Springer nature sep 2010 (182 risultati)
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Almost as soon as it was built, London suffered the first of many acts of violent protest, when Boudica and her followers set fire to the city in AD 60. Ever since, the capital's streets have been a forum for popular insurrection.C…overing nearly 2,000 years of protest from Wat Tyler to the G20 - this is the story of an alternative London, and an alternative history of the British Isles: outside parliamentary processes and in direct confrontation with the forces of the state. It is a story of political activism expressed in street fighting and slum warfare, in assassination and bombing, peopled by a fascinating array of demagogues, democrats, bigots and social revolutionaries. It is also the story of the growth of London as a capital and as a major city.This fully revised and comprehensive edition contains new chapters on the 7/7 attacks, the deaths of Jean Charles de Menezes and Ian Tomlinson, recent environmental, anti-capitalist and libertarian protest, and a discussion of the importance of current laws on terrorism, civil rights and the policing of protests. 577 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Federal patronage of science was never contemplated by the framers of the Constitution, but they did seek to 'promote the Progress of Science and useful Art' by granting inventors patent rights. However, direct subvention to scient…ists and scientific organizations was not considered appropriate activity of the central government. In the 19th Century, American science was funded almost entirely through private investors. Since WWII, however, the federal government has become the primary patron of American science. From the race-to-space in the 1950s to current furor over global warming, Bennett traces the subtle and not-so-subtle ways in which government has co-opted scientific research and reinforced a culture in which challengers to proscribed wisdom are frozen out. Citing original documents and media reports, Bennett offers a compelling, entertaining, and thought-provoking perspective on political influence on scientific research and its implications for a democratic society.'During the Nineteenth Century, almost entirely on private funding, American science grew from practically nothing to world class. Now, however, over fifty percent of American science is funded by the federal government. Dr. Bennett traces the path, 'crisis' after 'crisis,' by which American science became practically an arm of the federal government. His tale is a cautionary one, warning against future 'crisis mongers' who would extend the government's already majority control of American science even further. His warning is a timely one, and it should be heeded.'Joseph P. Martino, author of Science Funding: Politics and Porkbarrel'Bennett's latest book offers a challenging interpretation of the rise of the American federal science establishment since World War II. Focusing primarily on the growth of the space program, Bennett argues that crisis, real or imagined, is the source of state power and state funding for science. The Doomsday Lobby offers what no doubt will be viewed as a controversial contribution to the history of American science policy, and more broadly to an understanding of the role of the state in society.'James D. Savage, Professor of Politics, University of Virginia, and author of Funding Science in America 200 pp. Englisch.
Lingua: Inglese
Editore: Springer Nature Singapore Sep 2010 2010
Serie: Springer Praxis Books, Libro 180 di 408. Libro 180 di 408 - Springer Praxis Books
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -One of the greatest scientific and technological achievements of the 21st century will be to cast a light on the eternal darkness of the deep ocean and this book identifies the key determinants of life or death in its extreme envir…onment. Dr. Erik Seedhouse examines how individuals survive free dives to 200m, how humans adapt to breathing exotic gas mixes at depths exceeding 700m, and how technological innovation will enable humans to enter unendurable realms. The book describes the problems unique to the hostile environment of the deep ocean, such as decompression sickness, discusses how the human body responds to increased pressure, and what happens when adaptive mechanisms fail. Ocean Outpost describes how the technology will evolve, how crews will be selected and trained and what a typical underwater mission will entail. The book also chronicles the frontiers of diving medicine that will eventually take humans into the midst of a world we could once only guess at. 187 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Employee and manager rebellions occur more often than you might think. This book argues how important it is to take these protests seriously. The authors demonstrate that when middle managers rebel, they aren't just letting off steam, and… that their acts of creative protest can even produce benefits for their companies. Rebellion can pay off! 181 pp. Englisch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 1080 pp. Englisch.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -We now possess the capability to make great business decisions in even the most difficult or ambiguous of situations with the use of today's advanced software capability. The authors, who are experts in cognitive science, software, and pr…actical decision-making, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations. Written by authors, who are experts in cognitive science, software, and practical decision-making, explain the new science of decision-making 220 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cosmopolitanism in the contemporary debate is firmly based in the western tradition of liberal thought, which is culturally situated. The liberal conception of self alienates nature and childhood and its internal logic justifies coloniali…sm and carries patriarchal and racialized baggage. Cosmopolitan Liberalism is a critique of the western tradition of liberal thought and an effort to overcome the philosophical boundaries of individualism towards a more inclusive and open conception. It seeks to expand the theoretical basis of individuality beyond its own limitations towards the ideal of universal love and the moral principle of compassion which are compatible with all world cosmologies - liberal and non-liberal. Cosmopolitan Liberalism is a reflection on what it is that all human beings owe one another in spite of the many humanly created borders that set us apart. 205 pp. Englisch.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Including practical advice on how to conduct a stress audit and how to target stress 'hot spots' within an organization, Organizational Stress Management provides a fresh strategic model for the manager concerned with the negative effects… stress can have both on company performance and the quality of life of individuals at work. 309 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Signifying 'others' or signs of life This book critically examines the ways in which crossing sex and gender is imagined in key cultural texts from contemporary Latin America. Unlike previous studies, Crossing Sex and Gender in Latin Amer…ica does not hold that sexually diverse figures are always and only performative or allegorical and instead places the accent on questions of the presence or absence of an account of subjectivity in contemporary representation. Via analysis of selected films and literary works of Reinaldo Arenas, Mayra Santos-Febres, Pedro Lemebel, among others, the author reflects on the political implications of recent visions (1985-2005). 271 pp. Englisch.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This innovative, theoretical work focuses on temporal issues in theatre and the 'chemistry' of theatre - the ways in which a variety of factors in performance combine to make up what we call 'theatre'. Discussing a range of canonical play…s, from Shakespeare to Beckett, the book makes a unique contribution to theatre and performance studies. 246 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -While many authors have documented empires maintained through military strength, power derived solely from economic might is a more modern phenomenon. These different sources of power share one important characteristic, though. There is a…n inevitability to the decline of empires that rest on either foundation. There are also lessons to learn from every empire. Just as earlier empires based on military or colonial power experienced spectacular ascendancies and subsequent declines, modern economic empires are no less fragile. The overextension, overconfidence, and underinvestment that lead to the demise of military or colonial empires have their analogies in economic empires. An economic superpower grows based on its strengths, is fueled by its successes, but declines as its values are transformed and economic arrogance dilutes its hegemonic powers. Colin Read describes the various factors that give rise to economic empires, and documents how these same forces eventually lead to their downfall. By analyzing the successes of each factor and the reasons why each falters, he offers insights into ways to sustain economic relevancy. He also offers lessons to aspiring economies so that they may best leverage and manage their growth and avoid the problems that beset less carefully designed economies. In doing so, Read gives us an interesting and provocative glimpse into the current global dynamic in which the United States, the world's first true economic empire, struggles to maintain its global economic supremacy in the face of a rapidly growing China that shall soon challenge it as the world's largest economy. Colin Read shows that the very strengths that allow new global superpowers to dominate through economic rather than military prowess eventually give way to forces that create their own economic demise 294 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Dealing with environmental issues should no longer be considered simply as a cost of doing business. Effective environmental improvements to a company s products and services can be turned into business opportunities. This book was writte…n with the express purpose of helping managers of companies, in particular of Small to Medium sized Enterprises (SMEs), to better deal with environmental challenges and address customer requirements, all in order to turn their environmental inve- ments into competitive market advantages. Several examples are provided throughout the book, but also warning signs (Alert Boxes). These Alerts are posted to help managers avoid typical traps when working with environmental considerations in business processes. The authors have many years of experience in the various aspects of impleme- ing Ecodesign. This experience includes working in industry for many years; le- ing the environmental departments in a multinational company; managing research projects in eco-product development; Life Cycle Assessment; and national and international environmental communication and marketing. This book is the latest in a series. The 2002 Ecodesign Pilot introduced a tool and software to help design more environmentally compatible products. It was directed specifically at designers. The 2004 book, Ecodesign Implementation , was written to help project managers optimize product development processes from an environmental perspective. 228 pp. Englisch.
Lingua: Inglese
Editore: SPRINGER NATURE Sep 2010 2010
Serie: Advances in Mechanics and Mathematics, Libro 16 di 38. Libro 16 di 38 - Advances in Mechanics and Mathematics
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Descriptor linear systems theory is an important part in the general field of control systems theory, and has attracted much attention in the last two decades. In spite of the fact that descriptor linear systems theory has been a topic ve…ry rich in content, there have been only a few books on this topic. This book provides a systematic introduction to the theory of continuous-time descriptor linear systems and aims to provide a relatively systematic introduction to the basic results in descriptor linear systems theory.The clear representation of materials and a large number of examples make this book easy to understand by a large audience. General readers will find in this book a comprehensive introduction to the theory of descriptive linear systems. Researchers will find a comprehensive description of the most recent results in this theory and students will find a good introduction to some important problems in linear systems theory. 496 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Medication use is the predominant form of health intervention in our society. And as we age, the likelihood of medication use increases dramatically, with more than 80 percent of those over age 65 using one or more medications. Alo…ng with that, the potential for medication errors also increases. Indeed adverse drug reactions (ADRs) and adverse drug events (ADEs) are a significant problem in older adults. Written in a practical format by contributors from Australia and the United States, Medication Management in Older Adults: A Concise Guide for Clinicians presents the available evidence on research interventions designed to reduce the incidence of medication errors in older adults, with a focus on acute, subacute, and residential (long-term) care settings. Because medication errors can occur at all stages in the medication process, from prescription by physicians to delivery of medication to the patient by nurses, and in any site in the health system, it is essential that interventions be targeted at all aspects of medication delivery. Chapters cover the principles of medical ethics in relation to medication management; common medication errors in the acute care sector; medication management in long-term care settings; nutrition and medications; the outcomes of a systematic review; dose form alterations; Electronic Health Records (EHR), Computerized Order Entry (COE), Beers criteria; and pharmacokinetics and pharmacodynamics. For those clinicians especially concerned with providing the best possible outcomes for their older adult patients, Medication Management in Older Adults: A Concise Guide for Clinicians is an invaluable resource and a significant contribution to the burgeoning literature on medication errors. 188 pp. Englisch.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Engineers and scientists need to have an introduction to the basics of linear algebra in a context they understand. Computer algebra systems make the manipulation of matrices and the determination of their properties a simple matte…r, and in practical applications such software is often essential. However, using this tool when learning about matrices, without first gaining a proper understanding of the underlying theory, limits the ability to use matrices and to apply them to new problems.This book explains matrices in the detail required by engineering or science students, and it discusses linear systems of ordinary differential equations. These students require a straightforward introduction to linear algebra illustrated by applications to which they can relate. It caters of the needs of undergraduate engineers in all disciplines, and provides considerable detail where it is likely to be helpful.According to the author the best way to understand the theory of matrices is by working simple exercises designed to emphasize the theory, that at the same time avoid distractions caused by unnecessary numerical calculations. Hence, examples and exercises in this book have been constructed in such a way that wherever calculations are necessary they are straightforward. For example, when a characteristic equation occurs, its roots (the eigenvalues of a matrix) can be found by inspection.The author of this book is Alan Jeffrey, Emeritus Professor of mathematics at the University of Newcastle upon Tyne. He has given courses on engineering mathematics at UK and US Universities. 278 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Cardiovascular disease is the major cause of mortality and morbidity in the Western Hemisphere. While significant progress has been made in treating a major sub-category of cardiac disease, arrhythmias, significant unmet needs rema…in. In particular, every day, thousands of patients die because of arrhythmias in the US alone, and atrial fibrillation is the most common arrhythmia affecting millions of patients in the US alone at a given time. Therefore, there is a public need to continue to develop new and better therapies for arrhythmias. Accordingly, an ever increasing number of biomedical, pharmaceutical, and medical personnel is interested in studying various aspects of arrhythmias at a basic, translational, and applied level, bothin industry (ie Biotech, Pharmaceutical and device), and in academia. Not only has our overall understanding of molecular bases of disease dramatically increased, but so has the number of available and emerging molecular, pharmacological or device treatment based therapies. This practical, state-of-the art handbook will summarize and review key research methods and protocols, their advantages and pitfalls, with a focus on practical implementation, and collaborative cross-functional research. The volume will include visual and easy-to-use graphics, bulleted summaries, boxed summary paragraphs, links to reference websites, equipment manufacturers where appropriate, photographs of typical experimental setups and so forth, to keep this book very focused on practical methods and implementation, and yet, provide enough theory that the principles are clearly understood and can be easily applied. 492 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Examining the increasingly powerful role of standards in the governing of economic, political and social life, this book draws upon governmentality and actor network theory to explore how standards and standardizing projects are articulat…ed and rendered workable in practice, and the objects, subjects and forms of identity to which this gives rise. 227 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides an analysis of the global economic crisis from an Asian perspective. It examines the impacts of the policy measures adopted, the remaining challenges in rebalancing the global economy, the next steps in regional economi…c integration in Asia, and issues related to reform of the international financial architecture. 271 pp. Englisch.
Lingua: Inglese
Editore: SPRINGER NATURE Sep 2010 2010
Serie: Studies in Childhood and Youth, Libro 3 di 54. Libro 3 di 54 - Studies in Childhood and Youth
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores the experiences of pregnant teenagers, their partners, and midwives, from pregnancy realisation through the early years of motherhood. It examines changing attitudes to female sexuality and moral discourses on adolescen…t subjectivity especially as these pertain to teenage motherhood. 241 pp. Englisch.
Lingua: Inglese
Editore: SPRINGER NATURE Sep 2010 2010
Serie: Critical Studies of the Asia-Pacific, Libro 2 di 47. Libro 2 di 47 - Critical Studies of the Asia-Pacific
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Investigates the World Bank's promotion of market-led development in the underdeveloped world and the impact that this promotion has upon citizenship. This book looks at this subject using case studies drawn from Southeast Asia, one of th…e world's most diverse regions. 269 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Money is an important instrument of calculation: as a unit of account and means of payment, it serves the purpose of exchange. Yet, it is increasingly becoming itself an object of exchange and calculation on financial markets, which tend…less to the production and exchange of real goods. The question therefore is: has the economy lost its measure 222 pp. Englisch.
Lingua: Inglese
Editore: SPRINGER NATURE Sep 2010 2010
Serie: The Sciences Po Series in International Relations and Political Economy, Libro 9 di 37. Libro 9 di 37 - The Sciences Po Series in International Relations and Political Economy
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In contrast to a globalizing approach to 'transnational organized crime,' this edited volume studies socio-historical environments in which mafia-esque violence has found a fertile ground for growth and development within the political ar…ena. 250 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An analysis of the 2009 European elections in each of the 27 member states of the newly enlarged European Union, and assessment of the European Parliament in 2004-2009. This book looks at the implications of low turnout for the future of…European Union democracy and accountability. 327 pp. Englisch.
Lingua: Inglese
Editore: SPRINGER NATURE Sep 2010 2010
Serie: Palgrave Politics of Identity and Citizenship, Libro 1 di 54. Libro 1 di 54 - Palgrave Politics of Identity and Citizenship
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Security, Citizenship and Human Rights examines counter-terrorism, immigration, citizenship, human rights, 'equalities' and the shifting discourses of 'shared values' and human rights in contemporary Britain. The book argues that British…citizenship and human rights policy is being remade and remoulded around public security and that this process could be detrimental to 'our' sense of citizenship, shared values and commitment to human rights. 221 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's healthcare environment, the real driver is value. Maximizing outcomes and minimizing costs or providing similar outcomes with lower cost in terms of actual numbers or recovery time will dominate our healthcare delivery s…ystem. An excellent example of this evolution is in the eld of cardiovascular intervention. Dr. Jacques Kpodonu's Manual of Thoracic Endo-Aortic Surgery is a most timely and descriptive work in this burgeoning eld. It provides an excellent overview of current technology and techniques, plus the endovascular expert can drill down into the details of the devices and technologies described and signi cantly enhance their knowledge and perspective. Procedural detail, excellent graphics, pertinent imaging studies, and relevant instruction are the mainstays of this text. The rst chapter comprises the key overview and very comprehensively covers the platform - the hybrid OR, the tools, the accessories, and the medium - superb, state-of-the-art imaging modalities required to perform these advanced procedures. The text then moves into more technical details including options and instruction regarding access approaches and potential pitfalls of such. This is followed in en- ing chapters by dissemination of precise information, techniques, and indications for the most popular and utilized grafts including Boston Relay Stent Graft, Cook TX2 Zenith Stent Grafts, as well as the Gore and Medtronic Aortic Stent Grafts. 350 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This bold intervention into the debate over the memory and 'post-memory' of the Holocaust both scrutinizes recent academic theories of post-Holocaust trauma and provides a new reading of literary and architectural memory texts related to…the Holocaust. 297 pp. Englisch.
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Experts from ethicists and political philosophers to clinicians and trade unionists seek answers to a number of key ethical questions to further a deeper understanding of the ethics of health worker migration. 223 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 53,49
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The essays in Teaching African American Women's Writing provide reflections on issues, problems and pleasures raised by studying the texts. They will be of use to those teaching and studying African American women's writing in colleges, u…niversities and adult education groups as well as teachers involved in teaching in schools to A level. 220 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 53,49
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Coinciding with the increasing intersections between visual and literary studies, this timely reappraisal of Let Us Now Praise Famous Men sheds light on the book's unclassifiable status as part imaginative fiction, documentary effort, eth…nographic study, and modernist prose. 191 pp. Englisch.
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.
Contatta il venditoreVenditore con 5 stelleCondizione: Nuovo
EUR 53,49
EUR 23,00 spedizioneSpedito da Germania a U.S.A.Quantità: 2 disponibili
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What are the new trends in Customer Experience that you need to start thinking about now to gain competitive advantage To stay ahead of the competition it is imperative to understand the emerging trends that can help you improve your Cust…omer Experience. Following research, discussions on innovation with industry analysts, and stimulating debates with forward thinking clients, Beyond Philosophy, the world thought leaders in Customer Experience, reveal three major trends: Trend One: Understanding what motivates your customers at a deep, psychological level is what will differentiate you from your competition. To achieve this you need an entirely different approach. We will share how you can use psychological insight to improve the Customer Experience (Experience Psychology) and make something essentially the same, feel like something different. Trend Two: Embrace Social Media and develop a new mindset focusing on the experience, NOT the technology. Ground breaking research is revealed that uncovers what drives or destroys value in a 'Social Experience' and what specific actions organizations should be taken to build an experience that drives value - $$$. Trend Three: Neuroscience, the study of the brain, will have a fundamental effect on the way we understand and relate with customers. We take a peek into the not too distant future where you will not have to ask customers how they feel; you will read the brain waves that will tell you even before they know themselves. Shows the growing trends in customer experience that progressive businesses need to understand and focus on in order to give them competitive advantage in today's difficult marketplace 199 pp. Englisch.
