. In the circular convolution system, we show how an OFDM symbol, transmitted over block fading channel, can be blindly detected using the output symbols only. In the linear convolution system, we perform a blind equalization for a data packet transmitted over block fading channel using the received symbols only. Finally, the Book considers a more realistic problem in which we design a blind receiver for linear convolution SISO transmission over time-variant channels. 112 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study tries to analyze the effect of the privatization of the electricity sector in Cameroon on the poor drawing from the various literatures on the privatization debate. It addresses government inability to efficiently provide public utilities, due to accountability issues and the absence of competition present in the markets. The effects of privatizing electricity are examine in relation to the changes privatization has had on service quality, changes in price, area of coverage and rate of connectivity and unemployment, as determinants of access of the utility to the poor.These changes are attributed to the profit motive of private firms rather than general welfare and weakness of government regulatory systems to check market abuse.The study suggest pro poor tagetting strategies for private providers and mechanisms to improve public sector efficiency in providing basic utilities like electricity. 108 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Human resources are one of the most important resources that organizations own. Efficient and experience workforce always becomes an important contributor towards overall organizational performance. In the present world of business, human resource competence determines level of competence of an organization. In order to remain competitive, firms have to take part in increasing satisfaction level of its human capital on regular basis.Females, although the most important element of workforce but are the most neglected part of our economy and the gender differences are prevailing at their apex level. In lieu of all those international agreements which Pakistan has signed, employees do not receive their rights properly. Females have also contributed in the development of this country since its inception. About one fifth of the Pakistan s GDP is generated from informal sector which employed 20 million workers in total, out of which 12 million are female staff (Mustafa, 2011). So women are a big chunk of workforce in Pakistan. This research is an attempt to evaluate the job satisfaction level of female employees working in the banking sector and telecommunication sector of Pakistan. 68 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Controlling and managing the quality of products is a primary challenge to managers in most organizations. This book examines the role of employees in implementing Total Quality Management towards improving organization performance. In this regard, the author observes that quality is a dominant factor in the success of the world markets and that improved quality is a major weapon to restore organizations in the global market place. Through extensive literature review on the role of quality management implementation by employees and basing her arguments on the Quality Trilogy Theory, the author applies descriptive and inferential statistics to posit that Total Quality Management is a management approach for an organization s center on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction and benefits to all members of the organization and to society. Consequently, this book is of benefit to managers who seek to provide customers with products and services that satisfy their needs, and academicians in filling the knowledge gap and laying a foundation for further research. 88 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: you get for what you pay for . Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price & quality on Durable product, Semi-durable product & Non durable product. This study may help the manufactures to modify their product quality according to consumer s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, in the process of conceptualizing the regional development and in the strategies toward implementing the regional policies, the significant changes and developments are experienced. These changes have begun with the theoretical fundamentals of regional development as well as the new factors explaining the developmental aspect of change and continued with the developments in aims, targets and activity areas. In this frame, we see that the approach of regional development underwent change from the understanding of from top - down planning and development, where centralized administration undertakes a leadership role, to the understanding of down-top planning and development , where local economic actors undertake more effective functions and provided an improvement. The development process coming together with the change in the regional development policy, especially European countries, in numerous countries, leaded to forming of the new regulation mechanism in local level and emerging of local regulations and new institutes and organizations. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The last 20 years of changes in Central and Eastern Europe had had positive effect on the investment attractiveness of the region and the way it is perceived by the potential foreign investors. Poland as the biggest country from CEE accounts for 28% of FDI in the region (as for 2008). In 2009 it was the only one European state with positive economic growth. Impressive, isn't it Nevertheless the crisis affected us as well. The question today is: Can we still attract potential investors Do we have any advantages over other countries And also: can we learn from our mistakes all in all we lost some of the battles for few major investments in the region. In order to answer those questions one has to approach the problem of investment attractiveness from theoretical point of view: What are the driving forces for investment What are the reasons for choosing a specific investment location Apart from answering these questions, this book provides for a wide range of market, institutional, international and financial determinants of foreign investment. Moreover it presents the analysis of given determinants in Poland in comparison with other Central and Eastern European countries. 104 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Reflecting on political conduct of contemporary world politics in general that is apparently not more concerned with ethical values and of Muslim worlds in particular, the author provides the readers the ethical values for political practices in the light of Islamic tenets. This book studies the classical work of Ibn Qutaybah s Uyun al-Akhbar (Springs of Narratives), which was written within 9th century, with special focus on its first volume Kitab al-Sultan (Book of Authority). It therefore discusses and expounds systematically the Islamic political ethics presented in it as a response towards contemporary political misconduct that overwhelm Muslim worlds such as corruption, oppression, abuse of authority, etc. Along with Kitab al-Sultan as refinement and remedy for contemporary political paucity, the author s message is to show that the essential notion of contemporary Islamic polity that has been lost is that the inner heart, which should be put in serious consideration. It is due to the restoration of Islamic values could not be captured unless it must start from each single Muslim to refine his Iman (belief). 108 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Local government initiatives to include community and public private partnerships are basic modality of decentralization of public services which lessens the burden of central government and brings the components of governance closer to the citizens.Solid Waste Management in the urbanizing developing states has become a daunting challenge for Local Governments.This book apart from analyzing the management and administration barriers in this sector with reference to a sample municipality from Nepal also attempts to review national policies of solid waste management and correlate them with compliance. The study finally concludes that decentralization in waste management is crucial for developing countries as it allows room for wider stakeholders involvement in private and public sectors. There is also no alternative to innovation in converting waste to resources coupled with practical and workable legal arrangements.The book will prove useful to scholars and researchers in the area of local governance and Solid Waste Management particularly for those interested in Decentralization issues. 72 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study concerns the rights of the minorities amidst development policy interventions, a case of Basongora pastoralists who were at the centre of land conflicts as they claimed ancestral rights to ownership of Queen Elizabeth National Park and other neighboring pasturelands. The study identified the root cause of conflicts in the area, ascertained the outcomes in affecting social economic and political development and also identified possible strategies that are hoped to be adopted and those that had already been adopted to reconcile land claims conflicts in the region. Findings indicated that most ethnic minority groups in Uganda depend on traditional ancestral lands and they have a significant attachment for their survival. Most of them have been dispossessed of their land rights which make them unruly and violent in an effort to regain them. Conclusion was made and various recommendations were put forward. 84 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book enters into the dicussion concerning energy service development in developing countries in the years to come. How can the current problem om energy poverty be overcommed without further crippling our environment The answer is surely that developing countries turns to sustainable energy and thus leapfrog the development-phase of the already developed nations,and focus on modern energy sources in order to be able to establish an energy sector based on new, clean, sustainable technology. The aim of this book is to show how this can be done by focussing on gras root development, which in the long term is the sustainable way of develop traditional societies and thus make it viable to introduce modern renewable energy services to a traditional community in the rural areas of developing countries. The context of the book is a Luo community in Nyanza, Kenya, in which the role of culture in the development of the community and the current environment for sustainable energy services is being highlighted, and how gras root development can facilitate a sustainable development of these aspects. 104 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The right of revolution in the social contract theories of Thomas Hobbes and John Locke is a curious topic. This paper discusses the differences and similarities between the two philosophers discussions of this topic. It is argued that Hobbes and Locke differ most drastically on the notion of who the sovereign is. While Hobbes prefers to establish the sovereign as a demigod, Locke understands the sovereign as a mortal, and thus fallible, man. It is because of this distinction that Hobbes and Locke disagree on the notion of the right of revolution. Furthermore, the American Founding Fathers, including James Madison and Thomas Jefferson, inherited Locke s perspective on this matter when arguing for the independence of the colonies. Finally, it is the conclusion of this paper that this notion of the right of revolution continues today, when observing the numerous political revolutions around the world. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Banks the world over set some operating procedures and processes that should be used by employees in executing their duties.The main purpose of these procedures is to help the organizations to deliver service to their customers efficiently with little or no disruptions and minimum exposure.In Zimbabwe during the period 2004 to 2007 it appeared as though these procedures were thrown out through the window by most organizations as evidenced by poor service delivery systems and rampant disruptions.The study identified the major causes of this delinquency as lack of induction for new recruits,lack of professional qualifications,under-staffing,procedures that are not customer focused and slow reaction by banks to adopt new changes in statutes.It is the author's belief that if all organizations could address these issues service delivery would be greatly enhanced.If service delivery is a delight,then it translates to more business, holding other factors constant. 116 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book tries to reflect intelligently on the nature of participation of humans, and their relations in the field of forest. It deals with the earlier social structures of the forest and explores answers to the question how dependents of the forest and the working of the forest department as an institutional modern mechanism and their interconnections deals with forest and managing the people. The study gives emphasis on the aspects of participation in forest management and the involvement of all agencies within. It also tries to problamatise the question of being a researcher and a participant in the whole process of Participatory Forest Management. This study through an interdisciplinary approach, has toiled to bring out field level realities from the day to day lives of the forest dependents. 120 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book addresses the demographic transition potential in Ethiopia and the possibility of capturing the demographic dividend, and suggests mechanisms to facilitate this possible opportunity. It is based on the Spectrum Projection Model covering the period from 1994 to 2050. The age structure of the Ethiopian population has remained youthful for along time now, but with recent incipient fertility decline expected to be expediting, Ethiopia s demographic profile will see considerable shift in the next four decades. Education and employment indicators witness that despite some improvements in past years, there still are huge unemployment rate and low secondary school enrollment as well as wide gender disparity both in secondary education and formal employment. Projections under different scenarios reveal that fertility plays important role to reap the demographic dividend. Thus it will determine Ethiopia s future development course including its prospect of joining Middle Income Countries, urging the Government of Ethiopia to reconsider its long standing negligence to population issues in the country. The book is meant for policy makers, researchers and experts in this area. 76 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The thesis explores how the Danish fashion industry can improve its competitive power on the North-German market: First, the North-German market is analysed, using PEST and Porter s Five Forces. The competitive situation is sound and the Germans show a growing interest for Danish fashion. The market offers one of the highest purchasing power parities in the country and an increasing demand for medium-priced clothing. Second, Robert M. Grant s framework for analysing internal resources and capabilities is applied. The data illustrates that the fashion companies are similar; they have low marketing budgets and their key strengths are brand profiles and design. Third, Bettis and Prahalad s theory: The Dominant Logic uncovers how the three identified dominant logics affect the Danish fashion industry: the one-way communication strategy, a lack of web-shops and missing co-operation internally in the industry. The keyword to success is co-operation within the fashion field. Four identified issues will improve the industry s competitive power: understanding the German culture, co-operation within the industry, innovation of both the communication strategy and the online appearance. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Environmental factor must be included in managing and producing output in economics activities. This study gives a new view on environmental issue in management and production. It also helps to identify industrial needs in implementing environmental management and producing environmental friendly product and services. This study will focus on Malaysian batik industry. Questionnaires were given to batik entrepreneurs to get base line data information about batik industry in Malaysia in terms of management, and business performance. To interpret and to estimate the quantitative variables in this study, we use Logit Model as a behaviourial model. From the results, we may conclude that ownership, initial paid up capital, number of employee, total sales and annual profit are the considerable indicators to measure degree of awareness and behaviour towards environmental management and performance in Malaysian batik industry. 116 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book brings two empirical essays together on international macroeconomics, more specifically in international finance and trade. The aim of book is two-fold. First, the book investigates two per se interesting questions on international finance and trade which are: why wage differences occur across countries and whether foreign direct investment (FDI) triggers productivity and economic growth in host countries. Second, the book uses recently developed panel cointegration methods in analyzing these two separate questions. Therefore, the book makes its contribution both empirically and methodologically to international macroeconomics. At the end of the book, interested readers would be able to follow the steps we use for panel cointegration analysis from scratch and would apply this methodology to their own research projects. 116 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Mobile telecommunication industry of Pakistan is very highly competitive with five major players and a teledensity of 58%. Due to this intense competition it becoming increasingly important for cellular companies to make their customer loyal and retain them for longer time. The aim of this dissertation is to gauge the level of satisfaction and loyalty in the Mobile telecommunication industry of Pakistan and to investigate the driving factors which are responsible for making customers loyal.This research study is carried out by collecting both primary and secondary data. Primary data is collected through Questionnaire which was aimed to investigate the satisfaction level of customers and the most influencing driver of customer loyalty in Mobile telecommunication industry of Pakistan. The data obtained through this Questionnaire was analyzed through frequency distribution analysis (FDA).The Analysis of Data obtained revealed that customers are very satisfied and loyal to their Network operators in Pakistan. It was further revealed that Price, Network coverage and service quality are the most important loyalty drivers in this industry. 76 pp. Englisch.