Lap lambert academic publishing jan 2012 (Oltre 3200 risultati)

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers¿ beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.…

Taschenbuch. Condizione: Neu. Neuware - The main purpose of this exploratory study was to investigate teachers beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.…

Taschenbuch. Condizione: Neu. Neuware -The term money laundering brings to our mind those nefarious activities of criminals who provide an envelope to slush funds in order to exhibit those as genuine money. As per an estimate of the IMF, the aggregate size of money laundering in the world could be somewhere between two and five percent of the world s GDP. Money-laundering has acquired a global character that not only threatens security, but also compromises the stability, transparency, and efficiency of financial systems. Money-laundering techniques are becoming more sophisticated and complex with each passing day. Across the world, financial institutions such as banks, insurers, and securities are usually considered in the front line in the war against illicit money movements. Therefore, they are required to introduce and implement systems to prevent such anti-social elements from using banking channels for money laundering. As part of this process Ethiopia has promulgated a law against money laundering and this book has made an in-depth analysis of the laws in this perspective vis-a-vis international tenets. 132 pp. Englisch.…

Taschenbuch. Condizione: Neu. Neuware - Diesel fuel plays a crucial role in the prosperity and economy of the country. The application of diesel fuel additives is necessary, in order to improve the diesel fuel quality and to achieve the better performance from the diesel engines. The cetane number improvers which are available at commercial level include 2-ethylhexylnitrate (EHN) and di-tert-butylperoxide (DTBP) and lubricity improvers mainly consists long chain hydrocarbons and fatty acid esters. In present book the synthesis of dual functional diesel fuel additives from vegetable oils and animal fat has been demonstrated mainly using prepared heterogeneous catalysts. The prepared diesel fuel additives have been tested for their cetane number and lubricity improver properties.…

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers¿ beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.…

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this exploratory study was to investigate teachers' beliefs towards grammar teaching and their practices when teaching grammar in EFL classrooms. It aimed to collect evidence of their instructional practices and examine the relationships between their thoughts and actions. Furthermore, it attempted to stand on the probable contextual factors that influence the transformation of beliefs into practice. All the teachers involved in this study were Arabs, teaching English language in government preparatory schools in Sharjah. In the first stage of the study, 46 in-service teachers were invited to fill in a self-report questionnaire to elicit their beliefs and classroom practices regarding grammar teaching. In the second stage, two semi structured interviews were conducted with these teachers to gain deeper understanding of their personal opinions, beliefs and perspectives. The findings revealed that teachers undeniably have a set of multifaceted beliefs regarding the eight beliefs dimensions under study including the grammar role in learning, grammar approaches, grammar practising, error treatment, the use of grammatical terminology and students' first language. 100 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -China s One-Child Policy has been one of the most prevalent population policies thus far. The strict enforcement of it has created various repercussions predominantly pertaining to the abandonment of female infants. This book primarily identifies and analyzes China s adoption process and how transracial as well as transnational adoption has shaped the identity of the adoptee as well as the adoptive parents within Western culture. It is different from other research, as it focuses on how China s reproductive technology not only helps them as a sender country to control their population, but also allows for the West to adapt to a new form of immigration thereby reassessing the term flexible citizenship and re-instating new forms of kinship systems based upon multiculturalism. The research applies several theoretical frameworks in order to critically analyze the situation and assess how these new social constructions have affected or will affect scholarly feminist thought. 60 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While connections between the femme fatale in film noir and 1930s hard-boiled fiction exist, noir critics have claimed that the femme fatale has historical specificity to postwar America. Andrew S. Wiecek summarizes criticism on the femme fatale in film noir and proceeds to underscore the significant contributions to made by the hard-boiled tradition to noir. He believes that these contributions point to a pre-war male anxiety about female independence that he traces to the economic instability of the Great Depression. From this pre-war anxiety came the femme fatale of hard-boiled fiction. Using the James M. Cain s 'The Postman Always Rings Twice' and 'Double Indemnity,' the author shows how the femme fatales in these novels are identical to their film noir counterparts. Furthermore, he discusses the difference between popular fiction and hard-boiled fiction, contrasting Cain s novels with Sinclair Lewis Ann Vickers. In the end, he concludes that noir critics have not adequately taken into account the history of American working women and have privileged the historical weight of film over literature. 76 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Akira Kurosawa is one of the defining filmmakers of the twentieth century. This book analyses some of his more celebrated films, including 'Kagemusha' (1980,) 'Rashomon' (1950,) 'Seven Samurai' (1954,) and 'Yojimbo' (1961,) whilst also analyzing a selection of his other movies such as 'Rhapsody in August' (1991.) Specific emphasis is placed on Akira Kurosawa's representation of women;- his rendition of samurai culture, and his perspectives on war in his motion pictures. This dissertation also cross-references his films with various, popular mainstream films. 116 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -India is among the world s top BPO destinations. While most discussions focus on the outsourcing of software services and the call centre phenomenon, it is virtually unknown that the country is also the global hub for outsourced book publishing services. Trends show that India s capabilities for serving academic, scientific and technical publishers are the most highly developed. But outsourcing is about much more than cutting costs, or improving service and quality. As overseas clients and Indian suppliers discover, the service relation is ultimately a social one. Both parties bring to it their cultural constitution, their desire for control or a degree of creative freedom, their differing perceptions about the outsourced work, their sense of their own worth, and sometimes, their personal prejudices. With certain academic publishers in the UK and publishing services vendors in India as its field of study, and combining academic theory with empirical findings, this book explores the attitudes and assumptions that could make or break the service relation. 88 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Labor force in Bangladesh has been growing tremendously due to high population growth rate. To reduce poverty and to attain sustainable economic growth, it is imperative for Bangladesh to develop industries so that a growing labor force can be absorbed into non-farm industrial activities, since agriculture sector in Bangladesh has already been over populated and suffering from the problems of disguised and seasonal unemployment. However, there is no consensus on how to develop industries in rural areas of developing countries. In this study, using primary data collected from an informal hosiery industry cluster in a lagging behind northern district in Bangladesh, I have explained how local tradition combining with rural infrastructure and human capital of the rural entrepreneurs contribute to the development of a vibrant informal hosiery industry that creates job opportunity for more than 10,000 rural poor in a lagging behind northern district in Bangladesh. 72 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Determining the most appropriate exchange rate regime continues to be intriguing and challenging to many countries both developed and developing. It is thus not surprising to see diversity in the exchange rate regimes in the world today. Different prescriptions have been offered to the developing countries at various points in history from both the experts and rookies alike. However, there remains no panacea regime that can address the various developmental challenges that are faced by countries such as Zambia. The author reviews how Zambia and the rest of the developing community has performed under the different regimes prescribed to it not only in times of peril and great economic deprivation, but also in times of success. He further identifies the flaws inherent in each regime choice and finally proposes an exchange rate regime that identifies and appreciates the nature of the economic problems and intrinsic economic fundamentals surrounding the appropriate exchange rate regime choice for a country like Zambia. 64 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examines the effect of family structure on adolescent delinquency in Ifo local government area of Ogun State, Nigeria. The main purpose of the study is to determine the effect of family cohesion on adolescent delinquency. A total number of 400 heads of household were selected and interviewed through a systematic random sampling technique using structured questionnaires. Focus group discussions (FGD) were also conducted to derive an in-depth knowledge on how family structure affected the behavior of the children. Three levels of data analyses were employed. At the multivariate level, the logistic regression model was used to estimate odds ratios for each of the indicators of delinquent behaviour considered in the analyses. 112 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In the majority of African cities today more than 75% of the basic needs of the population are provided by the informal sector. These include shelter, subsistence incomes, services such as water, energy, neighbourhood security, wastewater removal and transportation. Indeed, the pervasiveness of informalism has reduced the scope of formal management to a very small sphere of urban life. These informal dynamics are not only largely outside the reach of formal management systems of urban governments, but the present relationship of the urban poor to authorities is also one of negative engagement . Whether fighting eviction, stealing electricity or water, or resisting regulation or taxes, it is this negative engagement that stands out as a prominent issue for municipalities and other authorities. The main point that emerges from the many accounts of negative engagement and disengagement is that the modern state is rapidly ceasing to be an embodiment of civil society and protector of the poor, week and oppressed. s already indicated, it appears as if the modern state cannot secure living conditions for the majority that are socially, economically and politically just. 92 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Agricultural cooperatives are established used and controlled by their members their basic objective is serving their members needs and expectation. primary societies integrate vertcally to form a cooperative union. the common problems that primary societies have necessitate the establishement of of a cooperative union A cooperative organization is essentially a business organization. It cannot afford to act in a business manner. Otherwise, its end would be as quick as its start. It should, therefore, either improve the standards of service available to its members or affect the price level so that the purchasing power of its members is increased.In short, the effect of cooperative or joint effort should be such that it is felt or is visible to members as well as non-members. But this cannot be possible unless cooperative society reach to size which allows its economic effects of cooperation to act in full swing small-scale cooperatives generally suffer from lack of viability and competitiveness. 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book proposes that the word spinster or anes in Arabic, are to be substituted with the word bachelorette or azba . The bachelorette is a female who remains single by choice; she is simply an unmarried woman. The word spinster is heavily laden with negative and derogatory images, and carries a lot of stigma, that doesn t fit or apply to the bachelorette of today. This book also attempts to answer questions like why change the term 'spinster' to 'bachelorette' What sorts of women choose to be 'bachelorettes' What are the social correlations of their decisions Do 'bachelorettes' regard their situation as temporary or permanent Is the spinster stereotype valid Does being a bachelorette destine these females to be less human developed than their married counterparts Is the bachelorette less fulfilled in her femaleness , in other words, does she feel less of a female without a husband and children 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this globalisation era, small towns around South Africa (as well as in many developing countries) are experiencing declining economies hence regeneration strategies are essential. Small towns are significant economies in institutional efforts (particularly by government) to close economic gaps. The focus of this paper is on regeneration strategies for small town economies in South Africa using the case study of Mooi River in the Mooi-Mpofana municipality. Hence the main research question is what scope is there for effective local action to improve economic circumstances in small towns outside major urban core areas Based on the case study to achieve the desired growth prospects for the local municipality there are three areas of intervention that needs significant attention: 1) promoting public-private partnerships in the localities, 2) extensively engaging in enterprise development services; 3) investigating development strategies to enhance the capabilities of localities. Government policies and programmes must prioritize these key aspect in pursuit of better livelihood strategies particularly for the many poor people in the country. 80 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The monographs is a research study that was conducted to analyze the financing options for Engro Corporation Limited and scrutinize the possible problems that the company could face if it continued the use of debt. The objectives were to assess the impact of debt on company s profitability, risk capacity and the managerial repercussions it could have. Research findings of the research are helpful in deciding the course of action for Engro Corporation in terms of their financing decisions by discussing whether leveraging capital structure any further is viable. 72 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The demand for high data rate reliable communications poses great challenges to the next generation wireless systems in highly dynamic mobile environments. In this Book, we focus on the blind receiver design for SISO transmission over block fading and time-variant channels. We investigate the joint Maximum-Likelihood (ML) channel estimation and data detection for SISO wireless systems with general constellations and propose a low complexity blind algorithm for finding the exact joint ML solution. The method uses some a priori information about the communication problem to improve the channel estimation accuracy and bit error rate. The Book considers two SISO systems; circular (OFDM) and linear convolution systems. In the circular convolution system, we show how an OFDM symbol, transmitted over block fading channel, can be blindly detected using the output symbols only. In the linear convolution system, we perform a blind equalization for a data packet transmitted over block fading channel using the received symbols only. Finally, the Book considers a more realistic problem in which we design a blind receiver for linear convolution SISO transmission over time-variant channels. 112 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study tries to analyze the effect of the privatization of the electricity sector in Cameroon on the poor drawing from the various literatures on the privatization debate. It addresses government inability to efficiently provide public utilities, due to accountability issues and the absence of competition present in the markets. The effects of privatizing electricity are examine in relation to the changes privatization has had on service quality, changes in price, area of coverage and rate of connectivity and unemployment, as determinants of access of the utility to the poor.These changes are attributed to the profit motive of private firms rather than general welfare and weakness of government regulatory systems to check market abuse.The study suggest pro poor tagetting strategies for private providers and mechanisms to improve public sector efficiency in providing basic utilities like electricity. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Since the 1980s participatory development and its more recent variant, community based development, have sufficed as the new channel for development assistance and local poverty reduction. In Ghana particularly in the informal sector municipal governments have created a forum for the inclusion of major stakeholders with the objective of ensuring positive outcomes and sustainability of projects. Regardless of this attempt at beneficiary participation however, evidence on patronage and use of such projects after their implementation have in several cases fallen way below the intended targets and threatened their sustainability. This book provides an in-depth investigation on the challenges of consolidating beneficiary participation in the planning and implementation of projects, the effects on project outcomes and the implications for community based development. It examines one of such projects in the Sekondi-Takoradi Metropolis of Ghana by assessing the entire planning and implementation of the project, the participatory mechanisms used and the current state of the project in terms of its sustainability. 108 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Human resources are one of the most important resources that organizations own. Efficient and experience workforce always becomes an important contributor towards overall organizational performance. In the present world of business, human resource competence determines level of competence of an organization. In order to remain competitive, firms have to take part in increasing satisfaction level of its human capital on regular basis.Females, although the most important element of workforce but are the most neglected part of our economy and the gender differences are prevailing at their apex level. In lieu of all those international agreements which Pakistan has signed, employees do not receive their rights properly. Females have also contributed in the development of this country since its inception. About one fifth of the Pakistan s GDP is generated from informal sector which employed 20 million workers in total, out of which 12 million are female staff (Mustafa, 2011). So women are a big chunk of workforce in Pakistan. This research is an attempt to evaluate the job satisfaction level of female employees working in the banking sector and telecommunication sector of Pakistan. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Controlling and managing the quality of products is a primary challenge to managers in most organizations. This book examines the role of employees in implementing Total Quality Management towards improving organization performance. In this regard, the author observes that quality is a dominant factor in the success of the world markets and that improved quality is a major weapon to restore organizations in the global market place. Through extensive literature review on the role of quality management implementation by employees and basing her arguments on the Quality Trilogy Theory, the author applies descriptive and inferential statistics to posit that Total Quality Management is a management approach for an organization s center on quality, based on the participation of all its members and aiming at long-term success through customer satisfaction and benefits to all members of the organization and to society. Consequently, this book is of benefit to managers who seek to provide customers with products and services that satisfy their needs, and academicians in filling the knowledge gap and laying a foundation for further research. 88 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Since the attack of September 11, 2001, the world watched how drastic and catastrophic terrorism could be. This incident signified a major awareness that terrorism was alive and using means, such as the aviation industries to make statements. The breach of the Christmas day bomber demonstrated that aviation industries worldwide, lack in security measures that prevent terrorist attacks. This research gives an insight into the aviation security industry in Nigeria, assessing the improvement of aviation security measures before and after the Christmas day bomber (Abdulmutallab). It also specifically examines how the constant threat of terrorism affecting the aviation industry and evaluates the effectiveness of the security measures implemented in Nigeria. 92 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study is based on census and survey data. Estimate of some indicators of population ageing on the basis of census data and it is observed that the size of the elderly people is growing day by day and their annual growth rate exceeds the overall growth rate, the dependency of aged persons on the population of working age group is also increasing day by day. It is also observed that the significant (positive) effect of marital status and respondent s monthly income and also significant (negative) effect of work status and economic condition on living arrangement. The study also reveals that the significant (positive) effect of abuse of the elderly and significant (negative) effect of respondent s sex and work status on the health status of the elderly population followed by respondent s age, educational status, marital status, family s monthly income and present physical condition have significant (positive) effect on the abuse of the elderly population. 104 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Buying Behaviour is the decision process and acts of people involved in buying and using products. The perception of the most consumers is that the relatively high price is a sign of good quality. A popular belief is: you get for what you pay for . Therefore consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price quality relationship have supported this belief, it is necessary to find the relationship to be product specific with quality among the consumers. The book Buyer Behaviour towards Price and Quality written by me has given clarity to the concept. This study aims to analyse the buyer behaviour in the context of price & quality on Durable product, Semi-durable product & Non durable product. This study may help the manufactures to modify their product quality according to consumer s expectations and also increase the sales. It has reviewed all relevant literature relating to the topic. Besides it has developed a strong theoretical base for the concept. The rest part of the book is based on research study conducted in Pondicherry. 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The concepts of corporate governance (CG) and corporate social responsibility (CSR) are rapidly gaining ground in today s competitive market place. As a result of this, many companies are trying to incorporate these concepts in their business models or in their logic of value creation to various stakeholders. In this study, the authors regard strategy and business models as different constructs and argue that institutional pressures from NGOs and other governing bodies and associations as postulated by the Total Responsibility Management school of thought (encouraging the adoption of a good sense of CSR and CG) can be viewed as one of the inspirations behind the contingencies that affect a firm s (one which advocates this CSR business philosophy) intended strategy.Thus, making a firm s reactive CSR and CG compliance practices these contingencies.The authors use a case study approach of IKEA that greatly seems to advocate this concept of CSR and CG.The authors conclude this study with an argument that though reactive CG and CSR practices are good, a company that claims to incorporate the CSR philosophy in its business model or vision must also be proactive in its application. 76 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Today, in the process of conceptualizing the regional development and in the strategies toward implementing the regional policies, the significant changes and developments are experienced. These changes have begun with the theoretical fundamentals of regional development as well as the new factors explaining the developmental aspect of change and continued with the developments in aims, targets and activity areas. In this frame, we see that the approach of regional development underwent change from the understanding of from top - down planning and development, where centralized administration undertakes a leadership role, to the understanding of down-top planning and development , where local economic actors undertake more effective functions and provided an improvement. The development process coming together with the change in the regional development policy, especially European countries, in numerous countries, leaded to forming of the new regulation mechanism in local level and emerging of local regulations and new institutes and organizations. 96 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study focused on the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing when producing personalized jobs, and how the market for personalized printing in Europe differs from that in the US. Personalization is a marketing tactic in which various media channels are used to send a personalized message to a consumer or client based on their interests. Personalized print one media channel that can be used in the marketing mix is divided among different applications such as mail merge, transactional print, versioning, moderate personalized print and highly personalized print. An online survey was distributed to printing companies across Europe via the International Confederation of Printing and Allied Industries (Intergraf). A total of 37 printing companies participated in this study. 68 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Gendered dress is visible in clothing product lines such as gents and ladies wear. This indicates that the rate at which the product lines are sold is largely determined by the specific gender. Thus, this interpretive enquiry involved a case study that examined the attitudes of middle aged women of Southerton towards a gendered dress code. The focus was on middle-aged women since they are the main purveyors of culture and constitute a large segment of dress consumers. Ten women and their families were purposefully sampled from a population of three hundred households. Interviews, observations and artefacts were the data collecting tools. The qualitative data were presented in both descriptive and narrative forms. Findings were intended to benefit the designers, manufacturers and marketers of dress. The findings indicated that most women held conservative views towards a gendered dress code and its transmission was not easy for most women especially those with teenagers. Religion was found to be pivotal in influencing dress choices. The study recommends that the clothing industry engage in a periodic research activity, which seeks to establish consumer attitudes. 84 pp. Englisch. …