Sage publications inc okt 2021 (7 risultati)

Taschenbuch. Condizione: Neu. Neuware - Crossing Borders helps students develop a framework for understanding the various disciplines that constitute international studies by exploring the many boundaries they knowingly (and unknowingly) cross on a daily basis. Renowned authors Harry I. Chernotsky and Heidi H. Hobbs address the diverse fields of international studies-geography, politics, economics, sociology, and anthropology-giving instructors a launching point to pursue their own disciplinary interests. This bestseller not only helps students to better grasp international affairs, but also offers advice on how they can engage with global issues through study abroad, internships, and career options. Updated thoroughly to reflect recent events and trends, the Fourth Edition assesses the COVID-19 pandemic; the use of social media to interfere in elections; the role of China in trade, investment, and finance; and the tensions surrounding persistent racial and gender inequities around the world. Included with this text - The online resources for your text are available via the password-protected Instructor Resource Site.…

Taschenbuch. Condizione: Neu. Neuware - In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the 'why' rather than the 'how to,' this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research. By emphasizing concepts, logic, and practical applications over mathematical proofs, this book gives students an appreciation of how measurement problems can be addressed and why it is important to address them. The book offers readers the most contemporary views of topics in psychometrics available in the nontechnical psychometric literature.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For students and researchers new to mixed methods, A Concise Introduction to Mixed Methods Research 2e by renowned author John W. Creswell provides a brief and practical introduction to mixed methods. Many graduate students and researchers in the social, behavioral and health sciences may not have the time or resources to read long treatises or stacks of journal articles on mixed methods research. This text quickly describes the basics of setting up and conducting a study using this methodology. Chapters are short and follow the process of research, from ensuring skills for conducting research, acknowledging the steps in planning a study, designing studies with increasing complexity, planning sampling strategies and integration, and writing up the results of your study. Get started in mixed methods quickly with this brief primer. 168 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, Karen Freberg's exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development. 152 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -For students and researchers new to mixed methods,A Concise Introduction to Mixed Methods Research2e by renowned author John W. Creswell provides a brief and practical introduction to mixed methods. Many graduate students and researchers in the social, behavioral and health sciences may not have the time or resources to read long treatises or stacks of journal articles on mixed methods research. This text quickly describes the basics of setting up and conducting a study using this methodology. Chapters are short and follow the process of research, from ensuring skills for conducting research, acknowledging the steps in planning a study, designing studies with increasing complexity, planning sampling strategies and integration, and writing up the results of your study. Get started in mixed methods quickly with this brief primer. 170 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new products and services, and create memorable brands. He walks students through teach phase of the marketing process. Packed with help tips and profiles of successful entrepreneurs, this practical text includes the tools readers need to launch and sustain successful ventures. The new Third Edition includes a new chapter on social media marketing, new examples and profiles, and new coverage of timely topics such as user experience research, data analytics, MVPs, surge pricing, and just-in-time inventory. 280 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication from PR, advertising, and marketing, to non-profit advocacy gives students a broad base of knowledge that will serve them wherever their careers may lead.The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. 488 pp. Englisch.…