physica okt 2011 (12 risultati)

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This editorial book presents twelve contributions from the German 'Wirtschaftsinformatik'that exemplify the contemporary approach of theory-guided modeling and empiricism which complements existing approaches. It summarizes recent research which has been presented at major international and national conferences in order to demonstrate the growing importance of this streamof research. 272 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This editorial book presents twelve contributions from the German ¿Wirtschaftsinformatik¿that exemplify the contemporary approach of theory-guided modeling and empiricism which complements existing approaches. It summarizes recent research which has been presented at major international and national conferences in order to demonstrate the growing importance of this streamof research.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The international literature on non-standard employment has mostly focussed on its impact on employment, and more recently on working and living conditions. This volume explores these issues with special reference to Italy. Italy is characterized by very low participation rates (particularly women's), a high degree of fragmentation of labour contracts and a very intense non-standard work diffusion that make this context a particularly interesting case for analysis. New elements of discussion are provided with reference to the interaction of non-standard work, employment probability and living conditions. Interesting insights on the impact of non-standard work on the transition to stable employment and workers' careers emerge, suggesting a possible failure of companies' internal systems of work evaluation. The effects on labour productivity and on companies' performance are analysed. Within this framework, a new perspective on quality of work is suggested. 300 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The history of Italian colonial affairs has recently attracted renewed interest from historians and economists. It is a complex and involved question. Over the last few years, though perhaps slightly later than the more mature historiography of other European countries, the work of some important scholars has opened up new fields of investigation and research. Recent studies have tried to analyse in greater depth the working mechanisms of the colonial system, broadening the field of investigation also to the perspective of African countries and the political-economic equilibriums of the second half of the 20th century. This study fits into this area of research and analyses crucial aspects of the decolonisation of Somalia, the history of the presence of Italian banking in Somaliland; relations between Italian and Somali institutions; Italian political-monetary policies during the reconstruction and the first economic boom. 164 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -One of the most enduring questions in economics involves how a nation could accelerate the pace of its economic development. One of the most enduring answers to this question is to promote exports -either because doing so directly influences development via encouraging production of goods for export, or because export promotion permits accumulation of foreign exchange which permits importation of high-quality goods and services, which can in turn be used to expand the nation's production possibilities. In either case, growth is said to be export-led; the latter case is the so-called 'two-gap' hypothesis (McKinnon, 1964; Findlay, 1973). The early work on export-led growth consisted of static cross-country com parisons (Michaely, 1977; Balassa, 1978; Tyler, 1981; Kormendi and Meguire, 1985). These studies generally concluded that there is strong evidence in favour of export-led growth because export growth and income growth are highly correlated. However, Kravis pointed out in 1970 that the question is an essen tially dynamic one: as he put it, are exports the handmaiden or the engine of growth To make this determination one needs to look at time series to see whether or not exports are driving income. This approach has been taken in a number of papers (Jung and Marshall, 1985; Chow, 1987; Serletis, 1992; Kunst and Marin, 1989; Marin, 1992; Afxentiou and Serletis, 1991), designed to assess whether or not individual countries exhibit statistically significant evidence of export-led growth using Granger causality tests. 206 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -One of the most enduring questions in economics involves how a nation could accelerate the pace of its economic development. One of the most enduring answers to this question is to promote exports -either because doing so directly influences development via encouraging production of goods for export, or because export promotion permits accumulation of foreign exchange which permits importation of high-quality goods and services, which can in turn be used to expand the nation's production possibilities. In either case, growth is said to be export-led; the latter case is the so-called 'two-gap' hypothesis (McKinnon, 1964; Findlay, 1973). The early work on export-led growth consisted of static cross-country com parisons (Michaely, 1977; Balassa, 1978; Tyler, 1981; Kormendi and Meguire, 1985). These studies generally concluded that there is strong evidence in favour of export-led growth because export growth and income growth are highly correlated. However, Kravis pointed out in 1970 that the question is an essen tially dynamic one: as he put it, are exports the handmaiden or the engine of growth To make this determination one needs to look at time series to see whether or not exports are driving income. This approach has been taken in a number of papers (Jung and Marshall, 1985; Chow, 1987; Serletis, 1992; Kunst and Marin, 1989; Marin, 1992; Afxentiou and Serletis, 1991), designed to assess whether or not individual countries exhibit statistically significant evidence of export-led growth using Granger causality tests.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 216 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The international literature on non-standard employment has mostly focussed on its impact on employment, and more recently on working and living conditions. This volume explores these issues with special reference to Italy. Italy is characterized by very low participationrates (particularly women¿s), a high degree of fragmentation of labour contracts and a very intense non-standard work diffusion that make this context a particularly interesting case for analysis. New elements of discussion are provided with reference to the interaction ofnon-standard work, employment probability and living conditions. Interesting insights on the impact of non-standard work on the transition to stable employment and workers¿ careers emerge, suggesting a possible failure of companies¿ internal systems of work evaluation. The effects on labour productivity and on companies¿ performance are analysed. Within this framework, a new perspective on quality of work is suggested.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 300 pp. Englisch.

Buch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The history of Italian colonial affairs has recently attracted renewed interest from historians and economists. It is a complex and involved question. Over the last few years, though perhaps slightly later than the more mature historiography of other European countries, the work of some important scholars has opened up new fields of investigation and research. Recent studies have tried to analyse in greater depth the working mechanisms of the colonial system, broadening the field of investigation also to the perspective of African countries and the political-economic equilibriums of the second half of the 20th century. This study fits into this area of research and analyses crucial aspects of the decolonisation of Somalia, the history of the presence of Italian banking in Somaliland; relations between Italian and Somali institutions; Italian political-monetary policies during the reconstruction and the first economic boom.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 164 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Learning is a key issue in the analysis and design of all kinds of intelligent systems. In recent time many new paradigms of automated (machine) learning have been proposed in the literature. Soft computing, that has proved to be an effective and efficient tool in so many areas of science and technology, seems to offer new qualities in the realm of machine learning too. The purpose of this volume is to present some new learning paradigms that have been triggered, or at least strongly influenced by soft computing tools and techniques, mainly related to neural networks, fuzzy logic, rough sets, and evolutionary computations. 464 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Learning is a key issue in the analysis and design of all kinds of intelligent systems. In recent time many new paradigms of automated (machine) learning have been proposed in the literature. Soft computing, that has proved to be an effective and efficient tool in so many areas of science and technology, seems to offer new qualities in the realm of machine learning too. The purpose of this volume is to present some new learning paradigms that have been triggered, or at least strongly influenced by soft computing tools and techniques, mainly related to neural networks, fuzzy logic, rough sets, and evolutionary computations.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 480 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'Nonverbale Marktkommunikation' betrifft die Gesichts- und Körpersprache von Konsumenten beim Einkauf sowie die Beein flussung des Konsumentenverhaltens mittels nichtsprachlicher Signalsysteme. Gemäß dieser Titelinterpretation gibt diese Schrift einen zusammenfassenden Überblick über empirische Forschungsprojekte, die am Lehrstuhl für Absatz-, Konsum und Verhaltensforschung der Universität -GH- Paderborn durchgeführt worden sind. Meine Mitarbeiter Dr. Franz-Josef Konert, Dipl. -Kfm. Sigrid Bekmeier und Dipl. -Kfm. Marion Schoppe haben mich mit zahl reichen Anregungen versorgt. Meine Sekretärin Frau Ingrid Tegethoff kümmerte sich um die Reinschrift des Manuskriptes. Als Testleser haben Dipl. -Kfm. Andrea Gröppel und Dipl. -Kfm. Heiner Spieker zu mehreren Verbesserungen beigetragen. Die Koordination aller Arbeiten bis zur druckreifen Endfassung oblag Dipl. -Kfm. Petra Schukart. Allen danke ich sehr herzlich. Peter Weinberg - 3 - INHALTSVERZEICHNIS l. Zur Problemstellung 5 l. 1 Begriffliche Grundlagen 5 1. 1. 1 Definition der nonverbalen Marktkornmunikation 5 1. 1. 2 Beziehungen zwischen verbaler und nonverbaler Korrununikation 7 1. 1. 3 Analyse des emotionalen Verhaltens 9 1. 2 Klassifikation der nonverbalen Kommunikation 13 1. 2. 1 Gesichtssprache 13 1. 2. 2 Körpersprache 17 1. 3 Praktische Relevanz für die Konsumentenforschung 21 1. 3. 1 Methodische Aspekte 21 1. 3. 2 Verhaltensaspekte 23 1. 3. 3 Beeinflussungsaspekte 25 2. Erfassung der nonverbalen Marktkommunikation 27 2. 1 Aufgaben der Marktforschung 27 2. 1. 1 Beobachtung körperlicher Kommunikationssignale 27 2. 1. 2 Einsatz von Bilderskalen 32 2. 2 Das FAC-System zur Erfassung der Gesichtssprache von Konsumenten 37 2. 2. 1 Methodik des FAC-Systems 37 2. 2. 224 pp. Deutsch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -1. Zur Problemstellung.- 1.1 Begriffliche Grundlagen.- 1.2 Klassifikation der nonverbalen Kommunikation.- 1.3 Praktische Relevanz für die Konsumentenforschung.- 2. Erfassung der nonverbalen Marktkommunikation.- 2.1 Aufgaben der Marktforschung.- 2.2 Das FAC-System zur Erfassung der Gesichtssprache von Konsumenten.- 2.3 Das Berner System zur Erfassung der Körpersprache von Konsumenten.- 3. Kommunikation beim Verkauf.- 3.1 Der Verkaufsvorgang als ein sozialer Prozeß.- 3.2 Verbale Kommunikation beim Verkauf.- 3.3 Nonverbale Kommunikation beim Verkauf.- 4. Emotionale Kaufentscheidungen.- 4.1 Verhaltenswissenschaftliche Grundlagen.- 4.2 Erfassung emotionalisierter Käufer.- 4.3 Wirkung von Displaymaterial.- 5. Emotionale Werbung.- 5.1 Werbewissenschaftliche Grundlagen.- 5.2 Präzisierung emotionaler Gesichtsausdrücke.- 5.3 Steuerung der Attribution von Werbeanzeigen.- 6. Literaturverzeichnis.Physica Verlag, Tiergartenstr. 17, 69121 Heidelberg 232 pp. Deutsch.