Sage publications ltd sep 2014 (7 risultati)

Taschenbuch. Condizione: Neu. Neuware - Praise for the first edition: An excellent text for exploring marketing communications in the 21st century. - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff Thisbook introducesthe core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles.Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.…

Buch. Condizione: Neu. Neuware - 'This book is refreshing and distinctive. It takes the individual as the starting-point and builds outwards from there, to the vital but often neglected interpersonal dimension and the turbulent contexts of modern education. Vignettes help to make the theory concrete and activities bring the reader right into the frame.' - Ron Glatter, Emeritus Professor of Educational Administration and Management, The Open University and Hon. President of BELMASEffective leadership combines organisational skills and personal qualities. Building on notions of leadership at all levels, this book contains an invaluable bank of creative ideas to help teachers already in management positions, as well as those just starting out, to reflect on their personal and leadership development.…

Buch. Condizione: Neu. Neuware - This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Developing persuasive, clear, authoritative writing for academic and professional work can be a real challenge for many. This book guides the reader through the writing process for a dissertation, thesis or essay. Practical strategies and tips for each stage of the process are offered throughout, from critical reading through to preparing the final piece of work for submission. The author pays particular attention to an understanding of the English language, and how it is be best used in academic work. Key features of the book are: Real examples from postgraduate work which show the strengths and weaknesses of different approaches Glossaries of terms Case studies of published research which demonstrate good practice in writing Checklists of tasks to complete whilst working on a writing project It will be essential reading for all those writing dissertations, essays and theses at post-registration and postgraduate level in health and nursing. 178 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Part of the popular BERA/SAGE Research Methods in Education series, this is the first book to specifically focus on the ethics of Education research. Drawn from the authors experiences in the UK, Australia and mainland Europe and with contributions from across the globe, this clear and accessible book includes a wide range of examples The authors show how to: identify ethical issues which may arise with any research project gain informed consent provide information in the right way to participants present and disseminate findings in line with ethical guidelines All researchers, irrespective of whether they are postgraduate students, practising teachers or seasoned academics, will find this book extremely valuable for its rigorous and critical discussion of theory and its strong practical focus. Rachel Brooksis Professor of Sociology and Head of the Sociology Department at the University of Surrey, UK. Kitty te Rieleis Principal Research Fellow in the Victoria Institute for Education, Diversity and Lifelong Learning, at Victoria University in Australia. Meg Maguireis Professor of Sociology of Education at King s College London. 208 pp. Englisch. …

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'This book is refreshing and distinctive. It takes the individual as the starting-point and builds outwards from there, to the vital but often neglected interpersonal dimension and the turbulent contexts of modern education. Vignettes help to make the theory concrete and activities bring the reader right into the frame.' -Ron Glatter,Emeritus Professor of Educational Administration and Management, The Open University and Hon. President of BELMAS Effective leadership combines organisational skills and personal qualities. Building on notions of leadership at all levels, this book contains an invaluable bank of creative ideas to help teachers already in management positions, as well as those just starting out, to reflect on their personal and leadership development. With a focus on organisational improvement and leading strategically within changing policy contexts, chapters interrogate key leadership issues such as managing people, values and context. Examples from the UK and internationally further demonstrate how to develop as a successful and sustainable leader. Content includes: the influence of local and national contexts; accountability; working with stakeholders across boundaries and borders; approaches to change; becoming a strategic leader; the educational leader as researcher. This is an essential resource for practising and aspiring educational leaders and managers and students on postgraduate or personal development courses, in the UK and internationally. 232 pp. Englisch.…

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -'An exciting and engagingly written book. The case studies are intriguing and the discussion of previous theories impeccable.' - Dr. Heather Montgomery, The Open University 'What is a child Kate Cregan and Denise Cuthbert begin this path-breaking and compelling work with a deceptively simple question. From this seemingly straightforward formulation, they unravel, interrogate and engage with some of the most pressing issues related to children in the early 21st century. This book is an absolute must for scholars in all the fields of childhood studies.' - Professor Joy Damousi, University of Melbourne Global Childhoods draws on the authors interdisciplinary backgrounds and original research in the fields of embodiment, theorisations of childhood, children's policy, child placement and adoption, and family formation. The book critically demonstrates how following from the modern construction of childhood which emerged unevenly from the late eighteenth century, the twentieth century saw the emergence of the conception of the normative global child, a figure finally enshrined in the United Nations Convention on the Rights of the Child. The book offers a wide-ranging critical analysis of approaches to children and childhood across the social sciences. Through stimulating case studies which include the experiences of child soldiers, orphans, forced child migrants, and children and biomedicine, Cregan and Cuthbert critically test the notion of the global child against the lived experiences of children around the globe. Kate Cregan and Denise Cuthbert draw on and contributes to debates on children and the idea of the child in a wide range of disciplines: sociology, anthropology, education, children's studies, cultural studies, history, psychology, law and development studies. In its historical coverage of the rise of the concepts of the child and the global child, its critical engagement with the theorisation of childhood, and its detailed case studies, the book is essential reading for the study of children and childhood. 210 pp. Englisch.…