Willford press sep 2020 (54 risultati)

Buch. Condizione: Neu. Neuware - The branch of economics which studies the behaviour of firms as well as individuals in making decisions regarding the allocation of scarce resources is known as microeconomics. It also studies the interactions among these individuals and firms. One of the primary goals of microeconomics is to examine the market mechanisms that establish relative prices among goods and services along with the allocation of limited resources among alternative uses. The failure of markets to produce effective results is also analyzed under microeconomics. There are several key areas which are studied under microeconomics such as demand, supply and equilibrium, measurement of elasticities, consumer demand theory, theory of production, and cost of production. The extensive content of this book provides the readers with a thorough understanding of microeconomics and its fundamental elements. It is an essential guide for both academicians and those who wish to pursue this discipline further. It will also help new researchers by foregrounding their knowledge in this branch.…

Buch. Condizione: Neu. Neuware - The scientific field which focuses on the study of mental behaviour and processes of non-human animals is referred to as comparative psychology. It explores the behavior of various species ranging from insects to primates. The important topics of study in comparative psychology include individual behaviour, reproductive behaviour and social behaviour such as locomotion, tonic immobility, developmental psychology and behavior genetics. Comparative psychology is also concerned with the study of the behavioral similarities and differences among all living beings. It plays an important role in various other fields such as medicine, animal cognition and behavioral ecology. This book traces the progress of this field and highlights some of its key concepts and applications. It presents researches and studies performed by experts across the globe. Through this book, we attempt to further enlighten the readers about the new concepts in comparative psychology.…

Buch. Condizione: Neu. Neuware - The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the industry context in which the firm operates. Marketing and market research are crucial for developing a complex analysis of a market. Various observational techniques, qualitative marketing research, experimental techniques and quantitative marketing research are used to conduct market research. Brand audit; marketing strategy; implementation planning; project, process, and vendor management; reporting, measurement, feedback and control systems; and international marketing management are under the focus areas of marketing management. This book outlines the processes and applications of marketing management in detail. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of marketing management. It is a complete source of knowledge on the present status of this important field.…

Buch. Condizione: Neu. Neuware - The administration of a business is termed as business management. It encompasses all aspects of overseeing and supervising business operations. An important objective of business management is to allocate resources such that the firm's goals and objectives are met. This requires planning, staffing, organizing, leading, directing, and controlling processes. Management is vital at every aspect of a business development process. Business management therefore also encompasses information technology management, supply chain management, marketing management, financial management, product management and human resource management, among others. This book explores all the important aspects of business management in the present day scenario. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It is an essential guide for both academicians and those who wish to pursue this discipline further. …

Buch. Condizione: Neu. Neuware - Travelling for pleasure or business is referred to as tourism. Tourism can be within the traveler's country or across borders. It has become an important source of income in many regions and countries. There are various industries which benefit from tourism such as lodging including hotels, resorts, homestays, hostels and renting rooms, transportation services such as cruise ships, trains, airlines and taxicabs. It also benefits business venues such as restaurants, amusement parks, casinos, theatres, shopping malls and music venues. Tourism management includes the oversight of all activities that are related to tourism and hospitality industries. It trains people for the management positions in the accommodations, food and tourism industries. This book elucidates the concepts and innovative models around prospective developments with respect to tourism and hospitality management. Some of the diverse topics covered in this book address the varied branches that fall under this category. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.…

Buch. Condizione: Neu. Neuware - Physical Chemistry is the study of macroscopic, atomic, particulate and sub-atomic phenomena in chemical systems. It is studied in terms of principles, practices, and concepts of physics. Energy, thermodynamics, motion, statistical mechanics and force are some common concepts of physics applied to this field. Quantum chemistry and spectroscopy are the two primary sub-fields of physical chemistry. The application of quantum mechanics to solve chemical problems falls under quantum chemistry. It provides tools to determine the shape of bonds, strength of the bonds, movement of nuclei and how light can be absorbed or emitted by a chemical compound. Whereas, spectroscopy is concerned with the interaction of electromagnetic radiation with matter. The objective of this book is to give a general view of the different areas of physical chemistry and its applications. Most of the topics introduced herein cover new techniques and applications of physical chemistry. This book will serve as a valuable source of reference for graduate and post graduate students.…

Buch. Condizione: Neu. Neuware - The processing, communication and measurement of financial as well as non-financial information regarding economic entities like businesses and corporations is referred to as accounting. It is often termed as the language of business as it measures an organization's economic activities and transfers this information to various investors, regulators, management and creditors. The important sub-fields of accounting are auditing, management accounting, financial accounting, taxation and accounting information systems. Accounting research is an area in accounting which focuses on the research in the effects of the reported information on the economic events and the effects of economic events on the accounting processes. It also researches how accounting plays an important role in organizations. The topics included in this book on accounting are of utmost significance and bound to provide incredible insights to readers. Some of the diverse topics covered in this book address the varied branches that fall under this category. The extensive content of this book provides the readers with a thorough understanding of the subject.…

Buch. Condizione: Neu. Neuware - Rotating machines are the machines which are made up of two main parts- the rotor and the stator. The non-moving segment of the machine is known as the stator and the rotating segment is known as the rotor. Rotating machines find a wide variety of uses in a number of domains such as domestic appliances, transportation vehicles and industrial manufacturing plants. AC and DC machines are prominent examples of rotating machines. In AC machines, the rotor is used as the field, and the stator is used as the armature, while the reverse is applicable for DC machines. This book provides significant information to help develop a good understanding of rotating machines and their dynamics. It is a valuable compilation of topics, ranging from the basic to the most complex advancements in this field. This book will serve as a valuable source of reference for graduate and post graduate students.…

Buch. Condizione: Neu. Neuware - Social sciences are a set of academic disciplines that are concerned with the study of society and societal relations. The umbrella of social science encompasses disciplines such as anthropology, economics, archaeology, history, human geography, linguistics, political science, public health and sociology, among others. Research in the social sciences can be dealt with diverse approaches. The positivist approach to social studies uses methods resonant with the natural sciences, while interpretivist studies focus on symbolic interpretations or social critiques. Modern academic practice involves multiple methodologies combining both qualitative and quantitative research. Field-based and laboratory-based data collection, questionnaires and archival database information are certain techniques that are used for conducting studies in the social sciences. This book provides comprehensive insights into the field of social science. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. It is appropriate for students seeking detailed information in this area as well as for experts. …

Buch. Condizione: Neu. Neuware - The field of physics which studies atoms as an atomic nucleus and an isolated system of electrons is known as atomic physics. Its fundamental concern is the arrangement of electrons around the nucleus and the mechanisms through which these arrangements change. Both neutral atoms and ions are studied under this discipline. The processes of ionization and excitation by photons or collisions with atomic particles are also dealt within this field. The underlying theory in plasma physics and atmospheric physics has been provided by atomic physics. This book discusses the fundamentals as well as modern approaches of atomic physics. Coherent flow of topics, student-friendly language and extensive use of examples make it an invaluable source of knowledge. This book is an essential guide for both academicians and those who wish to pursue this discipline further.…

Buch. Condizione: Neu. Neuware - Culture is the social behavior and norms in human society. It consists of a set of customs, traditions, and values of society. It is the set of knowledge that is acquired over time. Culture is a central concept in anthropology and includes the range of phenomena that are transmitted through social learning in society. Religion is a cultural universal which is found in every human society. Religion is a cultural system of designated behaviors and practices, morals, prophecies, ethics, etc. Religious practice may include rituals, prayers, sermons, sacrifices, festivals and meditation. The study of religion includes a wide variety of academic disciplines such as theology, comparative religion, and social scientific studies. Religion theories offer various explanations for the origins and workings of religion. It includes the ontological foundations of religious being and belief. This book unravels the recent studies in the field of religion and culture. It includes some of the vital pieces of work being conducted across the world, on various topics related to these domains. The topics covered in this book offer the readers new insights in the fields of religion and culture.…

Buch. Condizione: Neu. Neuware - Logistics refers to the systematic organization and implementation of a complex operation. It also refers to the management of the flow of resources between the point of origin and the point of consumption. This may include physical items, equipment and materials. The integration of the flow of information, production, materials handling, inventory, packaging, transportation, etc. is crucial to logistics. The main areas of logistics are distribution, procurement, disposal, after-sales and production logistics, among others. Logistics may have an internal focus or an external focus in business. In modern businesses, logistics automation is emerging as a new dimension for improving efficiency. This is characterized by the use of enterprise resource planning systems and supply chain management systems. This book explores all the important aspects of logistics management in the present day scenario. Some of the diverse topics covered in this book address the varied branches that fall under this category. It attempts to assist those with a goal of delving into the field of logistics. …

Buch. Condizione: Neu. Neuware - The production and distribution of reports on recent events is referred to as journalism. It includes the methods of gathering information and using literary techniques. It uses various means of media such as print, television, radio, and the Internet. Journalism went through various changes due to the Internet and smartphones. It has several forms such as broadcast journalism, citizen journalism, investigative journalism, interactive journalism and photo journalism. Broadcast journalism is the journalism that is written or spoken for radio or television. Investigative journalism includes the in-depth reporting that uncovers the social problems that often lead to major problems being resolved. Interactive form of journalism is an online form that is presented on the web. Photojournalism focuses on telling true stories through images. This book attempts to understand the multiple branches that fall under the discipline of journalism and how such concepts have practical applications. The various sub-fields of journalism along with technological progress that have future implications are glanced at in it. This book is an essential guide for both academicians and those who wish to pursue this discipline further.…

Buch. Condizione: Neu. Neuware - Asphalt is a semi-solid, black and sticky form of petroleum which is also known as bitumen. It may be found in natural deposits or it could be a refined product called pitch. Pitch is derived from petroleum, coal, plants and tar or it is manufactured. Asphalt is primarily used in road constructions as a binder or glue that is mixed with aggregate particles such as sand, gravel, recycled concrete and crushed stones to create asphalt concrete. The other main uses of asphalt include bituminous waterproofing systems that are designed to protect the commercial and residential buildings from water. This book includes some of the vital pieces of work being conducted across the world, on various topics related to asphalt material. Most of the topics introduced in this book cover new techniques and the applications of such material. It will provide comprehensive knowledge to the readers.…

Buch. Condizione: Neu. Neuware - A supply chain refers to a system of people, activities, organizations, resources and information that are involved in the movement of a product or service from a supplier to the end customer. The activities in a supply chain involve the transformation of raw materials, natural resources and components into the finished product. In special supply chains, the used products can re-enter the supply chain when the residual value is recyclable. There can be different types of supply chain models that address the upstream and downstream aspects of supply chain management. The Supply Chain Operations Reference (SCOR) model is the cross-industry standard measuring total supply chain performance. It includes the parameters of production flexibility, delivery and order fulfillment performance, inventory and asset turns, etc. Supply chain logistics are two closely related aspects of any business. Logistics management is generally regarded as a sub-discipline of supply chain management. This book provides comprehensive insights into the field of logistics. Most of the topics introduced herein cover new techniques and the applications of supply chain management. This book, with its detailed analyses and data, will prove immensely beneficial to professionals and students involved in this area at various levels.…

Buch. Condizione: Neu. Neuware - Chromatography is a technique that is used for the separation of a mixture. The solutes or components of a mixture are separated based on the relative proportion of individual solutes distributed between a moving fluid stream and a contiguous stationary phase. Chromatography can be analytical or preparative. Depending on the mode of operation, geometry of the system, phases involved and the retention mechanism, chromatography can be of two types- column chromatography and planar chromatography. These techniques are of immense use in various chemical and biological fields. This book outlines the processes and applications of chromatography in detail. It includes some of the vital pieces of work being conducted across the world, on various topics related to chromatography. It will prove to be immensely beneficial to students and researchers in this field. …

Buch. Condizione: Neu. Neuware - Language education is a sub discipline of applied linguistics. It plays a vital role in acquiring a second or foreign language. Language education is an interdisciplinary field and consists of four major learning categories: Communicative competencies, proficiencies, cross culture experiences and multiple literacies. Some of the ways through which a person can learn a language are audio recording, books, internet and software. Some of the techniques used for teaching languages are skill teaching, sandwich technique, code switching, mother tongue mirroring, etc. Language education consists of four stages of learning: Early childhood education, compulsory education, adult education and elderly education. There are various strategies of learning a language such as listening and then learning, reading and then learning, learning Esperanto, and learning a language by learning its vocabulary. This book unravels the recent studies in the field of language education. It also traces the progress of this field and highlights some of its key concepts and applications. This book will provide comprehensive knowledge to the readers. …

Buch. Condizione: Neu. Neuware - A computer game is a video game. It is played on a personal computer rather than a dedicated arcade machine or video game console. Its defining characteristics include greater capacity in processing, video output and input; and more diverse and user-determined gaming software and hardware. The high-end computer gaming systems usually have more processing resources at its disposal. This can be utilized to improve the visual fidelity of the game relative to other programs. Unlike other gaming platforms, computer games are not owned and administered by a single group. The Steam distribution service and the Microsoft Windows operating system are the two dominating software for a computer gaming system. The ever-growing need of advanced technology is the reason that has fueled the development in the field of computer games in recent times. This book is a complete source of knowledge on the present status of this important field of technology. With state-of-the-art inputs by acclaimed experts of this field, it targets students and professionals.…

Buch. Condizione: Neu. Neuware - Analytical chemistry is a branch of chemistry which is concerned with the separation, quantification and identification of matter. Every naturally occurring or artificially produced substance contains a combination of different elements. It is possible to identify and quantify the different types of impure species in a substance with the help of analytic tests. These tests also help in determining the properties of pure materials. Such methods have been improved with the aid of computer technology and sophisticated analytic instruments. Gas chromatography is one such technique which separates the different components of a gaseous mixture. The mass spectrometer is an analytic instrument that separates substances in order of the mass of the constituent ions. Some techniques offering greater sensitivity are polarography, atomic absorption and neutron activation. This book presents the complex subject of analytical chemistry in the most comprehensible and easy to understand language. Some of the diverse topics covered herein address the varied techniques that fall under this category. It will serve as a valuable source of reference for graduate and post graduate students.…

Buch. Condizione: Neu. Neuware - Computer science is a field that is concerned with the study of the theory of computation and the design of software systems. It encompasses the use of algorithms for storing, manipulating and communicating digital information. Computer science is a broad field that spans diverse theoretical studies such as the study of algorithms and the limits of computation, as well as practical aspects of implementing computing systems in software and hardware. An integration of computer science and electronic engineering is required for developing computer hardware and software which is under the scope of computer engineering. This field encompasses the design of personal computers, supercomputers, individual microcontrollers and circuit design. Designing software, analog sensors, VLSI chips and operating systems, as well as using digital systems for the control and monitoring of electrical systems and robotics are some areas of focus in computer engineering. The ever-growing need of advanced technology is the reason that has fueled the research in the fields of computer science and engineering in recent times. The objective of this book is to give a general view of the different areas of these fields and their applications. Students, researchers, experts and all associated with computer science and engineering will benefit alike from this book.…

Buch. Condizione: Neu. Neuware.

Buch. Condizione: Neu. Neuware - A sub-discipline of civil engineering that is concerned with the flow and conveyance of fluids like water and sewage is known as hydraulic engineering. The force driving the movement of these fluids is the force of gravity. The principles of physical modeling, open channel hydraulics, mechanics of sediment transportation, fluid mechanics, hydrology, etc. are integral to the field of hydraulic engineering. This area of study is vital to the designing of dams, canals, bridges, channels and levees. It is also useful in the construction of hydraulic structures for sewage collection networks, water distribution networks, storm water management, sediment transport, etc. Developing strategies for the control, storage, transport, collection, regulation and use of water is an important dimension of hydraulic engineering. This book includes some of the vital pieces of work being conducted across the world, on various topics related to hydraulic engineering. It strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. It aims to serve as a resource guide for students and experts alike and contribute to the growth of hydraulic engineering.…

Buch. Condizione: Neu. Neuware - A combination of metals or a combination of one or more metals with non-metallic elements which retains the characteristics of a metal is known as an alloy. It is defined by a metallic bonding character. An alloy can be a mixture of metallic phases or a solid solution of metal elements. Alloys with a defined crystal structure and stoichiometry are intermetallic compounds. Alloys are used in a variety of applications. Steel alloys are used in automobiles and construction of buildings, aerospace industry uses titanium alloys and non-sparking tools are produced using beryllium-copper alloys. Sometimes, while preserving important properties, a combination of metals may reduce the overall cost of the material. In other cases, the combination of metals imparts synergistic properties to the constituent metal elements like mechanical strength or corrosion resistance. Steel, brass, solder, bronze, and amalgams are a few examples of alloy. This book contains some path-breaking studies on metallurgy and engineering related to alloys. It outlines the processes and applications of alloys in detail. This book includes contributions of experts and scientists which will provide innovative insights into the topic.…

Buch. Condizione: Neu. Neuware - The field of chemistry concerned with the study and use of instrumental and classical methods for the analysis of matter is known as analytical chemistry. It encompasses the separation, identification and quantification of matter. Separation processes include classical methods, such as distillation, precipitation and extraction, as well as instrumental methods of chromatography, field flow fractionation and electrophoresis. Modern analytical chemistry builds on the classical techniques of qualitative and quantitative analyses. These include chemical and flame tests, gravimetric analysis and volumetric analysis. This discipline is aided by several instrumental methods, which include spectroscopy, thermal analysis, electrochemical analysis, etc. This book presents the complex subject of analytical chemistry in the most comprehensible and easy to understand language. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It will prove to be immensely beneficial to students and researchers in this field.…

Buch. Condizione: Neu. Neuware - The process by which the information is exchanged via mass media between large sections of the population is referred to as mass communication. There are various mediums of mass communication including social media, public relations, audio media, film and television, journalism, advertisement and interactive media such as video games and Elektronisches Buchs. The mechanisms and processes that allow communication to take place are addressed under communication theory. Cultivation theory, media ecology, agenda setting theory, the spiral silence and semiotic theory are the major theories that are associated with the study of mass communication. The topics included in this book on mass communication are of utmost significance and bound to provide incredible insights to readers. The ever growing need of advanced technology is the reason that has fueled the research in the field of mass communication in recent times. Those in search of information to further their knowledge will be greatly assisted by this book. …

Buch. Condizione: Neu. Neuware - The branch of theoretical physics which studies the interaction between currents and electric charges is known as classical electromagnetism. It primarily uses an extension of the classical Newtonian model. It is used to provide a description of electromagnetic phenomena at relatively large length scales and field strengths. Some of the fundamental concepts within this area of study are Liénard-Wiechert potentials and Jefimenko's equations. The classical electromagnetic effect of a moving electric point charge in terms of a scalar potential and vector potential in the Lorenz gauge is described through the Liénard-Wiechert potential. A few of the other elements of study within this field are electromagnetic waves, Lorentz force and the electric field. The topics included in this book on classical electromagnetism are of utmost significance and bound to provide incredible insights to readers. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of the discipline. This textbook is appropriate for students seeking detailed information in this area as well as for experts.…

Buch. Condizione: Neu. Neuware - The theory and practice of learning is known as pedagogy. It also studies the impact which this process has on the psychological development of learners, along with how it itself is affected in return. There are several factors which have to be kept in mind while deciding the pedagogy such as theories of learning, understanding of students and their needs as well as the interest areas of individual students. Some of the many considerations of pedagogy are learning space, hidden curriculum and learning theories. The primary approaches to pedagogy include critical pedagogy, student-centric learning and dialogic learning. This book consists of contributions made by international experts. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of pedagogy. This book will prove to be immensely beneficial to students and researchers in this field.…

Buch. Condizione: Neu. Neuware - An engineering discipline, which is concerned with the study and application of electricity, electronics and electromagnetism, is called electrical engineering. Various fields that fall under the domain of electrical engineering include computer engineering, electronics, control systems, signal processing, digital computers, etc. An important sub-field of electrical engineering is power engineering. It is concerned with the generation, distribution and transmission of electricity, along with the design of a range of related devices. These include electric motors, electric generators, transformers and power electronics. The field of telecommunication focuses on the transmission of information across a communication channel such as free space, coax cable and optical fiber. The information has to be encoded in a carrier signal to transfer it to a carrier frequency that is suitable for transmission. The use of nanotechnology in electrical engineering has resulted in the production of nanoelectronics. It covers a diverse set of devices and materials such as one-dimensional nanotubes or nanowires and advanced molecular electronics. The various sub-fields of electrical engineering along with the technological progress that has future implications are glanced at in this book. It will serve as a valuable source of reference for graduate and postgraduate students. …

Buch. Condizione: Neu. Neuware - A transfer of power or information can occur between two or more points without wires, cables or fiber optics facilitating the transmission. This is possible through wireless technology using infrared, radio-frequency, microwave or acoustic wave communication. Cell phones, remote garage-door openers, two-way radios, GPS receivers, television remote controls, etc. use wireless technology. Wireless telecommunication networks are implemented using radio communication. Wireless sensor networks, cell phone networks, wireless local area networks, etc. are examples of wireless networks. The use of wireless modems, satellites and microwave transmitters has facilitated the access to Internet. This book unfolds the innovative aspects of wireless communication. It is a valuable compilation of topics, ranging from the basic to the most complex advancements in this area of study. The coherent flow of topics, student-friendly language and extensive use of examples make it an invaluable source of knowledge.…

Buch. Condizione: Neu. Neuware - An electronic communication system is a collection of communication networks, tributary stations, relay stations, transmission systems and data terminal equipment. These components are technologically compatible, respond to controls, use common procedures and operate in union. Electric communication systems are of different types, depending on the transmission media, such as optical communication system, power line communication system and radio communication system. Other classifications of communication systems, such as duplex communication system, tactical communications system, emergency communication system, etc. may be based on the technology used or the area of application. This book includes some of the vital pieces of work being conducted across the world, on various topics related to electronic communication systems. It attempts to understand the diverse aspects of electronic communication systems and how these have practical applications. This book is a complete source of knowledge on the present status of this important field.…