lap lambert academic publishing okt 2011 (Oltre 4.500 risultati)

Taschenbuch. Condizione: Neu. Neuware -The aim of this study is to explore what women¿s cinema in Latin America is saying about women¿s identities. The question arises as to whether Latin American women¿s cinema is reproducing the dominant patriarchal discourses of the traditional cinema or, on the contrary, breaking with the imposed essentialist conception of women. The 30¿s 40¿s and 50¿s were undoubtedly the Golden Age in Latin American Cinema, particularly in Mexico. Unfortunately, the representations of women were not ¿golden¿ at all. The images of women were mostly about the three ¿broken figures¿: virgin, mother or prostitute. Since the 60¿s a new Latin American cinema emerges. This new cinema was critical in many important issues of politics and social change, but still it was not really critical about women¿s negative identity widely expressed in ¿the old cinemä. It is since the 90¿s that one may easily identify more women filmmakers challenging these ¿broken images¿. This study explores some relevant films that have broken the traditional representation of woman and promotes the representations of women as historical and plural subjects.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Does ambush marketing work and if it does, is it better than official sponsorship This book analyzes the phenomenon of ambush marketing and it investigates its causes and consequences from a managerial perspective. The evolution of this competitive tool has brought marketers to the point that they must deal with it during every major sports event and try to cope with it. This analysis makes you understand how ambush marketing has gotten to then point that it is not just a counter strategy to official sponsorship, but it can also be what a company needs in order to pursue a desired positioning. By going through the history and interviewing three top managers of two of the biggest actors and in the sports apparel industry, we try to highlight what makes them choose either side of the sponsorship field. We define advantages and disadvantages of each perspective and assess the effect of ambush-marketing practices on consumer by analyzing the result of an actual survey conducted during a match of the 2010 RBS 6 NAtions tournament.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In terms of poverty gap, the highest value (i.e.0.472) was obtained in Subsistence Agriculture (SA) livelihoods strategy followed by Subsistence Agriculture combined with Off-farm (SAO) livelihoods strategy. Contrary to this, Semi-commercial Agriculture strategy and Semi-commercial agriculture combined with Off-farm activity (SCAO) found to have relatively low poverty gap value i.e. 0.206 and 0.198 respectively, the latter being the least of all. From this we can understand that the average consumption short fall needed to bring those households below poverty line in SCA and SCAO is 20.6% and 19.8% respectively. Whereas, the average amount of consumption necessary to fill the shortfall of the poor from the poverty line is 47.2% and 46.8% in Subsistence Agriculture and Subsistence Agriculture combined with Off-farm livelihoods strategy, respectivelyBooks on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Satisfying consumers is the best method for organizations to gain competitive advantage. To deliver quality services to clients we need to understand what they are looking for and how much value they attach to the single elements of the offering. It thus become crucial, especially for knowledge based services to develop pricing models that take into account the perceived value of the service by the client, going beyond simple cost or competition considerations. Combining an aggregate planning model with a share of choice model, I establish a link between the planning of the resources and their pricing. The shadow prices associated with the solution of the optimization model then provide a proxy for the price of the expertise delivered. Model and results are presented for a travel agency.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Due to the intensive competitions in the global market, the modern corporations are always pursuit of the ways to be different from others. And moreover, the ethical behavior of the corporations is becoming one of the most important concerns by the consumers. The corporate branding is becoming the way which the corporations are seeking for differentiation themselves among the intensive competition. Corporate Social Responsibility is the need of building up the corporate branding to ethically take care of the decision-changing of the stakeholders. This book provides a new perspective dealing with the relationship between the corporate branding and CSR and taking Estee Lauder Company as a case to analyze How CSR improves the corporate branding of Estee Lauder. The analysis bases on the theories of Corporate Branding, CSR, Freeman's Stakeholder approach and Johanna's framework for analysis CSR issues in stakeholder relation. The book could help the modern international corporations for seeking a way to seize the competitive advantages and could also help the scholars and students major in Business studies, or anyone who are interested in further studying corporate branding and CSR.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This research aims to find out the necessity of the Social media world in Singapore's fashion industry at this current juncture of the epoch. The objective of this research is to contribute to the on-going conversation in the field of fashion and social media, framing it in context to Singapore¿s homegrown fashion labels. What this research is not aiming to do is quantify the impact which social media has on our fashion scene, but rather measures the relevance of social media in regards to home grown fashion labels, then draw recommendations from said research. Also, this research aims to provide insight into effective strategies which could be adopted by labels to engage with consumers through social media tools in the event that social media is relevant for consumers. It questions if homegrown fashion labels should utilize social media toward the improvement of customer engagement, amplification of audience, and maintaining competitive edge, in light of the proliferation of social media, coupled with increasing Government-led innitiatives.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In modern days the world is linked as never before due to advances in communication and transportation and due also to trade agreements that have lowered or eliminated barriers in the exchange of goods. But this growing interdependence has not come without a price. Although most people continue to live as citizens of a single nation, they are culturally, materially, and psychologically engaged with the lives of people in other countries as never before. Distant events often have an immediate and significant impact, blurring the boundaries of our personal worlds. Items common to our everyday lives¿such as the clothes we wear, the food we eat, and the cars we drive¿are the products of globalization.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In relationship between intellectual property rights and competition law the issue has always been whether they are fundamentally in conflict or they are means to the same end. After many opposing views it is now considered to be generally accepted that they both ultimately pursue the promotion of consumer welfare. The abuse of dominant position as defined in Article 102 of TFEU has several conflicting points with the traditional understanding of intellectual property. The Commission and the ECJ, through their case-law attempted to balance the conflicting claims of the statutory monopoly granted under IP law with competition law concerns about the exclusionary effects of the IP monopoly. Dusko Martic attempts to put a clearer perspective on the issues that implicate very essence of competition law and IPRs.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book report a study that examines Corporate Social Responsibility (CSR) reports of eight companies from three sectors which are banking, retailing, and pharmaceutical. Special emphasis is placed on the types of CSR issues reported in the CSR annual reports, the stakeholders identified, and stakeholders¿ dialogue approaches employed by companies. The results of this study show that issues of CSR reported in the annual reports, the stakeholder groups identified, and the dialogues approaches employed by companies differ among the companies within the same industry sector and across different industry sectors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This piece is truly an exploration of Indian motherhood, born of both an interest in India and gender studies and also my own personal journey to India in the summer of 2010. I looked to the works of Anita Desai, and my background in English Literature in order to situate my research in Post-Colonial Theory and Third-World Feminism. I also used my background in Women's Studies to understand the plethora of experiences Indian mothers have. My goal in this piece is not to represent all Indian women or claim knowledge of all Indian women's experiences, but to expose the diversity of Indian motherhood. I was tired of hearing stereotypical representations of Indian women, especially after visiting the country and knowing Indian mothers personally, and I sought to end the homogenization. I want to speak of detailed, nuanced representations of Indian mothers which truly characterize both the societal role and the real-life counterpart.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Common application fields for directional and horizontal drilling are in offshore and onshore when there is no way of drilling vertical wells. During directional and horizontal well drilling, many additional challenges occur when compared with vertical well drilling, such as limited weight on bit, harder hole cleaning, trajectory control, etc. This makes even harder to select the proper drilling parameters for increasing the rate of penetration. This study aims to propose a rate of penetration model considering many drilling parameters and conditions. The proposed model is a modified Bourgoyne & Young¿s model which considers formation compaction, formation pressure, equivalent circulating density, and effective weight on bit, rotation of the bit, bit wear, hole cleaning, inclination, fluid loss properties and bit hydraulics. Also, a bit wear model is developed for roller cones and PDCs. The model performance is tested using field data obtained from several directional and horizontal offshore wells drilled at Persian Gulf. It is observed that the model can estimate rate of penetration with an error of ±25 % when compared with the field data.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book describes the international entry modes by two companies in the retail type of businesses. This book is one of the many series in the subject of entry mode decisions by the entrepreneurs involved in international trade in the international business areana. There could be some books or text books written in this area but this book brings to you the challenges and barriers experienced by firms in the developing country such as Malaysia. As a firm wishes and decides to involve in international business, the firm has to decide the best mode of entering the foreign market. There are six different modes that the firm can use to enter the foreign market. The six modes are exporting, turnkey projects, licensing, franchising, establishing joint ventures with a host-country firm and setting up a new wholly owned subsidiary in the host country. Each of these modes has their own advantages and disadvantages. The firm has to consider these carefully when deciding which mode to pursue.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -International Voluntary services have increased over the last couple of years. A lot of authors have written about this new phenomenon. One of the most visible forms of this phenomenon has been the emergence of ¿third world¿ volunteer-tourism programmes, which seek to combine the hedonism of tourism with the altruism of development work. Such programmes make the practice of international development doable, knowable and accessible to young travellers. Unfortunately most of the writers have been focusing on the North-South Exchange meaning volunteers from Europe, United States, Japan, Australia and New Zealand travelling to Africa, South East Asia, and Latin America, the Caribbean and the rest of the developing world to promote development as well as international understanding through voluntary services. This book focuses on the South- North exchange which has been neglected since time immemorial. The book is striving to raise awareness about the flow of volunteers from the developing countries to the developed countries as well as the flow f volunteer within the developing world.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The book is about the relationship between critique and the field of tensions interweaving modernity and capitalism where critique itself has to be practiced and re-thought In which way can a fruitful connection between social sciences and critique be realized in a context of profound transformations in capitalism and in its mode of interpreting the vocabulary of modernity Contemporary capitalism ¿ analysed in the book as a specific mode of domination ¿ seems characterized by a peculiar ability of ¿recuperating¿ and incorporating several languages and forms of critique. The inquiry undertaken in this book aims at contributing in an on-going, collective process of research on the conditions for rescuing critique from the pitfalls and predicament produced by the peculiarity of contemporary capitalism. Arising out of exchanges and dialogues between the two authors around these topics, the book traverses some crucial debates in social sciences and political theory (from studies of networks to postcolonial criticism) and seeks to root criticism in an investigation of the production of subjectivity and social world underlying contemporary capitalism.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -African women entrepreneurs present a potential force for social and economic development. In Sub-Saharan Africa women account for ninety percent of the work in food processing and eighty percent in food storage and transportation. For example, in Ghana, women have traditionally occupied key positions alongside men in the production of goods and services, yet their contributions to the economy are largely absent from national accounts. Moreover, Ghanaian women entrepreneurs have been victimized by the status quo. The main purpose of the study was to find out what business practices would be appropriate in helping women in Ghana and Africa in general with regard to managing their small businesses based on the experiences of the interviewees. Another purpose was to ascertain any government policy that serves as a barrier to women entrepreneurship development. The study shows that several factors are influencial in their business survival. These include innovation, business plan, family support, social networks, and professional development. The study also reveals that the interviewees experience gender discrimination in terms of public policies and the legal system.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The study analyzed the overall changes occurred in the power structure and leadership pattern in rural Bangladesh. Young, skill, and educated personnel having socio-political activities in the village level were becoming in the rural leadership. Rural leaders were participating in different levels of community affairs. Traditional leaders did not have access to the modern and development activities due to the lack of their positional status. For this reason, the traditional leaders were losing their base in leadership structure. On the other hand, the modern leaders with their younger age, higher education, personal qualities, political affiliation, and other traits were available to gain their ascendancy in the village power mechanism. The local level leaders were sitting in the parliament as honorable lawmaker in one hand, and a good link between Member of Parliament and local level leaders created a dramatic change in the power structure on the other. Economic, social, cultural, infrastructural and political development at the village level contributed for such a change in the rural power structure and leadership pattern in rural Bangladesh.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study verifies quantitatively a systematic character of default risk and statistical quality of the competing three- and four-factor asset pricing models. The experimental design applied to this study is premised on the three-factor model of Fama and French enhanced by default risk factor. The study utilizes the factor mimicking portfolio technique for modeling the risks underlying size, value and default risk factors. Distance-to-default estimate, deduced from the option-based model, is adopted by this study as a proxy for default risk. The augmentation of the three-factor model with default risk factor improves the performance of a conventional asset pricing specification on average. The factor loadings of the portfolios of size, value and default risk factors exhibit properties of risk factor sensitivities for stocks. The size and value factors are found to be common in equity returns, but at the same time not being proxies for default related information.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Every year, thousands of Senegalese migrants try to enter Europe, and especially France. Europe is tightening its border controls, but attracted by better living conditions and more job opportunities, migrants are willing to take the risk to migrate, sometimes at the cost of their life. Indeed, many of them choose to contact traffickers and travel across Africa and reach Europe by boat, but many lose their lives on the way. Furthermore, once in France, some of them become the preys of the traffickers and have to work for them to pay their debt. Moreover, many migrants have to live in illegality in France while trying to send remittances to their family back home, what makes their situation even more complex. However, even for legal migrants, the integration can be difficult as they sometimes have difficulties to find a job that corresponds to their qualifications and are sometimes discriminated and have unequal quality of life, what in the past years led to several strikes of workers and riots in the banlieues. Controlling migration between Senegal and France is a challenge that both countries have to face through a better cooperation and development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -TQM principles as continuous improvement, focus on quality of entire organisation have become integrated part of business strategy of many prospering companies. TQM is suitable and beneficial for SME providing IT services on the other hand TQM implementation is demanding process on both human and financial resources that may negatively influence functioning and the Cash flow of SME. Well done implemented TQM secures increase of competitive advantage. Nevertheless the implementation is not without risk of failure. The main risks of TQM implementation identification and incorporation the effort to achieve higher customer¿s satisfaction with lower amount of resources into entire organisation will produce overall success of SME. Why implement TQM into SME providing services and how to avoid the failure of TQM implementation explains this work.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study examined the impact of corporate governance on the performance of non financial firms in Nigeria stock Exchange. This was with a view to determining the relationship between the corporate governance variables and firm performance. Data on Corporate governance variables and firm performance were collected and analysis using panel data analysis to determine the influence of corporate governance on the performance of firms in Nigeria Stock Exchange worst affected by the last financial crisis. And particularly it highlighted the contrasting behavior of non-financial firms of Nigerian Stock Exchange with or without a Cronyman.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book is based on my research study for a master degree on intraparty democracy in Malawi. Within parties, procedures or rules for selecting presidential or parliamentary candidates, coalition formation, conflict management, party funding, and party conventions remain recurrent challenges facing all political parties across all regions, regime types, party and electoral systems. Where rules are vague, non-existent or not selectively enforced, political parties invariably face instability stimulated by resignations and expulsions, declining electoral support. Compounded by declining public trust and defacing high profile scandals by politicians worldwide, these factors undermine the party¿s contribution to democracy in and out of government. Intra-party democracy promotes party unity through reduced fragmentation and factionalism, encouraging a culture of democratic debate on critical issues within the party, and collective ownership of decisions.This is attainable if procedures are institutionalized within and enforced by the party constitution. This book is useful for scholars, politicians and those advocating for the political game to be based on agreed democratic rules.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -It is the duty of every individual to see into the wellbeing of every adolescent because the problem faced by adolescent in the present will defiantly tell in the future and we should not forget that the young ones of today are the leaders of tomorrow. This book was aimed at investigating the effect of socio-economic factors on the adolescent contraceptive behaviour using Nigeria rural dwellers as a case-study. Looking critically into various socio-economic crises encountered as a result of non-use of contraceptive among sexually active adolescent, it became important to critically examine various factors that are responsible for the use and the non-use of contraceptive. This book will help in national planning, research and will serve as a guild for health related organization in carring-out or implementing there policies and program.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -While the volume of remittances to developing countries has been growing significantly over the years, it has not received much attention in the migrants¿ countries of origin. As a result, the development potential of inbound remittances has not been fully utilized. However, some countries have realized the importance of remittances and have developed strategies to encourage the inflow and investment of remittances in homeland. Within this framework, this book explores the economic repercussions of Diaspora remittances in Cameroon in the wake of a significant composition of the country¿s Diaspora both in quality and quantity. The data is mainly collected from secondary sources, documents, articles and policy papers as well as from a number of unstructured interviews with recipients, Diaspora members and top functionaries in the Cameroonians Abroad Division of the Ministry of External Relations. it reveals that Diaspora remittances are extensively used in a variety of ways in the economic development of Cameroon (financing of education, payment of health bills, financing of small and medium size enterprises, etc)Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This thesis is a gender analysis of the Fast Track Land Reform Programme (FTLRP) in Zimbabwe focusing on the socio-economic and political consequences for women. The thesis acknowledges the critical importance of land reform in Zimbabwe as a country that inherited colonially structured and unequal land ownership patterns. However, there are limits to state-led, masculine and politicized land reform when women, as gendered subjects and as a social category are not been seriously considered in theory and practice of land reform programmes. The research uses the Critical Discourse Analysis approach to investigate the objectives, driving forces and the politics of the FTLRP, to establish to what extent the FTLRP created spaces for women to participate in policy and practice, to analyze the impacts of the FTLRP on the poverty of women and to suggest policy recommendations not only for post land reform reconstitution but agrarian development.Whereas land reform was necessary, the thesis shows that the FTLRP diminished opportunities or spaces for women to be empowered and shrunk the democratic spaces for genuine participation of women in the development process.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book investigates the performing of the U.S. dollar as the international currency. The theory of money and the Triffin Dilemma concept are applied to assess the functions of the dollar as the international currency. The U.S. poor macro economic performance and the international financial distortion has affected to the functions of U.S. dollar as the international currency. This analysis suggests that the international currency should not function as the national currency and the international currency simultaneously.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The use of narcotics, particularly opiates, is a health and social problem that is prevalent worldwide. One serious outcome of opiate overdose is death. Chicago has serious opiate overdose-induced death problem that is not clearly understood. The purpose of this study is to better understand factors contributing to death from opiate overdoses. To acquire a better understanding of overdose death a comprehensive database of opiate-related deaths in Chicago was created, including only opiate-overdose incidents. Blacks constituted the largest number of opiate-related deaths. We found that, victims who were Black, male, married, and took the combination of heroin and cocaine died at an older age than other people who died of an overdose in our database. Extended longevity among opiate addicts might indicate the existence of resistance factors to death by opiate overdose. Investigating these factors might contribute to longer life expectancy and lower risk of death among opiate addicts. By identifying specific populations at risk, our results will further help health and policy officials design and implement efficient steps by targeting specific groups and preventing unnecessary deaths.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Following trade liberalisation and the resulting loss in government revenues from trade tariffs, governments need to find other sources of revenue to compensate for their loss. Many developing countries have set their hopes on value added tax (VAT). This was also the case for Morocco when it introduced VAT in 1986. Over the years it has become evident that the Moroccan VAT is not sufficiently simple, neutral and equitable as the number of exemptions and differentiated rates have multiplied and the informal sector is substantial. A VAT-reform was initiated in 2005 with the aim of progressively implementing a modern VAT, in line with best international practices. In this study, the author evaluates the Moroccan VAT-system, especially following the changes that have been implemented as part of the most recent fiscal reform.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This title argues that analyses including values embedded in attitudinal models can contribute to theory development and explain human behavior on social issues. Since values have been established to be a key determinant for the selection of the goals toward which human beings strive and regulate the manner in which striving takes place, it is useful to include them in attitudinal models typically used to explain a belief-behavior relationship. Simply put, having their values compromised, individuals holding opposing values may be reluctant to comply with the message con-tent. We chose as an illustration, the intent to recycle household waste. Given that the above reasons suggest that recycling intent includes fundamental factors in actual decision-making, it lends itself to an exploration of a values- attitude-behavioral intention chain. The analysis should be especially useful to professionals in social marketing fields, such as governmental or non-profit communication professionals.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Education is the most important and dominant sector in any country. The performance of any country can be assessed by the literacy rate of that country. The countries which have highest number of educated people, are the most advanced states in the world. Pakistan was created in the name of Islam under the outstanding leadership of Quaid-i-Azam. The Quran place great emphasis on education. Pakistan is one of the least literate countries in Asia. The country population of 173.5 million have only 57.0% literacy rate, which means that more than 50 million Pakistani are not literate. Non literate population of Pakistan constitutes 6.2% of that of the world. Pakistan is the fourth largest contributor to world non literate population. Literacy is the heart and life blood of development. It also serves as engine of growth and back bone of economy.So literacy as part of basic education is seen as a key factor in a country social and economic development. The book in hand can provide valuable information for educationist, policy makers and allied sectors. Therefore, it should be in every library around the country.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -¿GSK¿ is one of the leading corporate houses and Multi-Nationals in Bangladesh with the policy to ensure consumer¿s satisfaction by producing safe and intrinsic quality products with authentic taste through adoption of modern processing technology and procuring raw materials from selected sources. Pharmaceutical companies around the globe are continuously searching for extreme quality and innovation since their only product drug is highly sophisticated and directly related to the alleviation of human sufferings. In herring this responsibility on shoulder GlaxoSmithKline is operating globally as a world-class research based pharmaceutical company with its excellent development capabilities, regulatory expertise, global marketing reach, and financial strengths. The augmentation of GSK¿s pipeline through in-licensing, co-marketing and co-promotion agreements ensures balance in its portfolio, and provides the basis for sustainable growth in a high-risk business like drug development. GSK has an extensive history of successful collaborations, and it brings a 'can do attitude', rapid response times, and a relentless focus on achieving mutual goals.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.