Physica jul 2012 (22 risultati)
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book offers the reader a state-of-the-art overview on theory and empirics of business cycle synchronisation, structural reform and economic integration. Focusing on the ongoing integration process in the euro area and the EU, it anal…yses the economic integration that has taken place since the 1980s and which is marked by the advent of the euro and the substantial enlargement that resulted from the accession of 12 new Member States in Eastern and Southern Europe. 200 pp. Englisch.
Lingua: Inglese
Editore: Physica-Verlag, Physica-Verlag HD, Physica Jul 2012, 2012
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Symbolic processing has limitations highlighted by the symbol grounding problem. Computational processing methods, like fuzzy logic, neural networks, and statistical methods have appeared to overcome these problems. However, they a…lso suffer from drawbacks in that, for example, multi-stage inference is difficult to implement. Deep fusion of symbolic and computational processing is expected to open a new paradigm for intelligent systems. Symbolic processing and computational processing should interact at all abstract or computational levels. For this undertaking, attempts to combine, hybridize, and fuse these processing methods should be thoroughly investigated and the direction of novel fusion approaches should be clarified. This book contains the current status of this attempt and also discusses future directions. 256 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book offers the reader a state-of-the-art overview on theory and empirics of business cycle synchronisation, structural reform and economic integration. Focusing on the ongoing integration process in the euro area and the EU, it analyses… the integration process that has taken place since the 1980s and which is marked by the advent of the euro and the substantial enlargement that resulted from the accession of 12 new Member States in East and Southern Europe.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 53,49
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Symbolic processing has limitations highlighted by the symbol grounding problem. Computational processing methods, like fuzzy logic, neural networks, and statistical methods have appeared to overcome these problems. However, they also…suffer from drawbacks in that, for example, multi-stage inference is difficult to implement. Deep fusion of symbolic and computational processing is expected to open a new paradigm for intelligent systems. Symbolic processing and computational processing should interact at all abstract or computational levels. For this undertaking, attempts to combine, hybridize, and fuse these processing methods should be thoroughly investigated and the direction of novel fusion approaches should be clarified. This book contains the current status of this attempt and also discusses future directions.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.
Lingua: Inglese
Editore: Physica-Verlag, Physica-Verlag HD, Physica Jul 2012, 2012
Serie: Contributions to Economics, Libro 100 di 214. Libro 100 di 214 - Contributions to Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book seeks to analyze how small and medium businesses react to the economic and financial crisis. Its focus is on the activities and strategies of SMEs in the areas of innovation, R&D investment, labor markets and finance. The book t…akes an international perspective and includes both comparative and national analyses and policies, with authors representing acdemia and international institutions such as the ECB, OECD, Kauffman Foundation, Federal Reserve, and US Small Business Administration. 254 pp. Englisch.
Lingua: Inglese
Editore: Physica-Verlag HD Jul 2012, 2012
Serie: Contributions to Economics, Libro 101 di 214. Libro 101 di 214 - Contributions to Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The world is changing rapidly. The global economic crisis has called into question the political decisions that have been made by all countries for decades and has led to a re-formulation of tools and aims. Adjustments to the new situatio…n are necessary and entail considerable economic and social costs. The Balkan and Black Sea area is an important reference point for the European and global economy. Accordingly, the study of the economic development in the area is of great interest, engaging politicians and scientists alike. Under this framework, the matter of the relation between the area's countries and the E.U., the role of the banking system and the importance of the primary sector of the economy as an important developmental factor for the countries' economies are of great importance. 184 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -As the residential buildings sector accounts for around 30 percent of the final energy demand in Germany, this sector is increasingly becoming the focus of public attention with regard to climate change. In this book, decisions on energy…consumption by private households are examined. The analyses are based on several empirical methods. The results show that the road to more sustainable energy consumption in residential buildings is not hampered by a lack of will on behalf of the consumers. However one should be realistic that there are many instances where improving thermal institution involves additional economic costs for individual households. 276 pp. Englisch.
Lingua: Inglese
Editore: Physica-Verlag HD Jul 2012, 2012
Serie: Contributions to Economics, Libro 99 di 214. Libro 99 di 214 - Contributions to Economics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book investigates whether the effects of economic integration differ according to the size of countries. The analysis incorporates a classification of the size of countries, reflecting the key economic characteristics of economies in… order to provide an appropriate benchmark for each size group in the empirical analysis of the effects of asymmetric economic integration. The formation or extension of Preferential Trade Areas (PTAs) leads to a reduction in trade costs. This poses a critical secondary question as to the extent to which trade costs differ according to the size of countries. The extent to which membership of PTAs has an asymmetric impact on trade flow according to the size of member countries is analyzed by employing econometric tools and general equilibrium analysis, estimating both the ex-post and ex-ante effects of economic integration on the size of countries, using a data set of 218 countries, 45 of which are European. 224 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This volume on evolutionary approaches to economic development and growth is a member of a family of special volumes that Springer has published on Evolu tionary Economics recently. The present volume has excellent predecessors. Th…ere is a special volume on 'Evolution in Markets and Institutions', edited by Ulrich Witt, and another on 'Evolutionary and Neoclassical Perspectives on Market Structure and Economic Growth', edited by Yannis Katsoulacos. And there are more in the pipeline. The volumes already published reflect the broad ranging interests of evolu tionary economists, and within the scope delineated they are devoted to major research areas of the discipline. The editorial intention behind the venture of special volumes has been to bundle together some of the research areas in order to sharpen the problem focus and to generate research synergies within major research fields. We may, somewhat obviously, define a research field by its research topics. For the present purpose however, we may wish to conceive the research conducted by evolutionary economists as belonging to either a research area that is inspired in its problem perspective by neoclassical economics or to one that is not. The very success of the critique of the neoclassical paradigm relied on a preoccupation with its research scope and questions. Evolutionary econom ics has scored marvelously in challenging major neoclassical stands, and neoclassical economics may never be quite the same in the future. 168 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -As the residential buildings sector accounts for around 30 percent of the final energy demand in Germany, this sector is increasingly becoming the focus of public attention with regard to climate change. In this book, decisions on energy cons…umption by private households are examined. The analyses are based on several empirical methods. The results show that the road to more sustainable energy consumption in residential buildings is not hampered by a lack of will on behalf of the consumers. However one should be realistic that there are many instances where improving thermal institution involves additional economic costs for individual households.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.
Lingua: Inglese
Editore: Physica Jul 2012, 2012
Serie: Contributions to Economics, Libro 99 di 214. Libro 99 di 214 - Contributions to Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 106,99
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book investigates whether the effects of economic integration differ according to the size of countries. The analysis incorporates a classification of the size of countries, reflecting the key economic characteristics of economies in ord…er to provide an appropriate benchmark for each size group in the empirical analysis of the effects of asymmetric economic integration. The formation or extension of Preferential Trade Areas (PTAs) leads to a reduction in trade costs. This poses a critical secondary question as to the extent to which trade costs differ according to the size of countries. The extent to which membership of PTAs has an asymmetric impact on trade flow according to the size of member countries is analyzed by employing econometric tools and general equilibrium analysis, estimating both the ex-post and ex-ante effects of economic integration on the size of countries, using a data set of 218 countries, 45 of which are European. Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 224 pp. Englisch.
Lingua: Inglese
Editore: Physica Jul 2012, 2012
Serie: Contributions to Economics, Libro 100 di 214. Libro 100 di 214 - Contributions to Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 106,99
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book seeks to analyze how small and medium businesses react to the economic and financial crisis. Its focus is on the activities and strategies of SMEs in the areas of innovation, R&D investment, labor markets and finance. The book takes… an international perspective and includes both comparative and national analyses and policies, with authors representing acdemia and international institutions such as the ECB, OECD, Kauffman Foundation, Federal Reserve, and US Small Business Administration.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.
Lingua: Inglese
Editore: Physica Jul 2012, 2012
Serie: Contributions to Economics, Libro 101 di 214. Libro 101 di 214 - Contributions to Economics
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 106,99
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The world is changing rapidly. The global economic crisis has called into question the political decisions that have been made by all countries for decades and has led to a re-formulation of tools and aims. Adjustments to the new situation ar…e necessary and entail considerable economic and social costs. The Balkan and Black Sea area is an important reference point for the European and global economy. Accordingly, the study of the economic development in the area is of great interest, engaging politicians and scientists alike. Under this framework, the matter of the relation between the areäs countries and the E.U., the role of the banking system and the importance of the primary sector of the economy as an important developmental factor for the countries¿ economies are of great importance.¿Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 184 pp. Englisch.
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 106,99
EUR 60,00 spedizioneSpedito da Germania a U.S.A.Quantità: 1 disponibili
Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume on evolutionary approaches to economic development and growth is a member of a family of special volumes that Springer has published on Evolu tionary Economics recently. The present volume has excellent predecessors. There…is a special volume on 'Evolution in Markets and Institutions', edited by Ulrich Witt, and another on 'Evolutionary and Neoclassical Perspectives on Market Structure and Economic Growth', edited by Yannis Katsoulacos. And there are more in the pipeline. The volumes already published reflect the broad ranging interests of evolu tionary economists, and within the scope delineated they are devoted to major research areas of the discipline. The editorial intention behind the venture of special volumes has been to bundle together some of the research areas in order to sharpen the problem focus and to generate research synergies within major research fields. We may, somewhat obviously, define a research field by its research topics. For the present purpose however, we may wish to conceive the research conducted by evolutionary economists as belonging to either a research area that is inspired in its problem perspective by neoclassical economics or to one that is not. The very success of the critique of the neoclassical paradigm relied on a preoccupation with its research scope and questions. Evolutionary econom ics has scored marvelously in challenging major neoclassical stands, and neoclassical economics may never be quite the same in the future.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 168 pp. Englisch.
Lingua: Inglese
Editore: Physica-Verlag HD Jul 2012, 2012
Serie: Contributions to Management Science, Libro 43 di 214. Libro 43 di 214 - Contributions to Management Science
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mitigating climate change is one of the most profound challenges facing humankind. In industrialized countries, the residential housing sector produces roughly one-fourth of the greenhouse gas emissions. One solution to reduce these emiss…ions is the availability of building codes that require high levels of energy efficiency. Given the current scientific knowledge, more research is needed to gain a proper systemic understanding of the underlying socio-economic and technical system. Such an understanding is crucial for developing high energy-efficiency standards because this system develops gradually over time and cannot be changed swiftly. This book creates a feedback-rich simulation model for analyzing the effects of different administrative policies on energy demand, the improvement of energy efficiency by means of building codes, and reductions in the greenhouse gas emissions. The dynamic model can contribute substantially to the discourse on energy policies and guide effective administrative interventions. The book will be a valuable resource for officials in the public energy administration, as well as researchers in the areas of innovation, diffusion processes, co-evolution, standardization, and simulation modelling. 296 pp. Englisch.
Lingua: Inglese
Editore: Physica Jul 2012, 2012
Serie: Contributions to Management Science, Libro 43 di 214. Libro 43 di 214 - Contributions to Management Science
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Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germaniabuchversandmimpf2000
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Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Mitigating climate change is one of the most profound challenges facing humankind. In industrialized countries, the residential housing sector produces roughly one-fourth of the greenhouse gas emissions. One solution to reduce these emissions… is the availability of building codes that require high levels of energy efficiency. Given the current scientific knowledge, more research is needed to gain a proper systemic understanding of the underlying socio-economic and technical system. Such an understanding is crucial for developing high energy-efficiency standards because this system develops gradually over time and cannot be changed swiftly.This book creates a feedback-rich simulation model for analyzing the effects of different administrative policies on energy demand, the improvement of energy efficiency by means of building codes, and reductions in the greenhouse gas emissions. The dynamic model can contribute substantially to the discourse on energy policies and guide effective administrative interventions. The book will be a valuable resource for officials in the public energy administration, as well as researchers in the areas of innovation, diffusion processes, co-evolution, standardization, and simulation modelling.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch.
Lingua: Tedesco
Editore: Springer, Berlin, Physica-Verlag HD, Physica Jul 2012, 2012
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mitarbeiter und ihre Leistungserbringung stehen heute im Mittelpunkt, um wettbewerbsfähig zu werden und zu bleiben. In diesem Buch werden die Rahmenbedingungen und ihre Bedeutung für die Leistungsbereitschaft eingehend beleuchtet.…Im Vordergrund stehen dabei die technologischen, aufgabenorientierten, finanzwirtschaftlichen, sozio-politischen und kulturellen Entwicklungen. Das größte Gewicht wird jedoch auf die Methoden und Instrumente zur Förderung der Leistungsbereitschaft gelegt. Gezielt werden die Möglichkeiten aus organisatorischer, arbeitsgestalterischer und motivationstheoretischer Sicht vorgestellt. Dazu gehören auch die Förderungsmaßnahmen und -bedingungen im Innovationsprozess der Leistungsevaluation und -potentialbeurteilung und der Ausbildung. 342 pp. Deutsch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Das vorliegende Werk ist nicht primär als eine wissenschaftliche Abhandlung zu verstehen. Der Autor stellt vielmehr vor dem Hintergrund wissenschaftlicher Erkenntnisse dar, wie Werbung im konkreten Management ausgehend von Problemd…efinitionen realisiert wird. Übliche Verfahren werden aus dem Erfahrungshorizont des Autors dabei fallweise auch kritisiert. Im Mittelpunkt steht nicht so sehr die Frage, wie Werbung zu gestalten ist (diesem Aspekt ist lediglich ein Kapitel gewidmet), sondern vielmehr die Frage, wie Werbung in das Marketing-Management zu integrieren und als ein Marketing-Instrument (neben anderen) zu realisieren ist. Gute Werbung zu gestalten ist eine Frage, eine andere ist es, diese Werbung im Management auch durchzusetzen. Die gesamte Abhandlung ist im wesentlichen analog zu einem Entscheidungsprozeß strukturiert. Ausgehend von einer umfassenden Problemanalyse gelangt man zur Definition von Zielen. Daraus leiten sich Anforderungen an Gestaltung, Budgetierung und Media-Strategie ab. Die erforderlichen Alternativen zur Problemlösung werden von Werbeagenturen erstellt. Das dazu notwendige sozialtechnische Wissen wird in einem ausführlichen Kapitel erörtert. Anschließend werden vorliegende Alternativen auf Ihre Eignung zur Problemlösung überprüft, was üblicherweise in einem Pretest geschehen sollte. Nachträgliche Kontrollen zur Werbewirkung sind dann wiederum Ausgangspunkt für weitere Werbemaßnahmen. 436 pp. Deutsch.
Lingua: Tedesco
Editore: Springer, Berlin, Physica-Verlag HD, Physica Jul 2012, 2012
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Die Beiträge des Sammelbandes zeigen die große Vielfalt der Erscheinungsformen strategischer Fragestellungen in der Wirtschaft auf. Schwerpunktthemen sind zum einen die Instrumente und die Vorgehensweisen der strategischen Planung,… zum anderen die strategischen Informationssysteme und die mit ihrer Nutzung verbundenen Fragestellungen. Im ersten Komplex geht es um die integrierte Technologie- und Marktplanung, die Analyse von Wettbewerbsstrukturen, die Szenario-Technik, den Totalen Wertschöpfungsquotienten, die Budgetierung, das Beteiligungs-Controlling. Der zweite Komplex diskutiert die spezifischen Probleme der Flexibilität strategischer Informationssysteme, ihrer Gestaltung in mittelständischen Unternehmen, den Einsatz wissensbasierter Systeme und der EDV-gestützten Portfolio-Analyse. 374 pp. Deutsch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -1 Die Erkenntnisgrundlagen.- 1.1 Personal- und Unternehmensentwicklung - Skizzen zu einer integrativen Sicht.- 1.2 The Manager as a Teacher: What he Knows and Should Know about Learning.- 1.3 Der Erkenntniswert und die Erkenntnisgrenze…n der Motivationstheorie in ihrer Bedeutung für die Personalfunktion der Unternehmung.- 1.4 Die Förderung der Leistungsbereitschaft: Motivationstheoretische und führungspraktische Aspekte.- 2 Die Rahmenbedingungen der Leistungserbringung des Mitarbeiters in der Organisation und ihre Bedeutung für deren Leistungsbereitschaft.- 2.1 Neue Technologien, Arbeitsanforderungen und Aufgabenorientierung: Zum Verhältnis von intrinsischer und extrinsischer Motivation.- 2.2 Profitability as Constraint or Creative Factor from the Ethical Perspective.- 2.3 Wertewandel und Personalmanagement.- 2.4 Einfluß der Unternehmenskultur auf die Leistungsbereitschaft der Mitarbeiter.- 3 Wege zur Förderung der Leistungsbereitschaft des Mitarbeiters.- 3.1 Förderung der Leistungsbereitschaft der Mitarbeiter durch Organisation: Autonomie als Leitidee.- 3.2 Arbeitsinhalt und Leistungswille: Verdeckte Botschaften aus der Personalpraxis.- 3.3 Die Förderung der Leistungsbereitschaft in betrieblichen Innovationsprozessen: Eine Analyse am Beispiel des Betrieblichen Vorschlagswesens.- 3.4 Leistungs- und Potentialbeurteilung als Mittel zur Förderung der Leistungsbereitschaft der Mitarbeiter/innen.- 3.5 Ein Konzept zur Motivation und Entwicklung des Mitarbeiters: Die 360°-Leistungsbeurteilung.- 3.6 Die Bedeutung finanzieller Anreize zur Förderung der Leistungsbereitschaft von Mitarbeitern.- 3.7 Ausbildung und Förderung der Mitarbeiter im Realitätsbezug.Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115 Heidelberg 356 pp. Deutsch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Das vorliegende Werk ist nicht primär als eine wissenschaftliche Abhandlung zu verstehen. Der Autor stellt vielmehr vor dem Hintergrund wissenschaftlicher Erkenntnisse dar, wie Werbung im konkreten Management ausgehend von Problemdefin…itionen realisiert wird. Übliche Verfahren werden aus dem Erfahrungshorizont des Autors dabei fallweise auch kritisiert. Im Mittelpunkt steht nicht so sehr die Frage, wie Werbung zu gestalten ist (diesem Aspekt ist lediglich ein Kapitel gewidmet), sondern vielmehr die Frage, wie Werbung in das Marketing-Management zu integrieren und als ein Marketing-Instrument (neben anderen) zu realisieren ist. Gute Werbung zu gestalten ist eine Frage, eine andere ist es, diese Werbung im Management auch durchzusetzen. Die gesamte Abhandlung ist im wesentlichen analog zu einem Entscheidungsprozeß strukturiert. Ausgehend von einer umfassenden Problemanalyse gelangt man zur Definition von Zielen. Daraus leiten sich Anforderungen an Gestaltung, Budgetierung und Media-Strategie ab. Die erforderlichen Alternativen zur Problemlösung werden von Werbeagenturen erstellt. Das dazu notwendige sozialtechnische Wissen wird in einem ausführlichen Kapitel erörtert. Anschließend werden vorliegende Alternativen auf Ihre Eignung zur Problemlösung überprüft, was üblicherweise in einem Pretest geschehen sollte. Nachträgliche Kontrollen zur Werbewirkung sind dann wiederum Ausgangspunkt für weitere Werbemaßnahmen.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 436 pp. Deutsch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Die Beiträge des Sammelbandes zeigen die große Vielfalt der Erscheinungsformen strategischer Fragestellungen in der Wirtschaft auf. Schwerpunktthemen sind zum einen die Instrumente und die Vorgehensweisen der strategischen Planung, zum… anderen die strategischen Informationssysteme und die mit ihrer Nutzung verbundenen Fragestellungen. Im ersten Komplex geht es um die integrierte Technologie- und Marktplanung, die Analyse von Wettbewerbsstrukturen, die Szenario-Technik, den Totalen Wertschöpfungsquotienten, die Budgetierung, das Beteiligungs-Controlling. Der zweite Komplex diskutiert die spezifischen Probleme der Flexibilität strategischer Informationssysteme, ihrer Gestaltung in mittelständischen Unternehmen, den Einsatz wissensbasierter Systeme und der EDV-gestützten Portfolio-Analyse.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 388 pp. Deutsch.
