Wiley dez 2001 (37 risultati)
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Taschenbuch. Condizione: Neu. Neuware - Das größte Problem beim Aufbau einer soliden Unternehmensstrategie ist das Verständnis der grundlegenden Dynamik des E-Business. Dieser 2. Band aus der Jossey-Bass MIT-Reihe bietet eine außergewöhnliche Ideensammlung zum Thema E-Business. Er basiert auf Artikeln der MIT Sloan Management Re…view, die von Spitzendenkern auf diesem Gebiet geschrieben wurden. Enthalten sind konkrete Tipps und Ratschläge sowie nützliche Informationen, wie z.B. der Artikel 'Finding a Sustainable Profit in Electronic Commerce' von John M. de Figueirdo. Darüber hinaus finden sich auch kontroverse Artikel, die das konventionelle Denken in Frage stellen, wie z.B. Clayton Christensens Ansicht, dass Unternehmen wie Cisco, die für ihr Unternehmensmodell hoch gelobt wurden, in der Zukunft durchaus scheitern können.
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Taschenbuch. Condizione: Neu. Neuware - 'A fascinating compendium of information about writing systems-both for words and numbers.' -Publishers Weekly.
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Taschenbuch. Condizione: Neu. Neuware - A simple proven method for improving cash flow so you can live rent-free and retire early How to Invest in Condominiums provides a simple, low-risk blueprint for building cash flow by buying and renting out condominiums. You can provide for your retirement or improve your monthly income by… investing in income-producing real estate at a very low risk to the capital you invest. Unlike stocks and bonds, real estate is immune to inflation and a fluctuating stock market and also provides some shelter from taxes-and the return on investment typically exceeds that of the average Wall Street investor! The author includes a plan for getting started and a detailed record of his investments that shows how he grew a considerable cash flow-with only a small commitment of time and effort. This straightforward, realistic guide will help you: \* Use this method to establish long-term cash flow \* Avoid owning a money-losing rental unit \* Use professional property management to save time and money \* Avoid 'fixer-uppers' v Keep your long-run effort minimal \* Live rent-free and retire early! How to Invest in Condominiums is a reliable and realistic way to supplement your income. There are no gimmicks and no strings attached and this is not a get-rich-quick scheme. It's a long-term plan that will help you meet-and surpass-your long-term goals.
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Taschenbuch. Condizione: Neu. Neuware - The new edition of G. R. Elton s classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.
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Taschenbuch. Condizione: Neu. Neuware - Building Character in Schools Resource Guide offers school administrators and teachers a practical handbook for developing, assessing, improving, and institutionalizing character education in their schools. It is filled with real-life examples-- both successful and unsuccessful-- of charac…ter education efforts; it clearly illustrates the differences among values, virtues, and points of view; and it presents guidelines for designing effective lessons, units, assessment, and classroom activities.
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Buch. Condizione: Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart.…Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.
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Taschenbuch. Condizione: Neu. Neuware - The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, this book covers common valuation techniques…and myths, tips for determining tangible and intangible values, sample balance sheets and income statements, and approaches to valuing start-up technology and dot-com businesses. This nuts-and-bolts guide addresses publicly traded and privately held firms, including traditional brick-and-mortar companies and the intellectual property industry. With a clear, concise writing style, the author walks readers through common practices for valuing, from collecting data to arriving at a saleable figure for all types of businesses, including professional practice, manufacturing, wholesale distributors, and a variety of retail operations. This new edition features perspectives on nontraditional valuation practices, guidance for using an excess earnings method, and an abundance of case studies from actual companies. In order to make the most profitable decisions, before putting a business on the market or making an offer to acquire one, every beginning business purchaser and seller should read A Basic Guide for Valuing a Company, Second Edition.
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Taschenbuch. Condizione: Neu. Neuware - Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible… workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.
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Taschenbuch. Condizione: Neu. Neuware - This book proposes an analysis of the underlying 'logic' of culture, drawing on a wide range of material not previously examined in works of this kind.
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Taschenbuch. Condizione: Neu. Neuware - Assessing film's unheralded--and unbridled--power as a 'teaching machine,' Breaking in to the Movies showcases Giroux's best-known film essays that address the profoundly pedagogical role film has come to play in contemporary culture.
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Taschenbuch. Condizione: Neu. Neuware - This book provides a comprehensive overview of the range of issues and concerns related to sexuality and health care. It describes the normal processes and issues which arise at different stages in a person's life connected with sexuality, and goes on to describe the particular issues and…concerns that arise when there is illness, disfigurement, physical or mental disability. The Challenge of Sexuality in Health Care will provide qualified nurses, students, and health care professionals with the confidence to encourage patients to raise any concerns they might have.
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Taschenbuch. Condizione: Neu. Neuware - How do we determine whose positions count in the making of foreign policy Does it matter how these policy makers are configured Does the decision-making process such people engage in influence the type of policy that results This volume synthesizs the literatures on leadership, group dynam…ics, organizational theory, and coalition politics to demonstrate how the nature of the decision unity shapes foreign policy.
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Taschenbuch. Condizione: Neu. Neuware - Die Consultingbranche wächst in rasantem Tempo, und das ironischerweise sogar unabhängig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine Fülle von Informationen, Methoden und Verfahren vermittel…t, von denen jeder selbständig tätige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und darüber hinaus Autor von mehr als 10 Top-Businessbüchern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen können. Der erste und wichtigste Schritt für den Erfolg eines Consultingbüros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierfür heisst positives Branding. Weiss erläutert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und Börsengänge von Unternehmen dazu nutzt, um die eigenen Geschäfte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber für eine erfolgreiche Consultingtätigkeit.
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Taschenbuch. Condizione: Neu. Neuware - The day-to-day responsibility for wound management is a role usually undertaken by nurses. It includes assessing the wound, selecting an appropriate treatment, and evaluating the patients' progress. In order to do this effectively the nurse needs to understand the healing process, recogniz…e the factors which may delay wound healing, understand how wound healing can be optimized, know how to recognize complications if they arise and know how to treat them. This text, specifically written for community nurses, including practice nurses, provides a picture of wound healing for both acute and chronic wounds that may be encountered in a community setting. An overview of the function of the skin and phases of wound healing are examined prior to looking at the relationship between wound healing and the patients' health and lifestyle. The reference is written in a question-and-answer format, and includes relevant case studies.
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Taschenbuch. Condizione: Neu. Neuware - Covering a period from c.1450 to the present, this Companion is designed to serve the needs of readers whose interests lie well beyond the familiar boundaries of Irish culture.
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Taschenbuch. Condizione: Neu. Neuware - Clarkson on Psychotherapy, which has been reprinted three times, has become something of a classic. It drew together some of Petruska Clarkson s best writings on the practice of psychotherapy, and its processes and outcomes. Eight years later, Professor Clarkson has again selected some of…her most innovative, thoughful and indeed seminal writings to form a second volume.
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Taschenbuch. Condizione: Neu. Neuware - The dictionary provides an accessible guide to terms commonly used in various fields concerned with personal development, including counselling and psychotherapy, organisational consultancy and management training, adult education, professional development, and group leadership. There is m…uch cross-pollination of vocabulary, and while the authors' approach is humanistic, the dictionary is deliberately not discipline-based or profession-based. The dictionary is primarily for practicioners, students and trainees, and will also be of interest to informed participants or clients. It aims to give a reliable guide to the origins, meanings and usage of terms as well as being a point of departure to a myriad of fields and topics concerned with human experience and development.
Lingua: Inglese
Editore: Wiley & Sons, Blackwell Publishing Ltd., Oxford Dez 2001, 2001
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Taschenbuch. Condizione: Neu. Neuware - This collection brings together for students the essential readings from the broad and fast-moving field of child language development.
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Taschenbuch. Condizione: Neu. Neuware - The importance of the community practice teacher is increasing withthe expansion in primary care. Universities around the country havedeveloped courses for practice educators to provide definitivetraining for that role - there are currently few texts that supportthese courses directly.This… book aims to redress this by covering eight specialistareas of community practice: district nursing, health visiting,school nursing, children s community health nursing, communitynursing mental health, community nursing learning disability,general practice nursing and occupational health nursing. Theemphasis is strongly on practical issues rather than theory andeach section considers practice-based dilemmas and offersappropriate debate.
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Taschenbuch. Condizione: Neu. Neuware - Die rasanten Fortschritte auf dem Gebiet der Telekommunikation und der Informationstechnologie haben die Voraussetzungen geschaffen für eine Gesundheitsvorsorge von hoher Qualität, die überall und jederzeit erfolgen kann. Dieses Buch dokumentiert die Entwicklung der Telemedizin-Branche, de…finiert ihren aktuellen Umfang und erläutert das Potential neuer Methoden. 'Telemedicine and Telecare' vermittelt solide Grundkenntnisse zu diesem Themenkomplex. Dieses Buch ist ein unverzichtbarer Vorlesungsbegleiter für alle Studenten in den Bereichen Medizin und Gesundheitsvorsorge. Insbesondere diskutiert es auch strategische, technische und operationale Fragen, die für Klinikärzte und Klinikmanagement von Interesse sind, die eine telemedizinische Betreuung anbieten wollen. Mit Lösungsansätzen für eine Vielzahl von Situationen.
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Taschenbuch. Condizione: Neu. Neuware - This book promotes a positive message for people with Down syndrome across the world. Living with Down Syndrome is a positive experience for the majority of children and adults with Down syndrome, and for their families. Of course there are difficulties to be faced, but quality of life, fr…om infancy to old age, is determined more by the quality of healthcare, education and social inclusion offered to individuals, than by the developmental difficulties that are associated with Down syndrome.
Lingua: Inglese
Editore: Wiley Dez 2001, 2001
Serie: Libro 7 di 14 - Wiley Series in Telecommunications and Signal Processing
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Buch. Condizione: Neu. Neuware - A practical and tutorial survey of circuit design and telecommunications networksTelecommunication Circuit Design, Second Edition covers the basic concepts of telecommunications, the design of subsystems, and the practical realization of the electronic circuits that make up telecommunication syst…ems. It combines circuit design with telecommunication theory to present a practical, balanced approach to the study of the field.The author breaks down telecommunications systems into functional blocks, then studies each functional block in terms of the electronic devices used, circuit components, and power requirements. Sections on the Internet, the basics and practical aspects of facsimile transmission, multiple access techniques including FDMA and TDMA, spread-spectrum methods including FHMA and CDMA as well as phase modulation have been added to bring this edition up to date. The author uses illustrative examples throughout to describe these modern systems:Amplitude modulated (AM) radio and frequency modulated (FM) radioTelevisionTelephone networksFacsimile machinesPagers, cordless phones, and cellular telephonesSatellite and fiber optic transmissionThough an excellent tutorial for engineering students, the author's practical approach to electronic circuit design also makes this comprehensive book useful as a review and reference for professionals in the telecommunications industry.
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Buch. Condizione: Neu. Neuware - An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitionsIn mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create… value in intellectual property assets, and the part such assets play in both domestic and international mergers, is vitally important to anyone involved in the merger and acquisition process. This book provides an overview of the intellectual property landscape in mergers and acquisitions and thoroughly covers important topics from financial and accounting concerns to due diligence and transfer issues.Bringing together some of the leading economists, valuation experts, lawyers, and accountants in the area of intellectual property, this helpful guide acts as an advisor to business professionals and their counsel who need answers for intellectual property questions. The valuation methods presented here are simple and don't require a background in finance. Whether you're a manager or executive, an accountant or an appraiser, Intellectual Property Assets in Mergers and Acquisitions offers all the expert help you need to better understand the issues and the risks in intellectual property assets in mergers and acquisitions.; Geistiges Eigentum hat sich sehr schnell als neue Quelle von Wohlstand und Macht entwickelt. Während Fusionen und Akquisitionen in atemberaubendem Tempo zunehmen, versuchen Unternehmen, den Anforderungen der New Economy gerecht zu werden und ein profitables Wachstum zu erreichen. 'Mergers and Acquisitions in Intellectual Property' ist ein praktischer Leitfaden zum Thema geistiges Eigentum und ein wertvoller Ratgeber in Sachen Fusionen und Akquisitionen. In diesem Band kommen einige der führenden Ökonomen, Bewertungsexperten, Rechtsanwälte und Buchsachverständige zum Thema Fusion und Akquisition von geistigem Eigentum zu Wort. Bilanzierungs- und Bewertungsmethoden werden insbesondere für Berater und Experten aus finanzfremden Bereichen verständlich und anschaulich erläutert. 'Mergers and Acquisitions in Intellectual Property' - ein unverzichtbarer Leitfaden zu einem topaktuellen Thema.
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Buch. Condizione: Neu. Neuware - The Racial State argues that race is integral to the conceptual, philosophical and material emergence of modern nation state formation, and to its ongoing management.
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Buch. Condizione: Neu. Neuware - The new edition of G. R. Elton's classic work is a wide-ranging, succinct and practical introduction for all students and general readers of history. It makes a major contribution to the question 'what is history '.
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Buch. Condizione: Neu. Neuware - Assessing film's unheralded--and unbridled--power as a 'teaching machine,' Breaking in to the Movies showcases Giroux's best-known film essays that address the profoundly pedagogical role film has come to play in contemporary culture.
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Buch. Condizione: Neu. Neuware - Adorno: A Critical Reader presents a collection of new essays by many of the world's top critics that examine Adorno's lasting impact on the arts, politics, history, philosophy, psychoanalysis, and sociology.
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Buch. Condizione: Neu. Neuware - In the new edition of this classic book, Geoffrey Parker draws on material from all over Europe to provide an authoritative and exciting account of the eventful first half of the seventeenth century.
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Buch. Condizione: Neu. Neuware - Drawing on more than 40 years of research and combining narrative with analysis, R. J. Knecht describes the rise and fall of France in the sixteenth century clearly and authoritatively.
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Buch. Condizione: Neu. Neuware - Genocide: An Anthropological Reader helps to lay a foundation for a ground-breaking 'anthropology of genocide' by gathering together for the first time the seminal texts for learning about and understanding this phenomenon.
