pearson new riders (21 risultati)

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - SMART RETAIL IS THE HOW-TO RETAIL BIBLE.Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.Based on one simple question, which Richard Hammond posed to the world s leading retailers: What makes you so good , Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.Discover the secrets of great retailingBoost sales with practical advice from the best retailers in the worldLearn how to delight customers and keep them coming back for moreCovering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies. The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold Ian Shepherd, Chief Commercial Officer, Odeon & UCI'I highly recommend Smart Retail as part of any retailer's essential toolkit.' Rowan Gormley, CEO Majestic Wine PLC 'A really practical and helpful guide, essential reading for anyone involved in retailing.' Charles Dunstone, Founder and Chairman - The Carphone Warehouse The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold. Ian Shepherd, Chief Commercial Officer, Odeon & UCI 'Clear thinking with practical retail insight to get to innovative yet pragmatic ideas.' Alex Windle Marketing Director BP 'A toolkit of retailing skills to take you beyond survival, to super-performance.' Angus Thirlwell, Founder - Hotel Chocolat 'Congratulations on pulling together such a comprehensive list of essential learnings.' Cliff Burrows, Group President USA & Americas Starbucks 'This book is full of practical good things to make running stores that bit easier to get right.' Julian Richer, Chairman and Founder - Richer Sounds 'A wonderful insight into the world of retailing. A fun and inspiring read.' Vittorio Radice, Saviour of Selfridges.

Hardcover. Condizione: Very good. Dan Winters (Photographs--unless otherwise noted). (illustratore). Second printing [stated]. The format is approximately 7.,5 inches by 9.5 inches by 2.375 inches. [12], Decorative covers. 663, [21] pages. No dust jacket present. Illustrated endpapers. Illustrations (some in color--section at the end has information on the plates]. This is a large, heavy book and if sent outside of the United States would require additional shipping charges. Dan Winters (born October 21, 1962) is an American portrait photographer, illustrator, filmmaker and writer. He was born in California on October 21, 1962. He first studied photography and the darkroom process starting in 1971 as a member of his 4-H club. In 1979, while a high school senior, he worked full-time in the motion picture special effects industry in the area of miniature design. He went on to study photography at Moorpark College. In 1986, he began his career in photography as a photojournalist. He moved to New York City, where magazine assignments came rapidly. Known for the broad range of subject matter he is able to interpret, he is widely recognized for his iconic celebrity portraiture, his scientific photography, and his photojournalistic stories. He has created portraits of celebrities such as Bono, Neil Young, Barack Obama, the Dalai Lama, Stephen Hawking, Leonardo DiCaprio, Helen Mirren, Johnny Depp, Kate Winslet, Angelina Jolie, Sandra Bullock, Brad Pitt, Steven Spielberg. He has won over one hundred national and international awards from American Photography, Communication Arts, The Society of Publication Designers and Life, among others. In 1998, he was awarded the prestigious Alfred Eisenstadt Award for Magazine Photography. After beginning his career as a photojournalist for a daily newspaper in southern California, Dan Winters moved to New York to begin a celebrated career that has since led to more than one hundred awards, including the Alfred Eisenstadt Award for Magazine Photography. An immensely respected portrait photographer, Dan is well known for an impeccable use of light, color, and depth in his evocative images. In Road to Seeing, Dan shares his journey to becoming a photographer, as well as key moments in his career that have influenced and informed the decisions he has made and the path he has taken. Though this book appeals to the broader photography audience, it speaks primarily to the student of photography, whether enrolled in school or not, and addresses such topics as creating a visual language; the history of photography; the portfolio; street photography; personal projects; his portraiture work; and the need for key characteristics such as perseverance, awareness, curiosity, and reverence. By relaying both personal experiences and a kind of philosophy on photography, Road to Seeing tells the reader how one photographer carved a path for himself, and in so doing, helps equip the reader to forge his own.

Taschenbuch. Condizione: Neu. Neuware - Since Lightroom 1.0 first launched, Scott's Kelby's The Adobe Photoshop Lightroom Book for Digital Photographers has been the world's #1 bestselling Lightroom book (it has been translated into a dozen different languages), and in this latest version for Lightroom 6, Scott uses his same award-winning, step-by-step, plain-English style and layout to make learning Lightroom easy and fun.Scott doesn't just show students which sliders do what (every Lightroom book will do that). Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows them how to create their own photography workflow using Lightroom:? Throughout the book, Scott shares his own personal settings and studio-tested techniques. Each year he trains thousands of Lightroom users at his live seminars and through that he's learned what really works, what doesn't, and he tells you flat out which techniques work best, which to avoid, and why.? The entire book is laid out in a real workflow order with everything step by step, so students can begin using Lightroom like a pro from the start.? What really sets this book apart is the last chapter. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: 'Exactly what order am I supposed to do things in, and where does Photoshop fit in ? Students will see Scott's entire start-to-finish Lightroom 6 workflow and learn how to incorporate it into their own workflow.? Plus, this book includes a downloadable collection of some of the hottest Lightroom Develop module presets to give students a bunch of amazing effects with just one click!Scott knows firsthand the challenges today's digital photographers are facing, and what they want to learn next to make their workflow faster, easier, and more fun. He has incorporated all of that into this major update for Lightroom 6.It's the first and only book to bring the whole process together in such a clear, concise, and visual way. Plus, the book includes a special chapter on integrating Adobe Photoshop seamlessly right into your workflow, and students will learn some of Scott's latest Photoshop portrait retouching techniques and special effects, which take this book to a whole new level. There is no faster, more straight to the point, or more fun way to learn Lightroom than with this groundbreaking book.

Condizione: Sehr gut. Zustand: Sehr gut | Seiten: 252 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Taschenbuch. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. -This book breaks new ground by doing something for digital photographers that's never been done before-it cuts through the bull and shows you exactly 'how to do it.' It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure things out on your own. Instead, it does something that virtually no other Elements book has ever done-it tells you flat-out which settings to use, when to use them, and why. If you're looking for one of those 'tell-me-everything-about-the-Unsharp-Mask-filter' books, this isn't it. You can grab any other Elements book on the shelf, because they all do that. Instead, this book gives you the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and printing your photos like a pro. You'll be absolutely amazed at how easy and effective these techniques are-once you know the secrets. 436 pp. Englisch.

Soft cover. Condizione: Very Good. 1st Edition. xiii, 225 p., fully illustrated. Published in 2002 at $45.00. Oversize [br 6].

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! . With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding. Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.Pearson, St.-Martin-Straße 82, 81541 München 208 pp. Englisch.

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Condizione: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

Taschenbuch. Condizione: Neu. Neuware - Design meaningful experiences through Learning Experience DesignWe've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD). Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them. Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping. Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning. You'll learn how to Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts.

DVD. Condizione: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Elements for Photographers Englisch.

Soft cover. Condizione: Near Fine. Near Fine softcover. Clean, bright and tight. No writing or marks. We wrap and box our books for shipping.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Design meaningful experiences through Learning Experience DesignWe've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD). Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them. Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping. Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning. You'll learn how to Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts. 304 pp. Englisch.

Trade Paperback. Condizione: Very Good. First Edition First Printing Stated. 1301 Pages Indexed. August 2002 Edition. Includes unopened CD. Contents in Seven Parts: Web Page Construction with Dreamweaver, Designing, Interactdivity DHTML and Multimedia, Site Management, Dreamweaver and Dynamic Data, Under the Hood, and Appendixes which cover Dreamweaver and Fireworks Together, Online Resources for Web Developers, Introudction MySQL, and What's on the CD. The CD conains all the files you'll need to complete the exercises presnted throughout the book. It is a Full Demo version of Dreamweaver MX. This book is just another rehash of documentation. This is a completely revised and comprehensive book that broadens your understanding through hands-on projects, tips, and techniques. Large heavy book that will likely incur additonal shipping charges to some locations.

Einband angeschmuddelt, sonst gut erh., 358 S., paperback, kart. Lieferung mit beiliegender Rechnung, MwSt. ist ausgewiesen. Gerne beraten wir zu weiteren Titeln aus Ihrem Themengebiet und bearbeiten Ihre Gesuche. Mit Bitte um Beachtung: aufgrund schlechter Erfahrungen liefern wir nicht an DHL Paketstationen. Bitte auf eine korrekte, aktuelle und vollständige Zustellanschrift achten. PayPal: bitte auf für uns gebührenfreie Zahlung achten. Gramm 600.

Soft cover. Condizione: Very Good+. 2nd ptg thus. 12471 shelf. Larger trade paperback, photo black covers, black/orange spine. Light handling, 2 small dog-ears. No names, clean text. Packed w/ color photos. Index 314 p. Book.

Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand a brand that customers feel is essential to their lives. In an entertaining two-hour read you ll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer s experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossaryFrom the back cover:Not since McLuhan s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly get it. This deceptively simple book offers everyone in the company access to the most powerful business tool since the spreadsheet.