S chand publishers (4 risultati)

Soft cover. Condizione: New. Contents: SECTION I: ORGANIC CHEMISTRY: 1: Basics of Organic Chemistry I.2: Basics of Organic Chemistry II.3: Stereochemistry.4: Alkanes (Carbon-Carbon Sigma Bonds).5: Alkenes (Carbon-Carbon Pi Bonds).6: Alkynes.7: Cycloalkanes.8: Aromatic Hydrocarbons.SECTION II: PHYSICAL CHEMISTRY: 1: Chemical Thermodynamics - I (Zeroth and First Laws of Thermodynamics and Thermochemistry).2: Chemical Thermodynamics - II (Second and Third Laws of Thermodynamics and Partial Molar Properties).3: Chemical Equilibrium.4: Solutions and Colligative Properties.SECTION III: LABORATORY WORK: 1: Calibration of a Thermometer.2: Purification of Organic Compounds by Crystallization.3: Determination of Melting and Boiling Points.4: Paper Chromatography.5: Thin Layer Chromatography.6: Thermochemistry. This textbook has been designed to meet the needs of B.Sc. (Honours) Second Semester students of Chemistry as per the UGC Choice Based Credit System (CBCS). Maintaining the traditional approach to the subject, this textbook lucidly explains the basics of Organic and Physical Chemistry. Important topics such as alkanes, alkenes, alkynes, stereochemistry, aliphatic hydrocarbons, thermochemistry, chemical thermodynamics and chemical equilibrium are aptly discussed to give an overview of organic and physical chemistry. Laboratory work has also been included to help students achieve solid conceptual understanding and learn experimental procedures. …

Soft cover. Condizione: New. 4th Edition. Contents 1 Market And Marketing 2 Modern Marketing Concept 3 Marketing System Marketing Mix Marketing Function 4 Buying Assembling And Selling 5 Transportation 6 Storage And Warehouses 7 Standardisation And Grading 8 Marketing Finanace 9 Marketing Risk 10 Marketing Information And Research 11 Marketing Management 12 Marketing Strategy And Planning 13 Marketing Environment 14 Market Segmentation 15 Market Targeting And Positioning 16 Product Planning 17 Managing The Product Development 18 Pricing Strategy 19 Product Related Strategy 20 Consumer Behaviour 21 The Indian Consumers 22 Consumerism 23 Law Relating To Sale Of Goods 24 The Promotional Programme 25 Sales Promotion 26 Advertising 27 Personal Selling 28 Sales Organisation 29 Sales Force Management 30 Control Of Sales Force 31 Sales Forecast 32 Remuneration To Salesman 33 Channels Of Distribution-I 34 Channels Of Distribution-Ii 35 Marketing Of Consumer Goods 36 Marketing Of Industrial Goods 37 Marketing Of Securities 38 Marketing Of Agricultural Goods 39 The Marketing Of Services 40 Regulated Markets Case Studies 41 Organised Markets 42 Co-Operative Marketing 43 Marketing Control 44 International Marketing 45 Rural Marketing 46 Marketing And Society 47 E-Business 48 Total Quality Managemnt 49 Recent Trend In Marketing1 The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business 2 Nine new chapters have been added in this latest edition 3 The matter is presented in simple and lucid language 4 Important concepts have been highlighted to enable students for a quick glance 5 A number of case studies have been included.…

Soft cover. Condizione: New. 3rd Edition. Contents 1 Basics of Operations Research 2 Mathematical Formulation of Linear Programming Problem 3  Graphical Method Theory of Simplex Method 4 Application of Simplex Method 5 Duality Theory  The Revised Simplex and Bounded Variables Methods 6 Sensitivity Analysis Parametric Programming and Goal Programming 7  Integer Programming 8 Assignment Model 9  Sequencing Models and Related Problems 10 Dynamic Programming 11  Decision Theory and Games 12 Investment Analysis 13  Queuing Model 14 Replacement Models 15 Inventory Models 16 Simulation 17 Pert and CPM 18 Non Linear Programming 1220 pp.…

Hardcover. Condizione: New. Contents: 1. As Per UGC Model Curriculum. 2. Analysis . 3. Abstract Algebra . 4. Programming in C And Numerical Analysis . 5. Probability Theory and Optimization. This book is meant to cater the requirements of B.Sc. III year students of Indians Universities according to UGC model curriculum.…