Palgrave macmillan jul 2018 (571 risultati)
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Da: Wegmann1855, Zwiesel, GermaniaWegmann1855
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EUR 90,94
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Taschenbuch. Condizione: Neu. Neuware -This volume highlights a range of issues underpinning elder care in India, with particular focus on the challenges that India faces in caring for the elderly. In addition to the very limited state support and near total dependence on the family for long-term social care and economic support…, the changing dynamics between generations in the family structure and privatization of health care in general create new challenges that need to be addressed.
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Lingua: Inglese
Editore: Palgrave Macmillan, Palgrave Macmillan UK Jul 2018, 2018
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Da: Wegmann1855, Zwiesel, GermaniaWegmann1855
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EUR 106,99
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Taschenbuch. Condizione: Neu. Neuware -This book deals with one of the most pressing social and environmental issues that we face today. The transition to a post-carbon society, in which the consumption of fossil fuels decreases over time, has become an inevitability due to the need to prevent catastrophic climate change, the in…creasing cost and scarcity of energy, and complex combinations of both of these factors. As the authors point out, this will not only entail political adjustments and the replacement of some technologies by others, but will be accompanied by social and cultural changes that bring about substantial modifications in our societies and ways of life. This book examines whether the current conditions, which date back to the crisis that began in 2007, favour a benign and smooth transition or will make it more difficult and prone to conflict. It argues that, even if this transformation is unavoidable, the directions it will take and the resulting social forms are much less certain. There will be many post-carbon societies, the authors conclude, and any number of routes to social change. Transitioning to a Post-Carbon Society therefore represents a significant contribution to global debates on the environment, and is vital reading for academics, policymakers, business leaders, NGOs and the general public alike.
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Lingua: Inglese
Editore: Springer International Publishing, Palgrave Macmillan Jul 2018, 2018
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Da: Wegmann1855, Zwiesel, GermaniaWegmann1855
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EUR 139,09
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Taschenbuch. Condizione: Neu. Neuware.
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Lingua: Inglese
Editore: Palgrave Pivot, Palgrave Macmillan UK Jul 2018, 2018
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Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH
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EUR 114,75
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Taschenbuch. Condizione: Neu. Neuware - This book deals with one of the most pressing social and environmental issues that we face today. The transition to a post-carbon society, in which the consumption of fossil fuels decreases over time, has become an inevitability due to the need to prevent catastrophic climate change, the i…ncreasing cost and scarcity of energy, and complex combinations of both of these factors. As the authors point out, this will not only entail political adjustments and the replacement of some technologies by others, but will be accompanied by social and cultural changes that bring about substantial modifications in our societies and ways of life. This book examines whether the current conditions, which date back to the crisis that began in 2007, favour a benign and smooth transition or will make it more difficult and prone to conflict. It argues that, even if this transformation is unavoidable, the directions it will take and the resulting social forms are much less certain. There will be many post-carbon societies, the authors conclude, and any number of routes to social change. Transitioning to a Post-Carbon Society therefore represents a significant contribution to global debates on the environment, and is vital reading for academics, policymakers, business leaders, NGOs and the general public alike.
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Lingua: Inglese
Editore: Palgrave Macmillan Jul 2018, 2018
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Da: Books-by-Floh, Paderborn, GermaniaBooks-by-Floh
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EUR 139,24
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Taschenbuch. Condizione: Neu. Neuware -This book deals with one of the most pressing social and environmental issues that we face today. The transition to a post-carbon society, in which the consumption of fossil fuels decreases over time, has become an inevitability due to the need to prevent catastrophic climate change, the in…creasing cost and scarcity of energy, and complex combinations of both of these factors. As the authors point out, this will not only entail political adjustments and the replacement of some technologies by others, but will be accompanied by social and cultural changes that bring about substantial modifications in our societies and ways of life. This book examines whether the current conditions, which date back to the crisis that began in 2007, favour a benign and smooth transition or will make it more difficult and prone to conflict. It argues that, even if this transformation is unavoidable, the directions it will take and the resulting social forms are much less certain. There will be many post-carbon societies, the authors conclude, and any number of routes to social change. Transitioning to a Post-Carbon Society therefore represents a significant contribution to global debates on the environment, and is vital reading for academics, policymakers, business leaders, NGOs and the general public alike. 316 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan UK Jul 2018, 2018
Serie: Libro 17 di 39 - Critical Criminological Perspectives
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book investigates death after police contact in England and Wales in the twenty-first century. It examines how regulatory bodies construct accountability in such cases. Cases of death after police contact have the potential to… cause deep unease in society. They highlight the unique role of the police in being legitimately able to use force whilst at the same time being expected to preserve life. People who are from Black, or Minority Ethnic backgrounds, or have mental health issues, or are dependent on substances are disproportionately more likely to die in these cases, and this emphasises the sensitive nature of many of these deaths to society.Deaths after Police Contactexamines police legitimacy and the legitimacy of police regulators in these cases. The book argues that accountability is produced by a relatively arbitrary system of regulation that investigates such deaths as individual cases, rather than attempting to learn lessons from annual trends and patterns that might prevent future deaths. It will be of great interest to scholars and upper-level students of policing and criminal justice. 252 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this volume, the work of British psychoanalyst D.W. Winnicott is set in conversation with some of today's most talented psychodynamically-sensitive political thinkers. The editors and contributors demonstrate that Winnicott's th…ought contains underappreciated political insights, discoverable in his reflections on the nature of the maturational process, and useful in working through difficult impasses confronting contemporary political theorists. Specifically, Winnicott's psychoanalytic theory and practice offer a framework by which the political subject, destabilized and disrupted in much postmodern and contemporary thinking, may be recentered. Each chapter in this volume, in its own way, grapples with this central theme: the potential for authentic subjectivity and inter-subjectivity to arise within a nexus of autonomy and dependence, aggression and civility, destructiveness and care. This volume is unique in its contribution to the growing field of object-relations-oriented political and social theory. It will be of interest to political scientists, psychologists, and scholars of related subjects in the humanities and social sciences. 396 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan US Jul 2018, 2018
Serie: Libro 26 di 37 - The Sciences Po Series in International Relations and Political Economy
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book addresses the possibilities of analyzing the modern international through the thought of Michel Foucault. The broad range of authors brought together in this volume question four of the most self-evident characteristics o…f our contemporary world-'international', 'neoliberal', 'biopolitical' and 'global'- and thus fill significant gaps in both international and Foucault studies. The chapters discuss what a Foucauldian perspective does or does not offer for understanding international phenomena while also questioning many appropriations of Foucault's work. This transdisciplinary volume will serve as a reference for both scholars and students of international relations, international political sociology, international political economy, political theory/philosophy and critical theory more generally. 392 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan UK Jul 2018, 2018
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -WINNER of TheGertrude J. Robinson Book Prize, awarded by the Canadian Communication Association, and the Canadian Association of Work and Labour Studies, Book of the Year Award.This book examines the striking rise of call centres o…ver the past quarter century through the lens of the resistance and collective organizing generated by workers along the digital assembly lines. Drawing on field research in Atlantic Canada, Ireland, Italy, and New Zealand, Enda Brophy investigates the contested making of the transnational call centre workforce and its integration into the circuits of global capitalism. Moving beyond depictions of call centre labour as either entirely liberated or utterly subordinated, Language Put to Work inquires into the forms of work refusal and insubordination provoked by the spread of these communicative workplaces, including informal strategies of quitting, slacking and sabotage, conventional trade union activity, tactical innovations at the margins of the labour movement, and forms of self-organization forged by workers outside of the established trade union movement. Weaving rich empirical evidence together with political-economic analysis and theories of resistance, this book argues that the submission of language to the production of value in the call centre is a process of proletarianization rather than professionalization, and that the new working class has widely opposed this transformation. 320 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is Volume 2 of Dangerous Language . This book examines the rise of the international language Esperanto, launched in 1887 as a proposed a solution to national conflicts and a path to a more tolerant world. The chapters in this… volume examine the position of Esperanto in Eastern Europe during the Cold War; in particular it explores Stalin's final years and the gradual re-emergence of the Esperanto movement. At first, its revival was limited to the satellite countries, especially Bulgaria and Poland, but, with Stalinism's gradual retreat, Esperanto organizations reappeared in most East European countries and eventually in the Soviet Union itself. The progress was uneven, and its details reveal the stresses and strains that became apparent as the solidarity of the Soviet bloc declined. This book will appeal to a wide readership, including linguists, historians, political scientists and others interested in the history of the twentieth century from the unusual perspective of language. This volume is complemented by the sister volume Dangerous Language - Esperanto under Hitler and Stalin which offers a concentration on the creation and early emergence of Esperanto as an international language. 220 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan UK Jul 2018, 2018
Serie: Libro 52 di 77 - Palgrave Macmillan Studies in Family and Intimate Life
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is open access under a CC BY 4.0 license.This book explores how feelings about gender have changed over three interrelated generations of women and men of different social classes during the twentieth century. The author…explores the ways in which generational experiences are connected, what is continued, what triggers gradual or abrupt changes between generations - and between women and men within these generations. The book explores how new feelings of gender gradually change gender norms from within, and how they contribute to the incremental creation of new social practices. Nielsen suggests a new way of conducting psychosocial research that focuses on generational psychological patterns of gender identities and gendered subjectivities in times of change from a psychoanalytic perspective. Combining generational and longitudinal research, the book works with temporality as a theoretical as well as a methodological dimension. Theoretically it combines Raymond Williams' idea of 'a structure of feeling' with the work of Eric Fromm, Hans Loewald, Nancy Chodorow and Jessica Benjamin. 352 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book, the author provides a comprehensive overview of the intense and sustained work on the relationship between collective memory and history, retracing the royal roads pioneering scholars have traveled in their research a…nd writing on this topic: notably, the politics of commemoration (purposes and practices of public remembrance); the changing uses of memory worked by new technologies of communication (from the threshold of literacy to the digital age); the immobilizing effects of trauma upon memory (with particular attention to the remembered legacy of the Holocaust). He follows with an analysis of the implications of this scholarship for our thinking about history itself, with attention to such issues as the mnemonics of historical time, and the encounter between representation and experience in historical understanding. His book provides insight into the way interest in the concept of memory - as opposed to long-standing alternatives, such as myth, tradition, and heritage - has opened new vistas for scholarship not only in cultural history but also in shared ventures in memory studies in related fields in the humanities and social sciences. 248 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan UK Jul 2018, 2018
Serie: Libro 11 di 18 - Palgrave Critical University Studies
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book considers the detrimental changes that have occurred to the institution of the university, as a result of the withdrawal of state funding and the imposition of neoliberal market reforms on higher education. It argues that… universities have lost their way, and are currently drowning in an impenetrable mush of economic babble, spurious spin-offs of zombie economics, management-speak and militaristic-corporate jargon. John Smyth provides a trenchant and excoriating analysis of how universities have enveloped themselves in synthetic and meaningless marketing hype, and explains what this has done to academic work and the culture of universities - specifically, how it has degraded higher education and exacerbated social inequalities among both staff and students. Finally, the book explores how we might commence a reclamation. It should be essential reading for students and researchers in the fields of education and sociology, and anyone interested in the current state of university management. 248 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Driven to the Brinkis a collection of short stories about corporate disasters and how inadequate governance and flawed culture caused a massive destruction of shareholder value. Look at any major corporate meltdown and two factors…emerge: a failure of corporate governance and a culture where short-termism and greed are rewarded and risk is encouraged to flourish unchecked. Two years before the latest crash, Alicia Micklethwait co-wrote the best-sellingGreed and CorporateFailurewhich examined some of the high profile corporate disasters of the early years of the 21st century. Sadly those lessons were forgotten. Companies have continued to beDriven to the Brink of disaster. Now, with co-author Patty Dimond, they examine what we must learn this time around. Drawing on in-depth case studies of the Libor scandal, Olympus, Co-op, Kids Company and others, Dimond and Micklethwait ask what have we learned and more importantly, what can we do to prevent these disasters from happening again They also examine the large, emerging and less widely understood world of Corporate China with detailed discussion of the Lixel and Glaxo frauds.On a positive note, staying with China, they look at the story of Alibaba and ask is an ethical culture enough to protect shareholder rights 264 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A collection of challenging and unusual cases from the author's extensive experience as a Medical Toxicologist, these cases demonstrate medical problem solving and differential diagnosis in action from the perspective of an experie…nced clinician. Written in an engaging style andgiving afascinatingaccount ofsomecomplexcases from realpractice, this book will provide a good supplementary learning text for graduate students or those at an early stage in their professional career. 164 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book reconstructs the idea and practice of education. Rather than conceiving of education as a process we undergo in which our minds are shaped by a social vision, Oren Ergas turns this notion of education on its head, arguing… instead that we ourselves construct education. The multitude of problems with formal education and schooling, such as violence, inequality, and low achievements, are then seen as reflections of problems of the mind, meaning that close study of the mind is necessary if these problems are to be successfully tackled. Through philosophy, neuroscience and psychology, this book proposes a new perspective on 'educational' theory, practice and research. It will be of great interest to students and teachers, scholars of education, and educational policy-makers. 368 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan Jul 2018, 2018
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 37,44
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This collection, written by leading Lacanian psychoanalytic theorists and practitioners, explores the impact of shifts in contemporary culture, politics and society on the notion of 'perversion', which has undergone numerous profou…nd changes in recent years. The book explores a wide range of issues, from changes in the psychoanalytic clinic, to transformations in the relationship between 'transgression' and the law; from the epistemic and diagnostic status of 'perversion' as a term, to the perverse turn in contemporary politics; from representations of perversion in cultural productions, to the interpretation of perverse cultural practices. Topical and controversial, academics and students of psychoanalysis, critical and cultural theory, and media studies will find this collection invaluable. In providing cutting edge theoretical debate, the book will also be attractive to practising and training psychoanalysts and psychoanalytic psychotherapists. 304 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This engrossing, ground-breaking book challenges the long-held conviction that prior to the second divorce referendum of 1995 Irish people could not obtain a divorce that gave them the right to remarry. Joyce knew otherwise, as Pet…er Kuch reveals-obtaining a decree absolute in Edwardian Ireland, rather than separation from bed and board, was possible. Bloom's 'Divorce, not now' and Molly's 'suppose I divorced him'-whether whim, wish, fantasy, or conviction-reflects an Irish practice of petitioning the English court, a ruse that, even though it was known to lawyers, judges, and politicians at the time, has long been forgotten. By drawing attention to divorce as one response to adultery, Joyce created a domestic and legal space in which to interrogate the sometimes rival and sometimes collusive Imperial and Ecclesiastical hegemonies that sought to control the Irish mind. This compelling, original book provides a refreshingly new frame for enjoying Ulysses even as it prompts the general reader to think about relationships and about the politics of concealment that operate in forging national identity 320 pp. Englisch.
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Lingua: Inglese
Editore: Palgrave Macmillan UK Jul 2018, 2018
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This edition is the first to reproduce John Addington Symonds's Memoirs in its entirety. It offers a panoramic view of middle-class Victorian life, shedding light upon sexual cultures and life histories too often hidden from histor…y. Symonds (1840-93) began writing his Memoirs in 1889. It was, he confessed, 'a foolish thing to do.' Symonds was a respected man of letters, an historian, translator, essayist and poet; he was also married with children. But rather than unfold a simple tale of public and private achievement, the Memoirs record his struggle to reconcile his homosexuality with these professional and familial identities. His autobiography offers a confessional account of relationships beyond the accepted bounds of nineteenth-century social mores, presenting an alternative case study that contests the legal and medical authorities that would label his desires a crime or disease. Yet being so eloquent on matters of heterodox sexuality, the Memoirs were suppressed. The manuscript survives because Symonds recognised its import, however 'foolish': he instructed his literary executor to preserve the text, a duty ultimately discharged by placing the manuscript under embargo in the care of the London Library. 608 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 40,65
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this book, educator-actor-playwright-director Elizabeth Hess offers systematic and original explorations in performance technique. This hybrid approach is a fusion of physical theater modalities culled from Western practices (Ps…ycho-physical actions, Viewpoints) Eastern practices (Butoh, Kundalini yoga) and related performance disciplines (Mask, Puppetry). Behavioral, physiological and psychological 'states of being' are engaged to unlock impulses, access experience and enlarge the imagination. Through individual, partnered and collective explorations, actors uncover a character's essence and level of consciousness, their energy center and body language, and their archetype and relationship to universal themes. Magic (to pretend, as if), Metaphor (to compare, as like) and Myth (to pattern after, as in) provide the foundation for generating transformative, empathetic and expansive artistic expression. Explorations can be adapted to character work, scene study and production, including original/devised work and established text, to illuminate singular and surprising work through collaborative creativity that is inventive, inclusive and alive. 256 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is a practical and concise guide to major asset classes, investment strategies, and foreign markets. For investors familiar with one 'box' of investments, this book serves as a non-technical introduction to other 'boxes' worth d…iversifying into, such as bonds, real estate, private equity, cryptocurrencies, and Chinese A-shares. Readers with no prior finance background will find this book an accessible entry point to investing. Written by a practitioner, this volume can serve as course material for introductory investing classes or as an on-the-job guidebook for professionals and practicing investors. 299 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatis…t framework.The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history. 160 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As countries confront new health care challenges in the 21st century, their health care systems reflect the problems and political settlements of an earlier age. Meeting these new challenges requires reform of existing health care…system arrangements while reconciling the goals of equitable access to quality care at an affordable price. This book compares health care reforms in industrialized nations and the Global South to uncover the similarities and differences in their problems and solutions. It examines the struggle over the Affordable Care Act and its alternatives in the United States, major health care reforms in Germany in the new century, and South Africa's efforts to combat AIDS and construct a comprehensive health care system for all. These particular reforms reflect the underlying configuration of politics in each country. 296 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book introduces the field of hermeneutics through a critique of military operations in Afghanistan. Following a brief survey of modern political history of the country, the authors examine the link between cultural factors and… the inefficiency of nation-building operations. Additionally, the project discusses contending academic approaches to culture, and identifies shortcomings in their theoretical propositions for military operations in failed states. Ultimately, this volume contextualizes the evolution of hermeneutical thinking and the benefits it provides in assessing the transformation of culture through military intervention. 78 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 53,49
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that… your brand will prosper globally.What sets strong global brands apart First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm's market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses.The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what's their secret In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances How do you ensure that it is dynamic and flexible enough to change at market speed World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp's book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding. 348 pp. Englisch.
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Lingua: Inglese
Editore: Springer, Palgrave Macmillan Jul 2018, 2018
Serie: Libro 78 di 472 - SpringerBriefs in Applied Sciences and Technology
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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EUR 21,39
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The conventional approach to risk communication, based on a centralized and controlled model, has led to blatant failures in the management of recent safety related events. In parallel, several cases have proved that actors not thought… of as risk governance or safety management contributors may play a positive role regarding safety. Building on these two observations and bridging the gap between risk communication and safety practices leads to a new, more societal perspective on risk communication, that allows for smart risk governance and safety management.This book is Open Access under a CC-BY licence.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 184 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 58,84
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book presents a thought-provoking challenge to mainstream theories of second language learning. Focusing on Chinese Hanzi, a self-sufficient meaning-making system that operates via visual shape and the logic built into its for…mation, it analyses 'post-lingual' pedagogy. The author examines this 'language beyond language' or linguistic theories, demonstrating that Hanzi is not made up simply of arbitrary signs but is the result of a complete conceptualisation process. In doing so, she creates a conceptual framework that builds on Hanzi's humanistic spirit of language learning. This intriguing book will interest students and scholars of language education, and offers practical advice for those involved in teaching and learning Chinese as a foreign language. 131 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 58,84
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines how conflict has affected the rights of youth in Northeast India. Examining youth engagement in protracted conflict and its impact on youth rights, the author considers the complex issues besieging the region, in…cluding armed insurgency, conflicts between ethnic groups, human rights violations, poor governance and a lack of economic development, all factors contributing to the lack of growth in the region, and a consequent sense of alienation from the Indian mainstream. Moving beyond considering Northeast India as a theatre of insurgency, this pivot offers an alternative understanding of youth unrest in India and issues of non-representation in terms of rights and ethnic, national and cultural identities. 89 pp. Englisch.
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Lingua: Inglese
Editore: PALGRAVE MACMILLAN LTD Jul 2018, 2018
Serie: Libro 2 di 9 - Reform and Transition in the Mediterranean
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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EUR 58,84
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book, through an analysis of 49,355 high value public procurement contracts awarded between 2004 and 2011, provides systematic evidence on favoritism in public procurement in Turkey. Public procurement is one of the main areas… where the government and the private sector interact extensively and is thus open to favoritism and corruption. In Turkey, the new Public Procurement Law, which was drafted with the pull of the EU-IMF-WB nexus, has been amended more than 150 times by the AKP government. In addition to examining favoritism, this book also demonstrates how the legal amendments have increased the use of less competitive procurement methods and discretion in awarding contracts. The results reveal that the AKP majority government has used public procurement as an influential tool both to increase its electoral success, build its own elites and finance politics. The use of public procurement for rent creation and distribution is found to be particularly extensive in the construction and the services sector through the TOKI projects and the Municipal procurements. 127 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 58,84
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the significance of the now-lost pavilion built in the Buckingham Palace Gardens in the time of Queen Victoria for understanding experiments in British art and architecture at the outset of the Victorian era. It…introduces the curious history of the garden pavilion, its experimental contents, the controversies of its critical reception, and how it has been digitally remediated. The chapters discuss how the pavilion, decorated with frescos and encaustics by some of the most prominent painters of the mid-nineteenth century, became the center of a national conversation about an identity for British art, the capacity of its artists, and the quality of Royal and public taste.Beyond an examination of the pavilion's history, this book also introducesa digital model which restores the pavilion to virtual life, underscoring the importance of the pavilion for Victorian aesthetics and culture. 127 pp. Englisch.
