Lingua: Inglese
Editore: New Riders, Pearson Education, 2002
ISBN 10: 0735712581 ISBN 13: 9780735712584
Da: Katsumi-san Co., Cambridge, MA, U.S.A.
Prima edizione
Soft cover. Condizione: Very Good. 1st Edition. xiii, 225 p., fully illustrated. Published in 2002 at $45.00. Oversize [br 6].
Lingua: Inglese
Editore: New Riders, Pearson, Indianapolis, 2002
ISBN 10: 0735712271 ISBN 13: 9780735712270
Da: Der Ziegelbrenner - Medienversand, Bremen, Germania
EUR 6,00
Quantità: 1 disponibili
Aggiungi al carrelloEinband angeschmuddelt, sonst gut erh., 358 S., paperback, kart. Lieferung mit beiliegender Rechnung, MwSt. ist ausgewiesen. Gerne beraten wir zu weiteren Titeln aus Ihrem Themengebiet und bearbeiten Ihre Gesuche. Mit Bitte um Beachtung: aufgrund schlechter Erfahrungen liefern wir nicht an DHL Paketstationen. Bitte auf eine korrekte, aktuelle und vollständige Zustellanschrift achten. PayPal: bitte auf für uns gebührenfreie Zahlung achten. Gramm 600.
Lingua: Inglese
Editore: New Riders Publishing - Pearson Education, Indianapolis, 2003
ISBN 10: 073571181X ISBN 13: 9780735711815
Da: Don's Book Store, Albuquerque, NM, U.S.A.
Prima edizione
Trade Paperback. Condizione: Very Good. First Edition First Printing Stated. 1301 Pages Indexed. August 2002 Edition. Includes unopened CD. Contents in Seven Parts: Web Page Construction with Dreamweaver, Designing, Interactdivity DHTML and Multimedia, Site Management, Dreamweaver and Dynamic Data, Under the Hood, and Appendixes which cover Dreamweaver and Fireworks Together, Online Resources for Web Developers, Introudction MySQL, and What's on the CD. The CD conains all the files you'll need to complete the exercises presnted throughout the book. It is a Full Demo version of Dreamweaver MX. This book is just another rehash of documentation. This is a completely revised and comprehensive book that broadens your understanding through hands-on projects, tips, and techniques. Large heavy book that will likely incur additonal shipping charges to some locations.
Lingua: Inglese
Editore: New Riders Publications Div Of Pearson, Indianapolis, IN, 2002
ISBN 10: 0735712697 ISBN 13: 9780735712690
Da: Robert Fulgham, Bookseller, Idaho Falls, ID, U.S.A.
Soft cover. Condizione: Near Fine. Near Fine softcover. Clean, bright and tight. No writing or marks. We wrap and box our books for shipping.
Da: unifachbuch e.K., Köln, NRW, Germania
EUR 4,00
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. -This book breaks new ground by doing something for digital photographers that's never been done before-it cuts through the bull and shows you exactly 'how to do it.' It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure things out on your own. Instead, it does something that virtually no other Elements book has ever done-it tells you flat-out which settings to use, when to use them, and why. If you're looking for one of those 'tell-me-everything-about-the-Unsharp-Mask-filter' books, this isn't it. You can grab any other Elements book on the shelf, because they all do that. Instead, this book gives you the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and printing your photos like a pro. You'll be absolutely amazed at how easy and effective these techniques are-once you know the secrets. 436 pp. Englisch.
EUR 3,45
Quantità: 2 disponibili
Aggiungi al carrelloDVD. Condizione: Neu. Neu Neuware. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Elements for Photographers Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Mai 2023, 2023
ISBN 10: 013735763X ISBN 13: 9780137357635
Da: Wegmann1855, Zwiesel, Germania
EUR 50,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Are you ready for an amazing new edition of the Photoshop book that breaks all the rules Scott Kelby, Editor and Publisher of Photoshop User magazineand the #1 best-selling photography techniques authoronce again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that has never been done beforeit cuts through the bull and shows you exactly how to do it. It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world. The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn: The most useful retouching techniques for photographers, such as how to make impossible selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro. The sharpening techniques the pros really use. The pros' tricks for fixing the most common photo problems fast! How to seamlessly remove distracting things from your images. How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAWit works great on JPEGs and TIFFs, too. The latest Photoshop special effects for photographers (there's a whole chapter just on these!). A host of shortcuts, workarounds, and slick insider tricks to help you get twice the work done in half the time. You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the tricks of the tradethe same ones that today's leading pros use to correct, edit, retouch, and sharpen their workthen you're holding the book that will do just that.
Da: Buchpark, Trebbin, Germania
EUR 7,69
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Seiten: 252 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
EUR 9,18
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Lingua: Inglese
Editore: New Riders, Pearson Mai 2023, 2023
ISBN 10: 013735763X ISBN 13: 9780137357635
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 51,10
Quantità: 5 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware - Are you ready for an amazing new edition of the Photoshop book that breaks all the rules Scott Kelby, Editor and Publisher of Photoshop User magazine and the #1 best-selling photography techniques author once again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that has never been done before it cuts through the bull and shows you exactly how to do it. It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world. The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn: The most useful retouching techniques for photographers, such as how to make impossible selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro. The sharpening techniques the pros really use. The pros' tricks for fixing the most common photo problems fast! How to seamlessly remove distracting things from your images. How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAW it works great on JPEGs and TIFFs, too. The latest Photoshop special effects for photographers (there's a whole chapter just on these!). A host of shortcuts, workarounds, and slick insider tricks to help you get twice the work done in half the time. You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the tricks of the trade the same ones that today's leading pros use to correct, edit, retouch, and sharpen their work then you're holding the book that will do just that.
EUR 16,04
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
EUR 27,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
EUR 42,19
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Lingua: Inglese
Editore: New Riders, Pearson Business Feb 2012, 2012
ISBN 10: 0321808304 ISBN 13: 9780321808301
Da: Books-by-Floh, Paderborn, Germania
EUR 52,96
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. 216 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Mai 2023, 2023
ISBN 10: 013735763X ISBN 13: 9780137357635
Da: Books-by-Floh, Paderborn, Germania
EUR 71,44
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -Are you ready for an amazing new edition of the Photoshop book that breaks all the rules Scott Kelby, Editor and Publisher of Photoshop User magazineand the #1 best-selling photography techniques authoronce again takes this book to a whole new level as he uncovers more of the latest, most important, and most useful Adobe Photoshop techniques for photographers. This update to his award-winning, record-breaking book does something for digital photographers that has never been done beforeit cuts through the bull and shows you exactly how to do it. It's not a bunch of theory; it doesn't challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step by step the exact techniques used by today's cutting-edge photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why. That's why editions of this book are widely used as the official study guide in photography courses at colleges and universities around the world. The photographer's workflow in Photoshop has evolved greatly over time and, in the latest edition of this book, you'll learn how to leverage Photoshop's new AI-powered masking features and how to spend less time on boring production tasks, so you can spend more time being creative. Plus, you'll learn: The most useful retouching techniques for photographers, such as how to make impossible selections, like wind-blown hair (it's easy, once you know the secrets), and how to use layers like a pro. The sharpening techniques the pros really use. The pros' tricks for fixing the most common photo problems fast! How to seamlessly remove distracting things from your images. How to make the most of Camera Raw and when to work it into your workflow, even if you never shoot in RAWit works great on JPEGs and TIFFs, too. The latest Photoshop special effects for photographers (there's a whole chapter just on these!). A host of shortcuts, workarounds, and slick insider tricks to help you get twice the work done in half the time. You also get four online bonus chapters with even more content, along with the images used in the book, for download, so you can follow right along. If you're ready to learn all the tricks of the tradethe same ones that today's leading pros use to correct, edit, retouch, and sharpen their workthen you're holding the book that will do just that. 384 pp. Englisch.
Lingua: Inglese
Editore: New Riders [an imprint of Peachpit, a division of Pearson Education], Hoboken, NJ, 2014
ISBN 10: 0321886399 ISBN 13: 9780321886392
Da: Ground Zero Books, Ltd., Silver Spring, MD, U.S.A.
Hardcover. Condizione: Very good. Dan Winters (Photographs--unless otherwise noted). (illustratore). Second printing [stated]. The format is approximately 7.,5 inches by 9.5 inches by 2.375 inches. [12], Decorative covers. 663, [21] pages. No dust jacket present. Illustrated endpapers. Illustrations (some in color--section at the end has information on the plates]. This is a large, heavy book and if sent outside of the United States would require additional shipping charges. Dan Winters (born October 21, 1962) is an American portrait photographer, illustrator, filmmaker and writer. He was born in California on October 21, 1962. He first studied photography and the darkroom process starting in 1971 as a member of his 4-H club. In 1979, while a high school senior, he worked full-time in the motion picture special effects industry in the area of miniature design. He went on to study photography at Moorpark College. In 1986, he began his career in photography as a photojournalist. He moved to New York City, where magazine assignments came rapidly. Known for the broad range of subject matter he is able to interpret, he is widely recognized for his iconic celebrity portraiture, his scientific photography, and his photojournalistic stories. He has created portraits of celebrities such as Bono, Neil Young, Barack Obama, the Dalai Lama, Stephen Hawking, Leonardo DiCaprio, Helen Mirren, Johnny Depp, Kate Winslet, Angelina Jolie, Sandra Bullock, Brad Pitt, Steven Spielberg. He has won over one hundred national and international awards from American Photography, Communication Arts, The Society of Publication Designers and Life, among others. In 1998, he was awarded the prestigious Alfred Eisenstadt Award for Magazine Photography. After beginning his career as a photojournalist for a daily newspaper in southern California, Dan Winters moved to New York to begin a celebrated career that has since led to more than one hundred awards, including the Alfred Eisenstadt Award for Magazine Photography. An immensely respected portrait photographer, Dan is well known for an impeccable use of light, color, and depth in his evocative images. In Road to Seeing, Dan shares his journey to becoming a photographer, as well as key moments in his career that have influenced and informed the decisions he has made and the path he has taken. Though this book appeals to the broader photography audience, it speaks primarily to the student of photography, whether enrolled in school or not, and addresses such topics as creating a visual language; the history of photography; the portfolio; street photography; personal projects; his portraiture work; and the need for key characteristics such as perseverance, awareness, curiosity, and reverence. By relaying both personal experiences and a kind of philosophy on photography, Road to Seeing tells the reader how one photographer carved a path for himself, and in so doing, helps equip the reader to forge his own.
Lingua: Inglese
Editore: New Riders, Pearson Business Jun 2014, 2014
ISBN 10: 0321988191 ISBN 13: 9780321988195
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 26,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 192 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Business Okt 2024, 2024
ISBN 10: 0134398270 ISBN 13: 9780134398273
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 26,99
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door.Sure, they ll teach you how to do user research and testing and interaction design. They ll teach you about process. But where s the book on how to convince people you re right On what skills will make you the most valuable How to fend off the bad ideas and fight for the good ones How to move from junior to senior How to become a UX leader In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more: the pros and cons of generalists, specialists, and unicorns the art and imperative of forming a good argument why communication may be your biggest obstacle the qualities and actions of effective design leaders why being unreasonable might be the key to your successWhatever your role, Experience Required teaches you to become the UX leader you ve always wanted to be. Take charge of your next project starting right now. 224 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Nov 2012, 2012
ISBN 10: 0321844270 ISBN 13: 9780321844279
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 31,99
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 288 pp. Englisch.
Lingua: Inglese
Editore: Pearson Business, New Riders Jan 2023, 2023
ISBN 10: 013795073X ISBN 13: 9780137950737
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 37,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Design meaningful experiences through Learning Experience DesignWe've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client You canwith the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD). Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them. Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping. Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning. You'll learn how to Discover new possibilities and creative solutions for learning. Empathize with the learner and their challenges through design research. Craft unforgettable experiences that deliver lasting, meaningful positive impacts. 304 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Business Dez 2015, 2015
ISBN 10: 0134211286 ISBN 13: 9780134211282
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 41,49
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Design For How People Learn, Second Edition, students discover how to use the key principles behind learning, memory, and attention to create materials that enable their audience to both gain and retain the knowledge and skills they're sharing. Updated to cover new insights and research into how we learn and remember, this new edition includes new techniques for using social media for learning as well as two brand new chapters on designing for habit and best practices for evaluating learning, such as how and when to use tests. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn, Second Edition will teach students how to leverage the fundamental concepts of instructional design both to improve their own learning and to engage their audience. 304 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Jun 2014, 2014
ISBN 10: 0321988191 ISBN 13: 9780321988195
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 26,49
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware Pearson, St.-Martin-Straße 82, 81541 München 192 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson International Dez 2013, 2013
ISBN 10: 0321929675 ISBN 13: 9780321929679
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 63,99
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Now in its third edition, the classic book on game design has been completely revised to include the latest developments in the game industry. Readers will learn all the fundamentals of concept development, gameplay design, core mechanics, user interfaces, storytelling, and balancing. They ll be introduced to designing for mobile devices and touch screens, as well as for the Kinect and motion-capture gameplay. They ll learn how indie developers are pushing the envelope and how new business models such as free-to-play are influencing design. In an easy-to-follow approach, Adams offers a first-hand look into the process of designing a game, from initial concept to final tuning. This in-depth resource also comes with engaging end-of-chapter exercises, design worksheets, and case studies. 576 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson International Okt 2024, 2024
ISBN 10: 0134398270 ISBN 13: 9780134398273
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 26,99
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door.Sure, they'll teach you how to do user research and testing and interaction design. They'll teach you about process. But where's the book on how to convince people you're right On what skills will make you the most valuable How to fend off the bad ideas and fight for the good ones How to move from junior to senior How to become a UX leader In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more: the pros and cons of generalists, specialists, and "unicorns" the art and imperative of forming a good argument why communication may be your biggest obstacle the qualities and actions of effective design leaders why being unreasonable might be the key to your successWhatever your role, Experience Required teaches you to become the UX leader you've always wanted to be. Take charge of your next project starting right now.Pearson, St.-Martin-Straße 82, 81541 München 224 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson Business, 2006
ISBN 10: 0321426770 ISBN 13: 9780321426772
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 28,50
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 28,50
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 28,97
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door.Sure, they ll teach you how to do user research and testing and interaction design. They ll teach you about process. But where s the book on how to convince people you re right On what skills will make you the most valuable How to fend off the bad ideas and fight for the good ones How to move from junior to senior How to become a UX leader In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more: the pros and cons of generalists, specialists, and unicorns the art and imperative of forming a good argument why communication may be your biggest obstacle the qualities and actions of effective design leaders why being unreasonable might be the key to your successWhatever your role, Experience Required teaches you to become the UX leader you ve always wanted to be. Take charge of your next project starting right now.
Lingua: Inglese
Editore: New Riders, Pearson Nov 2012, 2012
ISBN 10: 0321844270 ISBN 13: 9780321844279
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 31,99
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware Pearson, St.-Martin-Straße 82, 81541 München 288 pp. Englisch.
Lingua: Inglese
Editore: New Riders, Pearson International Aug 2005, 2005
ISBN 10: 0321348109 ISBN 13: 9780321348104
Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania
EUR 34,99
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration is the key to brand-building how design determines a customer's experience how to test brand concepts quickly and cheaply the importance of managing brands from the inside 220-word brand glossaryFrom the back cover:Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of brandinga set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."Pearson, St.-Martin-Straße 82, 81541 München 208 pp. Englisch.
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 33,58
Quantità: 2 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering.