lap lambert academic publishing jul 2011 (Oltre 4.600 risultati)

Taschenbuch. Condizione: Neu. Neuware -The war in Northern Uganda has been branded, and rightly so, as one of Africa s longest running conflicts. 1 The conflict lies between a rebel group known as Lord s Resistance Army which is believed to be a continuation of Alice Lakwena s Holy Spirit Movement and claims to be fighting to install the ten commandments with the leader Joseph Kony claiming to be the spokesperson of the holy spirit. 2 The rebel group, though not having a clear political agenda claims to be fighting to instill peace and justice against the alleged suffering, injustice and brutality caused by the N.R.M government led by President Yoweri Kaguta Museveni.The war has witnessed some of the worst Human Rights violations manifested in killings, rape and abductions. It is actually estimated that an approximately 2 million people have been displaced and there has been immense disruption of health as well as education services. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The war in Northern Uganda has been branded, and rightly so, as one of Africa s longest running conflicts. 1 The conflict lies between a rebel group known as Lord s Resistance Army which is believed to be a continuation of Alice Lakwena s Holy Spirit Movement and claims to be fighting to install the ten commandments with the leader Joseph Kony claiming to be the spokesperson of the holy spirit. 2 The rebel group, though not having a clear political agenda claims to be fighting to instill peace and justice against the alleged suffering, injustice and brutality caused by the N.R.M government led by President Yoweri Kaguta Museveni.The war has witnessed some of the worst Human Rights violations manifested in killings, rape and abductions. It is actually estimated that an approximately 2 million people have been displaced and there has been immense disruption of health as well as education services. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij.

Taschenbuch. Condizione: Neu. Neuware -Vlast' i podchinenie igraüt wazhnuü rol' w social'nyh otnosheniqh. V dannoj monografii prowedeno komplexnoe lingwisticheskoe issledowanie wlasti i podchineniq na mikrourowne ¿ na urowne otdel'nyh besed. Issledowanie wypolneno w rusle sowremennogo naprawleniq konwersacionnogo analiza ¿ teorii strategichnosti razgowornogo diskursa. Ustanowleno, chto otnosheniq wlasti i podchineniq realizuütsq goworqschimi w besede w wide diskursiwnyh strategij, kotorye, osoznanno ili neosoznanno, wybiraütsq sobesednikami w zawisimosti ot social'nogo kontexta i ot ih interaktiwnoj kompetencii. Na osnowe konceptual'nogo analiza razrabotany kognitiwnye kriterii atribucii razgowornogo diskursa k diskursu wlasti i podchineniq. Vyqwleny strukturnye harakteristiki besedy, razwertywaüschejsq w uslowiqh realizacii social'nyh otnoshenij wlasti i podchineniq, opredelen ee kognitiwnyj scenarij. Monografiq prednaznachena dlq lingwistow i filologow shirokogo profilq, a takzhe dlq specialistow w oblasti drugih gumanitarnyh nauk.

Taschenbuch. Condizione: Neu. Neuware -V monografii analiziruütsq metody diagnostiki i kontrolq sostoqnij massiwow, nahodqschihsq na stadii, predshestwuüschej narusheniü ih sploshnosti s pomosch'ü metoda, osnowannogo na registracii signalow älektromagnitnogo izlucheniq(JeMI), woznikaüschego pri treschinoobrazowanii i razrushenii gornyh porod.Opisana apparatura dlq äxpress-kontrolq sostoqniq massiwow i mngokanal'naq sistema registracii i obrabotki informacii, pozwoliwshaq w rezul'tate laboratornyh äxperimentow na obrazcah gornyh porod obnaruzhit' nowye zakonomernosti w strukture signalow JeMI. Na ätoj osnowe byli razrabotany diagnosticheskie kriterii razrusheniq, aprobirowannye w podzemnyh uslowiqh rudnikow. Metod mozhet byt' ispol'zowan narqdu s drugimi metodami pri prognoze zemletrqsenij.Kniga prednaznachena dlq specialistow, zanimaüschihsq problemami diagnostiki zemletrqsenij, gornyh udarow, a takzhe dlq studentow i aspirantow Vuzow gornogo profilq.

Taschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij.Books on Demand GmbH, Überseering 33, 22297 Hamburg 200 pp. Russisch.

Taschenbuch. Condizione: Neu. Neuware -Vse wozrastaüschaq informatizaciq obschestwa imeet daleko iduschie posledstwiq dlq sistem obrazowaniq po wsemu miru. Pod wozdejstwiem ätogo, a takzhe wse rasshirqüschegosq mezhdunarodnogo sotrudnichestwa suschestwenno uwelichilos' kolichestwo informatiwnyh (nehudozhestwennyh) perewodow w oblasti nauki, tehniki, äkonomiki, ürisprudencii i t.d. Izmenilsq i sam harakter processa perewoda, woznikla neobhodimost' powysit' äffektiwnost' perewodcheskoj deqtel'nosti za schet ispol'zowaniq sowremennyh komp'üternyh tehnologij. V swqzi s rezko wozrosshej potrebnost'ü w perewodchikah w sfere professional'noj kommunikacii, wladeüschih predmetom perewodimogo texta na dostatochno wysokom urowne, osobenno aktual'nym predstawlqetsq formirowanie dopolnitel'noj kwalifikacii w ätoj oblasti u specialistow raznyh naprawlenij. 200 pp. Russisch.

Taschenbuch. Condizione: Neu. Neuware -Vlast' i podchinenie igraüt wazhnuü rol' w social'nyh otnosheniqh. V dannoj monografii prowedeno komplexnoe lingwisticheskoe issledowanie wlasti i podchineniq na mikrourowne ¿ na urowne otdel'nyh besed. Issledowanie wypolneno w rusle sowremennogo naprawleniq konwersacionnogo analiza ¿ teorii strategichnosti razgowornogo diskursa. Ustanowleno, chto otnosheniq wlasti i podchineniq realizuütsq goworqschimi w besede w wide diskursiwnyh strategij, kotorye, osoznanno ili neosoznanno, wybiraütsq sobesednikami w zawisimosti ot social'nogo kontexta i ot ih interaktiwnoj kompetencii. Na osnowe konceptual'nogo analiza razrabotany kognitiwnye kriterii atribucii razgowornogo diskursa k diskursu wlasti i podchineniq. Vyqwleny strukturnye harakteristiki besedy, razwertywaüschejsq w uslowiqh realizacii social'nyh otnoshenij wlasti i podchineniq, opredelen ee kognitiwnyj scenarij. Monografiq prednaznachena dlq lingwistow i filologow shirokogo profilq, a takzhe dlq specialistow w oblasti drugih gumanitarnyh nauk. 204 pp. Russisch.

Taschenbuch. Condizione: Neu. Neuware -V monografii analiziruütsq metody diagnostiki i kontrolq sostoqnij massiwow, nahodqschihsq na stadii, predshestwuüschej narusheniü ih sploshnosti s pomosch'ü metoda, osnowannogo na registracii signalow älektromagnitnogo izlucheniq(JeMI), woznikaüschego pri treschinoobrazowanii i razrushenii gornyh porod.Opisana apparatura dlq äxpress-kontrolq sostoqniq massiwow i mngokanal'naq sistema registracii i obrabotki informacii, pozwoliwshaq w rezul'tate laboratornyh äxperimentow na obrazcah gornyh porod obnaruzhit' nowye zakonomernosti w strukture signalow JeMI. Na ätoj osnowe byli razrabotany diagnosticheskie kriterii razrusheniq, aprobirowannye w podzemnyh uslowiqh rudnikow. Metod mozhet byt' ispol'zowan narqdu s drugimi metodami pri prognoze zemletrqsenij.Kniga prednaznachena dlq specialistow, zanimaüschihsq problemami diagnostiki zemletrqsenij, gornyh udarow, a takzhe dlq studentow i aspirantow Vuzow gornogo profilq. 440 pp. Russisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The rate of violent risk prediction, assessment and management is of concern given the potential harm to the forensic client, their family and the wider community. Considerable work has been conducted in order to improve the methodology used for risk prediction and assessment. This text provides an overview of each stage of the process with reference to: two-by-two prediction accuracy table, clinical judgement and actuarial risk, static and dynamic factors, Hare s Psychopathy Checklist, and The Historical, Clinical, and Risk Managment-20 (HCR-20). 56 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book attempts to assess the status of Traditional Knowledge Systems (TKS)as a tool of conservation in the Arakalgud administrative unit of Karnataka. TheStudy is based on the field investigation and interaction with the followers ofTraditional systems such as healers and practitioners. Many plants in traditionalagricultural systems have medicinal value; these are found in home gardens, asscattered trees in croplands and grazing lands on field bunds. Consequently therehas been a reduction in the use of home remedies and preventive diets at thehousehold level. 112 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The process of economic globalization has created a new entity in the dominion of economic phenomena: the world economic system. In this essay we have tried to give a scientific answer to the question 'What is the world economy ' by proposing mechanisms which generate all the phenomena involved in that question. We have adopted an enactive perspective, and we have taken the Theory of Autopoiesis applied to social systems as our main methodological frame of reference, along with some contributions from Evolutionary Institutionalism. Thus, we have been able to conclude that, for us as observers, the world economy, as world economic system, is a social system: which arose spontaneously, when the conditions for it occurred, as a final consequence of the will of the human beings who compose the system; which has the capacity to self-regulate, thanks to institutions and continuous decisions by innumerable agents who have a specific ideology as reference; and the evolution of which depends on the capacity of these self-regulation mechanisms to neutralize disturbances while never losing the capitalist identity of the system (although ideological changes are sometimes necessary). 72 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Operations of foreign trade represent the ways in which is done the exchange of goods and services between national economy and other countries in the world . Operations of foreign trade contain: exports, imports, re-exports of goods and services developed by the national economy in the frame of international trade. The complexity of foreign trade operations is given by a lot of acts, economic agents implied in their developing and basic documents that are attached in products transportation. By using foreign trade operations, we connect the national economy to international trade flows developed inside world economy. In order to develop in optimal terms the foreign trade operations it is mandatory to study the complicated trade techniques used on external markets. 64 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Contemporary business world is now facing a new challenge, a shift from traditional innovation to eco-innovation. In this shift, organizations need to recognize the importance of environment in any aspect of innovation. This book aims to deduce the drivers of eco-innovation from the overview of existing literature and empirical study to provide an understanding of the organization aiming towards eco-innovation. This research is limited to the investigation of drivers of eco-innovation in one single organization i.e. Tekniska Verken, Linköping, Sweden. Conceptual model of drivers of eco-innovation is created from previous research and verified through empirical study. The model of this research is to outline the three categories of drivers within the limit and scope of this analysis. However modification of the model on the basis of additional drivers has been duly appreciated and elucidated to reflect reality of the research. The findings of this research work may help to stop unnecessary investment in organization, give the necessary boundary that needs to be given attention to the environmentally concerned stakeholders. 84 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Banking system problem is a frequently occurred phenomenon, in developed as well as developing or transitional economies; thus it now attracts more and more attentions of economists, policy makers and politicians all over the world. This phenomenon demonstrated the importance of constructing a sound banking system. This book analyzes the complex relationship between economic growth and bank restructuring using the case of China at the beginning of 21 century. The book analyzed the effects of bank restructuring on the bank loan supplies and how these effects have influenced the investments and economic growth in China. Based on these analyzes the book also offered some policy recommendations There are now huge volumes of literature about the cause of the banking problems and the strategy for dealing with them. However, surprisingly few researches have been done about the effects of bank restructuring on the economies and the importance of these negative effects for a sound bank restructuring schedule. I hope this book may fulfill the gap 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Destination branding has been underway on a broad scale for several years but is at an early stage in many tourist destinations. This book considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. The research design undertaken allows the study to gain an insight from potential tourists attitudes and perception of event related tourism. A number of critical factors which reinforce the relationship between events and destination brand are identified. It is concluded that media promotion and differentiation are of the top priorities when using events as a marketing approach. In addition, a marketing framework is proposed to fill in the research gap regarding the strategic use of events in destination branding process. The critical factors that help building destination brand image are highlighted to further apply in Taiwan s event tourism development. This may be of interest to destination marketers, event organisers, especially in developing destinations which intend to differentiate themselves from the competitive market. 88 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study explores the performance and dynamics, of public protest in Kenya using a variety of data sources including selected testimonies and archival data. Noting the changes manifested in the way the protest events happen in Kenya,it attempts to establish the motivation and explanation for such changes within the logic of rationality, dramatization and personalization of public politics.It demonstrates how a personalized rationality of the emerging and shifting political classes dominates and manipulates the nature and construct of the protest movement in Kenya. The visceral desire to control existing State machinery which are only viable means for accumulation, mobilization and distribution of economic resources and socio-political reproduction is the feasible explanation for such shifts. Existing social movement theorizing ignores this reality. Thus the study concludes that the protest movement and political context in Kenya and other peripheral countries are best studied through the resource mobilization and state class perspectives. The book is meant for students, activists and researchers of social movements and popular change advocacy. 60 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Risks have always been an inextricable part of a rapidly shifting economy. They cannot be separated from the institutional arrangements in commerce, technology, media communication and scientific judgment with which they are unavoidably associated. Research has shown that UK mid-sized companies are, however, prepared to seek professional advice for those areas where they know it is available and more than 90% use external risk advisors to help them manage risks. This book, therefore, should help shed some light on this new and exciting product - Risk Frisk® especially useful to professionals such as insurance brokers, auditors, insurers, risk consultants and specialist advisors on technical areas and SME s who do not have any formal system in place to assess risk. In order to help these company products like Risk Frisk® can be implemented and my research has shown that companies are willing to use such a product. 100 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The insurance industry has seen a recent growth in a market segment which prefers products and services that relate to the Islamic Society and the concept of mutual cooperation in abidance with the Islamic Laws. The reason for this growth is the existence of an alternative called as `Islamic insurance products provided by the Takaful insurance companies. Ever since the establishment of the concept of Takaful, the Takaful providers have been capturing the market in the Islamic community with this core competency feature in their products. There has been very little academic literature that compares the managerial and conceptual aspects of the conventional and takaful insurers. This book, therefore, compares 5 leading insurance/re-insurance companies in The Kingdom of Bahrain of which 2 are conventional companies, 2 are takaful companies and one practising both types of insurance. The analysis should help us understand how different these companies are and should be especially useful for individuals or organisations who are left with a choice to select either of the above two insurance providers. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Globalisation in its various forms has impacted the ways of lives of developing countries in different ways. The economic, social and political aspects as well as the cultural experiences of indigenous peoples have, in the process of globalisation, been subjected to tremendous transformations. This book draws from such experiences in various parts of the globe to support the author's general views on the subject. He proceeds to analyse the significance of the art of singing to the lives of the Mandinka, particularly those of the Gambia in West Africa. The author draws from from various sources of information and examines various categories of song common both in the Mande heartland and its diaspora. He goes further to describe how different global trends impact the art of the professional singers as well as 'modern' artists in the Gambia before giving suggestions to restore lost glory. 104 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is aimed at giving an idea about where we are standing regarding disaster risks in Dhaka, the capital city of Bangladesh. It started with the disaster management context at the national level and detailed out the development and urban management process of Dhaka City. Vulnerability issues for Dhaka considered flood and earthquake, though in the latter parts earthquake got more attention reasonably. An integrated approach for disaster risk management in Dhaka is yet to develop. The policy measures that have been taken so far in this regard lack proper enforcement. Laudable amount of quality research works have been conducted at the academic level considering the disaster risks that Dhaka holds. There have been some very good initiatives for capacity building in this field including academic programs, training and workshops. Different government and non-government organizations are working for awareness-raising among communities. But lack of coordination and reluctance of the policy makers towards incorporating newer measures in the policy and lack of law enforcement as well, leave Dhaka in a very critical position considering specially the earthquake threat. 92 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Malaysian Chinese is unique and highly distinctive among the ethnic Chinese. They are living in multicultural environment and having highly westernised lifestyle. Thus, this work is attempt to explore new insight and develop further knowledge of Malaysian Chinese consumers (aged 25 34) behaviour which has been under-researched for sometimes. Previously, marketing researchers (Ong, 1993; Mokhlis, 2009) found that there is no homogenous among Malaysian Chinese in terms of ethnic attitudes and consumer behaviours. Therefore, it would be appropriate to explore Malaysian Chinese s ethnicity ties and self ethnic identification, because it is important in determine continuation of Chinese culture influence. Moreover, this work will also continue to unfold the affect of Chinese culture influences on Malaysian Chinese consumers perceived value in consumption. Furthermore, the qualitative research approach has been adopted in this research. Three naturalistic group interviews and two in-depth interviews were conducted to interview three groups of informants, namely consumers, marketer and retailer. 120 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The brand equity adds to the value assigned to a product or service by an organization. It provides mean to the financial value of the brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization into the new product and the service categories. Consequently, the managers, today, are highly eager to manage the brands. All the factors that contribute to the brand equity in the market are the focal point for the academics and the investors alike. The study investigates two basic marketing tools, namely the advertisement and the price deals as the antecedents of the brand equity. It aims at determining the extent of effect of advertisement and price promotion on the brand equity. On the other hand all well accepted dimensions of the brand equity, like the brand awareness, the brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also is investigated in the broad scenario of the FMCG sector here. 72 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book 'Fortune at the bottom of the Pyramid'. This work is a primary research to support the fact that the rural markets can no longer be ignored. 60 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Challenges & Prospects of District-wide Mutual Health Insurance Schemes in the Upper West Region: A Cross Sectional Study of Nadowli District Scheme is the first book to provide a comprehensive overview of how Healthcare is financed under the National Health Insurance concept in Nadowli District since its inception in 2003.The study was a descriptive cross-sectional in design aimed at eliciting information about perception of community members, the health facility, and the scheme about premium levels, benefit package, quality of service, funding of scheme and dependency of exempted registrants on the scheme. The study employed questionnaires administered to households, health facilities and scheme managers. The study identified the challenges & prospects of Nadowli DWMHIS and made recommendations to improve sustainability.This book offers guidance to Health Insurance Practitioners, Managers, Researchers, Students and Policy Makers on how to manage Insurance Schemes in other to ensure viability and sustainability. This book sets standard, both in theory and practice, for future work in field of Health insurance and Healthcare financing in Ghana and other developing countries. 112 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Islamic Banking and Finance is known to be the fastest growing economic system of the current time. It has always been in discussion that how the unique engraved risks of Islamic Finance be avoided or reduced to minimum. This book provides a comprehensive and all-encompassing view of different Risk Management Practices in Islamic Banking and Finance. This Book is equally helpful for students to build a theoretical understanding of Risk Management Techniques in Islamic Banking as well as for professionals who are practically applying these practices. This book will help them manage different risks in Islamic Banking field more appropriately. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientists, researchers and practitioners are stuck with their daily duties, attempting to find remedy, knowledge, and mitigatory measures, respectively. But, so far these groups would agree that HIV/AIDS is still a global tragedy. Most importantly practitioners have successfully advocated for policies as an intervention point. However, these policies have largely remained stuffed in office cabinets, decorating public places or perhaps after being launched their fate is not traceable. Sadly though, HIV/AIDS pandemic does not respect this passivity. Instead, such a scenario creates a fertile breeding ground for the effects to be felt more seriously among those with faint voices to push the policy agenda. Employees are among the victims of this complacency by their superiors. This book critically examines this situation to understand who exactly is behind this passivity. Without necessarily pointing the blame to a single variable in the policy equation, the report calls for every stakeholder to make an effort in addressing the deadly epidemic through revisiting policy adoption. 88 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -There exists a proposition that once the process of integration began in areas of low politics, they were bound to move on to encompass areas of high politics by the phenomenon of spillover effects. This pattern was evidenced in the Regional integration efforts in Europe - from the evolutionary trajectory of the European Coal and Steel Community to the ultimate Economic Union. However, the same cannot be said for West African efforts typified by ECOWAS, which was arguably mapped against the framework of its erstwhile metropolitan powers in Europe. Indeed the evolution of ECOWAS has been reflective of its domestic politics, entrenched nationalistic tendencies and outright political instability, which leave nothing to spill over. As the trade bloc savours its 36 year of existence, it seems that the transition from infancy to adolescence/ adulthood might have been checkered. Ultimately this book provides some comparative analysis of both trade blocs/ customs unions. 68 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The effectiveness of public diplomacy is measured by minds changed. In order to improve our picture in other s minds tomorrow, we have to get better, smarter and nicer today. Surprisingly, in this way we could change the world.This paper outlines the requirements for a modern and effective public diplomacy with a specific focus on Slovakia. It claims that civil society and private sector must be brought on board in order to include the entire spectrum of the society. If sustainability and credibility is to be achieved, fundamental values generated by own citizens must become a basis. Creating a distinguishable image in the fierce competition of other countries requires a consistent, diligent and patient effort. Special attention is paid to the sometimes strained political relations between Slovakia and Hungary and argues for the greater use of public diplomacy to influence positive change. The paper concludes by suggesting that carefully elaborated and targeted public diplomacy should become an increasingly important asset. This book should be useful not only for public diplomacy practitioners but for anyone interested in nation branding or foreign affairs. 96 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Services and service innovation are significant for the global economy as the future s hope of economic growth lies in innovative service business. The current IP legislation offers limited law-based means of protection of service concepts. Thus, my thesis aims to provide insights into how service concepts can be protected de lege lata by trademarks, copyright and unfair business practices legislation, and explore what other means of protection exist for service concepts outside the legislation. I also discuss the de lege ferenda possibility to protect service concepts by business method patents. Because of the similarities and the same existing ambiguity of the non-legal terms concept and format , the debate about the copyright protection of TV formats is also of interest. 92 pp. Englisch.