Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3838388720 ISBN 13: 9783838388724
Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Germania
EUR 49,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -The war in Northern Uganda has been branded, and rightly so, as one of Africa s longest running conflicts. 1 The conflict lies between a rebel group known as Lord s Resistance Army which is believed to be a continuation of Alice Lakwena s Holy Spirit Movement and claims to be fighting to install the ten commandments with the leader Joseph Kony claiming to be the spokesperson of the holy spirit. 2 The rebel group, though not having a clear political agenda claims to be fighting to instill peace and justice against the alleged suffering, injustice and brutality caused by the N.R.M government led by President Yoweri Kaguta Museveni.The war has witnessed some of the worst Human Rights violations manifested in killings, rape and abductions. It is actually estimated that an approximately 2 million people have been displaced and there has been immense disruption of health as well as education services. 100 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3838388720 ISBN 13: 9783838388724
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -The war in Northern Uganda has been branded, and rightly so, as one of Africa s longest running conflicts. 1 The conflict lies between a rebel group known as Lord s Resistance Army which is believed to be a continuation of Alice Lakwena s Holy Spirit Movement and claims to be fighting to install the ten commandments with the leader Joseph Kony claiming to be the spokesperson of the holy spirit. 2 The rebel group, though not having a clear political agenda claims to be fighting to instill peace and justice against the alleged suffering, injustice and brutality caused by the N.R.M government led by President Yoweri Kaguta Museveni.The war has witnessed some of the worst Human Rights violations manifested in killings, rape and abductions. It is actually estimated that an approximately 2 million people have been displaced and there has been immense disruption of health as well as education services. 100 pp. Englisch.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844355790 ISBN 13: 9783844355796
Da: Wegmann1855, Zwiesel, Germania
EUR 68,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845420197 ISBN 13: 9783845420196
Da: Wegmann1855, Zwiesel, Germania
EUR 79,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -V monografii analiziruütsq metody diagnostiki i kontrolq sostoqnij massiwow, nahodqschihsq na stadii, predshestwuüschej narusheniü ih sploshnosti s pomosch'ü metoda, osnowannogo na registracii signalow älektromagnitnogo izlucheniq(JeMI), woznikaüschego pri treschinoobrazowanii i razrushenii gornyh porod.Opisana apparatura dlq äxpress-kontrolq sostoqniq massiwow i mngokanal'naq sistema registracii i obrabotki informacii, pozwoliwshaq w rezul'tate laboratornyh äxperimentow na obrazcah gornyh porod obnaruzhit' nowye zakonomernosti w strukture signalow JeMI. Na ätoj osnowe byli razrabotany diagnosticheskie kriterii razrusheniq, aprobirowannye w podzemnyh uslowiqh rudnikow. Metod mozhet byt' ispol'zowan narqdu s drugimi metodami pri prognoze zemletrqsenij.Kniga prednaznachena dlq specialistow, zanimaüschihsq problemami diagnostiki zemletrqsenij, gornyh udarow, a takzhe dlq studentow i aspirantow Vuzow gornogo profilq.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845427965 ISBN 13: 9783845427966
Da: Wegmann1855, Zwiesel, Germania
EUR 79,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Vlast' i podchinenie igraüt wazhnuü rol' w social'nyh otnosheniqh. V dannoj monografii prowedeno komplexnoe lingwisticheskoe issledowanie wlasti i podchineniq na mikrourowne ¿ na urowne otdel'nyh besed. Issledowanie wypolneno w rusle sowremennogo naprawleniq konwersacionnogo analiza ¿ teorii strategichnosti razgowornogo diskursa. Ustanowleno, chto otnosheniq wlasti i podchineniq realizuütsq goworqschimi w besede w wide diskursiwnyh strategij, kotorye, osoznanno ili neosoznanno, wybiraütsq sobesednikami w zawisimosti ot social'nogo kontexta i ot ih interaktiwnoj kompetencii. Na osnowe konceptual'nogo analiza razrabotany kognitiwnye kriterii atribucii razgowornogo diskursa k diskursu wlasti i podchineniq. Vyqwleny strukturnye harakteristiki besedy, razwertywaüschejsq w uslowiqh realizacii social'nyh otnoshenij wlasti i podchineniq, opredelen ee kognitiwnyj scenarij. Monografiq prednaznachena dlq lingwistow i filologow shirokogo profilq, a takzhe dlq specialistow w oblasti drugih gumanitarnyh nauk.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844355790 ISBN 13: 9783844355796
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 68,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij.Books on Demand GmbH, Überseering 33, 22297 Hamburg 200 pp. Russisch.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844355790 ISBN 13: 9783844355796
Da: Books-by-Floh, Paderborn, Germania
EUR 68,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij. 200 pp. Russisch.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845427965 ISBN 13: 9783845427966
Da: Books-by-Floh, Paderborn, Germania
EUR 79,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Vlast' i podchinenie igraüt wazhnuü rol' w social'nyh otnosheniqh. V dannoj monografii prowedeno komplexnoe lingwisticheskoe issledowanie wlasti i podchineniq na mikrourowne ¿ na urowne otdel'nyh besed. Issledowanie wypolneno w rusle sowremennogo naprawleniq konwersacionnogo analiza ¿ teorii strategichnosti razgowornogo diskursa. Ustanowleno, chto otnosheniq wlasti i podchineniq realizuütsq goworqschimi w besede w wide diskursiwnyh strategij, kotorye, osoznanno ili neosoznanno, wybiraütsq sobesednikami w zawisimosti ot social'nogo kontexta i ot ih interaktiwnoj kompetencii. Na osnowe konceptual'nogo analiza razrabotany kognitiwnye kriterii atribucii razgowornogo diskursa k diskursu wlasti i podchineniq. Vyqwleny strukturnye harakteristiki besedy, razwertywaüschejsq w uslowiqh realizacii social'nyh otnoshenij wlasti i podchineniq, opredelen ee kognitiwnyj scenarij. Monografiq prednaznachena dlq lingwistow i filologow shirokogo profilq, a takzhe dlq specialistow w oblasti drugih gumanitarnyh nauk. 204 pp. Russisch.
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845420197 ISBN 13: 9783845420196
Da: Books-by-Floh, Paderborn, Germania
EUR 79,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -V monografii analiziruütsq metody diagnostiki i kontrolq sostoqnij massiwow, nahodqschihsq na stadii, predshestwuüschej narusheniü ih sploshnosti s pomosch'ü metoda, osnowannogo na registracii signalow älektromagnitnogo izlucheniq(JeMI), woznikaüschego pri treschinoobrazowanii i razrushenii gornyh porod.Opisana apparatura dlq äxpress-kontrolq sostoqniq massiwow i mngokanal'naq sistema registracii i obrabotki informacii, pozwoliwshaq w rezul'tate laboratornyh äxperimentow na obrazcah gornyh porod obnaruzhit' nowye zakonomernosti w strukture signalow JeMI. Na ätoj osnowe byli razrabotany diagnosticheskie kriterii razrusheniq, aprobirowannye w podzemnyh uslowiqh rudnikow. Metod mozhet byt' ispol'zowan narqdu s drugimi metodami pri prognoze zemletrqsenij.Kniga prednaznachena dlq specialistow, zanimaüschihsq problemami diagnostiki zemletrqsenij, gornyh udarow, a takzhe dlq studentow i aspirantow Vuzow gornogo profilq. 440 pp. Russisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845424281 ISBN 13: 9783845424286
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book attempts to assess the status of Traditional Knowledge Systems (TKS)as a tool of conservation in the Arakalgud administrative unit of Karnataka. TheStudy is based on the field investigation and interaction with the followers ofTraditional systems such as healers and practitioners. Many plants in traditionalagricultural systems have medicinal value; these are found in home gardens, asscattered trees in croplands and grazing lands on field bunds. Consequently therehas been a reduction in the use of home remedies and preventive diets at thehousehold level. 112 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845416645 ISBN 13: 9783845416649
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of economic globalization has created a new entity in the dominion of economic phenomena: the world economic system. In this essay we have tried to give a scientific answer to the question 'What is the world economy ' by proposing mechanisms which generate all the phenomena involved in that question. We have adopted an enactive perspective, and we have taken the Theory of Autopoiesis applied to social systems as our main methodological frame of reference, along with some contributions from Evolutionary Institutionalism. Thus, we have been able to conclude that, for us as observers, the world economy, as world economic system, is a social system: which arose spontaneously, when the conditions for it occurred, as a final consequence of the will of the human beings who compose the system; which has the capacity to self-regulate, thanks to institutions and continuous decisions by innumerable agents who have a specific ideology as reference; and the evolution of which depends on the capacity of these self-regulation mechanisms to neutralize disturbances while never losing the capitalist identity of the system (although ideological changes are sometimes necessary). 72 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845415428 ISBN 13: 9783845415420
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Operations of foreign trade represent the ways in which is done the exchange of goods and services between national economy and other countries in the world . Operations of foreign trade contain: exports, imports, re-exports of goods and services developed by the national economy in the frame of international trade. The complexity of foreign trade operations is given by a lot of acts, economic agents implied in their developing and basic documents that are attached in products transportation. By using foreign trade operations, we connect the national economy to international trade flows developed inside world economy. In order to develop in optimal terms the foreign trade operations it is mandatory to study the complicated trade techniques used on external markets. 64 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845415126 ISBN 13: 9783845415123
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Contemporary business world is now facing a new challenge, a shift from traditional innovation to eco-innovation. In this shift, organizations need to recognize the importance of environment in any aspect of innovation. This book aims to deduce the drivers of eco-innovation from the overview of existing literature and empirical study to provide an understanding of the organization aiming towards eco-innovation. This research is limited to the investigation of drivers of eco-innovation in one single organization i.e. Tekniska Verken, Linköping, Sweden. Conceptual model of drivers of eco-innovation is created from previous research and verified through empirical study. The model of this research is to outline the three categories of drivers within the limit and scope of this analysis. However modification of the model on the basis of additional drivers has been duly appreciated and elucidated to reflect reality of the research. The findings of this research work may help to stop unnecessary investment in organization, give the necessary boundary that needs to be given attention to the environmentally concerned stakeholders. 84 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845409053 ISBN 13: 9783845409054
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Banking system problem is a frequently occurred phenomenon, in developed as well as developing or transitional economies; thus it now attracts more and more attentions of economists, policy makers and politicians all over the world. This phenomenon demonstrated the importance of constructing a sound banking system. This book analyzes the complex relationship between economic growth and bank restructuring using the case of China at the beginning of 21 century. The book analyzed the effects of bank restructuring on the bank loan supplies and how these effects have influenced the investments and economic growth in China. Based on these analyzes the book also offered some policy recommendations There are now huge volumes of literature about the cause of the banking problems and the strategy for dealing with them. However, surprisingly few researches have been done about the effects of bank restructuring on the economies and the importance of these negative effects for a sound bank restructuring schedule. I hope this book may fulfill the gap 96 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845406089 ISBN 13: 9783845406084
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. 88 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845415665 ISBN 13: 9783845415666
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Different scandals around the globe during the past, in specific during the last decade, have intrigued the stakeholders to question the roles of both auditors and management. But most of the fingers since then have been raised on the role of auditors, because it is the auditors who are entrusted with the responsibility to detect any errors or frauds in the financial reports of the client-firm. Apart from this, the long-term auditor client relationship has been the center of attention in most of the discussions and debates as well. Numerous studies have been conducted by the academic researchers, financial and professional analysts, regulatory authorities and governing bodies, and in some cases by the auditors and the firms as well regarding the effects of long-term auditor-client relationship on audit quality, equity risk premium, financial reports quality, audit pricing etc. These studies provide us with different results, both with the positive and negative associations and effects of long-term auditor-client relationship on the basis of different factors and contexts. Therefore, we would be studying this relationship in between auditors and SME clients. 116 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3843388156 ISBN 13: 9783843388153
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -E-procurement has increasingly been applied by grocery supermarket chains around the world as a tool to reduce procurement costs and improve supply chain management to increase leverage and competitiveness. In Vietnam, however, little information is known as to what extent this method is used by supermarkets. Through random surveys of several leading supermarkets in Hanoi - one of the main economic hubs in Vietnam, the author explored the application of e-procurement in this fast growing retail market. The research also finds out what are the hinderance of applying e-procurement as well as solutions to improve this business method in supermarket management. 116 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845409371 ISBN 13: 9783845409375
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The insurance industry has seen a recent growth in a market segment which prefers products and services that relate to the Islamic Society and the concept of mutual cooperation in abidance with the Islamic Laws. The reason for this growth is the existence of an alternative called as `Islamic insurance products provided by the Takaful insurance companies. Ever since the establishment of the concept of Takaful, the Takaful providers have been capturing the market in the Islamic community with this core competency feature in their products. There has been very little academic literature that compares the managerial and conceptual aspects of the conventional and takaful insurers. This book, therefore, compares 5 leading insurance/re-insurance companies in The Kingdom of Bahrain of which 2 are conventional companies, 2 are takaful companies and one practising both types of insurance. The analysis should help us understand how different these companies are and should be especially useful for individuals or organisations who are left with a choice to select either of the above two insurance providers. 96 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845418346 ISBN 13: 9783845418346
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is aimed at giving an idea about where we are standing regarding disaster risks in Dhaka, the capital city of Bangladesh. It started with the disaster management context at the national level and detailed out the development and urban management process of Dhaka City. Vulnerability issues for Dhaka considered flood and earthquake, though in the latter parts earthquake got more attention reasonably. An integrated approach for disaster risk management in Dhaka is yet to develop. The policy measures that have been taken so far in this regard lack proper enforcement. Laudable amount of quality research works have been conducted at the academic level considering the disaster risks that Dhaka holds. There have been some very good initiatives for capacity building in this field including academic programs, training and workshops. Different government and non-government organizations are working for awareness-raising among communities. But lack of coordination and reluctance of the policy makers towards incorporating newer measures in the policy and lack of law enforcement as well, leave Dhaka in a very critical position considering specially the earthquake threat. 92 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 384540955X ISBN 13: 9783845409559
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer. 120 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 384540454X ISBN 13: 9783845404547
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization into the new product and the service categories. Consequently, the managers, today, are highly eager to manage the brands. All the factors that contribute to the brand equity in the market are the focal point for the academics and the investors alike. The study investigates two basic marketing tools, namely the advertisement and the price deals as the antecedents of the brand equity. It aims at determining the extent of effect of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also is investigated in the broad scenario of the FMCG sector here. 72 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845419210 ISBN 13: 9783845419213
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book 'Fortune at the bottom of the Pyramid'. This work is a primary research to support the fact that the rural markets can no longer be ignored. 60 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845415088 ISBN 13: 9783845415086
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Training and developing knowledge in project management is a goal that increases currently.The book starts with the presentation of the relevant information regarding the analyzed company (structure, history, philosophy, main products and services extract of key figures), as well the macroeconomic environment of the company, including benchmarking results and strategic positioning.The presentation of the analyzed company is further completed with financial information regarding its activity, i.e. the main indicators and ratios of the profit and loss account, balance sheet, personnel, cash / flow and equity calculation with compared values for the past reporting periods.This thesis is intended as a tool to address practitioners will deepen the writing and project implementation issues. Therefore, in preparing this book, the author strove to provide information useful to those interested in particular to penetrate and understand the secrets of a successful project. 80 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845402970 ISBN 13: 9783845402970
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The effectiveness of public diplomacy is measured by minds changed. In order to improve our picture in other s minds tomorrow, we have to get better, smarter and nicer today. Surprisingly, in this way we could change the world.This paper outlines the requirements for a modern and effective public diplomacy with a specific focus on Slovakia. It claims that civil society and private sector must be brought on board in order to include the entire spectrum of the society. If sustainability and credibility is to be achieved, fundamental values generated by own citizens must become a basis. Creating a distinguishable image in the fierce competition of other countries requires a consistent, diligent and patient effort. Special attention is paid to the sometimes strained political relations between Slovakia and Hungary and argues for the greater use of public diplomacy to influence positive change. The paper concludes by suggesting that carefully elaborated and targeted public diplomacy should become an increasingly important asset. This book should be useful not only for public diplomacy practitioners but for anyone interested in nation branding or foreign affairs. 96 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845417641 ISBN 13: 9783845417646
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Employee turnover has always been a major concern for managers. Despite the vast academic attention the turnover process has received, the explanatory power of turnover models generally yields disappointing results. This research attempts to clarify the ways managers can play a role in retaining employees. Furthermore, it sheds a light on personality traits influences on the relationship between intentions and turnover by investigating the role of self-regulatory focus (the process of aligning oneself to appropriate goals or standards) in the turnover process. Although personality traits have been widely studied in turnover research, the role of motivational principles guiding the direction of action taken has yet to be dealt with. With the inclusion of these factors, the author aims to render a more thorough insight into the turnover process. 100 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845404507 ISBN 13: 9783845404509
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Private equity and venture capital have for the past two decades been an increasingly important source of financing to early-stage new ventures, later stage private companies, and firms seeking buyout financing. According to a recent study the number of Business plans written in an year amounts to at least 15 million an impressive figure that implies the great importance of business plans. Entrepreneurs however find the road from writing the business plan to the acquiring of the capital as one of the most frustrating and difficult challenges they face. This work therefore undertook the task to examine the major evaluation criteria investors apply in their decision-making process. The study furthermore distinguishes between the decision processes of private equity vs. venture capital. 92 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845404027 ISBN 13: 9783845404028
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cities are more and more eager to create a positive brand image about themselves in the eyes of their 'customers'. A recent trend in city branding has been to stage large events, also known as flagship events, with the hopes to contribute to city image change. However, as cities develop innovative marketing strategies to compete against one another for tourists, investors, companies, talents and so forth, research has scarcely focused on one of the main city target groups: its residents. In this regards, an empirical study is conducted on the image effects of the up-coming 2015 World Expo on the residents of its host city: Milan. 116 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844389571 ISBN 13: 9783844389579
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Cotton Production in Turkmenistan. Economic Analysis of Subsector' analyses agricultural policy reforms in Turkmenistan in 1996-1997. This includes the overview of world's tendencies in cotton production; description of major changes in approaches to the agricultural production, including organziation, inputs provision and credits. The policy itself was analysed by employming Policy Analysis Matrix (PAM) instrument, using comparison of government-suppored and private production. Budgetary implications of private versus state cotton production were analysed. The competitiveness of cotton production, both external and internal, was examined. Various policy options were proposed as the result of the analysis. The book has good reference materials and could be useful for scientists, decision-makers and interested in the region. 96 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3845413158 ISBN 13: 9783845413150
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Independence and objectivity are the cornerstones of the auditing profession. Even though internal auditing is generally not mandatory for companies to set up, its importance these days has increased phenomenally due to the fact that it assists companies to systematically evaluate and improve their risk management, internal controls and governance processes. Internal auditors are therefore expected to be independent and objective in order to provide unbiased and reliable reports, and to win the trust and confidence of people though admittedly, independence and objectivity are not easy to achieve in reality since the internal auditors are employees of the companies they audit and report on. This study critically investigates if independence and objectivity can truly be achieved in practice by employing a case study of the Reserve Bank of Malawi (RBM). The book will serve as a comprehensive guide for both students and practitioners of Accounting and Auditing. Also, it will immensely be useful for academicians. 68 pp. Englisch.
Lingua: Inglese
Editore: LAP LAMBERT Academic Publishing Jul 2011, 2011
ISBN 10: 3844389881 ISBN 13: 9783844389883
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 49,00
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bangladesh has a population of approximately 152 million and has experienced increasedrapid urbanization with the growth of many secondary towns over the last three decades.About 27 per cent of the total population now lives in urban areas where the populationgrowth rate is much higher than the overall national growth rate. Varied economic activities,availability of social services, greater employment opportunities, and geographic expansionof towns are the main reasons for rural-urban migration and the increase in urban population.The current size and structure of urban population in secondary towns has increased thedemand for infrastructure and services beyond the existing physical and institutional capacity,reducing the effectiveness of poverty reduction strategies and public confidence in localgovernment. 76 pp. Englisch.