Palgrave macmillan ltd mai 2016 (7 risultati)

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In China's 4,000-year-long history and modern development, natural disaster management has been about not only human combat against devastating natural forces, but also institutional building, political struggle, and economic interest redistribution among different institutional players. A significant payoff for social scientists studying disasters is that they can reveal much of the hidden nature of political and economic processes and structures, particularly those in non-democracies, which are normally covered up with great care. This book reviews the problems and progress in the politics of China's disaster management. It analyses the factors in China's governance and political process that restrains its capacity to manage disasters. The book helps the audience better understand the dynamic relationship among various interest groups and civic forces in modern China's disaster politics, with special emphasis on the process of pluralization, decentralization and fragmentation. 137 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance. 151 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Thisbook addresses the gap between the widespread use of stock market multiples invaluation practice and the frontiers of research on multiples. The book's approachis twofold: the authors first analyse the performance of multiples metrics inpredicting the market price of a set of liquid and highly traded US stocks. Theauthors then employ these results to test profitable stock purchasingstrategies employed in order to 'beat the market'. The results presented widenour understanding of the 'market performances' of the valuation tools practitionersutilise in their everyday work. The evidence is of interest to researchersand equity analysts, who wish to analyse the circumstances in whichvaluation errors using multiples are more frequent and when market multiplesbecome ineffective in estimating market prices. 180 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyses the success and adaptation of Michael Morpurgo's novelWar Horseto stage, radio, live events, and feature film, in different cultures, on tours, and in translation.In under a decade,War Horsehas gone from obscure children's novel to arguably one of the world's most recognisable theatrical brands, thanks to innovative puppet designs from South Africa's Handspring Puppet Company in an acclaimed stage production from the National Theatre of Great Britain.With emphasis on embodied spectatorship, collaborative meaning-making, and imaginative 'play,' this book generates fresh insights into the enduring popularity of the franchise's eponymous protagonist, Joey, offering the most in-depth study ofWar Horseto date. 113 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the ways through which Korean American men demonstrate and navigate their manhood within a US context that has historically sorted them into several limiting, often emasculating, stereotypes. In the US, Korean men tend to be viewed as passive, non-athletic, and asexual (or hypersexual). They are often burdened with very specific expectations that run counter to traditional tropes of US masculinity. According to the normative script of masculinity, a 'man' is rugged, individualistic, and powerful-the antithesis of the US social construction of Asian American men. In an interdisciplinary fashion, this book probes the lives of Korean American men through the lenses of religion and sports. Though these and other outlets can serve to empower Korean American men to resist historical scripts that limit their performance of masculinity, they can also become harmful. Mark Chung Hearn utilizes ethnography, participant observation, and interviews conducted with second-generation Korean American men to explore what it means to be an Asian American man today. 139 pp. Englisch. …

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book employs an an intersectional feminist approach to highlight how research and teaching agendas are being skewed by commercialized, corporatized and commodified valuesand assumptions implicit in the neoliberalization of the academy. The authors combine 50 years of academic experience and focuson species, gender and class as they document the hazardous consequences of seeing people as instruments and knowledge as a form of capital. Personal-political examples are provided to illustrate some of the challenges but also opportunities facing activist scholars trying to resist neoliberalism. Heartfelt, frank, and unashamedly emotional, the book is a rallying cry for academics to defend their role as public intellectuals, to work together with communities, including those most negatively affected by neoliberalism and the corportatization of knowledge. 142 pp. Englisch.…

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Why did European policy-makers introduce the Banking Union Which are its main features How does it affect banks and their customers This book tries to answer these questions, by providing a clear description of the building blocks of the banking union, and by discussing the issues that still remain unanswered. 136 pp. Englisch.…