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  • Lingua: Inglese

    Editore: John Wiley & Sons Inc Jun 2015, 2015

    1119092892 / 9781119092896

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 9,90

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    Quantità: 1 disponibile

    Buch. Condizione: Neu. Neuware - The practical, expert guide to reaching the new consumerCustomer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.\* Define the new customer-purchasing journey\* Identify and influence the new consumer\* Engage, nurture, and utilize brand advocates to spread your message\* Position your organization to win in the new marketplaceAs customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan, Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.…

  • Lingua: Inglese

    Editore: WILEY(DUMMIES) Jun 2015, 2015

    1119088704 / 9781119088707

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 19,48

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    Taschenbuch. Condizione: Neu. Neuware - 2nd Ed. In todays time-pressured and cost-conscious global business environment, reliable project planning and competent delivery are more important than ever. Luckily, this approachable and on-the-go guide shows you what works and what doesnt, taking the guesswork out of project management and arming with the tools you need to succeed.…

  • Lingua: Inglese

    Editore: John Wiley And Sons Ltd Jun 2015, 2015

    0857086014 / 9780857086013

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    EUR 20,48

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    Taschenbuch. Condizione: Neu. Neuware - A super practical guide to building a successful business by spending ninety minutes a day on the stuff that really matters.Have you got a brilliant business idea, but are not sure how to find the time to start making it a reality Or perhaps you have your dream up and running but you need help to grow Join best-selling author and multi-award winning entrepreneur, Nigel Botterill, and his co-author Martin Gladdish, as they explore the history, wisdom and uncanny natural phenomena that surrounds each 90 minute chunk of time that we live in and equip you with the tools to think big, grow fast and build your successful business in those 90-minute chunks!Build Your Business in 90 Minutes A Day reveals lessons from the true stories of everyday entrepreneurs who dedicate 90 minutes a day to building their success. Woven amongst these inspirational tales are the remarkable accounts of world-changing events from English history, space and popular culture, that were determined in just 90 minutes. Amidst pages of startling science fact surrounding this magical number, you will learn just how powerful it can be when applied to your life. An hour and a half will never seem quite the same again.Nigel has built eight separate million pound+ businesses from scratch and won a shed full of awards in the process. No one knows better than him what it takes to build big businesses fast!\* Designed to be read in just 90 minutes (plus a few extra bits)\* Packed with tools to help you think big, grow fast and build a successful business\* A mixture of wisdom, teaching and success stories from Nigel Botterill and the entrepreneurs he has helped.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118915860 / 9781118915868

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 22,58

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    Taschenbuch. Condizione: Neu. Neuware - Considered a sign of the 'coming of age' of video games as an artistic medium, the award-winning BioShock franchise covers vast philosophical ground. BioShock and Philosophy: Irrational Game, Rational Book presents expert reflections by philosophers (and Bioshock connoisseurs) on this critically acclaimed and immersive fan-favorite.\* Reveals the philosophical questions raised through the artistic complexity, compelling characters and absorbing plots of this ground-breaking first-person shooter (FPS)\* Explores what BioShock teaches the gamer about gaming, and the aesthetics of video game storytelling\* Addresses a wide array of topics including Marxism, propaganda, human enhancement technologies, political decision-making, free will, morality, feminism, transworld individuality, and vending machines in the dystopian society of Rapture\* Considers visionary game developer Ken Levine's depiction of Ayn Rand's philosophy, as well as the theories of Aristotle, de Beauvoir, Dewey, Leibniz, Marx, Plato, and others from the Hall of Philosophical Heroes.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    0730319512 / 9780730319511

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    EUR 23,94

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    Taschenbuch. Condizione: Neu. Neuware - Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of simple skills, this friendly guide shows you how easy it is to communicate effectively. You'll find out how to listen actively, establish rapport, communicate with credibility, manage communication in difficult situations and converse with ease using modern technology - and lots more. Great communication skills can make all the difference in your personal and professional life, but for those who tend to get a bit tongue-tied under pressure or just have a hard time asserting themselves, voicing thoughts coherently and confidently can be a sweat-inducing experience. Here, expert author Elizabeth Kuhnke takes the intimidation out of communication by sharing her top tips for successful communication in any situation. - Discover how to get ahead in the workplace by mastering your communication skills - Realise the benefits of active listening and the value of establishing rapport - Understand how the use of effective communication skills can help you secure a new job offer - Recognise how to use effective communication to negotiate your way to personal and professional success Whether you're looking to climb the corporate ladder, take on a new professional challenge or just want to improve your communication skills in personal and professional relationships, Communication Essentials For Dummies will have you listening, voicing and articulating your way to success in no time.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    111897252X / 9781118972526

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    EUR 25,23

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    Taschenbuch. Condizione: Neu. Neuware - Don't panic! Managing Anxiety with Mindfulness For Dummies is a practical guide to overcoming your worries and minimising anxiety using mindfulness techniques. The National Health Service and the National Institute for Care and Excellence recommend mindfulness as a legitimate treatment for anxiety, and its also been proven to alleviate stress, depression, low self-esteem, and insomnia. This book explains the benefits of mindfulness, and how it can help you face your fears and defeat persistent, irrational worries. Learn how to break the anxiety cycle with an optimistic approach, live in the present moment, and manage your thoughts using the fundamental techniques of mindfulness therapy. This friendly guide will accompany you every step of the way as you understand your anxiety, identify solutions to your problem, maintain your gains, and avoid relapse. Over three million people in the UK suffer from Generalised Anxiety Disorder, with millions more experiencing phobias, OCD, and panic disorders. Anxiety is potentially debilitating, but many people are daunted by navigating the health system and thus fail to seek treatment. This book provides a way for you to begin managing your symptoms at home, using simple techniques that can help change the way you think, feel, and act. - Understand what anxiety is, and the common causes - Employ mindful self-compassion to alleviate symptoms - Discover mindful attitudes and practise mindful mediation - Transform unhealthy habits into anxiety-busting self-care Mindfulness can help you break free of the downward spiral of negative thought and action, and make positive choices that support your wellbeing. If you're tired of being anxious and long for a brighter outlook, Managing Anxiety with Mindfulness For Dummies provides a wide range of effective techniques to help you enjoy a calmer and happier life.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Inc Jun 2015, 2015

    1118971981 / 9781118971987

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 32,29

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    Taschenbuch. Condizione: Neu. Neuware - Fresh, creative strategies guaranteed to enliven online training101 Ways to Make Learning Active Beyond the Classroom provides proven, practical strategies, activities, and tips for those tasked with facilitating training in any subject area among alternative settings. Based on the best-selling Active Training approach, these methods have been designed by recognized experts, and are guaranteed to enliven any learning event. Readers will find a toolkit of ready-to-use exercises and tips for organizing, conducting, and delivering active learning, in alternative settings on the job or around the world. The book is organized in a way that allows trainers to quickly and easily identify strategies that hold the most promise for specific situations. Each strategy is illustrated with a case example that demonstrates the concepts in action. Two hundred tips organized in twenty how-to lists will prove invaluable for using Twitter, coaching virtually, encouraging informal learning, opening interactive virtual learning sessions, and much more. Coverage includes best practices for social media and informal learning, common e-learning tools, as well as guidance toward using a full gamut of tools from gamification and simulation to serious games and m-learning.Active training encourages participants to use their brains to study ideas, solve problems, and apply what they've learned. It's a fast-paced, fun, supportive, and personally engaging environment. This book shows training facilitators the proven techniques that help learners get more out of the material.\* Design a more engaging learning environment\* Improve delivery with optimized technology\* Utilize effective learning tools and practical strategies\* Learn best practices for social media, coaching, virtual learning, and moreLearners need to figure things out by themselves, ask questions, practice skills, and transfer skills and knowledge to the job. With proven strategies designed by industry leaders, 101 Ways to Make Learning Active Beyond the Classroom is the indispensable guide to the design and delivery of effective alternative ways to learn.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Inc Jun 2015, 2015

    1118964969 / 9781118964965

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    EUR 33,57

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    Taschenbuch. Condizione: Neu. Neuware - THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If it's good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn't it good enough for you 'This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.' -- Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman'Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation - though 'praxis'. This is jammed with great case studies and 52 actionable strategies.' -- Stephen Maher, Chairman, The Marketing Society and CEO, MBA'Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.' -- David Abraham, CEO Channel 4 PLC. Willshire, John V. (illustratore).…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119030579 / 9781119030577

    Serie: Libro 6 di 9 - Metaphilosophy

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 34,14

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    Taschenbuch. Condizione: Neu. Neuware - This is the first volume of its kind to provide a curated collection of cutting-edge scholarship on the philosophy of luck\* Offers an in-depth examination of the concept of luck, which has often been overlooked in philosophical study\* Includes discussions of luck from a range of philosophical perspectives, including ethics, epistemology, metaphysics, and cognitive science\* Examines the role of luck in core philosophical problems, such as free will\* Features work from the main philosophers writing on luck today.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119067391 / 9781119067399

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 34,43

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    Taschenbuch. Condizione: Neu. Neuware - The complete guide to mastering the art of effective body language Body Language For Dummies is your ideal guide to understanding other people, and helping them understand you. Body language is a critical component of good communication, and often conveys a bigger message than the words you say. This book teaches you how to interpret what people really mean by observing their posture, gestures, eye movements, and more, and holds up a mirror to give you a clear idea of how you're being interpreted yourself. This updated third edition includes new coverage of virtual meetings, multicultural outsourcing environments, devices, and boardroom behaviours for women, as well as insight into Harvard professor Amy Cuddy's research into how body language affects testosterone and cortisol, as published in the Harvard Business Review. Body language is a fascinating topic that reveals how the human mind works. Image and presentation are crucial to successful communication, both in business and in your personal life. This book is your guide to decoding body language, and adjusting your own habits to improve your interactions with others. - Become a better communicator without saying a word - Make a better first (and second, and third.) impression - Learn what other people's signals really mean - Transform your personal and professional relationships Realising what kind of impression you give is a valuable thing, and learning how to make a more positive impact is an incredibly useful skill. Whether you want to improve your prospects in job seeking, dating, or climbing the corporate ladder, Body Language For Dummies helps you translate the unspoken and get your message across.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Jun 2015, 2015

    1119185335 / 9781119185338

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 35,35

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    Taschenbuch. Condizione: Neu. Neuware - 'Getting Results' ist ein praktischer und innovativer Leitfaden für das Erzielen besserer Ergebnisse. Schritt für Schritt wird hier gezeigt, wie das Betriebsergebnis weiter gesteigert werden kann, indem man Aktivitäten unternehmensweit auf die anvisierten Ziele ausrichtet, eine positive und leistungsfördernde Arbeitsumgebung schafft und ständig Verbesserungen durchführt. Die Autoren stützen ihre Ausführungen auf umfangreiche Forschungsergebnisse und Informationen aus Gesprächen mit über 1.200 Managern. Mit einer Fülle anschaulicher Fallstudien. Dieser Band ist Teil der angesehenen Reihe 'University of Michigan Business School'.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Inc Jun 2015, 2015

    0470673265 / 9780470673263

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    EUR 36,28

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    Taschenbuch. Condizione: Neu. Neuware - A Nazareth Manifesto is an eloquent and impassioned ecumenical proposal for re-envisioning Christianity's approach to social engagement away from working 'for' the people to being 'with' them.\* Questions the effectiveness of the current trend of intervention as a means of fixing the problems of people in distressed and disadvantaged circumstances\* Argues that Jesus spent 90% of his life simply being among the people of Nazareth, sharing their hopes and struggles, therefore Christians should place a similar emphasis on being alongside people in need rather than hastening to impose solutions\* Written by a respected priest and broadcaster and renowned Christian ethicist and preacher\* Supported by historical, contemporary, exegetical and anecdotal illustrations.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119024366 / 9781119024361

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    EUR 40,27

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    Buch. Condizione: Neu. Neuware - Break free to make real change for yourself and othersHave you ever felt like your progress was being blocked, not just by your own circumstances, but by the presence and actions of others Freedom to Change releases you from the trap of constantly telling yourself that you'd be more successful at teaching, leading, or contributing to an organization if only others didn't stand in your way. In his engaging, irreverent style, bestselling author Michael Fullan explores the two kinds of freedom in our daily lives: freedom from obstacles versus freedom to take initiative and act. Gaining freedom from barriers has no value in itself until it is partnered with an equally determined sense of what you truly want. What change would you like to bring about for yourself or those around you Given that human nature and productivity are fundamentally social, Fullan prescribes four dynamically interrelated actions we can take:\* Consciously seeking a balance between our own autonomy and cooperation with others\* Improving the feedback exchange--giving more valuable responses, as well as eliciting, hearing, and accepting feedback more effectively\* Building accountability to others into the fabric of our working lives\* Finding ways to influence others with the changes we've made and want to spreadIllustrated and enriched with examples from education, business, and nonprofit sectors, Freedom to Change offers recommendations for both individuals and organizations seeking to enhance connectedness and independence.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118992237 / 9781118992234

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 40,35

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    Buch. Condizione: Neu. Neuware - The 'new grownup' guide to managing your life and money in the modern economy No One Ever Told Us That is a series of essential life and financial lessons that every adult needs to read before they embark upon their own life's adventures. You've completed your education, your couch surfing, and your internships-now it's time to grow up. You have a 'real' job, maybe a family, and maybe a mortgage; but you've been launched into an uncertain world. This book is your much-needed guide to life as an adult, giving you the answers you need about becoming a professional, becoming financially secure, and becoming your own person. You see the world differently when you spend your days supporting yourself and your family, and money management quickly becomes an integral part of everything you do. This useful guide shows you how to do what you need to do, find the people you need on your side, and fulfill your obligations to those who matter most to you. You may have been used to the idea of 'independence' for a while by now, but when the reality of it hits, many new adults are thrown into a sudden state of panic. This book is your guide through the storm, your handbook for adulthood, and your personal companion for the journey ahead. - John D. Spooner has a dual life. He has been named by Barrons as one of the top 100 financial advisors in America. As an author, the great mystery writer Robert B. Parker has said, 'John Spooner is, quite simply, one of the best writers in America.' - Gain a fresh perspective on the world as a grownup - Meet financial challenges with smart money management - Assemble your personal, legal, medical, and financial support team - Learn essential lessons before you suffer their consequences - Written by the only full-time writer and money manager in America Nothing in your experience has ever prepared you for the responsibility of responsibility. You've been thrown into the deep end, the undertow is strong, and the stakes are high-it's time to start swimming. No One Ever Told Us That gets you right on track to your brightest future.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119024927 / 9781119024927

    Serie: Libro 1 di 2 - Bloomberg Investment

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    EUR 41,95

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    Buch. Condizione: Neu. Neuware - A simple guide to a smarter strategy for the individual investorA Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-based framework can lead to better investment decisions. The financial market is a complex system, but that doesn't mean it requires a complex strategy; in fact, this false premise is the driving force behind many investors' market 'mistakes.' Information is important, but understanding and perspective are the keys to better decision-making. This book describes the proper way to view the markets and your portfolio, and show you the simple strategies that make investing more profitable, less confusing, and less time-consuming. Without the burden of short-term performance benchmarks, individual investors have the advantage of focusing on the long view, and the freedom to construct the kind of portfolio that will serve their investment goals best. This book proves how complex strategies essentially waste these advantages, and provides an alternative game plan for those ready to simplify.Complexity is often used as a mechanism for talking investors into unnecessary purchases, when all most need is a deeper understanding of conventional options. This book explains which issues you actually should pay attention to, and which ones are simply used for an illusion of intelligence and control.\* Keep up with--or beat--professional money managers\* Exploit stock market volatility to your utmost advantage\* Learn where advisors and consultants fit into smart strategy\* Build a portfolio that makes sense for your particular situationYou don't have to outsmart the market if you can simply outperform it. Cut through the confusion and noise and focus on what actually matters. A Wealth of Common Sense clears the air, and gives you the insight you need to become a smarter, more successful investor.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Jun 2015, 2015

    1119100445 / 9781119100447

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    EUR 42,38

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    Taschenbuch. Condizione: Neu. Neuware - The call for our schools and universities to develop ethical leaders has never been stronger. This volume offers new approaches to equipping our student leaders with the skills, competencies, and courage to act in an ethical manner, even in the face of peer pressure, tradition, or convention. Each chapter includes: - Ideas and strategies to help student leaders become more ethically fit - Ways to challenge students to pursue what is ethical and right rather than simply avoiding what is wrong or illegal - Examples of words, phrases, and red flag situations, along with effective responses, that can be practiced and taught - Six different leadership models to help understand the dynamics and potentials of ethics-related leadership The Jossey-Bass quarterly report series New Directions for Student Leadership explores leadership concepts and pedagogical topics of interest to high school and college leadership educators. Issues are grounded in scholarship and feature practical applications and best practices in youth and adult leadership education.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119061083 / 9781119061083

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    EUR 43,05

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    Taschenbuch. Condizione: Neu. Neuware - This innovative new collection features six original essays exploring the spatial, temporal, and other structures that shape conscious perception.\* Includes cutting-edge research on an increasingly influential topic in the philosophy of the mind\* Explores structural differences between the senses and between different theories of perceptual experience\* Offers innovative new arguments on the philosophy of perception written by leading scholars in the field.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119055911 / 9781119055914

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    EUR 44,37

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    Buch. Condizione: Neu. Neuware - A smarter framework for designing more effective workplace wellness programsWorkplace Wellness That Works provides a fresh perspective on how to promote employee well-being in the workplace. In addressing the interconnectivity between wellness and organizational culture, this book shows you how to integrate wellness into your existing employee development strategy in more creative, humane, and effective ways. Based on the latest research and backed by real-world examples and case studies, this guide provides employers with the tools they need to start making a difference in their employees' health and happiness, and promoting an overall culture of well-being throughout the organization. You'll find concrete, actionable advice for tackling the massive obstacle of behavioral change, and learn how to design and implement an approach that can most benefit your organization.Promoting wellness is a good idea. Giving employees the inspiration and tools they need to make changes in their lifestyles is a great idea. But the billion-dollar question is: what do they want, what do they need, and how do we implement programs to help them without causing more harm than good Workplace Wellness That Works shows you how to assess your organization's needs and craft a plan that actually benefits employees.\* Build an effective platform for well-being\* Empower employees to make better choices\* Design and deliver the strategy that your organization needs\* Drive quantifiable change through more creative implementationToday's worksite wellness industry represents a miasma of competing trends, making it nearly impossible to come away with tangible solutions for real-world implementation. Harnessing a broader learning and development framework, Workplace Wellness That Works skips the fads and shows you how to design a smarter strategy that truly makes a difference in employees' lives--and your company's bottom line.…

  • Lingua: Inglese

    Editore: John Wiley And Sons Ltd Jun 2015, 2015

    1118597648 / 9781118597644

    Serie: Libro 43 di 75 - At a Glance

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    EUR 46,38

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    Taschenbuch. Condizione: Neu. Neuware - Geriatric Medicine at a Glance logically presents the core principles of geriatric medicine, including mechanisms of ageing, changes in physiology commonly seen in older adults, and the clinical management and treatment of the key medical presentations affecting older patients. It provides a thorough overview of the essential required core knowledge, mapped to the British Geriatrics Society undergraduate curriculum on ageing.Geriatric Medicine at a Glance:- Is fully aligned with the newly developed British Geriatric Society curriculum on ageing for undergraduate medical students- Explains the relevant concepts associated with ageing in addition to the common medical presentations seen in older adults- Includes the perspective of nurses and other allied health professionals- Features 'best of five' MCQ self-assessment questionsGeriatric Medicine at a Glance will help address the uncertainty often experienced by medical students and junior doctors when dealing with older patients.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    111892388X / 9781118923887

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 49,14

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    Taschenbuch. Condizione: Neu. Neuware - A fully revised and updated third edition of the most established and innovative historical analysis of the Continental Army and its role in the formation of the new republic.\* Written by two experts in the field of early U.S. history\* Includes fully updated coverage of the military, political, social, and cultural history of the Revolution\* Features maps, illustrations, a Note on Revolutionary War History and Historiography, and a fully revamped Bibliographical Essay\* Fully established as an essential resource for courses ranging from A.P. U.S. history to graduate seminars on the American Revolution.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118556402 / 9781118556405

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 49,18

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    Taschenbuch. Condizione: Neu. Neuware - Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.\* Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding\* Challenges current interpretations of brands as vehicles of homogenization in globalization\* Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding\* Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands\* Forges strong new connections between political and cultural economy approaches within geography\* Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118867122 / 9781118867129

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 49,80

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    Buch. Condizione: Neu. Neuware - Learn the unique leadership strategies of the effective, essential CIOBeyond the Cloud provides a blueprint for leadership in an era of high volatility, rapid transformation, and amazing growth. An effective CIO is essential to the successful navigation of turbulent and uncertain times, and this insightful guide gives you the actionable framework you need to execute the leadership strategies that work. Focused on the major factors that are critical to modern global enterprise, this book delves into communication, collaboration, relationships, technology, innovation, talent management, and more to provide well-rounded guidance toward principled leadership. Simple, straightforward language explains the basics of each area, and is expanded upon by real-world stories and revealing anecdotes gathered from the author's exclusive interviews with visionary thought leaders from major organizations worldwide. You get perspective from the top on established and emerging leadership strategies, helping you put these ideas to work right away.CIOs are perfectly positioned to provide the leadership required to stay ahead of the competition in complex, rapidly shifting markets. They break down walls, align resources, and facilitate collaboration to drive business value and spur growth amidst an atmosphere of hyper-competition. This guide is your practical handbook for becoming the leader that you need to be.\* Establish trust and cooperation across the enterprise\* Recruit and retain the top talent in your field\* Leverage new technology for continuous business growth\* Inspire loyalty and optimal performance from everyone on the teamThe CIO has never been more crucial to the enterprise than right now. With clear guidance toward the unique leadership skills the role requires, Beyond the Cloud is the foundational executive guide for transformational leaders in the new business era.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118880471 / 9781118880470

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 52,02

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    Taschenbuch. Condizione: Neu. Neuware - Anarchy, State, and Utopia: An Advanced Guide presents a comprehensive and accessible introduction to the ideas expressed in Robert Nozick's highly influential 1974 work on free-market libertarianism--considered one of the most important and influential works of political philosophy published in the latter half of the 20th-century.\* Makes accessible all the major ideas and arguments presented in Nozick's complex masterpiece\* Explains, as well as critiques, Robert Nozick's theory of free market libertarianism\* Enables a new generation of readers to draw their own conclusions about the wealth of timely ideas on individualism and libertarian philosophy\* Indicates where Nozick's theory has explanatory power, where it is implausible, and where there are loose ends with further work to be done.…

  • Lingua: Inglese

    Editore: Wiley John + Sons Jun 2015, 2015

    1118714709 / 9781118714706

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    Da: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, GermaniaRheinberg-Buch Andreas Meier eK

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    EUR 64,50

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    Taschenbuch. Condizione: Neu. Neuware -Methods for managing complex software construction following the practices, principles and patterns of Domain-Driven Design with code examples in C#This book presents the philosophy of Domain-Driven Design (DDD) in a down-to-earth and practical manner for experienced developers building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the implementation patterns and best practices for shaping a maintainable solution space. You will learn how to build effective domain models through the use of tactical patterns and how to retain their integrity by applying the strategic patterns of DDD. Full end-to-end coding examples demonstrate techniques for integrating a decomposed and distributed solution space while coding best practices and patterns advise you on how to architect applications for maintenance and scale.\* Offers a thorough introduction to the philosophy of DDD for professional developers\* Includes masses of code and examples of concept in action that other books have only covered theoretically\* Covers the patterns of CQRS, Messaging, REST, Event Sourcing and Event-Driven Architectures\* Also ideal for Java developers who want to better understand the implementation of DDD 800 pp. Englisch.…

  • Lingua: Inglese

    Editore: Wiley John + Sons Jun 2015, 2015

    1118714709 / 9781118714706

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    Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

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    EUR 64,50

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    Taschenbuch. Condizione: Neu. Neuware -Methods for managing complex software construction following the practices, principles and patterns of Domain-Driven Design with code examples in C#This book presents the philosophy of Domain-Driven Design (DDD) in a down-to-earth and practical manner for experienced developers building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the implementation patterns and best practices for shaping a maintainable solution space. You will learn how to build effective domain models through the use of tactical patterns and how to retain their integrity by applying the strategic patterns of DDD. Full end-to-end coding examples demonstrate techniques for integrating a decomposed and distributed solution space while coding best practices and patterns advise you on how to architect applications for maintenance and scale.\* Offers a thorough introduction to the philosophy of DDD for professional developers\* Includes masses of code and examples of concept in action that other books have only covered theoretically\* Covers the patterns of CQRS, Messaging, REST, Event Sourcing and Event-Driven Architectures\* Also ideal for Java developers who want to better understand the implementation of DDD 800 pp. Englisch.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1118937759 / 9781118937754

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 45,38

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    Taschenbuch. Condizione: Neu. Neuware - Practical ADHD management techniques for parents and teachersThe ADHD Book of Lists is a comprehensive guide to ADHD/ADD, providing the answers parents, teachers, and other caregivers seek in a convenient list format. This new second edition has been updated with the latest research findings and resources, including the most up to date tools and strategies for helping these children succeed. Each aspect of ADHD/ADD is fully explained, from diagnosis to intervention, providing readers with the insight they need to make the best choices for the affected child. Coverage includes the latest medications and behavioral management techniques that work inside and outside the classroom, plus guidance toward alleviating individual struggles including inattention, impulsivity, executive function and subject-specific academic issues. Readers learn how to create a collaborative care team by bringing parents, teachers, doctors, therapists, and counselors on board to build a comprehensive management plan, as well as the practical techniques they can use every day to provide these children the support they need to be their very best.Attention Deficit/Hyperactivity Disorder cannot be cured, but it can be managed successfully. This book is an insightful guide to supporting children and teens with ADHD, and giving them the mental, emotional, and practical tools that boost their confidence and abilities and enable them to thrive.\* Investigate comprehensive treatments, including ADHD coaching\* Learn strategies for strengthening organization, working memory and other executive functions.\* Understand effective classroom management of students with ADHD\* Discover ways to help struggling children succeed despite the challengesThe ADHD Book of Lists is the complete easy-to-reference guide to practical ADHD management and will be a go-to resource for parents, teachers, clinicians, and others involved in the care and education of students with ADHD.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    0674504348 / 9780674504349

    Serie: Libro 74 di 138 - Harvard East Asian Monographs

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 53,85

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    Buch. Condizione: Neu. Neuware - In Defensive Positions, Noell Wilson shows how control of coastal defense by regional domains exacerbated the shogunate's inability to respond to major military and political challenges as Japan transitioned from an early modern system of parcelized, local maritime defense to one of centralized, national security in the nineteenth century.…

  • Lingua: Inglese

    Editore: John Wiley & Sons Jun 2015, 2015

    1119143144 / 9781119143147

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 54,23

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    Taschenbuch. Condizione: Neu. Neuware.

  • Lingua: Inglese

    Editore: Wiley John + Sons Jun 2015, 2015

    1118714709 / 9781118714706

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    Da: Wegmann1855, Zwiesel, GermaniaWegmann1855

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    EUR 64,50

    EUR 25,95 spedizione 
    Spedito da Germania a U.S.A.

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    Taschenbuch. Condizione: Neu. Neuware -Methods for managing complex software construction following the practices, principles and patterns of Domain-Driven Design with code examples in C# This book presents the philosophy of Domain-Driven Design (DDD) in a down-to-earth and practical manner for experienced developers building applications for complex domains. A focus is placed on the principles and practices of decomposing a complex problem space as well as the implementation patterns and best practices for shaping a maintainable solution space. You will learn how to build effective domain models through the use of tactical patterns and how to retain their integrity by applying the strategic patterns of DDD. Full end-to-end coding examples demonstrate techniques for integrating a decomposed and distributed solution space while coding best practices and patterns advise you on how to architect applications for maintenance and scale. - Offers a thorough introduction to the philosophy of DDD for professional developers - Includes masses of code and examples of concept in action that other books have only covered theoretically - Covers the patterns of CQRS, Messaging, REST, Event Sourcing and Event-Driven Architectures - Also ideal for Java developers who want to better understand the implementation of DDD.…

  • Lingua: Inglese

    Editore: Wiley Jun 2015, 2015

    1119052432 / 9781119052432

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    Da: AHA-BUCH GmbH, Einbeck, GermaniaAHA-BUCH GmbH

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    EUR 56,38

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    Taschenbuch. Condizione: Neu. Neuware - Rethinking Pragmatism explores the work of the American Pragmatists, particularly James and Dewey, challenging entrenched readings of their views on truth, instrumentalism, realism, pluralism, and religious beliefs. Schwartz takes James's work as the basis for his discussion. His detailed commentary on James's Pragmatism, which Schwartz uses as a scaffold for rethinking pragmatic themes and arguments more generally, looks ahead rather than back. In terms that have significant implications for current philosophical controversies, Rethinking Pragmatism explains why the Pragmatists rejected meanings, fixed reference, and metaphysical necessity, but did not reject theoretical entities. Most significantly, it provides a perspective on the pragmatic theory of truth that shows, for example, why James readily admits that truth is 'agreement with reality,' and why Dewey praises Tarski's work on truth as a breakthrough in semantic theory. Schwartz also links the Pragmatists' reasons for rejecting nineteenth-century positivism to twentieth-century challenges to logical positivism. The result is a book that coherently unfolds James's work, while demonstrating the contemporary relevance of the American Pragmatists' ideas and arguments to debates about the nature of inquiry, language, and reality.…